• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.6
• /
• pp.195-206
• /
• 2022

The purpose of this paper is to examine how loyalty programs designed by retail stores affect customer retention. The present study is one of the few empirical studies finding the role of different loyalty programs that help to build customer retention. The study also seeks to explore the moderation role of customer perceived value between intrinsic motivation - customer retention and extrinsic motivation - customer retention. The researchers employed a quantitative research design to collect data from the 350 respondents who purchased goods from the retail chain/departmental stores in Bangladesh. The collected data are then analyzed using structural equation modeling. The result of their findings indicated that the size of the organizational reward has a positive effect on intrinsic and extrinsic motivation; further extrinsic motivation has a significant relation to customer retention. Surprisingly, no support was found for the positive impact of intrinsic motivation on customer retention. Customer perceived value (CPV) is critical as a moderator in building client retention, which improves the positive association between extrinsic motivation and customer retention. CPV, on the other hand, was found to mitigate the negative link between intrinsic motivation and client retention.

• Korean Journal of Childcare and Education
• /
• v.17 no.3
• /
• pp.19-37
• /
• 2021

Objective: The purpose of this study was to examine the effects of parent play support beliefs and children's playfulness on children's ego-resiliency. Methods: The participants for this study were 236 young children aged 3 to 5, their parents, and teachers in 19 daycare centers located in Seoul and Gyeonggi Province. Descriptive statistics, bivariate correlations, and hierarchical regression analysis were conducted. Results: The major findings were summarized as follows. First, overall, the level of parents' play support beliefs, children's playfulness and ego-resiliency tended to be high in the present sample. Second, mothers' play support beliefs and children's active participation in play were significantly and positively associated with children's ego-resiliency. Third, parents' play support beliefs had no moderation effect on the effects of children's playfulness on their ego-resiliency. Conclusion/Implications: The results of this study suggest that parents' play support beliefs and children's playfulness are effective in improving children's ego-resiliency.

• Journal of Fashion Business
• /
• v.26 no.6
• /
• pp.82-93
• /
• 2022

Sustainability is a significant change that fashion industry has undergone. Marketers and brands are looking for guidance in green advertising to most effectively motivate consumers to purchase sustainable fashion products. This study aims to reveal environmental and cultural sustainability claims on message credibility and purchase intention regarding product trendiness. We performed mediation and moderation analyses, using a 2 (sustainability message: environmental and cultural) × 2 (product design: classic vs. trendy) between-subjects experimental design. The PROCESS MACRO was used for the analysis. Results indicate that environmental claim must appear credible to consumers to motivate them to purchase a product. On the other hand, cultural claim, with and without credibility, affected consumer's purchase intention. Moreover, cultural claim and trendy design together influenced message credibility and purchase intention, showing a moderated mediation effect. The study indicates that brands should broaden their perspective regarding sustainability by considering cultural factors when providing sustainability claims. Environmental claim should be clear and transparent to avoid green skepticism. Also, it is important to focus on product's design aspect: making trendy designs. It is difficult to change consumer behavior based only on sustainability value. Thus, brands must coney their consideration of design trends. Theoretical and managerial implications also are discussed.

• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.2
• /
• pp.261-272
• /
• 2022

The purpose of this paper is to investigate the influence of ethical leadership in determining the organizations' individual-type ethical climate (self-interest, friendship, and personal morality ethical climate) in reducing employee turnover intention. It seeks to identify the role of individual-type climate in mediating the association between ethical leadership and employee turnover intention. Moreover, the moderation effect of emotional exhaustion among employees on the relationship between ethical leadership and turnover intention has been researched to establish the ethical degree of leadership. Using a sample of 260 questionnaires from employees working full-time in the banking sector, the results were analyzed in PLS-SEM. The results of the social exchange theory indicated that ethical leadership is vital in shaping the workplace's individual-type ethical climate and reducing employees' turnover intention. The findings demonstrate that the relationship between ethical leadership and turnover intention is mediated by an individual-type ethical climate, which means that employees in a positive ethical climate do not wish to leave immediately. Furthermore, emotional exhaustion was found to moderate the association between ethical leadership and employees' turnover intention under high emotional exhaustion, where low ethical leadership is experienced, reporting higher levels of turnover intention.

• Annals of Occupational and Environmental Medicine
• /
• v.34
• /
• pp.18.1-18.12
• /
• 2022

Background: Little attention has been paid to the relationship between perceived discrimination and self-rated health (SRH) among foreign workers in Korea. Transnational ties with the home country are known to be critical among immigrants, as they allow the maintenance of social networks and support. Nonetheless, as far as we know, no studies have examined the impact of transnational ties on SRH itself and the relationship between perceived discrimination and SRH, which the current study tries to examine. Methods: Logistic regression analyses were conducted using the 2013 Survey on Living Conditions of Foreign Workers in Korea. Adult foreign workers from different Asian countries (n = 1,370) participated in this study. The dependent variable was good SRH and the independent variable was perceived discrimination. Transnational ties with the home country, as a moderating variable, was categorized into broad (i.e., contacting family members in the home country) vs. narrow types (i.e., visiting the home country). Results: Foreign workers who perceived discrimination had a lower rate of good SRH than those who did not perceive discrimination. Broad social transnational ties moderated the relationship between perceived discrimination and SRH; narrow social transnational ties did not. Conclusions: In line with previous studies, an association was found between perceived discrimination and SRH. Broad social transnational ties can be a good source of social support and buffer against the distress of perceived discrimination.

