• Title/Summary/Keyword: Multi-Channel Distribution

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Environment, Competence, and Strategy Effects on the Export Performance of Regional SMEs (지역 중소기업의 환경, 역량, 전략이 수출성과에 미치는 영향)

  • Kim, Seung-Ho;Huh, Moo-Yul
    • Journal of Distribution Science
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    • v.13 no.3
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    • pp.61-67
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    • 2015
  • Purpose - Exports have long been regarded as significant drivers of sustainable competitive advantage and growth among small and medium enterprises (SMEs). The export activities of SMEs are particularly important in the context of export-oriented economies such as Korea. Although many studies have examined the determinants of exports, it is difficult to find empirical studies about the determinants of the export performance of regional SMEs. This study investigates the determinants of export performance in the regional SME context based on an integrated approach that combines the environment factor of industrial organization theory, competitive strategy theory, and the competences of the resource-based view. Research design, data, and methodology - To empirically analyze the determinants of export performance in the regional SMEs, data were collected from firms in the Daegu metropolitan area. Data were collected directly through questionnaire surveys; in addition, secondary financial data were also taken from the KIS-VALUE database. Out of the 175 responses that were received, 143 were considered to be worth examining. After testing the reliability and validity of the variables through multiple items such as environmental turbulence and competitive strategy, hypotheses were verified by using five multi-regression models. These models were: a control model with organizational size and age, an environmental model with technology and market turbulence, a competency model with R&D and foreign distribution channels, a strategy model with product and market differentiation, and an integrated model including all of these variables. Results - First, as a control variable, the organization size has significant positive effects on export performance. Second, technology turbulence based on industrial organization theory has significant positive effects on export performance, but market turbulence does not affect export performance. Third, the foreign market distribution competency of the resource-based view has strong positive effects on export performance, but the R&D competency does not affect export performance. Fourth, the product differentiation strategy from competitive strategy theory positively impacts export performance, but market differentiation does not affect export performance. Finally, in the integrated model, only the foreign distribution competency of the resource-based view has a significant effect on export performance. Conclusions - The empirical results of this study verified the usefulness of the rationales behind the three theories to explain the export performance of the regional SMEs, especially the importance of the foreign market distribution competency from the resource-based view. With regard to practical considerations, this study's implications suggest that the use of technological environmental changes by industries is better than the use of market changes. Further, the use of the product differentiation strategy is more effective than the use of the market-driving strategy, and the distribution channel competency plays a stronger role than the technology-oriented competency with regard to the export performance position of regional SMEs. Future studies should examine relational perspectives, such as trust among channel partners. Therefore, the configuration approach is more useful in enhancing pragmatism by comparing high- and low-export companies.

A Study on Switching Intention of Broadcasting Service to MCN Service by Migration Theory (새로운 방송 서비스로의 이전 : 이주 이론을 통한 MCN으로 전환의도 연구)

  • Kim, Yonghee
    • The Journal of Industrial Distribution & Business
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    • v.10 no.1
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    • pp.59-67
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    • 2019
  • Purpose - The Millennial Generation, which grew in the wake of the spread of the Internet and rapid changes in the media environment, is rapidly moving from the traditional broadcasting environment to the Internet-broadcasting environment in terms of content acceptance. With the emergence of UGC (User-generated content), the change in the status of single-person content creators enables the growth of multi-channel networks (MCN), a new content-distribution platform and an agency concept for single creators. Youtube-based MCN produces multiple single star producers and casts and provides its own video series through Youtube. It is also emerging as a major M&A target for global media providers in terms of providing content to a wide range of consumers with the same interests and consumption characteristics. In addition, for the Millennials generation, which are part of their lives, MCN is becoming the most suitable media for TGIF (Twitter, Google, i-phone, Facebook). Accordingly, this study defines newly emerging MCNs and analyzes the factors for accepting MCN-produced content based on the push-pull-mooring (PPM) model. Research design, data, and methodology - An empirical analysis is performed through a questionnaire survey. For this purpose, 204 people who have experience of watching MCN were studied. Collected data is processed through analysis of a structural equation model using R to test the hypothesis. Results - For the MCN service to become an alternative to existing media, it is necessary to continuously promote cultural diversity and diversity of attempts that conventional media cannot provide. It is the attractiveness of the alternative that has the greatest influence on the intention to switch to a MCN service. When we look at MCN content so far, certain patterns such as game progress, introduction, food, and chat rooms have already appeared. We need to overcome this and develop a completely new conceptual content that we have never seen before. This requires a more generous viewer perception of the topics covered. For diversity, linguistic and verbal violence should be tolerant in common sense to provide a foundation for securing cultural diversity. Conclusions - In this study, we tried to develop a comprehensive approach to the substitution effect of MCN. In terms of academic achievement, the PPM model is used to enhance the utilization of media and broadcasting. Practical implications are to provide an analytical framework for verifying alternative or complementary effects when viewers switch to MCN.

