• KSII Transactions on Internet and Information Systems (TIIS)
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• v.17 no.5
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• pp.1413-1432
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• 2023

Recommender systems aim to recommend items to users by taking into account their probable interests. This study focuses on creating a model that utilizes multiple sources of information about users and items by employing a multimodality approach. The study addresses the task of how to gather information from different sources (modalities) and transform them into a uniform format, resulting in a multi-modal feature description for users and items. This work also aims to transform and represent the features extracted from different modalities so that the information is in a compatible format for integration and contains important, useful information for the prediction model. To achieve this goal, we propose a novel multi-modal recommendation model, which involves extracting latent features of users and items from a utility matrix using matrix factorization techniques. Various transformation techniques are utilized to extract features from other sources of information such as user reviews, item descriptions, and item categories. We also proposed the use of Principal Component Analysis (PCA) and Feature Selection techniques to reduce the data dimension and extract important features as well as remove noisy features to increase the accuracy of the model. We conducted several different experimental models based on different subsets of modalities on the MovieLens and Amazon sub-category datasets. According to the experimental results, the proposed model significantly enhances the accuracy of recommendations when compared to SVD, which is acknowledged as one of the most effective models for recommender systems. Specifically, the proposed model reduces the RMSE by a range of 4.8% to 21.43% and increases the Precision by a range of 2.07% to 26.49% for the Amazon datasets. Similarly, for the MovieLens dataset, the proposed model reduces the RMSE by 45.61% and increases the Precision by 14.06%. Additionally, the experimental results on both datasets demonstrate that combining information from multiple modalities in the proposed model leads to superior outcomes compared to relying on a single type of information.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.10a
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• pp.277-280
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• 2021

Recently as various contents are mass produced based on high accessibility, the media contents market is more active. Users want to find content that suits their taste, and each platform is competing for personalized recommendations for content. For an efficient recommendation system, high-quality metadata is required. Existing platforms take a method in which the user directly inputs the metadata of an image. This will waste time and money processing large amounts of data. In this paper, for media hyperpersonalization recommendation, keyframes are extracted based on the YCrCb color model of the video based on movie trailers, movie genres are distinguished through supervised learning of artificial intelligence and In the future, we would like to propose a utilization plan for generating metadata.

• Journal of Advanced Navigation Technology
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• v.25 no.6
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• pp.557-561
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• 2021

A meatadata has become an essential element in order to recommend video content to users. However, it is passively generated by video content providers. In the paper, a method for automatically generating metadata was studied in the existing manual metadata input method. In addition to the method of extracting emotion tags in the previous study, a study was conducted on a method for automatically generating metadata for genre and country of production through movie audio. The genre was extracted from the audio spectrogram using the ResNet34 artificial neural network model, a transfer learning model, and the language of the speaker in the movie was detected through speech recognition. Through this, it was possible to confirm the possibility of automatically generating metadata through artificial intelligence.

• Asia-Pacific Journal of Business
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• v.15 no.2
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• pp.1-22
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• 2024

Purpose - The Chinese fan community includes a significant number of young and middle-aged individuals, playing a crucial role in emotional mobilization and social engagement. In recent years, the impact of Celebrity Pairing or Character Pairing (CP) on Weibo has grown notably, partly due to features like Super Topics and Hot Searches. This phenomenon has enhanced fan engagement, resulting in heightened participation in discussions and interactions on the platform. Our study targets CP fans of movies and television dramas on Weibo and aims to identify the factors that drive their emotional sharing. Design/methodology/approach - The research methodology integrates Self-Determination Theory and Social Sharing of Emotion Theory within the EASI (Emotion, Attachment, and Social Integration) model. This approach aims to uncover how CP fans meet their emotional needs via social media and determine the factors influencing their sharing intentions and behaviours. Data were collected through online surveys, yielding 504 valid responses Findings - The analysis, performed with SPSS and Smart PLS software, reveals that self-determination, interpersonal relationships, and social media tolerance significantly affect fans' intentions to share content. Specifically, intrinsic motivation, driven by self-determination, is a critical factor in CP fans' propensity to share content, highlighting the importance of 'inward socialization.' Additionally, the study finds that external factors, like the social media environment, play a more minor role than internal motivators. Research implications or Originality - This research enhances quantitative research methodologies by identifying intrinsic and extrinsic motivations that satisfy the emotional needs of CP fans. It distinguishes between individual, interpersonal, and collective/social factors as motivational elements, providing insights into the emotional and psychological needs of the Chinese movie and TV drama fan community.

