• Proceedings of the KSR Conference
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• 2011.10a
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• pp.1730-1738
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• 2011

Personal Rapid Transit (PRT) has emerged as a promising alternative transportation mode for transit-oriented sustainable communities by creating compact and walkable environments with competitive construction and operational costs. This study seeks to capture the changes in travel mode choice behavior in response to the introduction of PRT to travelers who have no previous experience of using it. A critical issue in modeling the PRT mode choice is how to capture travelers' perception and evaluation of the unexperienced travel mode. The data used come from questionnaire surveys, in which RP (Revealed Preference) and SP (Stated Preference) data were collected in relation to travel mode choices with and without PRT systems. The questionnaire was designed especially for mitigating the potential bias in favor of or against choosing PRT. In addition, an efficient approach was proposed to reduce the number of SP questions by avoiding the complex fractional factorial design which tends to make it difficult for respondents to keep their attention throughout the survey. The analysis results show that the proposed approach is able to realistically capture the effects of explanatory variables on the travel mode choice. Discrete choice models are developed to predict travelers' mode choices under different choice scenarios by varying PRT system specifications and operational characteristics. PRT patronages are projected for two different test sites using the developed PRT mode choice models.

• Journal of Korean Society of Transportation
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• v.13 no.4
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• pp.47-59
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• 1995

The main purpose of this study is identifying the factors which affect the mode choice behavior of work trips. Disaggregate behavioral approach is used for the analysis . The data were collected using the questionnaire survey method in Taegu. Two models were developed in this study which are multinomial logit model(MODEL-1) for auto, taxi and bus and multinomial logit model (MODEL-2) for auto, taxi, bus and subway. The stated preference (SP) data were used for the analysis of the subway mode choice behavior. MODEL-1 provide reasonable results for the future application. A multinomial model (MODEL-2) developed using the stated preference(SP) data was tested for the use of future transportation mode. It is four that the those models provides reasonable results in terms of behavioral and statistical consideration.

• Journal of the Korean Institute of Landscape Architecture
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• v.28 no.1
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• pp.19-28
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• 2000

The purposes of this study are two folds: a) to introduce conjoint choice model to research the choice behavior of theme park users, and b) to suggest the strategies to strengthen the competitiveness of theme parks. The major four theme parks in Seoul metropolitan areas were selected as study areas. A leading polling agency was employed to select 432 respondents by probability sampling and to conduct face-to-face interview. Both alternative generating and choice set generating fractional factorial design were conducted simultaneously to meet the necessary and sufficient conditions for calibration of the conjoint choice model. Dummy coding was used to represent the attribute levels, and the alternative-specific model was calibrated. The goodness-of-fit of the model was quite satisfactory($\rho$$^2$=0.47950), and most parameters values had to expected sign and magnitude. Car was preferred transport mode to shuttle bus for visiting theme parks ; however the most ideal attribute levels only were estimated significantly. Most attribute levels of shuttle bus were estimated significantly except the Dream Land, which is the least attractive park among study areas. Simulation results showed that the shuttle bus was a mode worth providing to switch the current car dominant visiting pattern of theme parks, which will be one the effective strategies to attract more patrons, especially for potential users adjacent to parks. Several ideals were suggested for future researches, in terms of utilization of more general utility function and new base alternative, and inclusion of more salient attributes such as constraints in the model.

• Journal of Korean Society of Transportation
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• v.29 no.6
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• pp.97-106
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• 2011

Mode choice model is an essential element for estimating- the demand of new means of transportation in the planning stage as well as in the establishment phase. In general, current demand analysis model developed for the mode choice analysis applies common parameters of utility function in each region which causes inaccuracy in forecasting mode choice behavior. Several critical problems from using common parameters are: a common parameter set can not reflect different distribution of coefficient for travel time and travel cost by different population. Consequently, the resulting model fails to accurately explain policy variables such as travel time and travel cost. In particular, the nonlinear logit model applied to aggregation data is vulnerable to the aggregation error. The purpose of this paper is to consider the regional characteristics by adopting the parameters fitted to each area, so as to reduce prediction errors and enhance accuracy of the resulting mode choice model. In order to estimate parameter of each area, this study used Household Travel Survey Data of Metropolitan Transportation Authority. For the verification of the model, the value of time by marginal rate of substitution is evaluated and statistical test for resulting coefficients is also carried out. In order to crosscheck the applicability and reliability of the model, changes in mode choice are analyzed when Seoul subway line 9 is newly opened and the results are compared with those from the existing model developed without considering the regional characteristics.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.7
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• pp.4580-4587
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• 2014

This study provides an improved transportation mode choice models applicable to the Busan-Ulsan Metropolitan area by scrutinizing previous study results developed using the multinomial logit model. Although the previous model has an appropriate modeling structure in terms of the sign of coefficient estimates and goodness-of-fit, the model ignores the total number of trips and traffic congestion condition between the two zones and partially reflects zone-specific variables and choice set. Therefore, this study considered all of these modeling faults by re-constructing the representative utility functions. The modeling results show that travelers in Busan-Ulsan metropolitan area tend to choose their mode using mode-specific characteristics rather than the classical travel time and/or cost variables.

