• 한국HCI학회:학술대회논문집
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• 2008.02c
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• pp.30-35
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• 2008

This paper summarizes research results on the perceptual characteristics of mobile device vibrations carried out in the Haptics and Virtual Reality Laboratory at POSTECH, as a companion paper for the presentation to be offered in the haptics workshop of Korea HCI 2008. The physical characteristics, the absolute detection thresholds, and the perceived magnitudes of mobile device vibrations are briefly summarized, followed introduction to perceptually transparent vibration rendering.

• The Research Journal of the Costume Culture
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• v.17 no.4
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• pp.709-722
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• 2009

At the end of April, 2009, the number of mobile phone users reached about 46 million in Korea. Consequently, the mobile shopping market is growing rapidly, and fashion products are one of the most concerned categories in mobile shopping market. In the meantime, the growth rates of domestic fashion industry and fashion retail market are forecasted very slow. In this situation, however, the growth rate of on-line shopping market including internet shopping, TV home shopping, and mobile shopping is estimated more than 12% per year until 2010. Particularly, mobile shopping area is forecasted the most rapid growing field. The objective of this study were to confirm the factors which had influences on mobile fashion shopping and to examine the effects of these factors affect the attitude toward mobile fashion shopping and the using intention of mobile fashion shopping. With the results, marketing strategies for mobile fashion shopping companies would be proposed. Date were gathered from 125 respondents of 20's and 30's females and were analyzed by AMOS 7.0. The key points of the results are; 1) The 5 factors of instant access, individualization, amusement, usefulness and ease of use which extracted from preceding researches were confirmed as the characteristics of mobile fashion shopping, 2) among these factors, amusement and usefulness had positive influences on the attitude toward mobile fashion shopping, 3) reliability on mobile fashion shopping didn't had an influence on the attitude toward mobile fashion shopping significantly, but had a positive influence on the using intention of mobile fashion shopping directly, and 4) the attitude toward mobile fashion shopping affects using intention of mobile fashion shopping positively. With these results, mobile fashion shopping companies can establish marketing strategies from various angles.

• Journal of Information Technology Services
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• v.17 no.2
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• pp.17-33
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• 2018

The purpose of this study is to verify the moderating effect of mobile divide on the relationship between individual characteristics and the use outcomes of smart device. Data was collected through a survey for periods from May 12, 2017, to May 17, 2017. As a result of multiple regression analysis based on collected data, self-efficacy, information seeking desire and culture capital have a positive effect on the use outcomes of smart device. To examine the moderating effect of mobile divide, we conducted a hierarchical regression analysis by calculating the interaction variables of the independent variable and the mobile literacy. As a result of the analysis, it was found that mobile literacy has negative moderating effect between self-efficacy and the use outcomes of smart device. The results of this study can be interpreted as the higher the self-efficacy and information desire for ICT technology users are. In addition, it can be interpreted that the smart device is convenient in the cultural activities of individuals, and therefore, it is highly utilized. Next, among those who have excellent mobile use ability, those who have high confidence in ICT technology can be interpreted as having low utilization because they recognize that the benefits provided by smart devices are familiar and natural. The results of this study confirm that the digital divide problem in the smart environment is influenced by individual characteristics as well as demographic variables. Therefore, we expect the government to set appropriate policies considering the characteristics of individuals.

• Journal of Information Technology Applications and Management
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• v.18 no.1
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• pp.55-74
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• 2011

