• The Korean Journal of Franchise Management
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• v.8 no.4
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• pp.7-19
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• 2017

Purpose - The purpose of this study is to investigate the effect of model attractiveness on brand attitude and purchase intention, and examine whether product-model match-up plays a moderating role in the relationship between model attractiveness and brand attitude and purchase intention. The model attractiveness is consist of psychological and physical attractiveness of the model. The authors investigate how product-model match-up influence the strength of the relationship between model attractiveness - brand attitude and purchase intention. The purpose of this is to test whether product-model match-up influence the form and effectiveness of a model attractiveness on brand attitude and purchase intention and suggest the effective and efficient methods in the model selection strategies to increase advertising effectiveness based on the results of this study. Research design, data, and methodology - The experimental design for this study was the between subject design based on 2 group of the psychological attractiveness(high vs. low) × product-model match-up(high vs low) and 2 group of the physical attractiveness(high vs. low) × product-model match-up(high vs low). And a preliminary investigation was conducted to develop experimental stimuli through manipulation check to enhance the external validity of experimental research. The attractiveness of the model and product-model match-up are independent variables and manipulative variables in presentation of experimental stimuli. The self-administered methode experiment was conducted on 300 subjects in four groups constructed according to the independent variables. Result - The findings provide partial support for a moderator for product-model match-up on the model attractiveness - brand attitude and purchase intention. First, the influence of psychological attractiveness and physical attractiveness on brand attitude and purchase intention was shown significant. Also, it was found that the average value of brand attitude and purchase intention according to psychological attractiveness was significantly higher than the average value of brand attitude and purchase intention according to physical attractiveness in additional analysis. Second, the average value of brand attitude and purchase intention were higher when product - model match-up was high in both high and low psychological attractiveness and physical attractiveness of the model. However, in the case of psychological attractiveness, the correlation effect with product - model match-up was significant, but in the case of physical attractiveness, it was not significant. Conclusions - The results of this study suggest that the attractiveness factor should be considered in selecting the ad model by verifying the effect of the attractiveness of the model on the advertising effect. In particular, this study has great significance both academically and practically in terms of suggesting such implications that the advertising effect of psychological attractiveness and physical attractiveness may be different depending on the product type by additional analysis.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.49-65
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• 2005

In the modem times, consumers are exposed in a plethora of advertisements either consciously or unconsciously. Generally, companies try to make eye-catching advertisements by using highly attractive models (HAM). In the case of apparel, consumers mainly collect information on fashion trends from advertisements they see in magazine, newspaper, catalogue, and television programs which are created by marketers. Therefore, the advertisements which are supplied by marketers affect consumers apparel purchasing behavior. In this study, a structural equation model is developed to examine how consumers determine the match-up suitability between models in the advertisements and the apparel they promote. As a result, we find two dimensions, sensuality and cuteness, in model attractiveness. Empirical results show that each dimension of the attractiveness plays different role in enhancing model-apparel match-up in the advertisements. Several implications of this study are discussed.

• Proceedings of the KSRS Conference
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• 2002.10a
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• pp.524-529
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• 2002

In this paper, we report the development of two DEM (digital elevation model) generation algorithms over urban areas from an IKONOS stereo pair. One ("EpiMatch") is originally developed for SPOT images and modified for IKONOS images. It uses epipolar geometry for accurate DEM generation. The other is based on graph-cut algorithm in 3D voxel space. This algorithm is believed to work better on height discontinuities than EpiMatch. An IKONOS image pair over Taejon city area was used for tests. Using ground control points obtained from differential GPS, camera model was set up and stereo matching applied. As a result, two DEMs over urban areas were produced. Within a DEM from EpiMatch small houses appear as small "cloudy" patches and large apartment and industrial buildings are visually identifiable. Within the DEM from graph-cut we could achieve better height information on building boundaries. The results show that both algorithms can generate DEMs from IKONOS images although more research is required on handling height discontinuities (for "EpiMatch") and on faster computation (for "Graph-cut").

• Proceedings of the KSRS Conference
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• v.2
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• pp.655-659
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• 2006

Surface Solar Insolation is important for vegetation productivity, hydrology, crop growth, etc. In this study, Surface Solar Insolation is estimated using Multi-functional Transport Satellite (MTSAT-1R) in clear and cloudy conditions. For the Cloudy sky cases, the surface solar insolation is estimated by taking into account the cloud transmittance and multiple scattering between cloud and surface. This model integrated Kawamura's model and SMAC code computes surface solar insolation with a 5km ${\times}$ 5km spatial resolution in hourly basis. The daily value is derived from the available hourly Surface Solar Insolation, independently for every pixel. To validation, this study uses ground truth data recorded from the pyranometer installed by the Korea Meteorological Agency (KMA). The validation of estimated value is performed through a match-up with ground truth. Various match-up with ground truth. Various match-up window sizes are tested with 3${\times}$3, 5${\times}$5, 7${\times}$7, 9${\times}$9, 10${\times}$10, 11${\times}$11, 13${\times}$13 pixels to define the spatial representativity of pyranometer measurement, and to consider drifting clouds from adjacent pixels across the ground station during the averaging interval of 1 hour are taken into account.

