• Title/Summary/Keyword: Movie Reviews

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Performance Analysis of Explainers for Sentiment Classifiers of Movie Reviews (영화평 감성 분석기를 대상으로 한 설명자의 성능 분석)

  • Park, Cheon-Young;Lee, Kong Joo
    • Annual Conference on Human and Language Technology
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    • 2020.10a
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    • pp.563-568
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    • 2020
  • 본 연구에서는 블랙박스로 알려진 딥러닝 모델에 설명 근거를 제공할 수 있는 설명자 모델을 적용해 보았다. 영화평 감성 분석을 위해 MLP, CNN으로 구성된 딥러닝 모델과 결정트리의 앙상블인 Gradient Boosting 모델을 이용하여 감성 분류기를 구축하였다. 설명자 모델로는 기울기(gradient)을 기반으로 하는 IG와 레이어 사이의 가중치(weight)을 기반으로 하는 CAM, 그리고 설명가능한 대리 모델을 이용하는 LIME과 입력 속성에 대한 선형모델을 추정하는 SHAP을 사용하였다. 설명자 모델의 특성을 보기 위하여 히트맵과 관련성 높은 N개의 속성을 추출해 보았다. 설명자가 제공하는 기여도에 따라 입력 속성을 제거해 가며 분류기 성능 변화를 측정하는 정량적 평가도 수행하였다. 또한, 사람의 판단 근거와의 일치도를 살펴볼 수 있는 '설명 근거 정확도'라는 새로운 평가 방법을 제안하여 적용해 보았다.

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Keyword Extraction and Visualization of Movie Reviews through Sentiment Analysis (영화 리뷰 감성 분석을 통한 키워드 추출 및 시각화)

  • Jong-Chan Park;Sung Jin Kim;Young Hyun Yoon;Jai Soon Baek
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.07a
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    • pp.261-262
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    • 2023
  • 본 연구에서는 감성 분석 기반의 키워드 도출형 영화 리뷰 웹사이트를 개발하였다. 사용자들은 영화에 대한 리뷰를 작성할 때, 자동으로 키워드를 추출하는 기능을 활용하여 다양하면서도 빠르게 정보를 얻을 수 있다. 사용자가 작성한 리뷰를 시스템에 입력하면, 내부적으로 ChatGPT를 활용하여 텍스트를 분석하고 키워드를 추출한다. 이를 통해 사용자는 별다른 노력 없이도 키워드를 통해 영화의 장르, 감독, 배우, 플롯 요소 등 다양한 정보를 빠르게 확인할 수 있다. 추출된 키워드는 저장되어 시각화에 활용되며, 사용자들은 리뷰에 대한 원하는 정보를 쉽게 얻을 수 있다. 개발된 키워드 도출형 영화 리뷰 웹사이트는 사용자들에게 빠르고 다양한 정보를 제공하며, 영화 관련 결정을 내리는 데에 도움을 줄 것으로 기대된다.

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Epic Analysis of So-Young's Movie 'The Woman Who Kills' from a Literary Therapy Perspective -Focusing on the problem of the alienated elderly and the meaning of death- (문학치료적 관점으로 본 영화 '죽여주는 여자' 소영의 서사분석 -소외된 노인의 문제와 죽음의 의미를 중심으로-)

  • Chang, Kyung-hee
    • Journal of Digital Convergence
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    • v.19 no.3
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    • pp.295-302
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    • 2021
  • The purpose of this paper is to pay attention to the problems of the elderly in our society, which is facing an aged society, to understand the lives of the elderly and to recognize the need for retirement and death preparation. It reviews and analyzes the story of So-young, the main character of the movie "Killing Woman," according to the context of the work. The narrative of the film illustrates the problems of suffering for the elderly, such as poverty, disease, dementia, loneliness, and fear of death. In the face of the ultra-aged era, institutional supplementation measures for underprivileged senior citizens at the national level should be established, and social interest and safety nets should be secured, and specific retirement preparations are needed personally. Furthermore, support for research and education of old age preparation education programs and death education programs to prepare for retirement and death should be continuously provided.

Enhancing Recommender Systems by Fusing Diverse Information Sources through Data Transformation and Feature Selection

  • Thi-Linh Ho;Anh-Cuong Le;Dinh-Hong Vu
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.17 no.5
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    • pp.1413-1432
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    • 2023
  • Recommender systems aim to recommend items to users by taking into account their probable interests. This study focuses on creating a model that utilizes multiple sources of information about users and items by employing a multimodality approach. The study addresses the task of how to gather information from different sources (modalities) and transform them into a uniform format, resulting in a multi-modal feature description for users and items. This work also aims to transform and represent the features extracted from different modalities so that the information is in a compatible format for integration and contains important, useful information for the prediction model. To achieve this goal, we propose a novel multi-modal recommendation model, which involves extracting latent features of users and items from a utility matrix using matrix factorization techniques. Various transformation techniques are utilized to extract features from other sources of information such as user reviews, item descriptions, and item categories. We also proposed the use of Principal Component Analysis (PCA) and Feature Selection techniques to reduce the data dimension and extract important features as well as remove noisy features to increase the accuracy of the model. We conducted several different experimental models based on different subsets of modalities on the MovieLens and Amazon sub-category datasets. According to the experimental results, the proposed model significantly enhances the accuracy of recommendations when compared to SVD, which is acknowledged as one of the most effective models for recommender systems. Specifically, the proposed model reduces the RMSE by a range of 4.8% to 21.43% and increases the Precision by a range of 2.07% to 26.49% for the Amazon datasets. Similarly, for the MovieLens dataset, the proposed model reduces the RMSE by 45.61% and increases the Precision by 14.06%. Additionally, the experimental results on both datasets demonstrate that combining information from multiple modalities in the proposed model leads to superior outcomes compared to relying on a single type of information.

