• 한국융합학회논문지
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• 제9권12호
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• pp.61-68
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• 2018

스마트폰과 모바일 환경이 발전하면서 개인의 업무 수행을 위한 시간과 공간의 제약이 사라지고 있다. 기업은 클라우드 컴퓨팅을 통하여 비용을 절감하고 사업의 범위를 빠르게 확대할 수 있게 되었다. 다양한 클라우드의 사용이 확대되면서 사용자, 데이터, 어플리케이션의 경계가 사라지고 있다. 경계(Perimeter)을 기준으로 하는 전통적인 보안 접근은 클라우드 환경에서 효용을 잃어가고 있다. 이에, 본 논문에서는 클라우드 환경에서 기존 Network Access Control(NAC)의 한계를 기술하고 이를 보완한 네트워크 보안 기술을 제안한다. 관련연구로 SDP에 대해서 설명하고, NAC의 한계를 극복하기 위해 SDP(Software Defined Perimeter)를 융합하고 동시에 클라우드 환경의 지원을 위한 새로운 프레임워크로의 역할을 설명한다. 본 논문에서 제안한 새로운 프레임워크는 물리적인 부분과 소프트웨어적인 부분에 SDP 기술을 적용하여 IP 기반이 아닌 신원 중심 접근제어 제공, 암호화된 세그먼트 관리, 동적정책관리 등을 지원하는 소프트웨어 기반의 네트워크 보안 솔루션을 제안한다.

• 한국정보시스템학회지:정보시스템연구
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• 제27권4호
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• pp.1-33
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• 2018

Purpose The purpose of this study is to review topic and survey methodological trends in 'The Journal of Information Systems' in order to present the practical guidelines for the future IS research. By attempting to conduct a meta-analysis on both topic and survey methodological trends, this study could provide researchers wishing to pursue this line of work further with what can be done to improve IS disciplines. Design/methodology/approach In this study, we have reviewed 185 papers that were published in 'The Journal of Information Systems' from 2010 to 2018 and classified them based on topics studied and survey methodologies used. The classification guidelines, which was developed by Palvia et al.(2015), has been used to capture the topic trends. We have also employed Struab et al.(2004)s' guidelines for securing rigor of validation issues. By using two guidelines, this study could also present topic and rigor trends in 'The Journal of Information Systems' and compare them to those trends in International Journals. Findings Our findings have identified dominant research topics in 'The Journal of Information Systems'; 1) social media and social computing, 2) IS usage and adoption, 3) mobile computing, 4) electronic commerce/business, 5) security and privacy, 6) supply chain management, 7) innovation, 8) knowledge management, and 9) IS management and planning. This study also could offer researchers who pursue this line of work further practical guidelines on mandatory (convergent and discriminant validity, reliability, and statistical conclusion validity), highly recommended (common method bias testing), and optional validations (measurement invariance testing for subgroup analysis, bootstrapping methods for testing mediating effects).

• 스마트미디어저널
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• 제8권1호
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• pp.9-18
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• 2019

4차 산업혁명 시대에 사물인터넷과 모바일을 통해 수집된 다양한 정보를 이용해 공공 및 민간영역의 새로운 비즈니스모델을 위한 빅데이터 산업이 각광을 받고 있다. 하지만, 개인정보 비식별화 조치를 통한 빅데이터 통합 및 분석를 수행하면서 개인프라이버시가 노출될 위험성을 여전히 가지고 있다. 최근 개인정보를 노출하지 않고 데이터의 가치를 유지하는 방법에 대한 연구가 진행되고 있다. 본 논문에서는 빅데이터산업 활성화를 위해 의료, 농업 등 산업별로 개인정보 보호체계가 필요함을 강조하였다. 비식별화된 개인정보의 적정성 평가 기준을 개인 민감정보 중심의 의료분야는 k-익명성 최소값을 일반적인 산업분야의 평균값 보다 높은 5 이상으로 설정해야하며, 농업분야에서는 개인별 민감정보범위에 개인소유 반려견이나 농지 정보를 포함시켜서, 산업별 특성에 맞게 개인정보 보호체계를 보완해야하며, 해당 산업의 특정지역을 대상으로 먼저 실증을 거처 전국적으로 확산하는 것을 제안한다.

