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The Study on Identify components of CEO image Influence in Brand's value (CEO의 이미지가 브랜드 가치에 미치는 영향)

  • Kim, Mi-Kyung
    • Journal of Fashion Business
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    • v.12 no.1
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    • pp.129-146
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    • 2008
  • The purpose of this study is to identify components of CEO image and to examine predictors to affect company's market value. To explore the social construction of the CEO Image depicted in the popular business newspaper, the Wall Street Journal and daily newspaper of Korea, was analyzed. Then, the reconstructed image of the CEO was compared with the firm's stock price change to see their relationship, if any. This paper focused on the case of Carly Fiorina as previous chief of Hewlett-Packard, who was the Fortune's ranking of the 50 most powerful women in business is presented. The period for the analysis was five years and eight months from her inauguration(July, 1999) to the release(February, 2005). The results, four predictors such as nature, management ability, leadership style, appearance character had statistically significant relationship with both company's market value and the image of CEO. In addition to revealed that media coverage of Carly Filoina was commensurate with the financial performance, particularly stock price change of the Hewlett-Packard. In general, the best image of the CEO is highly transcends to the image of the company as well. Therefore it is need to manage effectively components of CEO image to enhance brand image and its brand value, which are further expected to enhance company's market value.

Numerical Analysis on the Low Momentum Fluid Flow Characteristics in Centrifugal Pump Impeller (원심 펌프 회전차 내부의 저 운동량 유동특성에 관한 수치적 연구)

  • 김세진;김동원;김윤제
    • Proceedings of the Korea Society for Energy Engineering kosee Conference
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    • 1999.05a
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    • pp.151-157
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    • 1999
  • In this study, tile characteristics of three dimensional flow fields in centrifugal flump impeller are investigated by numerically. Detailed analysis and understanding of flow field in centrifugal pump are very important to predict performance of components. The three dimensional viscous fluid flow in centrifugal pump is distingushed isentropic process region from irreversible process region by wall shear effect, secondary flow, centrifugal and Coriolis forces, variation of boudary layers. Development of low momentum region by viscous fluid flow in the centrifugal impeller causes stall and blockage which is irreversible process region, and resulting in decrease of the performance and efficiency of centrifugal pump. Especially, the result is that Coriolis and centrifugal forces are most powerful factors which are increasing the irreversible region.

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Organizational Commitment and Its Related Factor among Medium Hospitals of Nurses (종합병원 간호사의 조직몰입과 관련요인)

  • Lee, Young-Mee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.11
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    • pp.4764-4769
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    • 2011
  • This study intends to investigate the organizational commitment and Its related factors among medium hospital of nurses. The collected data were analyzed descriptive statistics, t-test, ANOVA, Scheffe's test, Pearson correlation coefficient and stepwise multiple regression using SPSS 19.0 Program. The score of level of organizational commitment was statistically significant difference according to working period, marital state, monthly income, personality, night-duty. The score of organizational commitment level correlated positively with job satisfaction and burnout. Stepwise multiple regression analysis for organizational commitment level revealed that the most powerful predictor was burnout, job satisfaction and night-duty explained 49.5% of the variance. Therefore, It suggested that goal of increasing nurses' organizational commitment in hospital should be helped them raise job satisfaction and decrease nurses' burnout and night duty.

Expression of Neuropeptide Y(NPY) and NADPH-diaphorase Neurons in the Hypothalamus and Cerebral Cortex of Fasting and Anorexia Mutant Mice(anx/anx). (절식시킨 생쥐와 식욕부진 돌연변이 생쥐의 시상하부와 대뇌겉질에서 Neuropeptide Y와 NADPH-diaphorase의 이중면역조직화학법에 의한 발현)