• Science of Emotion and Sensibility
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• v.17 no.1
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• pp.71-78
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• 2014

We propose the sentiment pattern as a novel sentiment feature for more accurate text sentiment analysis, and introduce the rating inference of movie reviews using it. The text sentiment analysis is a task that recognizes and classifies sentiment of text whether it is positive or negative. For that purpose, the sentiment feature is used, which includes sentiment words and phrase pattern that have specific sentiment like positive or negative. The previous researches for the sentiment analysis, however, have a limit to understand accurately total sentiment of either a sentence or text because they consider the sentiment of sentiment words and phrase patterns independently. Therefore, we propose the sentiment pattern that is defined by arranging semantically all sentiment in a sentence, and use them as a new sentiment feature for the rating inference that is one of the detail subjects of the sentiment analysis. In order to verify the effect of proposed sentiment pattern, we conducted experiments of rating inference. Ratings of test reviews is inferred by using a probabilistic method with sentiment features including sentiment patterns extracted from training reviews. As a result, it is shown that the result of rating inference with sentiment patterns are more accurate than that without sentiment patterns.

• Korean Journal of Childcare and Education
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• v.8 no.1
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• pp.85-107
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• 2012

The movie WALL-E shows the Earth which has been overrun with garbage and devoid of plant and animal life, and humans who try to restore the ecosystem. The aim of this study is to find the implications of children's education with a detailed analysis of the movie's theme. The analysis method is the interpretive analysis model that is one of the qualitative methods of data analysis based on the concept of Wolcott. First, the Earth is an abandoned planet covered in trash: the Axiom is a haven for morbidly obese and indolent people. The main area of the earth's destruction, and the captain's cabin is the place to find a clue to awakening and change. Second, with the lapse of time, the Axiom becomes a ship allowing their return to earth. The Earth, recognized as their homeland, turns in to the land of hope when people return. Third, the cleaning robot Wall-E, as a main agent of change, has changed humans as well as itself. The results showed that we found nature-friendly development, destruction of nature, the criticism of modern civilization, the sanctity of life, ecological consciousness, coexistence, symbiosis and a win-win principle in our research.

• Journal of Power System Engineering
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• v.16 no.1
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• pp.24-29
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• 2012

Recently, in the movie theater, the special chair is installed to maximize the viewing effect of movies. It is structured to convey a vibrational stimulus to a specially-designated parts of human body by attaching a vibration transducer to a existing theater chair. This paper describes the analysis of the vibration transfer characteristic of a foaming sponge seat for the design of the special chair. We could not apply the structural analysis S/W because it is difficult to obtain the mechanical properties and damping coefficients of the various type sponges. And then we computed the transfer functions by the global curve fitting program based on experimental modal analysis. The experimental response results comparatively coincide with those by the global curve fitting program. We also could obtain the natural frequencies, the modal damping coefficient ratio, the modal vectors and the whole transfer functions. Therefore we could analyze the dynamic characteristic for design of foaming sponge seat.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.4
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• pp.72-78
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• 2021

Currently, the Korean wave is not limited to popular culture, but has a significant impact not only on Korea's national image but also on the improvement of Korean companies' products and image of Korea. In this study, using Textom to confirm the change in foreign tourists' image of Korea, the data collection period was 1 year of 2020, when COVID 19 occurred, as a collection period for "Korea and foreigner" and related key words, each Hallyu content, and ranked in the top 80 keywords were derived. Centrality analysis for semantic network visualization was performed using UCINET6, and through CONCOR analysis, 7 groups 'K-Quarantine ', 'K-Drama', 'K-Movie', 'K-Beauty', 'K-Shopping', It was clustered into 'K-Tech' and 'K-Pop'. As a result of the analysis, the image of Korea abroad generally recognized the Korean Wave as cultural content, but after the outbreak of COVID 19, it is judged that it has been recognized as a country with a successful case of K-Quarantine.

• International Journal of Advanced Culture Technology
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• v.9 no.2
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• pp.86-90
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• 2021

Sentiment refers to a person's thoughts, opinions, and feelings toward an object. Sentiment analysis is a process of collecting opinions on a specific target and classifying them according to their emotions, and applies to opinion mining that analyzes product reviews and reviews on the web. Companies and users can grasp the opinions of public opinion and come up with a way to do so. Recently, natural language processing models using the Transformer structure have appeared, and Google's BERT is a representative example. Afterwards, various models came out by remodeling the BERT. Among them, the Facebook AI team unveiled the XLM-R (XLM-RoBERTa), an upgraded XLM model. XLM-R solved the data limitation and the curse of multilinguality by training XLM with 2TB or more refined CC (CommonCrawl), not Wikipedia data. This model showed that the multilingual model has similar performance to the single language model when it is trained by adjusting the size of the model and the data required for training. Therefore, in this paper, we study the improvement of Korean sentiment analysis performed using a pre-trained XLM-R model that solved curse of multilinguality and improved performance.

• The Journal of the Korea institute of electronic communication sciences
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• v.18 no.4
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• pp.693-700
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• 2023

Sentiment analysis, a branch of natural language processing that classifies and identifies subjective opinions and emotions in text documents as positive or negative, can be used for various promotions and services through customer preference analysis. To this end, recent research has been conducted utilizing various techniques in machine learning and deep learning. In this study, we propose an optimal language model by comparing the accuracy of sentiment analysis for movie, product, and game reviews using existing RNN-based models and recent Transformer-based language models. In our experiments, LMKorBERT and GPT3 showed relatively good accuracy among the models pre-trained on the Korean corpus.