• 복식문화연구
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• 제28권6호
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• pp.719-737
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• 2020

Live-streaming commerce business is growing as the consumption of video content and Smartphone shopping increases. This study examines the following three aspects: whether para-social interaction influences perceived interactivity; whether seller trust affects satisfaction with the experience; whether relationships are controlled by a moderated mediator of self-image congruity. An online survey was conducted with 203 women aged 20-30 years. They were asked to respond to the survey after watching a beauty category live-streaming commerce broadcast. The results revealed that the para-social interaction had a significant effect on perceived interactivity, seller trust and satisfaction with the experience. The findings also indicated that the perceived interactivity and seller trust mediated the relationship between para-social interaction and satisfaction with the experience. Regarding the mediated moderation effect of self-image congruity, it was statistically significant between para-social interaction and perceived interactivity through seller trust. A higher level of consumer's self-image congruity influenced the greater effect of para-social interaction on live commerce experience. This study makes important theoretical contributions to the para-social interaction in mobile commerce industry by emphasizing the mediating role of perceived interactivity and seller trust. This is achieved by examining the moderating effects of self-congruity on satisfaction with the experience. The results also verify the seller's crucial role in live-streaming commerce market which leads to the consumers greater fulfillment.

• 한국인터넷방송통신학회논문지
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• 제21권2호
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• pp.49-54
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• 2021

본 연구의 목적은 T커머스 동향을 파악하고 나아가 고객 데이터기반의 서비스를 향상할 수 있는 방안과 IPTV가입자 확대를 계기로 방송화면의 변화에 대한 발전모델을 제안하고자 함이다. TV매체를 통해서 모바일처럼 고객 맞춤형 쇼핑모델을 구현하고 이용고객의 만족도를 향상한다면 고객의 이탈을 줄이고 대화면을 통해 보다 편리한 쇼핑환경을 제공할 수 있을 것이다. 현재 T커머스방송의 현황과 문제점에 대해 알아보고 향후 전망에 대해 기술적으로 일부 검증된 모델에 대해 설명(채널 인 채널, AI스피커)하고 추가적으로 나아가야할 방향(스마트폰 연계서비스 확대, 고객데이터기반의 채널구성)에 대한 기술적 제안과 더불어 법적(방송법과 인터넷멀티미디어사업법) 제약요건에 대해 개선 방향을 이야기해 보고자 한다.

• 한국의상디자인학회지
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• 제24권2호
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• pp.59-72
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• 2022

The online fashion market in the 21st century has shown rapid growth. Against this backdrop, using consumer activity data to provide customized customer services has emerged as a viable business model that draws attention. Algorithm-based personalized recommendation services are a good example. But their application in fashion products has clear limitations. It is not easy to identify consumers' perceptions of the attributes of fashion, which are various, hard to define, and very sensitive to trends. So there is a need to compile data on consumers' underlying awareness and to carry out defined research to increase the utilization of such services in the fashion industry and further engage consumers. This research aims to classify the attributes and types of fashion products and to identify consumers' perceptions of a given situation where a recommendation service is offered. To find out consumers' perceptions of and satisfaction with recommendation services, an online and mobile survey was conducted on women in their 20s and 30s, a group that uses recommendation services frequently. A total of 455 responses were used for analysis. SPSS 28.0 was used, combined with Conjoint Analysis and multiple regression, to analyze data. The study results could provide insights into a better understanding of recommendation services and be used as basic data for companies to identify consumers' preferences and draw up a detailed strategy for market segmentation.

• International Journal of Computer Science & Network Security
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• 제23권2호
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• pp.203-209
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• 2023

The paper brings across data that is utilized in the Bring Your Own Device (BYOD) status collected between February and April of 2021 across Saudi Arabia. The data set was collected using questionnaires established through online mechanisms for the respondents. In the questionnaire, personal details included five questions while seven questions addressed the working model of personal mobile devices. Six questions addressed the awareness of employees bring your own device awareness for employees comprised seven questions and two questions addressed the benefits of business achievements. In the identification of suitable respondents for the research, two approaches were applied. The research demanded that the respondents be Saudi Arabian nationals and have attained 18 years. Snowball and purposive techniques were applied in the collection of information from a wide area of Saudi Arabia while employing social media approaches that include the use of WhatsApp and emails in the collection of data. The approach ensured the collection of data from 857 respondents used in the identification of the status as well as issues across the BYOD environment and accompanying solutions. The data was also used in the provision of awareness in the community through short-term courses, cyber security training and awareness programs. The results of the research are therefore applicable to the context of the Saudi Arabian country that is currently facing issues in dealing with the application of personal devices in the work environment.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2021년도 추계학술대회
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• pp.580-581
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• 2021