The growth in the use of ubiquitous computing based on mobile services as an enabler to conduct business more effectively has been phenomenal. Technology acceptance model (TAM) has been applied in different contexts to examine a wide range of information technologies (IT). As more and more companies are finding ways to utilize ubiquitous computing based on mobile services, an important issue is to understand what factors will impact the decisions of consumers in adopting the services. Based on TAM with three additional groups of external factors, i.e., service-related factors (ubiquitous access, context awareness) and technology-related factors (perceived security risk, network connectivity) that are theoretically justified as having influence on both perceived usefulness and perceived ease of use which are additionally considered, a research model for the investigated technology acceptance was developed and empirically examined, using responses from more than intended users of ubiquitous computing based on mobile services. The specific purposes of this study are as follows. Firstly, this study is to identify service beliefs considering unique characteristics for ubiquitous services such as perceived ubiquitous access and perceived context awareness. Secondly, this study is to investigate network characteristics beliefs such as perceived security and perceived connectivity. Thirdly, this paper investigates the relationship among variables such as ubiquitous characteristics, network characteristics, behavioral beliefs, and intention to use ubiquitous web services. This study uses a structural equation model to test the research model. The major results of this study are as follows. Firstly, ubiquitous access has a influence on perceived usefulness and perceived ease of use. Context awareness has an influence on perceived usefulness. Secondly, User familiarity has an influence on perceived usefulness and perceived ease of use, and intention to use. User innovativeness has an influence on perceived ease of use. Thirdly, perceived security risk has an influence on perceived usefulness and perceived ease of use. Network connectivity has an influence on perceived usefulness and perceived ease of use. Fourth, there exist differential effects among factors in structural model among information, transaction, and entertainment services.

• Journal of Information Technology Services
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• v.9 no.3
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• pp.25-43
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• 2010

The speed and magnitude of mobile phone adoption is a recent worldwide phenomenon akin to those of the television in the middle of the 20th century and the Internet in the late 20th century. During the 2000s, mobile phone adoption was exploded and subscriptions reached 3 billion around the globe. Korea and Japan have been ahead of the rest of the world in introducing new handset and service capabilities. They were the first markets to launch 3G services and are currently the only markets to have achieved mainstream adoption of 3G with over one-third of customers in both markets subscribing to 3G services. The purpose of this article is to explore the cultural similarities and differences associated with mobile mail by presenting findings from a cross-cultural comparison of perceptions and uses of the technology. The results of the study are as follows：Of the characteristics that make up the mobile text-messaging service in Korea, a person's perceived ease of use and perceived enjoyment was found to have a positive effect on use attitude. Among the characteristics that make up a person's perceived ease of use, perceived enjoyment was found to have a positive effect on use intention. And use attitude was found to have positive effects on use intention. But, of the characteristics that make up the mobile text-messaging service in Japan, a person's perceived usefulness, perceived ease of use and perceived enjoyment were found to have a positive effect on use attitude. Among the characteristics that make up a person's perceived usefulness, perceived ease of use and perceived enjoyment were found to have a positive effect on use intention. And use attitude was found to have positive effects on use intention. This study contributes to telecommunications research by delineating the various stimuli to consider for successful technology acceptance in a global setting, which can account for differential impacts across regions. The findings of this study can assist telecommunications operators in formulating an effective region-specific strategy when launching a wireless data service in a particular environment.

• Journal of Korea Entertainment Industry Association
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• v.13 no.3
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• pp.363-372
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• 2019

Mobile advertising applying various contents is being activated with the specificity of the mobile environment. In terms of not only products but also City Marketing, advertising strategies that are beyond the limits of traditional advertising are needed. However, related advertising in the region is mainly carried out on the basis of industry promotion. Therefore, in order to distribute goods through local industry, it is urgent to link with industry through city marketing for the region. The purpose of this study is to present the direction of city marketing policy through the process that Mobile advertising characteristics building up experience and feeling for the city brand. For this purpose, we selected mobile advertising characteristics to strategically use mobile advertising in the region, and examined the effects of Jeju city brand experience and city brand feeling. We also confirmed the moderating effect of communication experience with mobile advertising. The result of this study will be able to contribute to the policy direction of advertising for Jeju city marketing.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.7
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• pp.1164-1179
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• 2009

