• 산경연구논집
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• 제13권4호
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• pp.15-34
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• 2022

Purpose: The purpose of this study is to grasp the concept of ethical consumption that is inevitably one of the behaviors of consumption and to find factors affecting ethical consumption. The most special idea of this study is including motive in the research model. And motive will influence the factors affecting the intention to behave. Research design, data, and methodology: Considering variables affecting ethical consumption, we first adopted the T theory of Planned Behavior. There are three variables of attitude, subjective norm, and perceived behavior control in the model. In addition to variables used in the Planned Behavior Theory, ethical duty, self-identity, motive, neutralization, ambivalence are included in the study. Questionnaires are made for survey, and investigation was conducted from 1th March to 11th of March. Total 360 copies are used for analysis. SPSS version 23 was used for analysis. Results: Study results show that first, the variables of attitude, subjective norm, perceived behavioral control, ethical duty, self-identity are turned to be statistically significant factors affecting ethical consumption intention. In this study, we defined the ethical consumption as voluntary, self-sacrifice needed, and additional efforts required behavior, therefore motive thought to be needed at fist for individual consumer to form intention. For neutralization and ambivalence, neutralization does not affect ethical consumption directly or indirectly, but we found ambivalence has moderating effect while motive affecting attitude, perceived behavior control, self-identity and has moderating effect while attitude, subjective nom, perceived behavior control, self-identity affects intention. Ambivalence means individual consumer's thought or preoccupation toward ethical consumption, in other words, consumer may have fiendly or unfriendly, positive or negative impression to it. Overall, motive and ambivalence are important factors for ethical consumption. Motive plays some role from the start influencing main factors affecting ethical consumption. Ambivalence also functions by moderating variables. Thinking of ambivalence taking account of essence of ethical consumption, some consumers may have pretext or justification for not doing ethical consumption which may again annoy themselves. Conclusions: In conclusion, for intention to ethical consumption to be formed motive should be activated beforehand and ambivalence should be considered. Negative ambivalence toward ethical consumption should be removed and positive ambivalence should be developed.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.939-950
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• 2021

The purpose of this study was to measure the significance and contribution of sensory appeal, lifestyle, and health motive in determining coffee drink consumption. The theory adopted is the SOR (stimulus-organism-response) theory and the AISAS (attention-interest-search-action-share) model approach. Data was collected online in April-May 2020, and obtained 413 valid respondent data. The data were processed using SEM (Structural Equation Modeling) framework. The results showed that the variable sensory appeal of coffee drinks, lifestyle variables and health motive variables had a significant effect on coffee consumption. Of the 13 hypotheses proposed, nine hypotheses are accepted and four hypotheses are rejected. Sensory appeal has a positive effect on attitude and action of coffee consumption. Lifestyle has a positive effect on attitude, search, and action, whereas health motive has a positive effect on attitude of coffee consumption. Lifestyle variables have the greatest role in determining coffee consumption, followed by health motive variables and sensory appeal of coffee drinks. The SOR theory and the AISAS approach can both be used to analyze coffee drinking behavior. The research suggests that, to increase coffee consumption, a marketing approach should touch the lifestyle of the community and increase the promotion of the health aspects of coffee drinks.

• 한국환경교육학회지:환경교육
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• 제18권2호
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• pp.14-22
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• 2005

The objectives of this study were: a) to determine the motive type of adults' participation in environmental education program, and b) to identify factors related to their motive from the activities, and c) to provide strategies implications to satisfy their motive. For the purpose, literatures related to adults' participation motive type are reviewed. Based on the theoretical finding, the following suggestions could be offered for the environmental education program. 1) Environmental NGOs should offer motive-friendly programs which may help the adults participate in the NGO environmental education and activities. 2) Environmental NGOs should provide diverse education programs to facilitate participation and to formulate eligible management system for the activities. 3) To satisfy the motive of participation, environmental education programs should be organized and conducted through a careful consideration of the motive type of the participation, the characteristics of adults, and so on.