Channel characteristics of multi-path power line using a contactless inductive coupling unit (비접촉식 유도성 결합기를 이용한 다중경로 전력선 채널 특성)

  • Kim, Hyun-Sik;Sohn, Kyung-Rak
    • Journal of Advanced Marine Engineering and Technology
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    • v.40 no.9
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    • pp.799-804
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    • 2016
  • Broadband powerline communication (BPLC) uses distribution lines as a medium for achieving effective bidirectional data communication along with electric current flow. As the material characteristics of power lines are not good at the communication channel, the development of power line communication (PLC) systems for internet, voice, and data services requires measurement-based models of the transfer characteristics of the network suitable for performance analysis by simulation. In this paper, an analytic model describing a complex transfer function is presented to obtain the attenuation and path parameters for a multipath power line model. The calculated results demonstrated frequency-selective fading in multipath channels and signal attenuation with frequency, and were in good agreement with the experimental results. Inductive coupling units are used as couplers for coupling the signal to the power line to avoid physical connections to the distribution line. The inductance of the ferrite core, which depends on the frequency, determines the cut-off frequency of the inductive coupler. Coupling loss can be minimized by increasing the number of windings around the coupler. Coupling efficiency was improved by more than 6 dB with three windings compared to the results obtained with one winding.

A Study on Geothermal Characteristics of Dam Body and Seepage Flow (댐 제체 및 침투수 흐름의 지열학적 고찰)

  • Park, Dong-Soon;Jung, Woo-Sung;Kim, Hyoung-Soo
    • Proceedings of the Korean Geotechical Society Conference
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    • 2006.03a
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    • pp.75-85
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    • 2006
  • In recent geotechnical engineering, geothermal approach has been on the horizon to deal with geoenvironmental issues, freezing and thawing problems, and seepage phenomenon in dams and embankments. In this study, geothermal characteristic through inner body of dams and its influence on the seepage flow were experimented by lab test and field instrumentation. Also, one of up-to-date temperature monitoring technique, called as multi-channel thermal line sensing, was evaluated its availability. As a result of lab test, it is found that the seepage flow has influence on the geothermal characteristic and a potential of finding phreatic line and seepage fluctuation could be possible by continuous temperature monitoring using thermal line sensing skills. These kine of geothermal information could be available to the modelling of water geo-structure interaction. Out of short-term field tests, clear water table and temperature distribution of a dam were easily found through temperature monitoring in holes located near a reservoir and holes within a depth of constant temperature layer. However, it is also found that the geothermal flow and finding seepage line could not be easily understandable through multi-channel temperature monitoring because of the existence of constant temperature field, thermal conductivity of soils and rocks, and unsaturated characteristics of geo-material. In this case, long-term geothermal monitoring is recommended to find sudden fluctuation of seepage line and amount of leakage.

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McDoT: Multi-Channel Domain Tracking Technology for Illegal Domains Collection

  • Cho, Ho-Mook;Lee, JeongYoung;Jang, JaeHoon;Choi, Sang-Yong
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.12
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    • pp.127-134
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    • 2020
  • Recently, Harmful sites, including pornographic videos, drugs, personal information and hacking tool distribution sites, have caused serious social problems. However, due to the nature of the Internet environment where anyone can use it freely, it is difficult to control the user effectively. And the site operator operates by changing the domain to bypass the blockage. Therefore, even once identified sites have low persistence. In this paper, we propose multi-channel domain tracking technology, a technique that can effectively track changes in the domain addresses of harmful sites, including the same or similar content, by tracking changes in these harmful sites. Proposed technology is a technology that can continuously track information in a domain using OSINT technology. We tested and verified that the proposed technology was effective for domain tracking with a 90.4% trace rate (sensing 66 changes out of 73 domains).

The Dynamic Research of Mobile and PC Online Media Visit Activities Effects on The E-Commerce Site Visit (모바일, PC온라인 매체 방문 행동이 쇼핑 사이트 방문에 미치는 영향에 대한 동태적 연구)