  • 김미자
    • Journal of Nutrition and Health
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    • v.33 no.5
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    • pp.491-496
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    • 2000
  • Food intake is regulated by both central and peripheral mechanisms. In the central nervous, the hypothalamus acts for autonomic and endocrine homeostasis. The paraventricular nucleus(PVN) of hypothalamus is an imprtant site of interaction in central feeding pathways. Neuroepetide Y(NPY)is one of the most powerful neurochemical stimulants of food intake known. Also brain nitric oxide(NO), known as neurotransmitter, is involved in the mechanisms that regulate food intake. In this experiment, 24h fasting mice and anorexia mutant mice have been to examine the expression of NPY, which is the major neuropeptide increasing food intake. Double staining with NPY and nicotinamide-adenine-dinucleotide-phosphate diaphorase(NADPH-d), followed by immunohistochemical method and image analysis, have been used to observe coexisting neurons and the level of expression of each neurons. The results were as follows. 1) NPY-immunoreactivitys reduced immune response of the hypothalamus, particularly paraventricular nucleus(PVN), in anorexia mutant mice. Decreased level of NPY is assumed to be a major pathological factor in anorexia mutant mice. On the other hand, PVN in hypothalamus of fasting mice showed increased immunoreactivity which is in agreement of other researchers. 2) NPY and NADPH-d double staining revealed coexisting neurons in the cerebral cortex. Fasting mice had a tendency to have increased level of coexisting neurons compared to the control group. Compared to the control group, fasting mice express is not increase level of NPY-immunoreactivity, while anorexia mutant mice tended to have a decreased level.

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Analysis and Service Design of Mass Media Drama : 'The 1st Shop of Coffee Prince' (방송용 대중매체 드라마의 분석과 서비스 디자인 : '커피프린스 1호점'을 중심으로)

  • Lee, Jung-Kyo;Jee, Hae-Seong
    • Journal of Information Technology Services
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    • v.8 no.3
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    • pp.209-221
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    • 2009
  • The successful mass media drama, 'The 1st Shop of Coffee Prince', has received lots of supports from the audience by showing them a vivid life and also enabling them to dream a real fantasy. One among the most powerful strategies that made this drama stay successful is the marketing value of the drama space fully maximized when doing the production. This study, introducing a unique representation of 2-D cell matrix with x-y plots of drama space set along the time stream following the scenario, first proposes a quantitative way of uncovering the hidden relation between drama space and scenario using nonlinear matrix filtering method and, secondly, suggests possible service designs mainly constrained by economical standpoints of the stakeholder in producing the drama. The methodology may invoke a plausible contradiction with art instincts that have hardly been supposed to be affected by financial debate, which, nevertheless, must sometimes be allowed under the circumstance of pursuing optimality in programming and producing the drama that must survive in the world of competitive market of service business.

Factors Influencing Self-Care Behaviors Related to Insulin Therapy in Elders with Diabetes Mellitus (노인 당뇨병환자의 인슐린요법 관련 자가간호행위에 대한 영향요인)

  • Sohn, Na-Yeong;Yang, Jin-Hyang
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.20 no.1
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    • pp.27-36
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    • 2013
  • Purpose: Self-care behavior is a key dimension of healthcare quality among elderlys with diabetes mellitus. The purpose of this study was to identify factors associated with self-care behaviors related to insulin therapy among elders with diabetes mellitus. Methods: The research was a cross-sectional, descriptive design using questionnaires. The participants were 147 older adult patients with diabetes mellitus receiving insulin therapy. Data were analyzed using descriptive statistics, t-test, ANOVA and multiple regression with SPSS statistics 19.0 program. Results: Participants' self-care behaviors related to insulin therapy were not adequate. Stepwise multiple regression analysis for self-care behaviors related to insulin therapy revealed that the most powerful predictor was self-efficacy. Self-efficacy, family support and frequency of blood sugar test explained 54.4% of the variance in self-care behaviors related to insulin therapy. Conclusion: The results indicate a need to promote self-efficacy, family support and frequency of blood sugar testing with these participants. In addition, strategies to improve self-care behaviors among elderly patients should be considered by health professionals, family members and the elderly patients themselves.

Shallow landslide susceptibility mapping using TRIGRS

  • Viet, Tran The;Lee, Giha;An, Hyun Uk
    • Proceedings of the Korea Water Resources Association Conference
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    • 2015.05a
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    • pp.214-214
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    • 2015
  • Rainfall induced landslides is one of the most devastating natural disasters acting on mountainous areas. In Korea, landslide damage areas increase significantly from 1990s to 2000s due to the increase of both rainfall intensity and rainy days in addition with haphazard land development. This study was carried out based on the application of TRIGRS unsaturated (Transient Rainfall Infiltration and Grid-based Regional Slope stability analysis), a Fortran coded, physically based, and numerical model that can predict landslides for areas where are prone to shallow precipitation. Using TRIGRS combining with the geographic information system (GIS) framework, the landslide incident happened on 27th, July 2011 in Mt. Umyeon in Seoul was modeled. The predicted results which were raster maps showed values of the factors of safety on every pixel at different time steps show a strong agreement with to the observed actual landslide scars in both time and locations. Although some limitations of the program are still needed to be further improved, some soil data as well as landslide information are lack; TRIGRS is proved to be a powerful tool for shallow landslide susceptibility zonation especially in great areas where the input geotechnical and hydraulic data for simulation is not fully available.

