• Asia Marketing Journal
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• v.12 no.2
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• pp.155-175
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• 2010

Most of the service industries including finance and telecommunications have become matured and saturated. The competitions have become severe while the differences among brands become smaller. Therefore maintaining good relationships with customers has been critical for the service providers. In case of credit card and debit card, the similar patterns are shown. It is important for them to maintain good relationships with customers, and therefore, they have used marketing program which provides customized services to customers and utilizes the membership programs. Not only do they build and maintain good relationships, but also highlight their brands from the emotional aspects. For example, KB Card or Hyundai Card uses well-known designers' works for their credit card design. As well, they differentiate the designs of credit cards to stress on their brand personalities. BC Card introduced the credit card with perfume that a customer would like. Even though the credit card is small and not shown to public easily, it becomes more important for those companies to touch the customers' feelings with the brand personalities and their images. This is partly because of changes in consumers' lifestyles. Y-generations becomes highly likely to express themselves in many different ways and more emotional than X-generations. For the Y-generations, therefore, even credit cards in the wallet should be personalized and well-designed. In line with it, credit cards with good design can be seen as an example of brand identity, where different design for each customer can be used to recognize the membership groups that customers want to belong. On the other hand, these credit card companies offer the special treatment benefits for those customers who are heavy users for the cards. For example, those customers who love sports will receive some special discounts when they use their credit cards for sports related products. Therefore this study attempted to explore the relationships between relational benefits, brand identification and loyalty. It has been well known that relational benefits and brand identification lead to loyalty independently from many other studies, but there has been few study to review all the three variables all together in a research model. Furthermore, as reviewed above, in the card industry, many companies attempt to associate the brand image with their products to fit their customers' lifestyles while relational benefits are still playing an important role for their business. Therefore in our research model, relational benefits, brand identification, and loyalty are all included. We focus on the mediating effect of brand identification. From the relational benefits perspective, only special treatment benefit and confidence benefit are included. Social benefit is not applicable for this credit card industry because not many cases of face-to-face interaction can be found. From the brand identification perspective, personal brand identity and social brand identity are reviewed and included in the model. Overall, the research model emphasizes that the relationships between relational benefits and loyalty will be mediated by the effect of brand identification. The effects of relational benefits which are confidence benefit and special treatment benefits on loyalty will be realized when they fit to the personal brand identity and social brand identity. In the research model, therefore, the relationships between confidence benefit and social brand identity, and between confidence benefit and personal identity are hypothesized while the effects of special treatment benefit on social brand identity and personal brand identity are hypothesized. Loyalty, then, is hypothesized to have positive relationships with personal brand identity and social brand identity. In addition, confidence benefit among the relational benefits is expected to have a direct, positive relationship with loyalty because confidence benefit has been recognized as a critical factor for good relationships and satisfaction. Data were collected from college students who have been using either credit cards or debit cards. College students were regarded good subjects because they are in Y-generation cohorts and have tendency to express themselves more. Total sample size was two hundred three at the beginning, but after deleting those data with many missing values, one hundred ninety-seven data points were remained and used for the model testing. Measurement items were brought from the previous literatures and modified for this research. To test the reliability, using SPSS 14, chronbach's α was examined and all the values were from .874 to .928 exceeding over .7. Using AMOS 7.0, confirmatory factor analysis was conducted to investigate the measurement model. The measurement model was found good fit with χ²(67)=188.388 (p= .000), GFI=.886, AGFI=.821, CFI=.941, RMSEA=.096. Using AMOS 7.0, structural equation modeling has been used to analyze the research model. Overall, the research model fit were χ²(68)=188.670 (p= .000), GFI=.886, AGFI=,824 CFI=.942, RMSEA=.095 indicating good fit. In details, all the paths hypothesized in the research model were found significant except for the path from social brand identity to loyalty. Personal brand identity leads to loyalty while both confidence benefit and special treatment benefit have a positive relationships with personal and social identities. As well, confidence benefit has a direct positive effect on loyalty. The results indicates the followings. First, personal brand identity plays an important role for credit/debit card usage. Therefore even for the products which are not shown to public easy, design and emotional aspect can be important to fit the customers' lifestyles. Second, confidence benefit and special treatment benefit have a positive effects on personal brand identity. Therefore it will be needed for marketers to associate the special treatment and trust and confidence benefits with personal image, personality and personal identity. Third, this study found again the importance of confidence and trust. However interestingly enough, social brand identity was not found to be significantly related to loyalty. It can be explained that the main sample of this study consists of college students. Those strategies to facilitate social brand identity are focused on high social status groups while college students have not been established their status yet.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.215-220
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• 2012