• 산업경영시스템학회지
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• 제20권44호
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• pp.13-32
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• 1997

The modem society has been talked as the age of uncertainty, the age discontinuity and the information society. The future society is forcasted the creativity society. Both the achievement motive and the creativity be suggested as an important factors to accomplish the individual goals and organizational performance. The achievement motive has the major implications in increasing the level of achievement motive between high and low creative group. The employee creativity is the emergence in action of a novel relational product, growing out of the uniqueness of the individual on the hand, and materals, events people or cirumstances of his life on the other. It has been treated as an impotant factor to solve the complex management ploblems for the management. The major purpose of this study are (1) to review the theory of an achievement motivation and the creativity, (2) to provide both management and scholars with the practical and useful implications on the development of the employee cretivity in improving the management performance.

• 복식
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• 제59권2호
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• pp.29-41
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• 2009

Perception between real object and recognized subject of human on objective subject is not the same. The reason Is that individual perception of visual design components are transmitted as the image of whole. It is required process of visual perception. Therefore, I developed the vision of seeing image of pattern which is based on Gestalt visual perception theory in clothes. The summary of this study's results is like followings. Extremely antagonistic terms which are specialized by formative characteristics of formative components are clearness and blur of outline/ fixed shape and non-fixed shape/ visuality and tangibility of representation/ simplicity and complexity of structure/ invariability and variability of mobility/ symmetry and asymmetry of arrangements singularity and plurality of group number. The expression of motive shows that clearness, fixed shape, visuality and simplicity pursuit Determination image, and blur, non-fixed shape, tangibility and complexity pursuit Ambiguity image. The arrangements of motive shows that invariability, symmetry and singularity pursuit Order image, and variability asymmetry and plurality pursuit Disorder image. Therefore, the standard of the coordinator of Pattern image positioning is established as Determination and Ambiguity of motive are X-axis, and Order and Disorder of pattern are Y-axis. As the frame of Pattern image positioning, four separated dimensions have made.

• 산경연구논집
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• 제11권6호
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• pp.19-28
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• 2020

Purpose: Current study aimed at exploring the effects of ambient anger versus sadness on motive type and coping strategy type when consumers make decision. It focused on whether the negative affects of the anger and the sadness differentially induce approach versus avoidance motive at the place of making decision, and also explored the coping strategy differences between the consumers under the anger and those under the sadness, that is, which strategy is more used between problem-focused strategy and affect-focused strategy when they are under each negative affect. Research design, data and methodology: The experimental groups were divided into two types of group such as the anger-felt group and the sadness-felt group. The experiment was performed with the between-subjects design based on the anger and the sadness. Questionnaire data were collected from undergraduate students assigned to each of the anger group and the sadness group operated by the scenario method, and the data were used to verify research hypotheses by t-test. Results: - First, the anger induced the approach motive more rather than the avoidance motive in making decision. Second, to cope the negative affects, consumers under the anger used problem-focused strategy more than affect-focused strategy, while those under the sadness used affect-focused strategy more than problem-focused strategy. Therefore, this article contributes to the theory related to motive and making decision taken place to consumers under ambient negative emotions. Conclusions: Focusing on the results of this study, there could be managerial implications to brand or product marketing managers. Checking which affect consumers previously felt between anger and sadness when they are under negative affects is at issue to the brand or product marketers when they appeal their brand or product to the consumers. The marketers should build and communicate the messages about their product or brand in the respect of the points of showing problem solution or the best way to handle things to appeal the consumers under the anger. And they should develop and communicate the messages about their product or brand emphasizing the aspects of letting consumers' sad feelings out somehow or controlling their emotions to the consumers under sadness.

• 한국정보시스템학회지:정보시스템연구
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• 제20권4호
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• pp.145-162
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• 2011

Recently Micro-blog service is used quickly in our life with dissemination of Smart-phone. This study performed based on a view that there is a difference of user's intention to reuse Web-blogs & Micro-blogs. This study also based on the existing motive theory for using which considers five factors-information, entertainment, interaction, personalization, and convenience. The AMOS structure equation used for the analysis of users' revisit intention. The results of the study shows that Micro-blogs are influenced by entertainment, personalization, and convenience. On the other hand, Web-blogs are influenced by entertainment, and personalization.