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Strategic Alliance within the Sugar Industry of Pakistan: A Resource Dependence Perspective

  • AMAN, Rameesha;KHAN, Abdul Rehman
    • Asian Journal of Business Environment
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    • v.11 no.4
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    • pp.31-38
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    • 2021
  • Purpose: This paper uses the resource-dependency theory to present the case of the Pakistan sugar industry to highlight how the industry uses a strategic alliance to gain a powerful bargaining position over its critical dependencies. The case of the Pakistan sugar industry is well-known and it is common knowledge that the alliance or the cartel within it is responsible for frequent price hikes and sugar supply shortages in the country. Research design, data and methodology: We use a case study, qualitative document analysis design to trace how the alliance overcomes its various dependencies, and in doing so, how does it harm various stakeholder interests. Results: This paper finds that the sugar industry alliance maintains its bargaining power by manipulating sugar supply through horizontal alliances, political affiliations, underselling and under-reporting sugar stocks, purchasing sugarcane from the black market, and by gaining billions of rupees in export subsidies by hoarding stock and using its political connections. Conclusion: The paper concludes by providing a summary of the measures which the government has taken to curb this anticompetitive conduct; the most important of which is the removal of protectionist measures for sugar trade and allowing market forces to control the demand and supply of sugar in the local market.

The Psychiatrist and the Revolutionary: Frantz Fanon's Critique of Colonial Discourse

  • Rasmussen, Kim Su;Sorensen, Eli Park
    • Cross-Cultural Studies
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    • v.24
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    • pp.5-18
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    • 2011
  • This article offers a reflection on Frantz Fanon's diagnosis and analysis of French colonialism in Algeria. We will attempt to demonstrate that there is a concrete and clear connection between Fanon as the psychiatrist diagnosing the devastating effects of the French colonial system, and his subsequent political involvement in the Algerian revolution. This is not to say that each part does not contain valuable insights in their own rights, but rather to stress that without being read together, as a whole, one would miss a significant element in the understanding of the importance Fanon's thought subsequently came to play in the emancipation struggles of the colonized worldwide. Furthermore, we argue that it is crucial to understand the intimate connection between Fanon's psychiatric work, his diagnosis of colonial mental disorders, as well as diagnosis of the colonial system as such, and then his political engagement, in order to understand the particular context in which he favourably discusses the use of violence in the name of fighting against the oppressive system of colonialism. Above all, we argue that Fanon's critique of colonialism continues to spark controversy because it still represents the most powerful and incisive analysis of, as well as answer to, the troubled relationship between the blessed and the wretched of the earth.

A Study of Peak Pressure Reduction Control of Electro Hydraulic System using Convolution (컨볼루션을 이용한 전자 유압 시스템의 피크압력 저감 제어 연구)

  • Kim, Kyung Soo;Jeong, Jin Beom;Ryuh, Beom Sahng
    • Journal of Drive and Control
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    • v.16 no.3
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    • pp.59-66
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    • 2019
  • Hydraulic systems are essential for most of the construction equipments due to their various advantages, such as very powerful, quick response speed, precision control and remote control. Moreover, they are necessary to apply the electro hydraulic systems for precise and remote controls. Operating the small electronic joystick of the remote controller for the control of a multipurpose work machine with remote control technology increases the possibility of a sudden operation compared to the use of a conventional hydraulic joystick. When a joystick is suddenly operated, the peak pressure is generated in the system due to the quick response of the system. Then a vibration is generated due to the peak pressure, which causes instability to the operation of the construction equipment. Therefore, in this study, we confirmed the level of reduction of peak pressure occurring in the electro hydraulic system by using AMESim, when the output signal of the step shape generated by the sudden operation of the electronic joystick was changed by using the convolution operation.