• Journal of Smart Tourism
• /
• v.4 no.2
• /
• pp.25-33
• /
• 2024

This study examines the factors influencing the use of mobile food ordering applications and their impact on consumption behavior amidst recent societal changes. It re-evaluates the relevance of factors from the UTAUT2 theory in predicting customers' behavioral intentions. Additionally, the study explores the moderating effect of confidence in food safety measures (CFSM). Quantitative research methods are employed. A structured questionnaire that measures the psychological factors, behavioral intention, and actual usage of mobile food ordering applications was used to collect customer data. Regression and moderation analyses are conducted to test the hypotheses and examine the moderating role of CFSM. The findings reveal that performance expectation, effort expectation, and habit significantly predict customers' intention to use mobile food ordering applications. Moreover, for customers with high CFSM, social influence, facilitating conditions, and hedonic motivation add additional contributions to their behavioral intention. This study extends the UTAUT2 theory by applying it to mobile food ordering applications and examining the influence of CFSM. It identifies the specific factors that drive customers' intention to use these applications and highlights the importance of CFSM as a moderating factor. The findings offer theoretical insights and practical implications for researchers and practitioners in the mobile food ordering industry.

• Journal of Distribution Science
• /
• v.22 no.9
• /
• pp.27-38
• /
• 2024

Purpose: Sustainable economic growth is a top priority for any country, and inflation is crucial in determining future economic circumstances. Few research exists regarding the impacts of risk management practices on performance outcomes in the supply chain with the mediating role of inflation rate. Hence, this study investigates the important role of risk management practices in the context of high inflation rate. Research design, data and methodology: The PLS-SEM model is applied to identify the effects of risk management practices on operational performance and supply chain performance. The author distributed online and offline surveys to administrators at various businesses. After applying the filtration criteria, 309 responses were retained for further data analysis. Results: This research demonstrates that risk management practice is critical and adds to supply chain performance success. Managers should enhance all risk management procedures to regulate and manage hazards in the supply chain. This allows managers to anticipate and identify potential threats with ease, particularly in high inflation rate situation. Conclusions: The outcomes of this study demonstrate how fully implemented risk management practices can improve operational performance and supply chain performance, as well as control the impact of inflation rate.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.36 no.8
• /
• pp.837-848
• /
• 2012

This study examines how the overseas residence experience of Korean consumers influences the relationship of global fashion brand knowledge and brand choice confidence. We contrast two kinds of consumer brand knowledge, using the concepts of Alba and Hutchinson's expertise and familiarity. Considering the effect of positive affect on intuitive information processing, the present study investigated the role of positive affect in consumer brand knowledge and brand choice confidence link. The proposed model was tested with structural-equation analysis. The results show that expertise and familiarity effect the positive affect. Positive affect, in turn, influences brand choice confidence. The results indicate that the processes underlying global fashion brand knowledge and brand choice confidence link are different between the consumers with overseas residence experience for more than a year and the consumers without it. The route from expertise to positive affect has a significant impact on the consumers with overseas residence experience but not on the consumers without it; however, the route from familiarity to positive affect and the path from positive affect to brand choice confidence have a greater impact on the consumers without overseas residence experience than the consumers with it. We find that the consumers with overseas residence experience favor expertise in the process underlying global fashion brand knowledge and brand choice confidence link, whereas the consumers without it favor familiarity and affect based thought.

• The Journal of the Korea Contents Association
• /
• v.17 no.7
• /
• pp.634-647
• /
• 2017

The purpose of this study is to identify the structural relationship between family leisure activities, family leisure satisfaction and leisure benefit of women's college students according to leisure consumption propensity. Data was analyzed with reliability analysis, cross tabulation analysis, confirmatory factor analysis, structural equation modeling analysis with SPSS 18.0 and AMOS 18.0. The results were summarized as follows: family leisure activities had significant effect on family leisure satisfaction and significant moderation effect according to leisure consumption propensity. Family leisure satisfaction had a positive effect on the leisure benefit, while family leisure activities didn't have influence on the leisure benefit.

• Journal of Korea Society of Industrial Information Systems
• /
• v.22 no.1
• /
• pp.105-116
• /
• 2017

In this Paper, We Empirically Investigated what kind of Risks Exist that Drive high Failure rate of cloud Services, and whether Perception of such risks leads to the Adoption of the Abandonment Option of cloud Services. Such risk Perception is the Individual-level Factor, and we Empirically Tested whether Organizational Contexts such as CEO's Innovativeness and Dandwagon Effect can Moderate the Positive Effects of such Individual-level Risk Perception on the Adoption of Abandonment option. We Collected Survey data from IT Professionals Working for the Small and Medium-sized Companies near Seoul and found that the Perceived Technical Risk and Economic Risk Influence the Adoption of Abandonment Option. Out of two Organizational Contexts, only CEO's Innovativeness Moderates the Positive Influence of Technical Risk on the Adoption of Abandonment Option. Organizational Factors Demonstrated very Limited Moderation Effect on the Influence of Individual-level Perception of Cloud Service Risk on the Adoption of Abandonment Option.