• Journal of Fashion Business
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• v.19 no.6
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• pp.112-126
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• 2015

In social environments, hashtags have been widely adopted and have become a new form of language for users. The current study attempts to enhance our understanding of users and their motivations to use hashtags when posting fashion-related information. Specifically, this study examines whether user characteristics (fashion leadership, conspicuousness) influence their motivations to use hashtags (curation, self-presentation, information diffusion), which then leads to behavioral intentions to continue to use hashtags and recommend the same to others. An online survey was administered to test our research questions. A total of 136 consumers in their 20s, 30s, and 40s living in Korea were used for data analysis. Structural equation modeling was conducted, which revealed that fashion leadership and conspicuousness had a positive impact on users' motivations of curation, self-presentation, and information diffusion. Motivations of self-presentation and information diffusions were found to affect users' behavioral intentions while curation had no significant impact. Practical implications are presented.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1744-1754
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• 2009

This study identifies the main factors of internet clothing shopping motivation and analyzes their effect on customer e-loyalty among Korean and Chinese college students. Data were collected from 300 Koreans and 300 Chinese college students. The survey was statistically analyzed through an exploratory and confirmatory factor analysis, T-test, and structural equation modeling. The factors of clothing shopping motivations were identified as merchandising characteristics, shopping convenience, value price, and hedonic pleasure. Chinese students had stronger motivations for value price and hedonic pleasure; Koreans had stronger motivations for merchandising characteristics. The structural equation model showed that the shopping motivations for merchandising characteristics, shopping convenience, and hedonic pleasure had significant effects on e-loyalty for Chinese students and the motivations for value price had significant effects on e-loyalty for Korean students. The conclusion shows a strategic direction for entering the Chinese e-market.

• Human Ecology Research
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• v.54 no.6
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• pp.575-588
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• 2016

This study empirically examined the effects of filial piety on motivations for parenthood among Vietnamese and Korean college students, who represent a generation of young adults and prospective parents in both countries. The Vietnamese data were collected from 325 college students enrolled in three universities located in Hanoi and Korean data were collected from 216 students from a single large university in Seoul. Student respondents were asked to complete the self-administered questionnaire including 'Filial Piety Scale' and 'Motivations for Parenthood Scale.' The results revealed that the Vietnamese students reported a significantly higher level of 'general filial piety' than their Korean counterparts. Vietnamese and Korean participants showed no significant difference in total motivations for parenthood. Among the five sub-factors of motivations for parenthood, however, the Vietnamese students were more likely to place a value on the expansion of self-motivation while their Korean counterparts considered the motivation to strengthen biological family ties to be more salient. Finally, after controlling for sociodemographic characteristics, hierarchical regression analysis revealed that the more filial Vietnamese and Korean college students were towards their parents, the more child-related motives they held in general. The results are discussed in relation to each country's degree of modernization and to recommend prospective family planning and population policies in Vietnam based on the experiences of Korea industrialization.

• Journal of the Korean Home Economics Association
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• v.31 no.4
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• pp.141-155
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• 1993

The purpose of this study is to investigate Korean youth's motivations for parenthood and concepts of parental role and to examine closely the relationship with the sociodemographic variables(age, sex, religious orientation, growth region, father's occupational level, parental education degree). the subjects are 465 students of the three universities in National Capital region. The data are collected by questionnair methods and analyzed by t-test, F-test, factor analysis. The major findings are as follows: 1) The motivations for parenthood are classified into five factors. These are acquisition of social status factor, continuation of self factor, achevement and creativity factor, tradition factor, primary group ties factor. The korean youth think the most of achievement and creativity factor among five motivation factors. 2) The korean students have somewhat stereo-typed concepts of parental role and place the stress on training the behaviors of the child and encouraging the development of the child. 3) The sociodemographic variables to have relationship with the motivations for parenthood are age, sex, growth region and father and mother's educational degrees. And the variables related with the concepts of parental role are sex, father's occupational level. 4) There are relationships between traditional role concepts of a father and motivation of acquisition of social status factor and tradition factor. And traditional role concepts of a mother are related with motivations of acquisition of social status factor and primary group ties factor among the motivations for parenthood.

