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A Knowledge-based Model for Semantic Oriented Contextual Advertising

  • Maree, Mohammed;Hodrob, Rami;Belkhatir, Mohammed;Alhashmi, Saadat M.
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.14 no.5
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    • pp.2122-2140
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    • 2020
  • Proper and precise embedding of commercial ads within Webpages requires Ad-hoc analysis and understanding of their content. By the successful implementation of this step, both publishers and advertisers gain mutual benefits through increasing their revenues on the one hand, and improving user experience on the other. In this research work, we propose a novel multi-level context-based ads serving approach through which ads will be served at generic publisher websites based on their contextual relevance. In the proposed approach, knowledge encoded in domain-specific and generic semantic repositories is exploited in order to analyze and segment Webpages into sets of contextually-relevant segments. Semantically-enhanced indexes are also constructed to index ads based on their textual descriptions provided by advertisers. A modified cosine similarity matching algorithm is employed to embed each ad from the Ads repository into one or more contextually-relevant segments. In order to validate our proposal, we have implemented a prototype of an ad serving system with two datasets that consist of (11429 ads and 93 documents) and (11000 documents and 15 ads), respectively. To demonstrate the effectiveness of the proposed techniques, we experimentally tested the proposed method and compared the produced results against five baseline metrics that can be used in the context of ad serving systems. In addition, we compared the results produced by our system with other state-of-the-art models. Findings demonstrate that the accuracy of conventional ad matching techniques has improved by exploiting the proposed semantically-enhanced context-based ad serving model.

A Review of the Possible Causes of Negative Source Impedance in Fluid Machines (유체기계에 있어서 부의 음원 임피던스의 원인에 관한 고찰)

  • ;Keith S. Peat
    • The Journal of the Acoustical Society of Korea
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    • v.20 no.3
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    • pp.76-82
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    • 2001
  • Most fluid machines can be considered as periodic noise sources when operated under constant conditions, which allows for a frequency domain representation of the source and the associated acoustic field In the duct. In such a representation, the source is characterized by frequency-dependent values of both strength and impedance. Although knowledge of these values can be gained by either experimentation or by modeling, one-port acoustic characteristics of an in-duct source with high flow velocity, high temperature, and high sound level can be measured only by the multiload method using an overdetermined set of open pipes with different lengths as applied loads. However, the problem is that negative source resistances have been often measured. This paper reviews the possible causes of the problem, with reference to experimental and theoretical results, in an attempt to clarify the issue. A new interpretation is given for the violation of basic assumptions and the defect in the algorithm of multiload method. The major cause and mechanism of the problem is due to the violation of time invariance assumption of the source and the load impedance can seriously affect the final measured result of source impedance.

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Development of Traffic Prediction and Optimal Traffic Control System for Highway based on Cell Transmission Model in Cloud Environment (Cell Transmission Model 시뮬레이션을 기반으로 한 클라우드 환경 아래에서의 고속도로 교통 예측 및 최적 제어 시스템 개발)

  • Tak, Se-hyun;Yeo, Hwasoo
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.15 no.4
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    • pp.68-80
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    • 2016
  • This study proposes the traffic prediction and optimal traffic control system based on cell transmission model and genetic algorithm in cloud environment. The proposed prediction and control system consists of four parts. 1) Data preprocessing module detects and imputes the corrupted data and missing data points. 2) Data-driven traffic prediction module predicts the future traffic state using Multi-level K-Nearest Neighbor (MK-NN) Algorithm with stored historical data in SQL database. 3) Online traffic simulation module simulates the future traffic state in various situations including accident, road work, and extreme weather condition with predicted traffic data by MK-NN. 4) Optimal road control module produces the control strategy for large road network with cell transmission model and genetic algorithm. The results show that proposed system can effectively reduce the Vehicle Hours Traveled upto 60%.

