• Journal of Advanced Navigation Technology
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• v.6 no.1
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• pp.37-43
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• 2002

This paper describes the performance evaluation and analysis of Wireless Local Area Network (W-LAN) in the 5 GHz ISM-band in compliance with IEEE 802.11a. At present, most W-LAN products are based on 2.4 GHz band, but low speed (11Mbps) has the limitation to serve systems demanding high-speed data transmission. To solve this problem, it is necessary to design next generation W-LAN system with 54Mbps in the 5GHz. It is sure that implementation of next generation W-LAN will bring competitive advantages. In particular, it will support telecommunications for high-speed mobile environments as well as for fixed places such as a school zone, a lecture room, a hospital and other premises. A few simulation methods are applied to more accurate and reliable performance analysis of next generation W-LAN. To verify if continuous data service is supported for a high-speed mobile notebook, multi-path fading channels between wireless Access Point (AP) and wireless Network Interface Card (NIC) are modeled. In addition, low interference is analyzed via convolutional codes and Orthogonal Frequency-Division Multiplexing (OFDM). Also, to obtain reliable Bit Error Rate (BER), a single tap Least Mean Square (LMS) equalizer is applied. Given the above simulation, next generation W-LAN is an ideal solution for continuous data transmission in high-speed mobile environments.

• Journal of the Korea Computer Graphics Society
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• v.15 no.3
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• pp.1-9
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• 2009

Traditional computer simulation uses only traditional input and output devices. With the recent emergence of haptic techniques, which can give users kinetic and tactile feedback, the field of computer simulation is diversifying. In particular, as the virtual-reality-based surgical simulation has been recognized as an effective training tool in medical education, the practical virtual simulation of surgery becomes a stimulating new research area. The surgical simulation framework should represent the realistic properties of human organ for the high immersion of a user interaction with a virtual object. The framework should make proper both haptic and visual feedback for high immersed virtual environment. However, one model may not be suitable to simulate both haptic and visual feedback because the perceptive channels of two feedbacks are different from each other and the system requirements are also different. Therefore, we separated two models to simulate haptic and visual feedback independently but at the same time. We propose an adaptive mass-spring method as a multi-modal simulation technique to synchronize those two separated models and present a framework for a dual model of simulation that can realistically simulate the behavior of the soft, pliable human body, along with haptic feedback from the user's interaction.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.45 no.4
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• pp.53-63
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• 2008

Reader collision may occur when neighboring RFID readers use the same channel at the same time. Especially when the readers are operated in dense mode, even though many channels are available, because of frequent reader collisions we can not guarantee the performance of RFID readers. Conventional solutions such as FH(Frequency Hopping) or LBT(Listen Before Talk) are not effective in this situation because they can not schedule RFID readers effectively when RFID readers are operated in multi-channel, dense reader mode, In this paper, we propose a new RFID reader anti-collision algorithm which employs LBT, random backoff before channel access, and probabilistic channel hopping at the same time. While LBT and Random backoff before channel access reduces collisions between competing readers, probabilistic channel hopping increases channel utilization by adaptively changing the hopping probability by reflecting the reader density and utilization. Simulation results shows that our algorithm outperforms conventional methods.

• Journal of Broadcast Engineering
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• v.16 no.5
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• pp.834-845
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• 2011

Massive broadcasting contents such as UHD(Ultra High Definition) TV which requires multi-channel capacity for transmission has been introduced in recent years. A transmission scheme with channel bonding has been considered for transmission of massive broadcasting contents. In HFC(Hybrid Fiber Coaxial) networks, DOCSIS 3.0(Data Over Cable Service Interface Specification 3.0) has already applied channel bonding schemes for up/downstream of data service. A method unlike DOCSIS 3.0 is required to introduce a channel bonding scheme in the broadcasting service having unidirectional transmission with a downstream. Since a massive broadcasting content requires several channels for transmission, VBR(Variable Bit Rate) transmission has been emerging for the bandwidth efficiency. In addition, research on channel allocation and resource scheduling is required to guarantee QoS(Quality of Service) for the broadcasting service based on VBR. In this paper, we propose a transmission method for mass broadcasting service in HFC network and show the UHD transmission simulator developed to evaluate the performance. In order to evaluate the performance, we define various scenarios. Using the simulator, we assess the possibility of channel bonding and VBR transmission for UHD broadcasting system to provide mass broadcasting service efficiently. The developed simulator is expected to contribute to the efficient transmission system development of mass broadcasting service.

