• Title/Summary/Keyword: Mobile telecommunication service

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A Study on Mobile Communication Service Quality in China (중국시장내 이동통신 서비스 품질에 관한 연구)

  • Han, Kyong-Hee;Cho, Jai-Rip
    • Proceedings of the Safety Management and Science Conference
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    • 2008.11a
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    • pp.215-227
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    • 2008
  • As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommunication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here.

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Intention to use of Mobile Payment Service in Financial MVNO Environment (금융 MVNO 환경에서의 소비자의 모바일지급결제서비스 이용의도)

  • Park, Jin Sung;Kang, In Yang;Han, Pil Koo;Jun, Byoung Ho
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.8 no.2
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    • pp.213-227
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    • 2012
  • Recently MVNO has been adopted to reform the monopoly structure of mobile telecommunication industry in Korea. MVNO is expected to not only enable mobile telecommunication industry more free, but also provide various welfare service with customers, in particular mobile payment system service. Based on TAM, this paper is to investigate the affecting factors of intention to use of mobile payment system service in MVNO environment. The results indicate that all system quality factors are significantly related to both perceived usefulness and perceived easy of use, but only stability of service quality factor is significantly related to the perceived usefulness. Perceived easy of use was found to be siginificantly related to the intention to use of mobile payment system in MVNO environment, but percevied usefulness was not.

The Process to Improve of Service Quality using QFD and AHP (QFD와 AHP를 이용한 서비스 품질 개선과정)

  • Han, Kyong-Hee;Cho, Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2009.10a
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    • pp.80-88
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    • 2009
  • As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommunication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here. This paper make a suggestion about process to improve how to make a new product include of customers view. So. This paper was using the QFD and AHP.

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A Dynamic Market Potential Model for Forecasting the Mobile Telecommunication Service Market in Korea (국내 이동전화 서비스 시장 예측을 위한 동적 포화시장모형)

  • Jun, Duk-Bin;Park, Yoon-Seo;Kim, Seon-Kyoung;Park, Myoung-Hwan
    • Journal of Korean Institute of Industrial Engineers
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    • v.27 no.2
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    • pp.176-180
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    • 2001
  • In Korea, the mobile telecommunication service market is expanding rapidly and becoming more competitive. For service providers in such a dynamic environment, it is very important to accurately forecast demand including market potential in order to work out marketing strategies. In this paper, we suggest a general approach to forecast the market potential using a multinomial logit model, which is applied to individual-level market survey data. Then we develop a dynamic market potential model that can adapt to changes in the external environment without requiring further market survey. The proposed model is applied to the mobile telecommunication service market in Korea.

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Forecasting 4G Mobile Telecommunication Service Subscribers in Korea by Using Multi-Generation Diffusion Model (다세대 확산모형을 활용한 국내 4세대 이동통신 서비스 가입자 수 예측)

  • Han, Chang-Hee;Han, Hyun-Bae;Lee, Ki-Kwang
    • The Journal of Society for e-Business Studies
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    • v.17 no.2
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    • pp.63-72
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    • 2012
  • The Korean telecommunications market has been expanding swiftly, these days, to be saturated. In this environment, the upcoming mobile telecommunication market, where 4G service was introduced this year, is becoming more substitutive and competitive. Thus, the demand forecasting of 4G service is very difficult, while it is critical to market success. This paper adopts a multi-generation diffusion model to capture the diffusion and substitution patterns for two successive generation of technological services, i.e., 3G and 4G mobile telecommunications services. The three parameters, i.e., the coefficient of innovation, the coefficient of imitation, and the coefficient of market potential, used in the multi-generation diffusion model based on Norton and Bass[11] are obtained by inference from similar substitutive relations between older and newer telecommunication services to 3G and 4G services. The simulation results show that the Bass type multi-generation model can be successfully applied to the demand forecasting of newly introduced 4G mobile telecommunication service.

