• Title/Summary/Keyword: Multi-Criteria Decision Support

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On the Consideration of Logistics Network Establishment and Priority Evaluation between Korea and China Using AHP method (AHP법을 이용한 한중간 물류네트워크 구축에 따른 우선과제 평가에 관한 연구)

  • Yeo, Gi-Tae;Park, Chang-Ho;Seo, Su-Wan
    • Journal of Korea Port Economic Association
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    • v.20 no.2
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    • pp.169-185
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    • 2004
  • It is an urgent problem that Korea logistics enteprises' expansion of advance into China market and the logistics network establishment between Korea and China to back up the former are to be solved. Accordingly, the purpose of this study is to deduce the subjects to establish the logistics network between Korea and China, and to evaluate the priority order. The results of this research are as follows: First, we conducted face-to-face interviews on the advisery group in China and Korean enterprises which advanced into China, and drew out 6 promoting subjects to build the logistics network between the two. Second, the AHP model was adopted, which is a multi-criteria?multi-hierarchical decision making method, to draw out the weight and priority order of the deduced 6 promoting items. Third, the resultant priority order of the promoting subjects is as follows: No.1 - to establish the distribution & logistics support center by region(0.3900); No.2 - to support various taxes in investing the logistics business abroad(0.1980) ; No.3 - to improve the management of CIQ(0.1958); No.4 - to back up the joint-venture of logistics firms(0.1169); No.5 - to enhance trade and foreign policies to deregulate the entry into logistics markets(0.0536); No.6 - to construct the logistics information system of China(Northest Ssia)(0.0458). This paper resulted in finding out Korea logistics enterprises that have not secured their own inland-transport network in China and the actual difficulties of Korean enterprises with using the inferior network that advanced into China. These problems were developed into the analysis adopting the AHP method, and the significancy of this paper is to present the priority order of promoting problems using a sophisticated technique.

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Trend Analysis based Strategy Evaluation for Launch Vehicle Industry in Korea (한국의 우주발사체 산업 발전을 위한 우주발사서비스 시장진입 전략 평가)

  • Hong, Seulki;Ahn, Jaemyung
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.43 no.10
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    • pp.936-942
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    • 2015
  • This paper suggests the significant strategies and their priority to deal with space transportation market trends. First, market trends related with technical improvement and change in demand are analyzed by the literature research. The three key trends are obtained: 'Increasing Demand of High-Performance Launch Vehicles', 'Rising of Low-Price Launch Vehicles', and 'Rising of Dual/Multi-Launch'. And then, strategies for developing the launch vehicle industry in Korea are selected from several studies about commercialization of Korean launch vehicle. The strategies are evaluated by the experts through pairwise comparison matrix and the criteria for this process is how significantly does the strategy effect on the launch vehicle industry through market assessment. As a result, reliable order of priority among the strategies are obtained. Under the three key trends, strategy to enhance reliability is most important. And, strategy to have price competitiveness has secondary priority to deal with 'Rising of Low-Price Launch Vehicles' trend and 'Rising of Dual/Multi-Launch' trend. On the contrary, strategy of government's support is secondary under 'Increasing Demand of High-Performance Launch Vehicles' trend.

The Prediction of DEA based Efficiency Rating for Venture Business Using Multi-class SVM (다분류 SVM을 이용한 DEA기반 벤처기업 효율성등급 예측모형)