• Information Systems Review
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• v.7 no.1
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• pp.153-171
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• 2005

As the mobile telecommunications industry in Korea boasts record-high revenue from its businesses, consumers and other industries are looking for new business applications and opportunities using mobile technologies. Many firms are seeking guidelines or business models for an effective use of this new mobile technology in their operations. This paper reviews the characteristics that distinguish mobile marketing, and analyzes marketing approaches which utilize the potential of the new mobile technologies. This paper shows that the new mobile advertising channel is not only complementary to traditional marketing channels, but also delivers benefits for multiple parties involved in mobile marketing. The key success factors in the new OB (Oriental Brewery) marketing campaign include a shortening of the stages in the AIDMA model and a broadening of customer contact points by exposing the brand through well-coordinated marketing efforts. The OB case shows that a mutually beneficial relationship between co-marketing participants can lead to a win-win marketing strategy. It also highlights that collaborative channel management in mobile marketing methodology is critical for successful mobile marketing.

• Asian Pacific Journal of Cancer Prevention
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• v.13 no.4
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• pp.1217-1224
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• 2012

Background and Aim: Less than 50% of oral cancer cases are diagnosed at early stages of the disease and this is in part due to poor awareness and lack of knowledge on the signs and symptoms of oral cancer. This study sought to measure the baseline awareness of oral cancer in Malaysia and aimed to increase public awareness and knowledge of oral cancer using a mass media campaign. Methods: Baseline awareness and impact of the campaign was measured using self-administered questionnaires sent via email to individuals. The campaign was aired on two national television channels and the reach was monitored through an independent programme monitoring system. Results: 78.2% of respondents had heard of oral cancer, and this increased significantly after the campaign. However, the ability to recognize signs and symptoms remains unchanged. We found that the level of awareness differed between the distinct ethnic subgroups and the reach of the campaign was not uniform across all ethnicities. Conclusion: This substantial study to measure the oral cancer awareness in Malaysia provides important baseline data for the planning of public health policies. Despite encouraging evidence that a mass media campaign could increase the awareness of oral cancer, further research is required to address the acceptability, comprehensiveness and effectiveness. Furthermore, different campaign approaches may be required for specific ethnic groups in a multi-ethnic country such as Malaysia.

• The Journal of Society for e-Business Studies
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• v.15 no.3
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• pp.99-129
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• 2010

The objective of this research is to identify the factors which influence users' intention to use mobile Internet. There are lots of researches based on Technology Acceptance Model trying to identify the factors which have influence on accepting mobile Internet and its related services. These researches, however, have some limitation in the sense that they focus only on the features of mobile Internet itself while users make overall decision after the comparison of a new service channel with existing service channels in many directions. Therefore, we are going to analyze the impact of users' perception on the difference between mobile and stationary Internet toward their intention to use mobile Internet. We identified the features like ubiquitous availability, context awareness, compatibility, friendliness, and economic value from literature review and developed a structural model about the impact of users' perception on the differences of these features between mobile and stationary Internet toward their intention to use mobile Internet through mediate variables such as perceived ease of use, perceived playfulness, and perceived usefulness. After that, we conducted an experimental analysis for the model, and addressed a solution to rev up the usage of mobile Internet based on the results of the analysis.