스마트폰, 태블릿 등 모바일 기기에서 GPS 기술을 적용하는 다양한 위치-기반 서비스(Location-Based Service)가 있다. 본 논문에서는 코로나 19로 인해 비대면 서비스가 증가하는 현실에서 비대면 지향의 위치-기반 서비스 소프트웨어를 설계하였다. 제안한 모델은 물품 혹은 서비스를 거래하는 주체들이 거래를 위해 위치 정보를 파악하고, 실시간으로 확인된 정보를 활용한다. 제안된 스케줄링 및 우선순위 제어 알고리즘을 통해 효율적인 서비스 할당이 가능하며, 이를 검증하기 위해 웹/앱 기반으로 시뮬레이션을 수행하였다. 상용화된 플랫폼이 위치-기반 중고 물품 거래 중심인데 반해, 설계한 방법은 개인간 직거래가 아닌 비대면 서비스를 제공하고, 소상공인, 프랜차이즈 등 사용자에게 광범위한 거래 및 서비스를 제공한다는 점에서 차별성이 있다.

• Asia Marketing Journal
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• 제15권4호
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• pp.223-241
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• 2014

In May 2012, the collaboration of Hana Bank, top financial service company, and SK Planet, top telecommunication service provider, introduced a new credit card that was filled with all-in-one benefits into the market. Leveraging strong infrastructure of two companies, each top in its own industries, the awareness and preference of 'Club SK Card' brand rapidly increased to about 25% in less than one year. Moreover, this new card was enthroned in the most sold credit card of year 2012, accounting for a market share of 7.2% in the credit card market and more than 80% in the mobile credit card market. To make these results possible, 'Club SK Card' marketing team developed an effective marketing communication strategy which followed the 6M model. The mission of the marketing communication strategy was simple and clear. It was to deliver the card's inherent strengths on consumer benefits that come from the support of subsidiary and affiliated companies of SK Planet. According to OK Cashbag data, the marketing communication team selected the appropriate target consumers and approached them directly, inducing actual purchase behavior. The target consumers received straightforward messages about 'Club SK Card' and were led to join in the new membership at their most frequently visited supermarket or franchise restaurant. The straightforward communication message embedded in an eye-catching commercial ad with a hook song accompanied with a dance was delivered via public media. The ad became so popular that many other television programs quoted or made parodies of the ad. Courtesy of the commercial ad, the brand name disseminated rapidly and widely among the public. In October 2012, an ingenious planning and persistent implementation of the communication strategy results 'Club SK Card' to be ranked top in brand awareness as well as advertising preference tests.

• Asia Marketing Journal
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• 제15권1호
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• pp.23-42
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• 2013

To overcome the profitability challenge these days, many global banks are increasingly focusing on cost efficiency through more efficient banking processes, such as online and mobile banking, whereas a number of other banks choose to differentiate their services for retaining and attracting the most valuable customer segment (Deloitte, 2011). While global banks in the retail banking industry are adopting either of these two business models as a strategic choice for their long-term growth, KB Kookmin Bank, one of the leading retail banks in South Korea, has begun to operate 'KB Rockstar' as a strategic channel, particularly designed to target college students in the youth market. The new marketing strategy has resulted in a positive impact on its brand image in customers' perception as well as a drastic increase in the number of youth customers. In this study, we analyze the case of 'KB Rockstar' and summarize the key factors for its success from a marketing perspective. First, 'KB Rockstar' is not simply a good channel strategy, but an innovative marketing strategy that aligns place, product and promotion together in order to create a synergy effect, resulting in the successful implementation of the bank's targeting strategy. Second, the strategy effectively establishes 'KB Rockstar' as a brand targeted to youth customers while also competently strengthening the image of the corporate brand, KB Kookmin Bank. The skillful implementation of organically combined marketing mix strategies has enabled the successful launch of the bank's sub-brand. Third, the strategy considers a retail bank branch as not only the place that makes sales transactions in order to generate short-term profits, but also the place that builds a long-term relationship with customers in order to maximize their lifetime values in the long run.