Outlier Detection Techniques for Biased Opinion Discovery (편향된 의견 문서 검출을 위한 이상치 탐지 기법)

  • Yeon, Jongheum;Shim, Junho;Lee, Sanggoo
    • The Journal of Society for e-Business Studies
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    • v.18 no.4
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    • pp.315-326
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    • 2013
  • Users in social media post various types of opinions such as product reviews and movie reviews. It is a common trend that customers get assistance from the opinions in making their decisions. However, as opinion usage grows, distorted feedbacks also have increased. For example, exaggerated positive opinions are posted for promoting target products. So are negative opinions which are far from common evaluations. Finding these biased opinions becomes important to keep social media reliable. Techniques of opinion mining (or sentiment analysis) have been developed to determine sentiment polarity of opinionated documents. These techniques can be utilized for finding the biased opinions. However, the previous techniques have some drawback. They categorize the text into only positive and negative, and they also need a large amount of training data to build the classifier. In this paper, we propose methods for discovering the biased opinions which are skewed from the overall common opinions. The methods are based on angle based outlier detection and personalized PageRank, which can be applied without training data. We analyze the performance of the proposed techniques by presenting experimental results on a movie review dataset.

An Experimental Evaluation of Box office Revenue Prediction through Social Bigdata Analysis and Machine Learning (소셜 빅데이터 분석과 기계학습을 이용한 영화흥행예측 기법의 실험적 평가)

  • Chang, Jae-Young
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.3
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    • pp.167-173
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    • 2017
  • With increased interest in the fourth industrial revolution represented by artificial intelligence, it has been very active to utilize bigdata and machine learning techniques in almost areas of society. Also, such activities have been realized by development of forecasting systems in various applications. Especially in the movie industry, there have been numerous attempts to predict whether they would be success or not. In the past, most of studies considered only the static factors in the process of prediction, but recently, several efforts are tried to utilize realtime social bigdata produced in SNS. In this paper, we propose the prediction technique utilizing various feedback information such as news articles, blogs and reviews as well as static factors of movies. Additionally, we also experimentally evaluate whether the proposed technique could precisely forecast their revenue targeting on the relatively successful movies.

User Responses to the Formats and Product Properties of Contents Advertised on Facebook (페이스북 광고 콘텐츠 포맷과 제품 속성에 대한 사용자 반응)

  • Su-Jin, Woo;Yu-Jin, Kim
    • Science of Emotion and Sensibility
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    • v.19 no.1
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    • pp.111-126
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    • 2016
  • As the marketing value of Facebook advertisements increases, companies seek to create successful Facebook advertisements in order to promote their brands or products. This research aims to identify Facebook advertising factors that influence users' eye movements and attention, and thereby to investigate effective visual elements of Facebook advertising contents. Firstly, we identified two contributing factors influencing users' responses to Facebook advertisements: the formats of advertising contents(Text, Text in Image, and Movie) and the product properties(Involvement, Think/Feel). Based on theoretical reviews, eye tracking tests and surveys were conducted in order to examine how these two factors affect users' responses on Facebook, i.e. visual perception and users' purchasing responses. It was found that there were distinctive patterns of users' visual perceptions and purchasing behavioral responses according to the formats of the advertised contents. Meanwhile, the advertised products' properties influenced only the users' purchasing responses. Finally, the key findings of this research offer helpful guidelines for providers and developers to create effective SNS advertisements.

Sentiment Analysis of Movie Review Using Integrated CNN-LSTM Mode (CNN-LSTM 조합모델을 이용한 영화리뷰 감성분석)

