1 |
C. W. Kim, S. W. Ko, J. Y. Kim, and B. Y. Chung, "Analysis of smart ecosystem and long-term strategy formulation of broadcasting and telecommunication," KISDI, 2011.
|
2 |
S. H. Kim, H. J. Park, and B. H. Lee, "The Relationships among Social Influence, Use-Diffusion, Continued Usage and Brand Switching Intention of Mobile Services," Korean Journal of Marketing, Vol. 12, No. 3, pp.1-24, October 2010.
|
3 |
S. E. Lee, "A study on factors influencing on brand switching: Focused on mobile telecommunication service," Kyunghee University Master Degree Dissertation, 2004.
|
4 |
A. Bhattacherjee, "An empirical analysis of the antecedents of electronic commerce service continuance," Decision Support Systems, Vol. 32, No 2, pp.201-214, December 2001.
DOI
ScienceOn
|
5 |
I. Y. Um, "A study on influencing factors of mobile application store," Korea University Master Degree Dissertation, 2010.
|
6 |
J. K. Bae, "An Empirical Study on Factors Influencing the Intention to Acceptance of Mobile Application Market, Daehan Journal of Business, Vol. 23, No. 5, pp.2399-2422, October 2010.
|
7 |
K. A. Kim, Y., Mi Song, and S. H. Kim, "Smart Service: Determinants Influencing Individual users' Intention to Adopt AppStore and the Moderating Effect of Value," Journal of Information Systems, Vol. 19, No. 3, pp.181-208, September 2010.
DOI
ScienceOn
|
8 |
J. G. Song, Y. Park, S. J. Shin, and J. H. Kim, "A study on enhancement of user satisfaction of mobile application store," The conference proceeding of the Korean Society of Management Information System, Vol. 2010, No. 1, pp.234-241, 2010.
|
9 |
A. R. Lee, K. H. Kang, and C. C. Lee, "A Comparative Study on Smartphone App Store Use Based on Smartphone Adoption Stages: Focusing Individual Characteristics and Perceptions Toward Technology," Entrue Journal of Information Technology, Vol. 10, No. 2, pp.181-198, July 2011.
|
10 |
H. R. Kim, M. K. Lee, and N. M. Kim, "Determinants and Consequences of the Brand Attachment, Korean Consumer Review, Vol. 16, No. 3, pp.45-65, September 2005.
|
11 |
C. M. Koo, H. W. Kim, and Y. H. Kim, "A Study on the Explorative or Exploitive Use of Smartphone : Focusing on IS Continuance and Habit Theory," The Journal of Korean Institute of CALS/EC, Vol. 16, No. 3, pp.61-91, August 2011.
과학기술학회마을
DOI
ScienceOn
|
12 |
M. Limayem, S. G. Hirt, and C. M. K Cheung, "How Habit Limits the Predictive Power of Intention: The Case of Information Systems Continuance," MIS Quarterly, Vol. 31, No. 4, pp.705-737, December 2007.
DOI
|
13 |
Y. S. Yoon and K. Y. Lee, "The Impact of Users' Satisfaction and Habits in Customer Loyalty to Continue the Mobile Social Network Service," The Journal of Korean Institute of CALS/EC, Vol. 15, No. 4, pp.123-142, November 2010.
|
14 |
K. L. Keller, "Conceptualizing, measuring and managing customer-based brand equity," Journal of Marketing, Vol. 57, pp.1-22, Jan January 1993.
|
15 |
W. H. Delone, and E. R. Mclean, "Measuring e-commerce success: applying the Delone & McLean information systems success model," International Journal of Electronic Commerce, Vol. 9, No. 1, pp.31-47, Fall 2004.
|
16 |
K. O. Jung, D. R. Jang, and D. R. Chang, "A Study on Consumer Response to the Brand Name and Symbol Incongruency, and Product Knowledge Effects of Branding," Korean Consumer Review, Vol. 13, No. 4, pp.123-147, December 2002.
|
17 |
M. T. Kim and C. Ho. Kim, "Influence of Brand Experience through Content Characteristics Perception in Building Pure Online Brand Equity and Loyalty," Korean Management Review, Vol. 34, No. 5, pp.1585-1611, October 2005.
|
18 |
J. W. Palmer, "Web equity: a Framework for Building Consumer Value in Online Companies", Journal of Consumer Marketing, Vol. 13, No. 2, pp.151-167, 2002.
|
19 |
D. J. Macinnis, C. Moorman, and B. J. Jaworski, "Enhancing and measuring consumers' motivation, opportunity and ability to process brand information from ads," Journal of Marketing, Vol. 55, No. 4, pp.32-53, October 1991.
DOI
ScienceOn
|
20 |
L. L. Berry, "Cultivating service brand equity." Journal of Academy of Marketing Sciences, Vol. 28, No. 1, pp.128-137, March 2000.
