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http://dx.doi.org/10.9716/KITS.2018.17.2.017

The Effect of Personal Characteristics on Use Outcomes of Smart Device : Moderating Effects of Mobile Divide  

Seol, Joongho (한양대학교 경영대학)
Yu, Dengsheng (한양대학교 경영대학)
Lim, Gyoo Gun (한양대학교 경영대학)
Publication Information
Journal of Information Technology Services / v.17, no.2, 2018 , pp. 17-33 More about this Journal
Abstract
The purpose of this study is to verify the moderating effect of mobile divide on the relationship between individual characteristics and the use outcomes of smart device. Data was collected through a survey for periods from May 12, 2017, to May 17, 2017. As a result of multiple regression analysis based on collected data, self-efficacy, information seeking desire and culture capital have a positive effect on the use outcomes of smart device. To examine the moderating effect of mobile divide, we conducted a hierarchical regression analysis by calculating the interaction variables of the independent variable and the mobile literacy. As a result of the analysis, it was found that mobile literacy has negative moderating effect between self-efficacy and the use outcomes of smart device. The results of this study can be interpreted as the higher the self-efficacy and information desire for ICT technology users are. In addition, it can be interpreted that the smart device is convenient in the cultural activities of individuals, and therefore, it is highly utilized. Next, among those who have excellent mobile use ability, those who have high confidence in ICT technology can be interpreted as having low utilization because they recognize that the benefits provided by smart devices are familiar and natural. The results of this study confirm that the digital divide problem in the smart environment is influenced by individual characteristics as well as demographic variables. Therefore, we expect the government to set appropriate policies considering the characteristics of individuals.
Keywords
Digital Divide; Mobile Divide; Use Outcome; Personal Characteristics;
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Times Cited By KSCI : 1  (Citation Analysis)
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