• Journal of Korean Society of Transportation
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• v.26 no.3
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• pp.97-108
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• 2008

Like always selecting anything in everyday lives, We must choose a travel mode to achieve its purposes driven by diverse factors such as travel distance and accessibility of public transit. Assuming that they are differentiated depending on whether a travel purpose is commuting, shopping or leasure, the study investigated their distinguished impacts on travel mode choice by using binary logit models by travel purpose and mode. Identifying that travel time has an important role in choosing a travel mode whether its purpose is any, the results show that longer travel time tends to increase the possibilities of taking public transit, transfer and rail transit rather than bus. In addition, the easy use of a car and its parking to travelers is more important in their choosing an automobile as a travel mode than other factors. In the models of identifying the probability of mode choice between bus and rail transit, we find that its choice tends to be decided by travelers depending on whether any public transit mode is more accessible to them. When comparing the results among travel purposes, we identify that the easy use of a car and parking in their destination is more important for commuting, while accessibility of public transit in their origination increases the probability of taking a transit mode.

• Journal of the Korean Institute of Landscape Architecture
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• v.28 no.2
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• pp.18-27
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• 2000

The importance of constraints has been one of major issues in recreation for prediction of choice behavior; however, traditional conjoint choice model did not consider the effects of these variables or fail to integrate them into choice model adequately. The purposes of this research are (a) to estimate the effects of constraints in theme park choice behavior by the constraints-induced conjoint choice model, and (b) to test additional explanatory power of the additional constraints in this suggested model against the more parsimonious traditional model. A leading polling agency was employed to select respondents. Both alternative generating and choice set generating fractional factorial design were conducted to meet the necessary and sufficient conditions for calibration of the constraints-induced conjoint choice model. Th alternative-specific model was calibrated. The log-likelihood ratio test revealed that suggested model was accepted in the favor of the traditional model, and the goodness-of-fit($\rho$$^2$) of suggested and traditional model was 0.48427 and 0.47950, respectively. There was no difference between traditional and suggested model in estimates of attribute levels of car and shuttle bus because alternatives were created to estimate the effects of constraints independently from mode related variables. Most parameters values of constraints had the expected sign and magnitude: the results reflected the characteristics of the theme parks, such as abundance of natural attractions and poor accessibility in Everland, location of major fun rides indoor in Lotte World, city park like characteristics of Dream Land, and traffic jams in Seoul. Instead of the multinomial logit model, the nested logit model is recommended for future researches because this model more reasonably reflects the real decision-making process in park choice. Development of new methodology too integrate this hierarchical decision-making into choice model is anticipated.

• Journal of Korean Society of Transportation
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• v.7 no.1
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• pp.19-34
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• 1989

In general, Shopping centers are located in the center of transportation, which induce more traffic concentration than other facilities. As a result, it becomes to one of the aggravating factors of urban ＆ transportation problem such as traffic conjestion, parking problems. Thus, in planning shopping-center, it is desirable that consumer\`s trip pattern is should lie more carefully analyzed in order to alleviate the above problems. This study is aimed at finding the characteristics of shopping tripes and analyzing the choice behavior of shopping center and mode-to-shop. This study has developed a nested logit model in which consumers choose shopping center and mode-to-shop with a sequential structure. The model was estimated using household data from the 1989 May, Seoul metropolitan area and the 18 alternatives of shopping center and 5 mode alternatives. The estimated model have been evaluated and it may be concluded that this model for shopping trips is effective and fesible. The conclusion of this study are as fellows. 1. Out-of-vehicle travel time is more important factor affecting behavior of mode choice than in-vehicle travel time. 2. All of direct-elasticities for mode with respect to the travel time is more elastic than travel cost. 3. Accessibility to shop is more important factor affecting the choice of shopping center than parking space. 4. The value of out-of-vehicle travel time exceeds the value of in-vesicle travel time by 1.64 times.

• International Commerce and Information Review
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• v.11 no.4
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• pp.183-214
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• 2009

We identify key theoretical approaches, constructs, and primary variables of interest that exist in the foreign market entry mode articles. This provides fertile ground for continued development in our foreign market entry mode research. Using the integrated framework, this paper examines the determinants of foreign market entry mode choice by Korean firms and the impact of the entry mode choice on performance in a unified model. Using a database of KIS-VALUE in Korea from 2003 to 2005, we find that the hypothesized effects of related factors on entry modes are partially supported.

• Proceedings of the KOR-KST Conference
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• 2007.02a
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• pp.181-190
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• 2007

The purpose of this study is to analyze the effects of the regional characteristics on traveler's mode choice - private car, bus, and subway - by developing multinomial legit model for commuting and shopping trips respectively. In results, this study argues that the regional characteristics affecting commuting trips are very different from those influencing shopping trips. The research on the regional characteristics and their impact on the individuals' travel mode choice can find these variables have a significance.