• Journal of Family Relations
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• v.21 no.3
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• pp.95-122
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• 2016

Objectives: The purpose of this study was to find out the moderating effect of gender between parenting attitude and anger expression of adolescent. Particularly, to ensure that the anger of emotion is common nature, this study was conducted on the middle class adolescent of stable economic status. Method: The subjects of this study were 357 students, first grade from 3 high schools in Seoul. Data was analyzed by descriptive statistics, t-test, correlation, and hierarchial regression, using the SPSS 18.0 program. Results: The main results were as follows: First, in parenting attitude the perception of monitoring and affection was less important for boys than girls, but more important in over expectation and neglect. Second, in anger expression the level of anger-control appeared higher than anger-in and anger-out, no significant gender difference in subfactors. Third, the effect of gender moderated the relationships between parenting attitude and anger expression of adolescent. Conclusions: The results indicated the need to recognize gender difference in controlling anger of adolescent and to improve dysfunctional parenting attitude in middle class. Furthermore, the implications were discussed in enhancing parent-adolescent communication, developing emotional education programs, and preventing juvenile delinquency.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.753-765
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• 2016

This study examines links between Korean adolescents' uses of games and their school lives. A gender-based analysis was conducted and moderating effects of social relationship variables were tested. The major findings are as follows. First, some gender differences were found in impacts of game use. For example, although a game addiction variable appeared to influence both male and female adolescents negatively on the school-related conscientiousness, only male students displayed a negative impact of game time. It represents a gender difference in the preferred game genres and ways of using them. Second, the analysis showed that variables of social relationship could moderate the negative effects of game use. While the relationship with father appeared to moderate the negative effects of game time in male adolescents, the relationship with mother turned out to relieve the negative impacts of game addiction in female ones. In the case of male adolescents, however, the relationship with the parents did not show any moderating effect on game addiction. This study supports the claim that it is necessary to take a gendered approach in studying gaming.

• Korean Journal of Health Education and Promotion
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• v.29 no.1
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• pp.27-38
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• 2012

Objectives: The purpose of this study is to find the influences of the perceived economical difficulty, gender equality consciousness and sexual subjectivity on the adolescents' attitude to prostitution to examine the moderating effects of gender equality consciousness and sexual subjectivity between the perceived economical difficulty and the adolescents' attitude to prostitution, and to provide some recommendations for intervention to improve more appropriate attitude of adolescents on prostitution. Methods: The data used for this study is from the survey with a sample of 1,151 students from 14 middle and high schools in Chungbuk province. Results: The main results of this study are as follows: First, there are statistical differences in the adolescents' attitude to prostitution according to gender, grade, and the type of school. Second, there is a positive effect of the perceived economical difficulty, gender equality consciousness and sexual subjectivity on the adolescents' attitude to prostitution. Third, there are positive moderating effects of sexual subjectivity between the perceived economical difficulty and the adolescents' attitude to prostitution. Conclusions: Intervening in the sex education at an early stage, advertising prostitution's harmful effect at the level of a social concern and developing diverse programs to enhance the sexual subjectivity of students are recommended to promote appropriate attitude of adolescents about prostitution.

• Culinary science and hospitality research
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• v.18 no.2
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• pp.64-81
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• 2012

The purpose of this study is to analyze impact on organizational commitment and job satisfaction of deluxe hotel employees according to their perceptions of supervisor's transformational leadership styles. It also were verified moderating effects based on career and gender in terms of causal relationship. Based on 301 reserved samples for empirical study, reliability and suitability were reviewed, and total 5 hypotheses were verified by structural equation models. The results were shown that charisma and motivation has significant effect on organizational commitment, which was influenced significantly on job satisfaction. Through these findings, among supervisor's transformational leaderships perceiving by employees, charisma and motivation were shown to give encourage employees to have them a positive attitude toward organizational commitment. Based on the analysis of the moderating effects of career and gender, the effects of transformational leadership on organizational commitment and job satisfaction is as follows. Moderating effects based on career do exist, while moderating effects based on gender do not exist.

• International Journal of Advanced Culture Technology
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• v.8 no.3
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• pp.172-185
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• 2020

To explore the impact of restaurant service quality for foreigners in South Korea on customer satisfaction, customer trust, and loyalty from three dimensions: quality of physical environment, food quality, and service quality and the influence of perceived price on satisfaction and loyalty, a survey was conducted by collecting 202 valid questionnaires and Amos 23 was used to examine the relationships between variables. The results show that the quality of physical environment, food quality, and service quality have significant positive effects on customer trust, but only food quality has a significant effect on customer loyalty and all three have no significant effects on customer satisfaction. In addition, customer trust has a significant positive effect on customer satisfaction and customer loyalty, but the effect of customer satisfaction on loyalty has not been verified in this study. At the same time, perceived price has a significant positive effect on customer satisfaction, but no significant effect on customer loyalty. Then the study examined the moderating effect of gender by using the SEM multi-group analysis method, founding that there are no significant differences between male and female on the impact of the three dimensions of restaurant service quality on customer satisfaction, and no significant differences between male and female on the impact of perceived price on customer satisfaction and customer satisfaction on loyalty, meaning that gender's moderating effects are not valid. These conclusions of this study are useful for restaurant operators to improve the quality of the physical environment, food quality and service quality, effectively improve customer trust, and thus customer satisfaction and loyalty.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.587-597
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• 2019

This study aims to address the effect of income on depression of Korean babyboomers according to gender. It also was to identify the moderating effect of social capital on the income-depression relationship. Researchers conducted a secondary data analysis using 6th wave of Korea longitudinal study of ageing collected in 2016. Researchers found gender differences of factors affecting depression. While, in the male model, income was not a significant factor predicting depression, it was a statistically significant factor to depression of female babyboomers. In addition, a moderating effect was found in the female model that advocacy and non governmental organization activity moderated the income-depression relationship. Therefore, it is necessary to consider gender differences for policy and service development; in specific, researchers suggest expanding elderly jobs for female babyboomers and support groups for male babyboomers.

