• The Research Journal of the Costume Culture
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• v.17 no.4
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• pp.709-722
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• 2009

At the end of April, 2009, the number of mobile phone users reached about 46 million in Korea. Consequently, the mobile shopping market is growing rapidly, and fashion products are one of the most concerned categories in mobile shopping market. In the meantime, the growth rates of domestic fashion industry and fashion retail market are forecasted very slow. In this situation, however, the growth rate of on-line shopping market including internet shopping, TV home shopping, and mobile shopping is estimated more than 12% per year until 2010. Particularly, mobile shopping area is forecasted the most rapid growing field. The objective of this study were to confirm the factors which had influences on mobile fashion shopping and to examine the effects of these factors affect the attitude toward mobile fashion shopping and the using intention of mobile fashion shopping. With the results, marketing strategies for mobile fashion shopping companies would be proposed. Date were gathered from 125 respondents of 20's and 30's females and were analyzed by AMOS 7.0. The key points of the results are; 1) The 5 factors of instant access, individualization, amusement, usefulness and ease of use which extracted from preceding researches were confirmed as the characteristics of mobile fashion shopping, 2) among these factors, amusement and usefulness had positive influences on the attitude toward mobile fashion shopping, 3) reliability on mobile fashion shopping didn't had an influence on the attitude toward mobile fashion shopping significantly, but had a positive influence on the using intention of mobile fashion shopping directly, and 4) the attitude toward mobile fashion shopping affects using intention of mobile fashion shopping positively. With these results, mobile fashion shopping companies can establish marketing strategies from various angles.

• Journal of Global Scholars of Marketing Science
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• v.9
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• pp.203-219
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• 2002

The purpose of the study is to analyze environmental changes in market, customer and information technology of Internet fashion industry, to present fashion company's current situation and strategy for confronting business environmental changes, and to propose the direction of the future research in this fashion field. First, the importance of Internet has been increased due to the rapid growth in number of Internet user and the size of the e-commerce. Second, to satisfy the customers requiring reasonable price and differentiated product and service, e-Branding strategy implementation, customized service development and enhancement on Web-site credibility and loyalty are demanding in the market. Third, development on the mobile technology and the increase in the Internet user using mobile communication device requires preparing mobile consuming environment, new business platform. Fashion industry's current situation and competitive strategy developed by the environmental change analysis were used for developing future research direction, that is, the m-business, CRM, and e-Branding. Through the understanding of environmental changes in Internet fashion industry and proposed research direction, research on Internet fashion marketing is hoped to be vitalized. Results of this study were expected to be utilized the strategy development.

• 전자공학회논문지 IE
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• v.47 no.4
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• pp.48-52
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• 2010

Recently, WiBro service as a mobile internet has been being extended. The market of wireless data communication has been being extended rapidly due to the increase of mobile data communication service supply such as smart-phone, WiBro service and so on. As the result, security is also emphasized in the mobile Internet In this paper, we propose the methods that tighten up security in the upcoming Enterprise Mobile-VPN service on WiBro network.

• Journal of Digital Contents Society
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• v.11 no.3
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• pp.299-306
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• 2010

According to development of Internet and computer graphics technology, Digital fashion technology makes virtual fitting service capable by reappearing of clothes in 3D. In this paper, We suggest that combined solution which you could use virtual fitting service with various device. For example, imaginary mirror(such as digital information display), pc, mobile in different situations such as store, internet shopping market, commercial. Users can experience imaginary mirror that is located in store or 3D virtual fitting service for digital fashion in internet shopping market, mobile application. In addition, We proposed the solution that user can send experienced virtual fitting service results to other person by image file form of MMS.

• ETRI Journal
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• v.28 no.1
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• pp.67-76
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• 2006

This study aims to identify the factors that influence adoption intentions towards portable Internet service, based on the individual characteristics that assist in creating markets and developing strategies. Two types of factors are defined: individual characteristics including demographics, existing services usages, prior knowledge, adoption attitudes, and service evaluations; and adoption intentions including the willingness to subscribe, subscription term, willingness to pay, usage type, and preferred terminal. The results indicate that the importance of demographic variables depends on adoption intentions, and that users of mobile Internet service and wireless LAN are probably targets for portable Internet service. Furthermore, the results demonstrate the need for an enhanced perception of the usefulness and ease of use of service, as well as an intensive marketing activity for potential users and a bearable innovation to stimulate the market for portable Internet service.