This study presented the characteristics of a mobile fashion shopping mall as perceived by those in charge of fashion brands, clarified the effect of the characteristics on the intention 'Of introduction, and indicated the differences in the intention of introduction according to the characteristics of brands. This study surveyed individuals in charge of fashion & clothing brands. It utilized SPSS 12.0 program for data analysis and performed frequency analysis, validity analysis, reliability analysis, multi regression analysis, ANOVA, and hierarchical adjustment regression analysis. A summary of the results of this study are as follows: First, the results of the factor analysis are shown to clarify the characteristics of mobile fashion shopping mall; four factors such as facility/usefulness, instant accessibility, personalization, and playfulness were also represented. Second, it showed that facility/usefulness, instant accessibility and personalization generate a positive influence on the intention of introduction. Of the factors, facility/usefulness displayed the highest influence. Third, regarding the effect of the characteristics of a mobile fashion shopping mall on the intention of introduction according to the characteristics of brands (in the case of women's wear) the intention of introduction is strong as instant accessibility and facility/usefulness is highly recognized. Lastly, there is a difference in the intention of introduction according to the characteristics of brands. According to items, casual wear shows the highest intention of introduction as followed by women's wear and sportswear. According to age, brands targeting a 24-29 year old group show a higher intention. Companies with average sales of 50 billion won to 750 billion won (or more) for three years showed a high intention. In addition, the possibility of introduction as a new distribution line was investigated.

• Journal of the Korea Convergence Society
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• v.8 no.9
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• pp.231-236
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• 2017

This study analyzes the characteristics of mobile live streaming service, the illegal and harmful information characteristics of mobile live streaming service for the purpose of eradicating illegal and harmful broadcasting, and shows illegal and harmful broadcast on the mobile live streaming service and eradication plan. First, we reviewed the mobile live streaming service, illegal and harmful broadcasts through literature review, and secondly surveyed illegal and harmful broadcasts of mobile live streaming services and their awareness and countermeasures. As a result, it is confirmed that the mobile live streaming service is illegal, harmful broadcasting exposure frequency is high, illegal, and harmful broadcasting exposure is caused by characteristics of real time broadcasting rather than user's. In order to eradicate the illegal and mobile information about the mobile live streaming service, it is necessary to fix the illegal service and harmful broadcasting reporting system, but the government has confirmed the requirements for regulatory measures. From a microscopic point of view, it will be necessary to investigate the illegal use of mobile live streaming services and the eradication of harmful information.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.5 no.5
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• pp.874-887
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• 2011

Compared to nomadic and fixed relay stations, vehicle-mounted mobile relay stations show different characteristics caused by the time-variant topology, due to their mobility. Especially, a relay mounted in a vehicle is differentiated from nomadic or fixed relay by the restricted distance between the relay and associated mobile station and the variable density of relay deployment in a cell. In this paper, we identify the characteristics of vehicle-mounted mobile relay stations and provide some parameters that highly influence the performance of vehicle-mounted relay. Through simulation, we measure the effect of relay density, zone ratio, relay transmission power, and frame transmission mode on the performance of vehicle-mounted relay. The results show that the performance of vehicle-mounted relay is highly susceptible to the above vehicle-mounted relay-specific parameters.

• Journal of the Korean Society of Systems Engineering
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• v.17 no.2
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• pp.98-105
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• 2021

As the average life expectancy is rising, the population is aging and the number of chronic diseases is increasing. This has increased the importance of healthy life and health management, and interest in mobile health services is on the rise thanks to the development of ICT(Information and communication technologies) and the smartphone use expansion. In order to meet these interests, many mobile services related to daily health are being launched in the market. Therefore, in this study, the characteristics of users who actually use mobile health services were analyzed and a predictive model applied with machine learning modeling was developed. As a result of the study, we developed a prediction model to which the decision tree and ensemble methods were applied. And it was found that the mobile health service users' continued use can be induced by providing features that require frequent visit, suggesting achievable activity missions, and guiding the sensor connection for user's activity measurement.