  • Park, Ho-yeon;Kim, Kyoung-jae
    • Journal of Intelligence and Information Systems
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    • v.25 no.4
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    • pp.141-154
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    • 2019
  • Rapid growth of internet technology and social media is progressing. Data mining technology has evolved to enable unstructured document representations in a variety of applications. Sentiment analysis is an important technology that can distinguish poor or high-quality content through text data of products, and it has proliferated during text mining. Sentiment analysis mainly analyzes people's opinions in text data by assigning predefined data categories as positive and negative. This has been studied in various directions in terms of accuracy from simple rule-based to dictionary-based approaches using predefined labels. In fact, sentiment analysis is one of the most active researches in natural language processing and is widely studied in text mining. When real online reviews aren't available for others, it's not only easy to openly collect information, but it also affects your business. In marketing, real-world information from customers is gathered on websites, not surveys. Depending on whether the website's posts are positive or negative, the customer response is reflected in the sales and tries to identify the information. However, many reviews on a website are not always good, and difficult to identify. The earlier studies in this research area used the reviews data of the Amazon.com shopping mal, but the research data used in the recent studies uses the data for stock market trends, blogs, news articles, weather forecasts, IMDB, and facebook etc. However, the lack of accuracy is recognized because sentiment calculations are changed according to the subject, paragraph, sentiment lexicon direction, and sentence strength. This study aims to classify the polarity analysis of sentiment analysis into positive and negative categories and increase the prediction accuracy of the polarity analysis using the pretrained IMDB review data set. First, the text classification algorithm related to sentiment analysis adopts the popular machine learning algorithms such as NB (naive bayes), SVM (support vector machines), XGboost, RF (random forests), and Gradient Boost as comparative models. Second, deep learning has demonstrated discriminative features that can extract complex features of data. Representative algorithms are CNN (convolution neural networks), RNN (recurrent neural networks), LSTM (long-short term memory). CNN can be used similarly to BoW when processing a sentence in vector format, but does not consider sequential data attributes. RNN can handle well in order because it takes into account the time information of the data, but there is a long-term dependency on memory. To solve the problem of long-term dependence, LSTM is used. For the comparison, CNN and LSTM were chosen as simple deep learning models. In addition to classical machine learning algorithms, CNN, LSTM, and the integrated models were analyzed. Although there are many parameters for the algorithms, we examined the relationship between numerical value and precision to find the optimal combination. And, we tried to figure out how the models work well for sentiment analysis and how these models work. This study proposes integrated CNN and LSTM algorithms to extract the positive and negative features of text analysis. The reasons for mixing these two algorithms are as follows. CNN can extract features for the classification automatically by applying convolution layer and massively parallel processing. LSTM is not capable of highly parallel processing. Like faucets, the LSTM has input, output, and forget gates that can be moved and controlled at a desired time. These gates have the advantage of placing memory blocks on hidden nodes. The memory block of the LSTM may not store all the data, but it can solve the CNN's long-term dependency problem. Furthermore, when LSTM is used in CNN's pooling layer, it has an end-to-end structure, so that spatial and temporal features can be designed simultaneously. In combination with CNN-LSTM, 90.33% accuracy was measured. This is slower than CNN, but faster than LSTM. The presented model was more accurate than other models. In addition, each word embedding layer can be improved when training the kernel step by step. CNN-LSTM can improve the weakness of each model, and there is an advantage of improving the learning by layer using the end-to-end structure of LSTM. Based on these reasons, this study tries to enhance the classification accuracy of movie reviews using the integrated CNN-LSTM model.

Discussion on VR Storytelling Production

  • Kim, Jung Kyu;Han, Hyekyoung;Lee, SangKhee;Kim, Mookyu
    • International Journal of Advanced Culture Technology
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    • v.8 no.1
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    • pp.213-217
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    • 2020
  • In this paper, we present that Virtual Reality (VR) is a type of media that has attracted interest in storytelling and media utilization. VR was first discussed as a specific narrative medium with traditional story medium. Via this discussion, The innate difference of VR is that the role of the media users in which the narrative is communicated were active in the development of the narrative unlike that of most classical narrative media. We also discussed specific features related to VR based on the theories of traditional literary criticism, movie reviews, and plays. Through these discussions, we aruged two directions of VR storytelling production as an narrative medium, its specificity, and its expressiveness for VR producers. First, story processing and characters can be introduced as part of continuing a new narrative by altering the interaction history that appears in VR stories to user interest ratings. Second, VR interaction responds intuitively to the idea that it represents a trajectory across the story surface of all possible interactions. More specific theories and controvercials are discussed.

The Expression Characteristics of the Fantastic Reflected on the Contemporary Fashion (현대패션에 반영된 판타스틱(The Fantastic)의 표현특성)

  • Kim, Dong-Ok;Choi, Jung-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.4
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    • pp.396-407
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    • 2011
  • Various media are expanding the fantastic expression methods and sphere wider than now. As an intermediate for expressing fully self-desires, fashion of the day has surfacing an important concept called fantastic that does not exist and surpasses reality in expressing the ideal body of a desiring body. Goth and cospre are personal expressions of movie costumes that visualize virtual reality as representative of fantastic fashions. The fantastic is a modem concept putting together SF, fantasy, magical realism, fable, and surrealism. Studies in fashion fields related to fantastic have treated fantastic illiberally and peripherally owing to the centering on the SF genre or fantasy. The thesis that dealt with an important fashion as an external favorite as well as the socio-cultural contents of the expressed body in genre expression remains inadequate. In research methods, this study carried out theoretical reviews on the concept and characteristic of the fantastic through literature data that includes local and international theoretical books, monographs, and dissertations that are related to the fantastic. The experimental analysis was executed by collecting fashion works shown after 2000 and included in special fashion editions, collection magazines, Internet materials, and monographs. The results show that the categorization of expression characteristic (according to fantastic spheres) appeared as 5 kinds such as uncanny borderline, cyborg grotesque, heroic superman, myth allegory, and unconscious meaninglessness.