  • Park, Ji-Young;Hong, Tae-Ho
    • Asia pacific journal of information systems
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    • v.19 no.2
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    • pp.139-155
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    • 2009
  • For the last few decades, many studies have tried to explore and unveil venture companies' success factors and unique features in order to identify the sources of such companies' competitive advantages over their rivals. Such venture companies have shown tendency to give high returns for investors generally making the best use of information technology. For this reason, many venture companies are keen on attracting avid investors' attention. Investors generally make their investment decisions by carefully examining the evaluation criteria of the alternatives. To them, credit rating information provided by international rating agencies, such as Standard and Poor's, Moody's and Fitch is crucial source as to such pivotal concerns as companies stability, growth, and risk status. But these types of information are generated only for the companies issuing corporate bonds, not venture companies. Therefore, this study proposes a method for evaluating venture businesses by presenting our recent empirical results using financial data of Korean venture companies listed on KOSDAQ in Korea exchange. In addition, this paper used multi-class SVM for the prediction of DEA-based efficiency rating for venture businesses, which was derived from our proposed method. Our approach sheds light on ways to locate efficient companies generating high level of profits. Above all, in determining effective ways to evaluate a venture firm's efficiency, it is important to understand the major contributing factors of such efficiency. Therefore, this paper is constructed on the basis of following two ideas to classify which companies are more efficient venture companies: i) making DEA based multi-class rating for sample companies and ii) developing multi-class SVM-based efficiency prediction model for classifying all companies. First, the Data Envelopment Analysis(DEA) is a non-parametric multiple input-output efficiency technique that measures the relative efficiency of decision making units(DMUs) using a linear programming based model. It is non-parametric because it requires no assumption on the shape or parameters of the underlying production function. DEA has been already widely applied for evaluating the relative efficiency of DMUs. Recently, a number of DEA based studies have evaluated the efficiency of various types of companies, such as internet companies and venture companies. It has been also applied to corporate credit ratings. In this study we utilized DEA for sorting venture companies by efficiency based ratings. The Support Vector Machine(SVM), on the other hand, is a popular technique for solving data classification problems. In this paper, we employed SVM to classify the efficiency ratings in IT venture companies according to the results of DEA. The SVM method was first developed by Vapnik (1995). As one of many machine learning techniques, SVM is based on a statistical theory. Thus far, the method has shown good performances especially in generalizing capacity in classification tasks, resulting in numerous applications in many areas of business, SVM is basically the algorithm that finds the maximum margin hyperplane, which is the maximum separation between classes. According to this method, support vectors are the closest to the maximum margin hyperplane. If it is impossible to classify, we can use the kernel function. In the case of nonlinear class boundaries, we can transform the inputs into a high-dimensional feature space, This is the original input space and is mapped into a high-dimensional dot-product space. Many studies applied SVM to the prediction of bankruptcy, the forecast a financial time series, and the problem of estimating credit rating, In this study we employed SVM for developing data mining-based efficiency prediction model. We used the Gaussian radial function as a kernel function of SVM. In multi-class SVM, we adopted one-against-one approach between binary classification method and two all-together methods, proposed by Weston and Watkins(1999) and Crammer and Singer(2000), respectively. In this research, we used corporate information of 154 companies listed on KOSDAQ market in Korea exchange. We obtained companies' financial information of 2005 from the KIS(Korea Information Service, Inc.). Using this data, we made multi-class rating with DEA efficiency and built multi-class prediction model based data mining. Among three manners of multi-classification, the hit ratio of the Weston and Watkins method is the best in the test data set. In multi classification problems as efficiency ratings of venture business, it is very useful for investors to know the class with errors, one class difference, when it is difficult to find out the accurate class in the actual market. So we presented accuracy results within 1-class errors, and the Weston and Watkins method showed 85.7% accuracy in our test samples. We conclude that the DEA based multi-class approach in venture business generates more information than the binary classification problem, notwithstanding its efficiency level. We believe this model can help investors in decision making as it provides a reliably tool to evaluate venture companies in the financial domain. For the future research, we perceive the need to enhance such areas as the variable selection process, the parameter selection of kernel function, the generalization, and the sample size of multi-class.

Development of Integrated Planning Simulation Model for Supporting Rural Village Planning (농촌마을계획 지원을 위한 통합계획모의모형의 개발)