Sensibility Satisfaction Evaluation of MP3 Sound on Mobile Phone (휴대폰 무선서비스 MP3 사운드의 감성만족도 평가)

  • Kweon, O-Seong;Choi, Jae-Hyun
    • Science of Emotion and Sensibility
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    • v.10 no.3
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    • pp.481-489
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    • 2007
  • The purpose of this study was to investigate whether there were differences in sound quality among telecommunication service providers(SPs). To avoid the influence of brand of SPs and mobile phone manufacturer, a series of structured experiments was planed. Possible source of sound difference were tested such as specific genres of music, contents providers, mp3 players for PC, and mobile phone manufacturers. The results show there are differences of sound quality among telecommunication service providers(SPs). But the difference comes from contents, mobile phone, and MP3 player for PC. The same model of mobile phone from the manufacturer sounded differently depending on telecommunication service providers(SPs). The genre of music did not show consistent difference in sound quality.

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An Empirical Analysis on the Substitutability and the Complementarity between Fixed and Mobile Telecommunication Services (유무선 통신서비스 간 상호 대체성 및 보완성에 관한 실증분석)

  • Lee, Deok-Joo;Ko, Min-Soo
    • IE interfaces
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    • v.17 no.4
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    • pp.459-465
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    • 2004
  • The purpose of this paper is to examine whether there are relationships of substitutability or complementarity between the call demand of fixed telecommunication and mobile telecommunication services. In order to clarify the relationships, we suggest a model of call demand of fixed telecommunication service which incorporates the variables representing the diffusion of mobile telecommunications subscription and estimate it with relevant time series data. Finally it is shown that there is complementary relationship between the call demand of fixed telecommunication and mobile paging services, and it is also found that there is substitutable relationship between the long distance call demand of fixed telecommunication and mobile phone services.

The Design of Signal Discriminator for Mixed Mode Mobile Station Demodulator (혼성모드 단말국 복조기의 신호 식별기 설계)

  • 이규한;이선근김환용
    • Proceedings of the IEEK Conference
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    • 1998.10a
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    • pp.39-42
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    • 1998
  • In this paper is design of signal discriminatior system for the third generation mobile telecommunication system (IMT-2000 : International mobile telecommunication service-2000) This system is basically using multiplexing method of CDMA, TDMA and FDMA that this system can be solved third generation systems problems-Frequency bandwidth, international roaming and development new architecture of mobile telecommunication systems. Designed signal discriminator system is perfectly separated three styles multiplexing method signals that more easily, nearly and economically implementation of third generation telecommunication systems. As we develop signal discriminator we will contribute to technical evolution of mobile telecommunication for third generation and stay ahead in the interior technical accumulation in addition to international intercourse as to mobile telecommunication.

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The study on effect of policy change on competitive aspect between telecommunication companies (정보통신 정책변화에 따른 통신사업자간 경쟁구도 연구)

  • Eom, Hyeon-Ji;Lee, Hong-Chul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.1
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    • pp.553-564
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    • 2017
  • We analyzed the effects of government intervention on competition structure of telecommunication companies.. Results showed a decrease in market share difference among mobile telecommunication companies due to increased competition caused by the introduction of mobile virtual network operators (MVNO) and mobile number portability. We also found that the introduction of the MVNO caused a relaxed competition structure between network operators. Furthermore, we observed an increased subscriber influx of late adapters after the introduction of the Mobile and Service Retail Regulation Law (MRL). However, we found a gradual decrease in the competitiveness of MVNO following the introduction of MRL. In addition, the introduction of Mobile and Service Retail Regulation Law had a negative impact on customer churn as well as the financial structures of telecommunication companies.

A remotely controllable structural health monitoring framework for bridges using 3.5 generation mobile telecommunication technology

  • Koo, Ki-Young;Hong, Jun-Young;Park, Seunghee;Lee, Jong-Jae;Yun, Chung-Bang
    • Smart Structures and Systems
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    • v.5 no.2
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    • pp.193-207
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    • 2009
  • A framework for structural health monitoring (SHM) systems is presented utilizing a recent 3.5 generation mobile telecommunication technology, HSDPA (High Speed Downlink Packet Access). It may be effectively applied to monitoring bridges, cut-slopes, and other facilities located in rural areas where the conventional Internet service is not readily available, since HSDPA is currently commercialized in 86 countries to make the Internet access possible in anywhere the mobile phone service is available. The proposed SHM framework is also incorporating remote desktop software to have remote control/operation of the SHM systems. The feasibility of the proposed framework has been demonstrated by field tests on a highway bridge in operation. One can expect that fast advances in the mobile telecommunication technology will further enhance the performance of the SHM network using the proposed framework for bridges and other facilities located in remote areas without the conventional wired Internet service.