• 한국콘텐츠학회논문지
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• 제21권10호
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• pp.217-226
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• 2021

본 연구에서는 이용과 만족 이론을 바탕으로, TikTok 이용 동기(오락추구, 정보추구, 상호작용, 자기표현, 도피)의 강도와 각 동기가 사용자의 밀착도(이용 빈도, 이용 시간)에 미치는 영향을 조사하였다. 중국인 TikTok 사용자들을 대상으로 조사하여 101건의 조사결과를 분석한 결과는 다음과 같다: 첫째, TikTok 이용 동기의 강도는 오락추구, 정보추구, 상호작용, 자기표현, 도피 순서로 나타났으며, 이 중 오락추구와 도피의 동기는 여성의 경우가 남성의 경우보다 더 높았다. 둘째, 사용자 밀착도 중 이용 빈도에 대해서는 사용자의 오락추구, 상호작용, 도피 등 동기의 영향력이 유의미한 것으로 나타났으며, 상호작용의 영향력이 높았다. 셋째, 이용 시간에 대해서는 오락추구, 도피 등 동기의 영향력은 유의미한 것으로 나타났다. 이는 오락추구, 상호작용, 그리고 현실을 도피하고 싶을 때에 TikTok을 자주 이용하게 되고, 오락추구나 현실을 도피를 하고 싶을 때 TikTok 이용 시간도 길어진다는 것을 의미한다.

• 한국산학기술학회논문지
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• 제19권12호
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• pp.128-137
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• 2018

본 논문은 비싼 신호보내기 이론과 자기향상동기를 중심으로 주도적 성격과 지식 공유 행위 간 관계, 그리고 더 나아가 조직의 인정 간 관계를 검증하였다. 개인의 성격적 특질에 더하여, 상황적 요인으로 직무 특성을 고려하였는데, 본 논문에서는 직무 복잡성과 다양성이 주도적 성격과 지식 공유 행위, 조직 인정 간 정(+)의 관계를 조절할 것이라는 조절된 매개모형을 제안하였다. 한국 기업들을 대상으로 상사-부하 쌍(dyad) 설문을 실시하여 총 166쌍의 응답을 실증 분석한 결과, 예측한대로 주도적 성격을 가진 구성원일수록 지식 공유 행위를 보다 많이 보이는 것으로 나타났으며, 이러한 지식 공유 행위는 조직 내 상사가 평가한 조직 인정을 궁극적으로 높이는 것으로 나타났다. 뿐만 아니라, 직무 복잡성과 다양성이 높을 때가 낮을 때보다 지식 공유 행위에 의해 매개된 주도적 성격과 조직 인정 간 정(+)의 관계를 보다 강화하는 것으로 나타나 예측한대로 조절변수 관련 가설들도 지지되었다. 이러한 결과들은 조직 공유의 동기가 무엇이고, 이를 활성화시키는 경계조건들이 무엇인지를 밝힘으로써 지식경영 분야에 이론적 실무적 함의를 제공한다고 할 수 있다.

• 복식
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• 제6권
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• pp.145-160
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• 1982

Wearing a clothes in human living is very rightful and reasonable things. And it's also the necessaries of living. So now, I want look around about origin of clothes from the prehistorical age, how they start and why they need to wear a clothes. As human culture is unknown origin, human clothes origin is also unknown origin, too. So many different people made unlike story about that, and it is very difficult to say correct birth of clothes. It must be reflection by a time, by a place, by a mankind, until this days, the history of human progress is $2,000,000{\sim}3,000,000$ years. And from after the "Old Adam" man understand what is shame and disgrace, so that made them cover of their private parts, also it is a motive of human clothes. Since after pass a long time, the earth has many changes as it were weather, and for take care of human body from cold, people start make clothes and it's a second object of wearing a clothes. And third object of wearing clothes is after opportunity of development human culture, people desire for an aesthetic sence and for full-fill that feeling they start make a beautiful clothes with accessories and it is motive and a purpose of a human start wear a clothes. So I can say, for origin birth of clothes is 1. Protect of human body. 1) be adapted for different weather and different circumstance. 2) take care self from outside injurg. 2. Decorate for aesthetic sence. 1) Theory of Amulets. 2) Theory of symbolism. 3) Theory of Sex attraction. 4) Aesthetic Theory. 5) Theory of chastity. 6) Multi-theory And material for clothes they made from natural wilds like leaves, fur, skin of wood. skin of fishes and feather etc. But after develop of human knowledge people invent fiber, and use a knitted goods and woven stuff also first of all. They start use those kind that they just cover of their private parts as a belt and astring with leaves and a beast skins. But until this days it's taken big development with human knowledge and most important influence of develop was weather. So modern clothes for present days, must care with. physicology, preservation of health, living activity, dressing, morals, and etiquette etc.