  • Lee, Dong Il;Kim, Hyun Gyo
    • Journal of the Korean Operations Research and Management Science Society
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    • v.39 no.4
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    • pp.85-95
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    • 2014
  • In the e-commerce, the conversion into the multi-media is the important issue. According to the research by Nielsen Korea, the 83% of customers who purchase the products in the e-commerce utilize multi-channel to buy the products such as mobile and online [3]. Thus, to effectively implement online advertising, marketers should understand the customers' path [15] in the multi-channel. The study of the multi-site activities plays an important role to predict customers' purchase [28]. To explain the e-commerce site visit activities of customers, we have developed research model in terms of the online advertising. This research model is based on the study of Moe and Fader [23]. There are two types of composition in the research model. First, general site visit as an exploratory search have net effect on the shopping site visit because customers could acquire or develop information on the e-commerce site via online advertising. Secondly, the e-commerce site visit as a goal-directed search cause threshold of the e-commerce site visit because customers could achieve their goal. When the threshold is increased, the probability of a shopping site visit is decreased and vice versa. Thus, we have investigated the impact of customers' previous visit activities (general site visit and shopping site visit) on the next e-commerce site visit in terms of dynamic view. Research data was provided by Cheil World Wide. This panel data include mobile and online log data of panelists from Jan. 2013 to March 2013. As the results, the customers' e-commerce site visit on the online media would decrease the probability of e-commerce site visit because these visit activities increase the threshold of e-commerce site visit. This result is similar with the previous study [23]. Otherwise, since e-commerce site visit on the mobile media decrease the threshold, the customers' probability of e-commerce site visit would increase In summary, the site visit activities on the mobile could improve the probability of e-commerce site visits.

Detour paths algorithm using the vectors in Hypercube Networks (하이퍼큐브 네트워크에서 벡터들을 이용한 우회경로 알고리즘)

  • Jin, Ming-He;Rhee, Chung-Sei
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.34 no.12C
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    • pp.1123-1130
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    • 2009
  • The advances in networking technology and importance of multimedia communication require real time transaction. In many applications, high reliable real-time communications are required more frequently. In this paper, we propose a reliable communication in cube-based multi -computer using the safety vector. Each node in a cube-based n dimensional multi-computer is associated with a safety vector of n bits, which is an approximated measure of the number and distribution of faults in the neighborhood. We propose an algorithm that can establish detour paths using the safety vector. The established detour paths are disjoint with the primary real-time channel. Therefore, our algorithm is more efficient than earlier proposed algorithms.

Study on the Design Optimization to Improve Injection Molding Performance of Plastic Regulator Rail (플라스틱 레귤레이터 레일 성형 최적화연구)

  • Lee, Haeng-Soo;Byun, Hong-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.12
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    • pp.5709-5715
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    • 2012
  • Injection molding product is commonly used for reducing the weight of automotive vehicle, and door regulator guide rail with plastic material is also made by injection molding process. In order to improve the injection molding performance of plastic regulator guide rail, optimal molding condition is suggested by numerical simulation and DOE after obtaining the sensitivity of parameters for regulator rail manufacturing on warpage and fill time. Furthermore, multi direct gate method and optimal cooling circuit are introduced to get the uniform temperature distribution and better cooling efficiency in molding product. The effect of the proposed design on the injection molding performance is verified by the test of prototype of plastic regulator guide rail.

BER Improvement Correlation-Flattened Binary CDMA (상관도 평활화된 Binary CDMA의 BER 개선)

  • Seo, Keun-Jong;Chong, Min-Woo;Kim, Yong-Cheol
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.1C
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    • pp.9-17
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    • 2004
  • We present a performance improvement of Binary CDMA by flattening the correlation values. A Binary CDMA system, in which multi-leveled transmission signal of multi-code CDMA is clipped into a binary value, is cost-efficient since the strict linearity of the power amplifier is relieved. However, a loss of orthogonality among user channels due to the clipping causes the correlation values at the receiver to have a random distribution. If the correlation value for even a single channel goes too low, the average BER drops considerably. We developed a method of correlation flattening, where the binary chip pattern at the transmitter is adjusted so that the correlation values have averaged magnitude. Experimental results on several spreading codes show that the correlation flattening method increases the number of available channels at reduced BER.

An Exploratory Study on the Brand Architecture and the In-house Brand Differentiation Strategy of Korean Apparel Enterprises (국내 의류 기업의 브랜드 아키텍쳐 및 기업 내 브랜드 차별화 전략에 관한 탐색적 연구)

  • Kim, Sae-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.4 s.163
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    • pp.519-530
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    • 2007
  • This study is an exploratory research on the brand architecture of Korean apparel enterprises and the differentiation strategy among in-house competing brands. For data analysis, secondary data was used. 20 apparel enterprises were used as the subjects. The results are as following. First, as a result of brand architecture composition, apparel enterprises used the strategy that initially paved the way launching several brands in a specific item category and after that diversified to other categories. Most enterprises used the multi-brand strategy operating plural brands in a same zoning. The terms for launching succeeding brands were about $1{\sim}5$ years. Second, as a result of analysing the cases which several brands competes within a same zoning, all the posterior brands had some differences from the prior ones. The most frequent differentiation factor was price. Concept, target age, and distribution channel followed. The order of the factors was somewhat different among the item categories. The differentiation strategy among in-house competing brands meant that the enterprises manage plural brands in a same zoning for the growth of whole market share instead of the direct competition among in-house brands. The results of this study can suggest a growth direction to the enterprises planning to launch new brands.