• Education of Primary School Mathematics
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• v.20 no.1
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• pp.101-115
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• 2017

This study was to analyze motivations in the mathematics lessons from the perspectives of preservice elementary school teachers. The participants were three groups of 62 preservice elementary teachers who were sophomore or junior students in Seoul city in Korea. Two groups of the students were enrolled at teaching and learning mathematics courses, whereas one group of students were at mathematics problem solving course. They were randomly assigned to elementary schools for their student teaching. They were required to observe mathematics lessons focusing on motivations during their participating at the two-week student teaching period. The preservice teachers were asked to observe and submit the reports of the observation in the mathematics lesson. The researcher suggested a guideline of observation and analyzed the reports according to the categories those were suggested in the guideline. The results of the analysis on the reports are summarized as follows. First, the preservice elementary school teachers considered the purpose of motivations as attracting students' interest. Second, the major ratio of motivations were attracting students' attention in the mathematics lessons. Third, the duration average time was 5 minutes 50 seconds and only limited materials for the motivations. At last, most mathematics lessons need to stimulate students' curiosity that fits to the objectives of the lessons. The researcher suggests that we need to develop various motivations in mathematics lessons with which teachers should subtlely connected to the objectives of the lessons.

• Journal of the Korean Society for Computer Game
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• v.31 no.4
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• pp.91-99
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• 2018

A growing body of research has focused on the negative effects of Internet gaming. This issue has become an increased public health concern in Korea. However, little is known regarding the positive effect of Internet gaming and its etiology. This study examined the effects of gaming motivations on gaming behaviors based on self-determination theory. Specifically, we investigated the associations of intrinsic and extrinsic gaming motivations with adaptive and maladaptive game uses. A cross-sectional data collected from a sample of 3,000 young adults using 2016 Korean Video Gaming Survey was analyzed. Measurement model analysis and structural equation modeling were conducted as primary analyses. The findings highlight the different effects of intrinsic and extrinsic motivations on gaming behaviors, such as adaptive and maladaptive game uses. Intrinsic motivations, such as experience-seeking and achievement-seeking, were associated with adaptive game use. Meanwhile, extrinsic motivations, such as sensation-seeking and monetary reward-seeking, were associated with maladaptive game use. The findings provide a better understanding of video gaming in light of both adaptive and maladaptive game uses. The implications for practice and policy were discussed.

• International Area Studies Review
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• v.14 no.3
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• pp.290-311
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• 2010

This study aimed at exploring the primary motivations in the behavior of MNCs' setting up R&D Labs in China, four main subjective motivations were founded. R&D Labs consisted of the following four types: local market support Labs, local technology support Labs, global technology center, and internationally interdependent Labs.he choices of the R&D Lab type features are different because of the various R&D investment motivations. Provided that MNCs' investment motivations in China are in order to obtain Chinese markets and customers, local market support Labs are supposed to be chosen so as to support Chinese markets; provided that investment motivations are in order to gain talents and science and technology resources, global technology centers are supposed to be used to achieve the highest synergy result; provided that investment motivations win an absolute competitive advantage in China, local market support Labs are extremely necessary in preoccupying markets; last but not the least, provided that investment motivations are environmental owing to their instability, local technology support Labs are a good choice for their relatively low R&D expenses.

• The Journal of Industrial Distribution & Business
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• v.12 no.10
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• pp.43-57
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• 2021