DOI
ScienceOn
|
21 |
H. J. Ahn, "A Study on User Satisfaction and a higher Strategy in Competition in Mobile Multimedia Contents, Sookmyung University Master Degree Dissertation, 2005.
|
22 |
H. N. Kang, "Mobile user's loyalty based on perceived quality and satisfaction level of mobile OS," Korea University Master Degree, 2011.
|
23 |
K. Y. Lee, "The Empirical Study on the Factors Affecting the Mobile Internet Service Royalty by Mobile Phones Users," Korea Industrial Economics Association, Vol. 17, No. 5, pp.2007-2030, October 2004.
|
24 |
D. M. Turco, "The effect of courtside advertising on product recognition and attitude change," Sport Marketing Quarterly, Vol. 5, No. 4, pp.11-15, December 1996.
|
25 |
J. K. Kim, "A study on influence of brand awareness and involvement in product on brand loyalty," Dankook University Master Degree, 2008.
|
26 |
J. A. Ouellett, and W. Wood, "Habit and Intention in Everyday Life: The Multiple Processes by Which Past Behavior Predicts Future Behavior," Psychological Bulletin, Vol. 124, No. 1, pp.54-74, July 1998.
DOI
ScienceOn
|
27 |
M. S. Lee, C. Park, and H. I. Hong, "The determinants of mobile game loyalty," Journal of the Korea Industrial Information System Society, Vol. 11, pp.189-206, 2003.
|
28 |
C. M. K. Cheung, and M. Limayem, "The role of habit in information systems continuance: examining the evolving relationship between intention and usage," Proceedings of the Twenty-Sixth International Conference on Information Systems, LV, USA, 2005.
|
29 |
B. Verplanken, and H. Aarts, "Habit, Attitude, and Planned Behavior: Is Habit an Empty Construct or an Interesting Case of Goal-directed Automaticity?," European Review of Social Psychology, Vol. 10, pp.101-134, April 1999.
DOI
ScienceOn
|
30 |
J. Jasperson, P. E. Carter, and R. W. Zmud, "A Comprehensive Conceptualization of Post-Adoptive Behaviors Associated with Information Technology Enabled Work Systems," MIS Quarterly, Vol. 29, No. 3, pp.525-557, September 2005.
DOI
|
31 |
J. A. Bargh, "Conditional Automaticity: Varieties of Automatic Influence in Social Perception and Cognition," In Uleman J. S. & Bargh, J. A. (Eds.), The New York: Guilford Press, pp.3-51, 1989.
|
32 |
Y. Y. Kim, S. J. Oh, J. H. Ahn, and J. J. Chang, "hat happens after IT adoption?: Role of habits, confirmation, and computer self-efficacy formed by the experiences of use," Asia Pacific Journal of Information Systems, Vol. 18, No. 1, pp.25-51, March 2008.
|
33 |
B. C. Kim, J. A. Ahan, and Y. H. Choi, "A Study on the Relationship among Personal Characters of Consumer, Human Brand Attachment, and Loyalty : Focused on Big Five Model," Advertising Research, Vol. 77, pp.173-195, December 2007.
|
34 |
J. Bowlby, "The Marketing and Breaking of Affectional Bonds," London, UK, Tavistock Publications, 1979.
|
35 |
S. J. Kwon and S. W. Chae, "The role of device attachment in post-adoption of mobile hand-held devices," Journal of Information Systems, Vol. 18, No. 3, pp.27-46, 2009.
과학기술학회마을
DOI
ScienceOn
|
36 |
J. Ganesh, M. J. Arnold, and K. E. Reynolds, "Understanding the customer base of service providers: An examination of the differences between switchers and stayers," Journal of Marketing, Vol. 64, No. 3, pp.65-87, September 2000.
|
37 |
T. O. Jones, and W. E. Sasser, "Why Satisfied Customer Defect," Harvard Business Review, pp.88-99, November-December 1995.
|
38 |
K. W. Lee, "The Antecedents of Service Attachment and the Effect on Continued Use Intention in a Smart phone, Yonsei University Master Degree Dissertation, 2010.
|
39 |
C. Homburg, M. Klarmann, and J. Schmitt, "Brand awareness in business markets: When is it related to business performance?", Intern. J. of Research in Marketing, Vol. 27, pp.201-212, September 2010.
DOI
ScienceOn
|
40 |
B. Verplanken, and S. Orbell, "Reflections on Past Behavior: A Self-Report Inde of Habit Strength," Journal of Applied Social Psychology, Vol. 33, No. 6, pp.1313-1330, June 2003.
DOI
ScienceOn
|
41 |
B. A. Carroll, and A. C. Ahuvia, "Some Antecedents and Outcomes of Brand Love," Marketing Letters, Vol. 17, No. 2, pp.79-89, April 2006.
DOI
ScienceOn
|
42 |
M. Thomson, "Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities," Journal of Marketing, Vol. 70, No. 3, pp.104-119, July 2006.
DOI
ScienceOn
|
43 |
C. M. K. Cheung, G. W. W. Chan, and M. Limayem, "A Critical Review of Online Consumer Behavior," Journal of Electronic Commerce in Organizations, Vol. 3, No. 4, pp.1-19, October/December 2005.
|
44 |
M. J. Dorsch, S. J. Grove, and W, R. Darden, "Consumer intention to use service category," Journal of Services Marketing, Vol. 14, Issue. 2, pp.92-117, 2000.
DOI
ScienceOn
|
45 |
C. Fornell, and D. F. Larcker, "Evaluating structural equation models with unobservable variables and measurement error," Journal of Marketing Research, Vol. 18, Issue. 1, pp.39-50, February 1981.
DOI
ScienceOn
|
46 |
J. C. Roca, C. M. Chiu, and F. J. Martinez, "Understanding e-Learning Continuance Intention: An Extension of the Technology Acceptance Model," International Journal of Human-Computer Studies, Vol. 64, No. 8, pp.683-696, August 2006.
DOI
ScienceOn
|