This paper proposes a ontology of tree structure approach for adaptive object recognition in a situation-variant environment. In this paper, we introduce a new concept, ontology of tree structure ontology, for context sensitivity, as we found that many developed systems work in a context-invariant environment. Due to the effects of illumination on a supreme obstinate designing context-sensitive recognition system, we have focused on designing such a context-variant system using ontology of tree structure. Ontology can be defined as an explicit specification of conceptualization of a domain typically captured in an abstract model of how people think about things in the domain. People produce ontologies to understand and explain underlying principles and environmental factors. In this research, we have proposed context ontology, context modeling, context adaptation, and context categorization to design ontology of tree structure based on illumination criteria. After selecting the proper light-ontology domain, we benefit from selecting a set of actions that produces better performance on that domain. We have carried out extensive experiments on these concepts in the area of object recognition in a dynamic changing environment, and we have achieved enormous success, which will enable us to proceed on our basic concepts.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.34 no.6
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• pp.731-742
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• 2010

Modeling of rubber for design or analysis often requires confusing or complex work because there are a large number of constitutive models to be considered. Some models have few material constants, while others have many. Researchers have to prepare and fit extensive experimental data with caution and discretion. In this paper, we first compared some typical rubber models in which deformation was carried out by stretching up to around eight times the original size. We conclude that continuum-based models and chain molecular models can be used in the study of the small deformation in most engineering applications, but chain molecular models are preferred in the study of the large deformations in most biomaterial applications. As discrimination problems, Treloar's patch and cylindrical balloon stick are tested theoretically and numerically for studying bifurcation. In the case of Treloar's patch, by using the Kearsley's equation, we show that bifurcation exists for continuum-based models but not for chain molecular models. Both models show bifurcation in the cylindrical balloon stick. Therefore, in the analysis of the bifurcation of rubber showed that its existence also depends on the constitutive model selected.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.10
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• pp.42-47
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• 2017

In this study,we conducted an injection molding analysis of metal powder materials for the development of flanges, which are necessary adapters for optical communication. The metal powder injection molding process is a technique for producing an injection molded article having a complicated shape by mixing ceramic or stainless powder and binders. It is used to produce products which require complex processing technology or for which the productivity is low. The purpose of this study is to minimize the manufacturing processing of products which are manufactured through existing mechanical processing procedures. For the injection molding analysis, we mixed stainless STS316 metal powder with binders at a ratio of 6 to 4 to make molding materials consisting of granular pellets. Then, three-dimensional modeling and meshing were carried out to obtain the optimal injection molding analysis conditions(molding temperature, melting temperature, injection time, injection temperature, injection pressure, packing time and cooling time). As a result of the analysis, it was discovered that the inlet became available 13.29 seconds after the first injection. Also, as the flowing and packing in the melt through the sprue, runner and gate were stable, it is expected that good molds can be manufactured.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.33 no.2
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• pp.521-528
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• 2013

Urban drainage systems are generally designed as open channel flow. The system, however, shows a partially surcharged flow in its body, especially at junctions or manholes. Thus, a special case of this condition needs to be explained as pressurized flow condition for designing the sewer system. This study considered the surcharged manhole flows during an unexpected rainfall event or an excess of design frequency. Overflows from surcharged manholes and urban flooding can occur from the effect of surcharged flows. Thus, sewer systems should be designed with the concept of open channel flow and pressurized flow. Also, energy losses in a manhole need to be considered. The aim of this study is to develop the numerical model which can evaluate the effect of the energy losses at the manhole. The numerical model was verified and compared with hydraulic model and SWMM. The results showed that the water depth of numerical model was in good agreement with hydraulic model at the each manhole. However, the SWMM underestimated the water depth because that model ignored the energy losses at manholes. Thus, the developed numerical model in this study could be a useful tool for the assessment of a conveyance of urban drainage system.

• Journal of Radiation Protection and Research
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• v.30 no.1
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• pp.39-44
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• 2005

A new developing reactor isn't fixed the structure and the materials of reactor components. To perform the shielding analysis for a reactor vessel by $R-\theta$ geometry, it takes much effort and time to modeling of source term according to the change of reactor components every time. Therefore, we developed the shielding analysis system for the reactor vessel by $R-{\theta}$ geometry, which wasn't affected by the reactor core geometry. By using the developed shielding analysis system, we performed the shielding analysis for the reactor vessel of an integral reactor which has the hexagonal geometry of nuclear fuel assemblies in reactor core. We compared the results obtained from the developed system with those obtained from MCNP analysis. Because the results of developed shielding analysis system were more conservative than those of MCNP calculation, it is useful for shielding analysis. As we had developed the new shielding analysis system for a reactor vessel by $R-{\theta}$ geometry, we reduced error of model for reactor core which was formerly designed by hand and saved the time and the effort to design source term model of reactor core.