  • Kim, Dae-Sik;Chung, Ha-Woo
    • Journal of Korean Society of Rural Planning
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    • v.9 no.4 s.21
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    • pp.43-51
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    • 2003
  • This study aims to integrate the simulation models for rural settlement planning (SimRusep) in the district level (Myon) area of rural counties. The SimRusep, which has two modules of key villages selection and spatial planning for the selected villages, consists of four sub-models such as the spatial location-allocation model of center villages (SLAMCV), the potential centrality evaluation model (PCEM), the land use planning model (LUPM), and the 3-dimensional spatial planning modeller (3DSPLAM). Basically, map data of the integrated system which can be operated on the UNIX environment is inputted and treated using GIS (ARC/INFO) and then its village planning results is graphically presented on the AutoCAD. In order to verify the practical applicabilities of the SimRusep, an administrative area, Ucheon-myun, HoengSung-gun, KangWon-do, was selected as a case study area. It was well operated in the strategic application trials considering application of each sub-model in the study area. The operation results of the SimRusep showed the possibilities of realtime simulation from the selection of key village to its final stereoscopic presentation of planned results. Alternative village plan proposals can be swiftly drafted, which means very practical support for decision making process and public participation.

A Frequency Allocation Method for Cognitive Radio Using the Fuzzy Set Theory (퍼지 집합 이론을 활용한 무선인지 주파수 할당 알고리즘)

  • Lee, Moon-Ho;Lee, Jong-Chan
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.33 no.9B
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    • pp.745-750
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    • 2008
  • In a cognitive radio based system, quality of service (QoS) for the secondary user must be maintained as much as possible even while that of the primary user is protected all he time. In particular, switching wireless links for the secondary user during the transmission of multimedia data causes delay and information loss, and QoS degradations occur inevitably. The efficient resource management scheme is necessary to support the seamless multimedia service to the secondary user. This paper proposes a novel frequency selection method based on Multi-Criteria Decision Making (MCDM), in which uncertain parameters such as received signal strength, cell load, data rate, and available bandwidth are considered during the decision process for the frequency selection with the fuzzy set theory. Through simulation, we show that our proposed frequency selection method provides a better performance than the conventional methods which consider the received signal strength only.

Customized Coupon Recommendation Model based on Fuzzy AHP Reflecting User Preference (사용자 선호도를 반영한 FUZZY-AHP 기반 맞춤형 쿠폰 추천 모델)

  • Sim, Weon-Ik;Lee, Sang-Yong
    • Journal of Digital Convergence
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    • v.12 no.5
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    • pp.395-401
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    • 2014
  • As social network service becomes common, the consumers use many discount coupons with which they can purchase goods via social commerce. Although, the quantities of coupons offered from social commerce are currently on the sharp increase, customized coupon service that reflects user preference is not offered. This paper proposes a coupon service method reflecting user's subjective inclination targeting food coupons to offer customized coupon service for social commerce. Towards this end, this paper conducts hierarchization of the factors that become standard in selecting coupons including food types, food prices, discount rates and the number of buyers. And then, this study classifies, extracts and offers the coupons using Fuzzy-AHP, a decision making support method that reflects subjective inclination. From the user satisfaction results on the extracted coupons, the users are generally satisfied: very satisfactory with 45%, satisfactory with 33% and fair with 22%, and there was no experiment participant, who was dissatisfied.

Factors Clustering Approach to Parametric Cost Estimates And OLAP Driver

  • JaeHo, Cho;BoSik, Son;JaeYoul, Chun
    • International conference on construction engineering and project management
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    • 2009.05a
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    • pp.707-716
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    • 2009
  • The role of cost modeller is to facilitate the design process by systematic application of cost factors so as to maintain a sensible and economic relationship between cost, quantity, utility and appearance which thus helps in achieving the client's requirements within an agreed budget. There are a number of research on cost estimates in the early design stage based on the improvement of accuracy or impact factors. It is common knowledge that cost estimates are undertaken progressively throughout the design stage and make use of the information that is available at each phase, through the related research up to now. In addition, Cost estimates in the early design stage shall analyze the information under the various kinds of precondition before reaching the more developed design because a design can be modified and changed in all process depending on clients' requirements. Parametric cost estimating models have been adopted to support decision making in a changeable environment, in the early design stage. These models are using a similar instance or a pattern of historical case to be constituted in project information, geographic design features, relevant data to quantity or cost, etc. OLAP technique analyzes a subject data by multi-dimensional points of view; it supports query, analysis, comparison of required information by diverse queries. OLAP's data structure matches well with multiview-analysis framework. Accordingly, this study implements multi-dimensional information system for case based quantity data related to design information that is utilizing OLAP's technology, and then analyzes impact factors of quantity by the design criteria or parameter of the same meaning. On the basis of given factors examined above, this study will generate the rules on quantity measure and produce resemblance class using clustering of data mining. These sorts of knowledge-base consist of a set of classified data as group patterns, of which will be appropriate stand on the parametric cost estimating method.