• Journal of Distribution Science
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• v.13 no.3
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• pp.61-67
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• 2015

Purpose - Exports have long been regarded as significant drivers of sustainable competitive advantage and growth among small and medium enterprises (SMEs). The export activities of SMEs are particularly important in the context of export-oriented economies such as Korea. Although many studies have examined the determinants of exports, it is difficult to find empirical studies about the determinants of the export performance of regional SMEs. This study investigates the determinants of export performance in the regional SME context based on an integrated approach that combines the environment factor of industrial organization theory, competitive strategy theory, and the competences of the resource-based view. Research design, data, and methodology - To empirically analyze the determinants of export performance in the regional SMEs, data were collected from firms in the Daegu metropolitan area. Data were collected directly through questionnaire surveys; in addition, secondary financial data were also taken from the KIS-VALUE database. Out of the 175 responses that were received, 143 were considered to be worth examining. After testing the reliability and validity of the variables through multiple items such as environmental turbulence and competitive strategy, hypotheses were verified by using five multi-regression models. These models were: a control model with organizational size and age, an environmental model with technology and market turbulence, a competency model with R&D and foreign distribution channels, a strategy model with product and market differentiation, and an integrated model including all of these variables. Results - First, as a control variable, the organization size has significant positive effects on export performance. Second, technology turbulence based on industrial organization theory has significant positive effects on export performance, but market turbulence does not affect export performance. Third, the foreign market distribution competency of the resource-based view has strong positive effects on export performance, but the R&D competency does not affect export performance. Fourth, the product differentiation strategy from competitive strategy theory positively impacts export performance, but market differentiation does not affect export performance. Finally, in the integrated model, only the foreign distribution competency of the resource-based view has a significant effect on export performance. Conclusions - The empirical results of this study verified the usefulness of the rationales behind the three theories to explain the export performance of the regional SMEs, especially the importance of the foreign market distribution competency from the resource-based view. With regard to practical considerations, this study's implications suggest that the use of technological environmental changes by industries is better than the use of market changes. Further, the use of the product differentiation strategy is more effective than the use of the market-driving strategy, and the distribution channel competency plays a stronger role than the technology-oriented competency with regard to the export performance position of regional SMEs. Future studies should examine relational perspectives, such as trust among channel partners. Therefore, the configuration approach is more useful in enhancing pragmatism by comparing high- and low-export companies.

• Water for future
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• v.29 no.2
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• pp.249-260
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• 1996

There have been easily found a number of examples that misleading or unreasonable measuring data set of physical variables are often produced in the field and the laboratory. The primary reason is that the specific requirements of civil engineers are initially disregarded in designing the experimental apparatus. It results from a lack of mutual understanding and co-operating between the user group and the maker. Therefore, their fundamental knowledge and apprehension become indispensible in order to obtain measuring data with high confidence and good quality In this study it is shortly explained the basic structure and the operation system of the experimental equipments commonly used at the present. A simple measuring set is developed which is quite easy for a general civil engineer to design and operate without any other specialty of mostly electricity electronics. Based upon this requirement, one of data logger named PPDL8 is newly designed by making use of the parallel port in the personal computer, consisting of multi-channels able to measure 8 different point values simultaneously. It can also use many valuable sub-programs existing in PC because the user makes his own programs necessary for measurement, by himself. Of all things, it has a great advantage to increase the applicability of field measurements much larger when adopting the notebook computer to operate with small battery only. In addition this study gives, in fact, the excellent agreements of in-situ field variables by showing their measuring results of temperature, distance and turbidity.

• Science of Emotion and Sensibility
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• v.19 no.4
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• pp.41-54
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• 2016

Recently, in the arena of online shopping, the gap between offline channel and online channel tends to be narrowed significantly. Though previous studies also represent this trend, it still remains ambiguous how much offline trust has a significant influence on user's online shopping behaviors. Furthermore, those research issues such as how individual neuroticism, uncertainty, and transaction cost plays an important role in explaining user's online shopping satisfaction and continuance intention. In this sense, this study aims to organize a new research model including offline trust, uncertainty, transaction cost, satisfaction, and continuance intention. Especially, we are interested in investigating how much moderating effects the individual neuroticism possesses for the paths among the rest of constructs. By using 406 valid questionnaires, we found empirically that transaction cost affects user's online shopping continuance intention, but it has no influence on satisfaction. The individual neuroticism has full moderating effects on the paths on the rest of constructs included in the proposed research model.