• Journal of Korean Society of Transportation
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• v.20 no.7
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• pp.95-105
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• 2002

Under a specific roadway alignment condition by design-speed standards, safety of the roadway is determined by an actual operating speed of a driver. This research takes first lanes of four-lane(hi-direction) rural highways as target facility. It also takes the straight and curved lanes of the selected highways for in-depth study. This study used NC-97 to detect speeds of passenger cars whose speeds are not affected by front vehicles. This research analyzed properties of 85th percentile operating speed at upstream of horizontal and through curves under various alignment conditions. The results show that 53∼65 Percent of drivers drive faster than the posted speed-limit (80KPH) by 14∼20 KPH on average. It also shows that the 85th-percentile operating speeds are the lowest at the middle point of curve length when curve radius is smaller. However, they are lowest at 1/4 point of curve length when curve radius is greater. Along roadways where curve radius is small, difference between upstream speed and the speed along the curve is considerably large. On the other hand. the speed difference is setting smaller as the curve radius is increasing. According to the results, significant variables affecting the 85th percentile operating speeds are curve radius and the 85th-Percentile operating speeds of upstream curves.

• Journal of the Korean Institute of Gas
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• v.27 no.4
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• pp.19-26
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• 2023

Earthquakes are one of the most important disasters affecting underground structures. Urban gas underground pipes may cause safety problems of structures in the event of an earthquake. Since Korea began digital observation, the number of earthquakes has been steadily increasing. The seismic design standard for urban gas pipes was established in 2008, but it is difficult to estimate the impact of pipes in the event of an earthquake based on the installation of pipes. In this study, structural analysis was performed on PE (polyethylene pipe) pipes and PLP (polyethylene coated steel pipe) pipes, which are mainly used as buried pipes in Korea, according to environmental and pipe variables in the event of an earthquake. This study sought to find the variables of the most vulnerable buried pipe by modeling pipes through Computer Aided Engineering (CAE) and generating displacement on the ground. Through this study, it was confirmed that the larger the elastic modulus of the soil, the deeper the buried depth, the smaller the tube diameter, and the higher the pressure, the more PLP pipes are affected by earthquakes than PE. Based on these results, the vulnerable points of buried urban gas pipes are inferred and used for special inspections of buried pipes in the event of an earthquake.

• Journal of the Korea Organic Resources Recycling Association
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• v.22 no.1
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• pp.27-34
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• 2014

demand for a low-cost treatment technology is high because the sewage sludge has an 80% or higher water content and a high energy consumption cost. This study apply the thermal hydrolysis reaction that consumes a small amount of energy for sludge treatment. The purpose of this study is to quantify the viscosity of sewage sludge according to reaction temperature. we measured continuously the torque of dewatered sludge by the reaction temperature. As the reaction temperature increased, the dewatered sludge is thermal hydrolysis under a high temperature and pressure. Therefore, the bond water in the sludge cells comes out as free water, which changes the dewatered sludge from a solid phase to slurry of a liquid phase. The results of the viscosity measurements according to the reaction temperature showed that the viscosity was very high at $270,180kg/m{\cdot}sec$ at a temperature of 293K, but rapidly decreased with increases in the reaction temperature to $12kg/m{\cdot}sec$ at a temperature of 400K and to $4kg/m{\cdot}sec$ at a temperature of 460K or higher, similar to the changes in the viscosity of water. And we was obtained the viscosity function of boundary condition for the optimal design of thermal hydrolysis reactor by numerical modeling based on the this results.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.34 no.9
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• pp.1241-1248
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• 2010

In large-scale production of hydrogen, a PHE (Process Heat Exchanger) is a key component because the heat required to carry out the Sulfur-Iodine chemical reaction that yields hydrogen is transferred from a VHTR (Very High Temperature Reactor) by the PHE. Korea Atomic Energy Research Institute established a helium gas loop for conducting performance test of components that are used in the VHTR. In this study, as a part of high-temperature structural-integrity evaluation of a designed PHE prototype that is scheduled to be tested in the helium gas loop, we carried out high-temperature structural-analysis modeling, thermal analysis, and thermal-expansion analysis for the designed PHE prototype. An appropriate constraint condition is proposed at the end of the in-flow and out-flow pipelines of the primary and secondary coolants and the proposed constraint condition will be applied to the design of the performance-test loop setup for the designed PHE prototype.