• Korean Journal of Adult Nursing
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• v.26 no.3
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• pp.320-329
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• 2014

Purpose: The purpose of this study was to analyze the effect of sexual attitude among the elderly to their sexual life while exploring the moderating effect of general characteristics in the relationship between sexual attitude and sexual life. Methods: A descriptive research design was used. The subjects were 322 married elderly from four silver centers in Seoul and Gangwon-do. Aging Sexuality Attitude Scale developed by White (1982) was used to examine sexual life status and general characteristics of the subjects (gender, age, academic background, religion, economic status, and residential type). For data analysis, ${\chi}^2$-test, t-test, and ANOVA were conducted. Since the dependent variable of sexual life is a binary variable, hierarchical logistic regression was implemented. Results: There were 180 people (55.9%) who had a sexual life. Depending on gender (${\chi}^2$=35.03, p<.001), academic background (${\chi}^2$=29.45, p<.001), and economic status (${\chi}^2$=7.36, p=.025), the subjects showed significant difference in terms of sexual life. Regarding sexual attitude, the subjects showed significant difference depending on gender (t=-5.47, p<.001), age (t=-2.31, p=.021), academic background (t=5.16, p<.001), economic status (F=3.17, p=.043), and sexual life status (t=4.99, p<.001). Conclusion: It is important to devise the sex education program in consideration of gender, age, and academic background that showed moderating effects.

• The Korean Journal of Franchise Management
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• v.8 no.1
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• pp.43-53
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• 2017

Purpose - The coffee market in Korea has been dramatically developed and coffee chains dominate the Korean coffee market recently. Customer's perceived value is one of the marketing tools to get competitive advantages of coffee chains, and plays a critical role to study on coffee franchise industry. Thus, this study is to identify the effect of customer's perceived value (price, brand, service, and quality) on revisit intentions and word-of-mouth(WOM). Research design, data. and methodology - Customer's perceived values consists of four dimensions. 253 samples of 320 were used for data analyses excluding unusable responses. The data were analyzed with SPSS 21.0 and SmartPLS 3.0. Result - First, customer's perceived brand value and service value have a significant, positive effect on revisit intentions. Second, Price value and brand value have a positive influence on WOM. Third, gender difference plays a moderating role in the relationship between brand value and price value and WOM, and between brand value and revisit intentions. Conclusions - Males tend to focus more on their perceived brand value of coffee shops for revisit and recommendation, otherwise females consider price value to give an advice to others. Based on the results of this study, the marketers of coffee chains can develop effective strategies regarding gender difference as well.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.225-234
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• 2021

This study is a cross-cultural study examining whether differences in perceptions of social gender roles in Korea and Uzbekistan have different effects on ad attitudes and product attitudes through the endorsers' gender. In particular, this study was focused on the difference between the facial expression of the endorser and the moderating effect of the ad situation in these relationships. The research results are as follows. First, the difference in the perception of social gender roles was larger in Uzbekistan than in Korea. Second, the influence of gender of endorser on ad attitude was perceived to be higher in Uzbekistan than in Korea. Third, the moderating effect of facial expression(Placid vs. Cold) in the effect of gender of advertising model on advertising attitude was found only in Uzbekistan. Fourth, the moderating effect of the ad situation (Office work vs. Family life) in the relationship between the endorsers' Gender and ad attitude was also found only in Uzbekistan. Fifth, the effect of consumer's ad attitude on product attitude showed a statistically significant positive relationship in both countries. This study reveals that cultural differences in the masculinity (or femininity) dimension between Korea and Uzbekistan are also affecting the effectiveness of ads. Therefore, this study suggests that global marketers should consider not only the existing information source effects such as reliability, professionalism, and attractiveness, but also the gender, facial expression, and ad situation of the endorser according to cultural differences when selecting an ad model.

• Korean Journal of Child Studies
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• v.38 no.3
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• pp.65-73
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• 2017

Objective: This study aimed to investigate the moderating effects of peer competence between children's perception of parenting attitudes and depression among $5^{th}$ grade elementary students. The differences are examined based by gender. Methods: 'The Children's Perception of the Parenting Attitudes Inventory', 'Children's Depression Inventory', and 'Peer Competence Inventory' were used to collect data from 200 elementary school students from Seoul, Korea. The research hypothesis were analyzed using t-tests, Pearson's correlation analysis, standard linear regression analysis and hierarchical multiple regression analysis via SPSS 21.0. Results: The results are as follows: First, only peer competence showed a difference between the boys and girls, where the boys scored higher than the girls. Second, there was a significant correlation between all the factors. Third, the moderating effect of peer competence on the father's parenting attitude was supported only in the boys. Conclusion: The results denote the need of a gendered approach to understanding problems and developing counseling programs to address depression among children. They also demonstrate that high peer competence can be used to treat depression in boys dissatisfied with their father' parenting attitude.