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Extraction of Design Rule from Han-Style Bathroom Design Using Rough Set Theory (러프집합이론을 이용한 한스타일 욕실공간의 구성규칙 추출에 관한 연구)

  • Park, Jin-A;Kim, Soo-Am
    • Journal of the Korean housing association
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    • v.24 no.6
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    • pp.199-208
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    • 2013
  • Developing a modern Han-style design and providing support for the commercialization development model in recent years has been propelled by the Han-style Support Strategies of the central government in conjunction with Han-style revitalization related projects that reflect the efforts of local governments. Han-style revitalization, the rekindling and revaluing of human behavior and interest in local governments following the social and cultural changes of the past decades, has emerged as an increasingly traditional area of concern in Han-style design. The purpose of the study was to provide a method which clarifies the design rules of the Han-style bathroom based on an evaluation of sensibilities and a rough set theory, and to give the components meaning and to systematize the method. Essentially, the Han-style bathroom design evaluation is a complex multi-criteria decision making process that seeks to improve the effectiveness and objectively of the Han-style bathroom design. Han-style bathroom design can be displayed in a graphical representation in response to input from the evaluation concerning sensibilities. Because the graphical representation is composed of 3D data, it is possible to display the Han-style bathroom design form in any desired perspective and also to perform shading and other operations. With the proposed method, it is possible to obtain a combination of several contributory components which can be referred to as Reducts, Covering Index and Column Score. Han-Style/Non Han-Style Bathroom Designs were identified by the combination of several components.

Non-linear regression model considering all association thresholds for decision of association rule numbers (기본적인 연관평가기준 전부를 고려한 비선형 회귀모형에 의한 연관성 규칙 수의 결정)

  • Park, Hee Chang
    • Journal of the Korean Data and Information Science Society
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    • v.24 no.2
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    • pp.267-275
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    • 2013
  • Among data mining techniques, the association rule is the most recently developed technique, and it finds the relevance between two items in a large database. And it is directly applied in the field because it clearly quantifies the relationship between two or more items. When we determine whether an association rule is meaningful, we utilize interestingness measures such as support, confidence, and lift. Interestingness measures are meaningful in that it shows the causes for pruning uninteresting rules statistically or logically. But the criteria of these measures are chosen by experiences, and the number of useful rules is hard to estimate. If too many rules are generated, we cannot effectively extract the useful rules.In this paper, we designed a variety of non-linear regression equations considering all association thresholds between the number of rules and three interestingness measures. And then we diagnosed multi-collinearity and autocorrelation problems, and used analysis of variance results and adjusted coefficients of determination for the best model through numerical experiments.

Designing Intelligent Agent System for Purchase Decision Making in Retail Electronic Commerce (전자상거래에서의 소비자 구매의사결정을 지원하는 지능형 에이전트 시스템의 설계)

  • Chu Seok Chin;Hong June S.
    • Journal of Intelligence and Information Systems
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    • v.10 no.2
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    • pp.147-163
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    • 2004
  • For the purchase of a cheaper product on the Internet, many customers have been trying to search online shopping mall sites and visit comparison-pricing shops that compare prices and other criteria of the product. Others have been participating into online auction markets or group-buying markets. However, a lot of online shopping malls, auction markets, and group-buying markets provide the same product with different prices. Since these marketplaces have different price settlement mechanism, it is very difficult for the customers to determine marketplace to purchase, considering different kinds of marketplaces at the same time. To overcome such limitations, decision rules and solution procedures for purchase decision making are necessary, which can cover multiple marketplaces simultaneously. For this purpose, purchase decision making in each market must be conducted to maximize customer's utility, and conflicts with other marketplaces must be resolved. Therefore, we have developed the rules and methods that can negotiate cooperatively the purchase decision making in several marketplaces, and designed an architecture of Intelligent Buyer Agent and a message structure to support the idea.

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