• Journal of the Korea Computer Industry Society
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• v.3 no.9
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• pp.1295-1314
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• 2002

Recently, wireless internet market has reached to the induction and growth stage by rapid development of Mobile service by fusion of Internet and wireless technology of communications. But, current wireless internet service of domestic five mobile communication companies are being limited to the service using markup-language, platform and Contents. Therefore, research on integration Contents of different. Wireless internet platform and its development are necessary. For the easiness of maintenance and compensation, this paper attempts to design a Wireless internee Contents converter for integrate wired and wireless platform which automatically converts to WML and HDML, M-HTML, S-HTML, C-HTML through analysis of HTML document.

• Journal of the Korea Society of Computer and Information
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• v.18 no.3
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• pp.141-152
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• 2013

This study investigates the determinants of users' continuance intention in mobile application market, and examines the structural relationships between predictors and users' continuance intention. Based on the intensive review of prior research related to Internet and mobile services, mobile application richness, brand awareness, user habit, user loyalty were selected as the predictors of users' continuance intention. Using 259 surveys, the research model was assessed and the research hypotheses were tested. The findings show that mobile application richness is positively related with brand awareness and user loyalty. Brand awareness is proven to be a key predictor of user habit and user loyalty. Futhermore, it is shown that user habit has a direct impact on user loyalty and users' continuance intention. Finally, it was proven that user loyalty is a pretty important determinant of users' continuance intention.

• Korean Security Journal
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• no.6
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• pp.147-165
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• 2003

Since Electronic Security System is introduced in Korea in 1981 by foreign technology, Security market has been increasing considerably during short period, and It performs it's security roles well in place of security guards. As electronic and communication technology is highly developed, Electronic Security System and security market structure is changing naturally. Especially high-tech mobile communication technology will change the method of Electronic Security business. Also the pattens of residence and life style, such as the trend toward nuclear family and single life could effect security market. In recent year, new business models that apply the mobile phone and internet is appeared. Although Electronic Security System is changed by the changes of technology, It is very difficult to change the basic elements, such as sensing, alarm signal transfering, and response. The rate of increase of Electronic Security market is expected to matain it's increase pace for the time being. But the development of new system for new protectes such as childeren, old person, vehicle rather than immovable facility is necessary to prepare for the continuous competition.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.26 no.11C
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• pp.157-166
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• 2001

The sales of long-distance telephone market decreased every year according to increased mobile phone and Internet users. This paper researches trend of domestic long-distance telephone market, and suggests marketing and improving plan for long-distance telephone network providers. And we investigate the effects of the Internet phone on IP era for long-distance telephone service market. The results of this paper can be used for strategies for improving long-distance telephone market and service development on IP era.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.30-49
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• 2014

Mobile shopping, through the use of the smart phone, has become a very popular shopping method for consumers due to it not being limited by time or place. This research aims do the following:1)find the causes for consumers shifting to mobile shopping with the focus on fashion and beauty items; and in order to so, this research will use the TAM that was found by David et al (1989), and 2) distinguish any behavioral differences between consumer groups divided into purchasing intention of fashion and beauty items through smart phone. Path analysis was performed to verify the cause-and-effect relationship between the variables. Personal characteristics(i.e. market maven, time orientation), perceived usability, ease of use, attitude towards mobile shopping, and purchase intentions were all treated as dependant variables. The results showed that attitude towards mobile shopping was the most important variable on mobile shopping intentions. Time-oriented and Market Maven were thought to affect mobile shopping attitude and the dependent variables of purchase intention. Also, when purchasing smart phones, consumers highly valued smart phone's popularity; people with higher purchasing intention mainly used entertainment and utility apps. The following are the main reasons for not purchasing through mobile shopping: they are slower than computers, inconveniences in viewing due to small size of the screen, and security issues. The consumers used the internet as their main source of acquiring daily information. In this research, factors that affect the purchase intention were studied. However, it is difficult to firmly insist that this research correctly predicts the actual purchase intention-further studies need to be done to investigate the relationship between mobile purchase intention and actual purchase intention.