Representation of Three-dimensional Polygonal Mesh Models Using Hierarchical Partitioning and View dependent Progressive Transmission (계층적 분할을 이용한 삼차원 다각형 메쉬 모델의 표현 및 인간 시점에 따른 점진적 전송 방법)

  • 김성열;호요성
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.40 no.6
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    • pp.132-140
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    • 2003
  • In this paper, we propose a new scheme for view-dependent transmission of three-dimensional (3-D) polygonal mesh models with hierarchial partitioning. In order to make a view-dependent representation of 3-D mesh models, we combine sequential and progressive mesh transmission techniques. By setting higher priorities to visible parts than invisible parts, we can obtain good qualify of 3-D models in a limited transmission bandwidth. In this paper, we use a multi -layer representation of 3-D mesh models based on hierarchical partitioning. After representing the 3-D mesh model in a hierarchical tree, we determine resolutions of partitioned submeshes in the last level. Then, we send 3-D model data by view-dependent selection using mesh merging and mesh splitting operations. By the partitioned mesh merging operation, we can reduce the joint boundary information coded redundantly in the partitioned submeshes. We may transmit additional mesh information adaptively through the mesh spritting operation.

Face Recognition Robust to Brightness, Contrast, Scale, Rotation and Translation (밝기, 명암도, 크기, 회전, 위치 변화에 강인한 얼굴 인식)

  • 이형지;정재호
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.40 no.6
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    • pp.149-156
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    • 2003
  • This paper proposes a face recognition method based on modified Otsu binarization, Hu moment and linear discriminant analysis (LDA). Proposed method is robust to brightness, contrast, scale, rotation, and translation changes. Modified Otsu binarization can make binary images that have the invariant characteristic in brightness and contrast changes. From edge and multi-level binary images obtained by the threshold method, we compute the 17 dimensional Hu moment and then extract feature vector using LDA algorithm. Especially, our face recognition system is robust to scale, rotation, and translation changes because of using Hu moment. Experimental results showed that our method had almost a superior performance compared with the conventional well-known principal component analysis (PCA) and the method combined PCA and LDA in the perspective of brightness, contrast, scale, rotation, and translation changes with Olivetti Research Laboratory (ORL) database and the AR database.

A New Collision Paradigm in Impulse-Radio-based UWB Communications (IR-UWB 통신에서의 새로운 충돌 패러다임에 관한 연구)

  • Kang, Ji-Myung;Park, Young-Jin;Lee, Soon-Woo;Kim, Kwan-Ho;Kim, Moon-Hyun
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.44 no.10
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    • pp.47-54
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    • 2007
  • Since impulse-radio-based ultra wideband (IR-UWB) do not use carrier frequency but use very short pulse to transmit data it sends data not continuously but discretely and this feature gives the potential to reduce collision in multi-user environment. In this paper, we analyse characteristic of IR-UWB and propose a new collision paradigm, Collision Distribution which changes collision level from packet to pulse. In Collision Distribution mechanical each node sends data with its own pulse interval in random time, distributed manner. It prevents packet drop due to packet collision. We show that Collision Distribution can reduce packet error and can provide real time packet transmission with analysis.

Force Field Parameters for 3-Nitrotyrosine and 6-Nitrotryptophan

  • Myung, Yoo-Chan;Han, Sang-Hwa
    • Bulletin of the Korean Chemical Society
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    • v.31 no.9
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    • pp.2581-2587
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    • 2010
  • Nitration of tyrosine and tryptophan residues is common in cells under nitrative stress. However, physiological consequences of protein nitration are not well characterized on a molecular level due to limited availability of the 3D structures of nitrated proteins. Molecular dynamics (MD) simulation can be an alternative tool to probe the structural perturbations induced by nitration. In this study we developed molecular mechanics parameters for 3-nitrotyrosine (NIY) and 6-nitrotryptophan (NIW) that are compatible with the AMBER-99 force field. Partial atomic charges were derived by using a multi-conformational restrained electrostatic potential (RESP) methodology that included the geometry optimized structures of both $\alpha$- and $\beta$-conformers of a capped tripeptide ACE-NIY-NME or ACE-NIW-NME. Force constants for bonds and angles were adopted from the generalized AMBER force field. Torsional force constants for the proper dihedral C-C-N-O and improper dihedral C-O-N-O of the nitro group in NIY were determined by fitting the torsional energy profiles obtained from quantum mechanical (QM) geometry optimization with those from molecular mechanical (MM) energy minimization. Force field parameters obtained for NIY were transferable to NIW so that they reproduced the QM torsional energy profiles of ACE-NIW-NME accurately. Moreover, the QM optimized structures of the tripeptides containing NIY and NIW were almost identical to the corresponding structures obtained from MM energy minimization, attesting the validity of the current parameter set. Molecular dynamics simulations of thioredoxin nitrated at the single tyrosine and tryptophan yielded well-behaved trajectories suggesting that the parameters are suitable for molecular dynamics simulations of a nitrated protein.