Purpose: This study focuses how motivations influence interactivity in the live streaming commerce context. Live streaming commerce involves the provision of e-commerce activities and transactions via a live streaming platform that offers real-time interaction, entertainment, social activities, and commerce. The purpose of study is to examine effects of motivations on perceived interactivity and the effects of perceived interactivity on attitude and intention to use the live streaming commerce. Research design, data and methodology: The study investigates key questions about consumers' motivation to use live streaming commerce and perceived interactivity by surveying 300 users of live commerce. Participants were asked whether they were live streaming commerce users who had experienced live streaming commerce before participating in the survey. The full survey required live streaming commerce users to respond to all the questions. Results: The study uncovered motivations for using live streaming commerce by finding information, entertainment, pass time, fashion/status and real time and perceived interactivity in the live streaming commerce. The results indicated motivation to use live streaming commerce positively influenced perceived interactivity. Perceived interactivity had positive effects on attitude toward brand. Attitude toward brand had positive effects on intention to use. Conclusions: Live streaming commerce is getting increasing attention from marketers because live streaming commerce has seamlessly integrated commerce, social activities, and hedonic factors. This study clarifies motivations and perceived interactivity in the live streaming commerce context. The study uncovers the relationships between motivations, perceived interactivity, attitude, and intention to use that contributes to the theoretical foundation and practical implications for marketing and management in the live streaming commerce context. Specifically, the study develops the theoretical contributions to perceived interactivity in the in the live streaming commerce context. The results also contribute to the practical implications for new marketing strategies that provides dynamic real-time interaction, exact information, and social and hedonic factors to attract consumers to indulge in the consumption processes. Marketing practitioners will obtain insights that can help them develop and manage brand strategies by understanding the influence of motivation and perceived interactivity in the live commerce context, which offers opportunities for contactless marketing and management.

• Asia-Pacific Journal of Business
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• v.14 no.4
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• pp.163-174
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• 2023

Purpose - This study examines the effect of consumers' motivations on the perception and purchase intentions of electric cars. Specifically, it empirically analyzes how moral motivations based on personal environmental values and norms in car usage and purchasing influence the perceived usefulness and purchase intentions of electric cars. Furthermore, it investigates whether the influence of moral motivations on perceived usefulness and purchase intentions varies according to the user's driving characteristics. Design/methodology/approach - An online survey was conducted with 234 respondents, by setting criteria for participants as car owners or primary car users within their households, ensuring the sample composition was not biased in terms of the presence or absence of experience with eco-friendly cars. Findings - The research findings indicate that perceived usefulness mediates the effect of consumers' moral motivations on their intention to purchase electric cars. The results of the moderating effect of driving distance on perceived usefulness revealed a significant interaction effect; however, there was no significant interaction effect on purchase intentions. Specifically, for individuals with shorter driving distances, as consumers' moral motivations increase, their perception of the usefulness of electric cars also increases. In contrast, for those with longer driving distances, the increase in perceived usefulness due to moral motivations shows a decreasing trend. Research implications or Originality - This study considered individual driving characteristics that previous research on electric vehicle adoption overlooked, and suggested that setting specific communicating points for electric cars according to driving distance levels might be effective. Lastly, it proposes directions for future research that motivations influencing eco-friendly vehicle purchases may differ based on driving characteristics

• Journal of the Korean Society for Library and Information Science
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• v.33 no.1
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• pp.67-86
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• 1999

It needs to be considered that citing is net a static process but a dynamic process which is to produce to reproduce and to distribute knowledge by the interaction between societies surrounding the citer. This study begins by briefly acknowledging that citation is a universal practice in terms of establishing citer's own basis of research on the basis of the relation to previous studies and persuadeing potential citer to cite his/her research product. This study, however, is a preliminary attempt to examine the premise that although citing is a unversal practice. but citer motivations can be influenced by various citation environmental contexts surrounding the citer. This study presented general citation motivations derived from previous studies: (1) substantial motivations - conceptional and methodological citations 2) persuasive motivations - positive, applied, and negative citations, (3) perfunctory motivations - perfunctory and bibliographic citations, and (4) social relation motivations - personal connections and knowledge familiarity citations. In addition, this study identified citation environment factors affecting these citation motivations: (1) citer and documentation factor, (2) social and cultural environment, (3) information environment, and (4) international knowledge system environment. Each citation environment factor presented should be interpreted not as a separate factor, but rather as a close interrelation among these environment factors, Finally, the model of the citation environment factors developed in this study was discussed in the aspects of the relationship between citation motivations and their citation environment factors. This study suggested that further research should be conducted in order to examine these relationships more empirically and citation should be considered as a social product reflecting the interaction between citer and various citation environments.