• Korean Journal of Remote Sensing
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• v.22 no.5
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• pp.389-396
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• 2006

Surface Solar Insolation is important for vegetation productivity, hydrology, crop growth, etc. In this study, Surface Solar Insolation is estimated using Multi-functional Transport Satellite (MTSAT-1R) in clear and cloudy conditions. For the Cloudy sky cases, the surface solar insolation is estimated by taking into account the cloud transmittance and multiple scattering between cloud and surface. This model integrated Kawamura's model and SMAC code computes surface solar insolation with a $5\;km{\times}5\;km$ spatial resolution in hourly basis. The daily value is derived from the available hourly Surface Solar Insolation, independently for every pixel. To validation, this study uses ground truth data recorded from the pyranometer installed by the Korea Meteorological Agency (KMA). The validation of estimated value is performed through a match-up with ground truth. Various match-up with ground truth. Various match-up window sizes are tested with $3{\times}3,\;5{\times}5,\;7{\times}7,\;9{\times}9,\;10{\times}10,\;11{\times}11,\;13{\times}pixels to define the spatial representativity of pyranometer measurement, and to consider drifting clouds from adjacent pixels across the ground station during the averaging interval of 1 hour are taken into account.

• Journal of Korea Technology Innovation Society
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• v.14 no.1
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• pp.22-39
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• 2011

This study examines the wage level from a viewpoint of major-job match as part of an analysis on the skill mismatch problem in 4-year college graduates. The empirical analysis explicitly incorporate the sample selection bias as an econometric problem not only suggested but merely introduced in the earlier studies. This study also set up a major-job match variable, which was usually handled as a binary variable for analytical convenience, as a polychotomous choice variable in selection equation as provided by the survey. In particular, it considered multi-cohort survey on graduates of the years 1982, 1992, and 2002 for the empirical analysis. As a result of empirical analysis, the wage premium of a major-job match was identified. This result was consistent after the consideration of a sample selection bias and also after modeling the major-job match variable as polychotomously selective. Through an analysis classified by the major, this study identified a relatively high wage premium among Social Science, Engineering, and Science majors. However, there was a difference in the effect of selection among these majors. Also, by assessing cohort effects this study found that the skill mismatch had rapidly progressed in 1992, while difference between 1992 and 2002 cohorts are insignificant. The analysis suggests that wage level is better understood within the context of both sample selection and major-job match, and regardless of model specification the major-job match affects wage strongly.

• Journal of the Korean Society for Precision Engineering
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• v.17 no.9
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• pp.122-132
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• 2000

A simplified modeling approach of forced vibration for occupied car seats was demonstrated by using a mathematical model presented in 'Free Vibration of Car seat and Mannequin System' nonlinear and linear equations of motions were rederived for forced vibration and the transfer function was used to calculate the frequency response function. The experimental apparatus were set up and hydraulic shaker was used to obtain the system responses. Through the tests mannequin's head had a lot of problems and the responses with a head and without a head were measured. To explore the effects of linear dampings and friction moments at the joints linear analyses were performed. New sets of linear spring and damping coefficients and torsional dampings at the joints were calculated through parameter study to match up with experimental results. Good agreement between experimental and simulation frequency response estimates were obtained both in terms of locations of resonances and system deflection shapes at resonance indicating that this is a feasible method of modeling seated occupants.

• Proceedings of the KSME Conference
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• 2001.06b
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• pp.398-403
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• 2001

A simplified modeling approach of forced vibration for occupied car seats was demonstrated by using a mathematical model presented in previous paper. Nonlinear and linear equations of motions were rederived for forced vibration, and the transfer function was used to calculate the frequency response function. The experimental apparatus were set up and hydraulic shaker was used to obtain the system responses. Through the tests, mannequin's head had a lot of problems, and the responses with a head and without a head were measured. To explore the effects of linear dampings and friction moments at the joints, linear analyses were performed. New sets of linear spring and damping coefficients, and torsional dampings at the joints were calculated through parameter study to match up with experimental results. Good agreement between experimental and simulation frequency response estimates were obtained both in terms of locations of resonances and system deflection shapes at resonance, indicating that this is a feasible method of modeling seated occupants.

• 한국전산유체공학회:학술대회논문집
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• 2004.03a
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• pp.49-55
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• 2004

This paper addresses a numerical simulation of the flow and heat transfer in a simplified model of helically coiled tube steam generator using a general purpose computational fluid dynamic analysis computer code. The steam generator model is comprised of a cylindrical shell and helically coiled tubes. A cold feed water entered the tubes is heated up, evaporates. and finally become a superheated steam with a large amount of heat transferred continuously from the hot compressed water at higher pressure flowing counter-currently through the shell side. For the calculation of tube side two-phase flow field formed by boiling, inhomogeneous two-fluid model is used. Both the internal and external turbulent flows are simulated using the standard k-e model. The conjugate heat transfer analysis method is employed to calculate the conduction in the tube wall with finite thickness and the convections in the internal and external fluids simultaneously so as to match the fluid-wall-fluid interface conditions properly. The numerical calculations are peformed for helically coiled tubes of steam generator at an integral type pressurized water reactor under normal operation. The effects of tube-side inlet flow velocity are discussed in details. The results of present numerical simulation are considered to be physically plausible based on the data and knowledge from previous experimental and numerical studies where available.

• Journal of Aerospace System Engineering
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• v.9 no.1
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• pp.28-34
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• 2015

Armed aircraft of a basic trainer class installs external stores under wing box by using pylon and performs an operation such as weapon delivery and jettison, and should be designed to withstand all kinds of loads applied to external stores. The static strength test of pylons and wing box was performed to assess the static strength of pylon and their support structures for substantiation. Based on the test, the structures were verified to fully satisfy a given design requirement. In this paper, methods of test load generation of wing box and pylon, evaluation of test result data and design result of test set-up were presented. Comparing the FEM analysis with the same test data can lead to good match and reasonable deviation between both. Finally, based on the test and the analysis, the static strength of test article was substantiated and the reliability and effectiveness of analysis math model were obtained.