Clustering Algorithm for Extending Lifetime of Wireless Sensor Networks (무선 센서 네트워크의 수명연장을 위한 클러스터링 알고리즘)

  • Kim, Sun-Chol;Choi, Seung-Kwon;Cho, Yong-Hwan
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.4
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    • pp.77-85
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    • 2015
  • Recently, wireless sensor network(WSN) have been used in various fields to implement ubiquitous computing environment. WSN uses small, low cost and low power sensors in order to collect information from the sensor field. This paper proposes a clustering algorithm for energy efficiency of sensor nodes. The proposed algorithm is based on conventional LEACH, the representative clustering protocol for WSN and it prolongs network and nodes life time using sleep technique and changable transmission mode. The nodes of the proposed algorithm first calculate their clustering participation value based on the distance to the neighbor nodes. The nodes located in high density area will have clustering participation value and it can turn to sleep mode. Besides, proposed algorithm can change transmission method from conventional single-hop transmission to multi-hop transmission according to the energy level of cluster head. Simulation results show that the proposed clustering algorithm outperforms conventional LEACH, especially non-uniformly deployed network.

An Empirical Study on the Determinants of Trust for the Insurance Industry : a case of China (보험소비자의 보험업 신뢰 결정요인 : 중국 사례 연구)

  • Nam, Sang-Wook
    • Journal of Digital Convergence
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    • v.12 no.2
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    • pp.211-221
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    • 2014
  • The study aims to estimate the determinants of policyholder's trust for the Chinese insurance industry by structural equation model. In particular, differences in determinants of trust among Chinese life insurance and auto insurance were derived from the latent mean and multi group analysis. The result shows the most effective determinants of trust were honesty, followed by credibility which shows the compensation ability of insurance company. However, benevolence is not influence statistically on the determinants of trust of both life insurance and auto insurance. Moreover, the policyholder's trust for the insurance industry was later extended to relationship commitment such as renewal and recommendation intentions. Especially, the linkage between the level of trust and relationship commitment was the strongest in life insurance than auto insurance. Even though the result is differ based on types of insurance, in order for the insurance industry to grow stably it is importance to get trust from policyholder.

Higher-order Factor Structure of Consumer Dissatisfaction with Clothing -Off-line Purchase and Usage- (의복 불만족의 고차요인구조 -오프라인 의복구매 및 사용-)

  • Ahn, Soo-Kyoung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.5
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    • pp.561-574
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    • 2011
  • This study investigates the ultimate factor structure of consumer dissatisfaction with the off-line purchase and usage of clothing. It identifies the determinant dimensions of consumer dissatisfaction on clothing purchase and usage and investigates the hierarchical structure of consumer dissatisfaction by assessing and comparing the effectiveness of five alternative factor structure models. A total of 300 women were online-surveyed to assess the level of dissatisfaction based on their dissatisfying experience with clothing purchases and usage in terms of product quality, price, salesperson's attitude, and store environment. The exploratory factor analysis identified the underlying dimensions of dissatisfaction: Handling, Aesthetics, Salesperson, Size, Price, Product Quality, Service, and Environment. By employing a first-order confirmatory factor analysis and higher-order confirmatory factor analysis, consumer dissatisfaction was confirmed to have a hierarchical structure with three second-order constructs Intrinsic instrument is manifested by handling, quality, and size, Intrinsic expression consists of service, salesperson, and environment, and Extrinsic circumstance contains aesthetics and price. On empirically demonstrating the multi-dimensional constructs of consumer dissatisfaction by identifying its hierarchical structure, the study provides the theoretical and practical insights to comprehend consumer purchase and post-purchase behavior. Specifically, it affords an empirical platform to extend the scope of research with condensed concepts of dissatisfaction to researchers. In addition, it also enables marketers to take a broader view of consumer dissatisfaction by providing cues about potential problems and identifying the source of those problems.