• Title/Summary/Keyword: Mobile application model

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An Empirical Study on the Effect of Information Quality and Service Quality on Satisfaction and Loyalty through Perceived Privacy Protection: Focusing on Users of O2O Mobile Shopping Applications in China (개인정보보호를 통한 정보품질과 서비스 품질이 만족도와 충성도에 미치는 영향에 관한 실증연구: 중국 O2O 모바일 쇼핑 어플리케이션 이용자를 중심으로)

  • Tae-Woo Roh;Jin-Ho Noh;Ye-Eun Oh
    • Korea Trade Review
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    • v.45 no.6
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    • pp.77-97
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    • 2020
  • This study investigates the effects of O2O-based mobile shopping application (O2O MSA)'s information and service quality on the user's perceived privacy protection, satisfaction and loyalty. In this study, 969 questionnaire reponses were collected, out of which 555 were used to estimate the structural paths using PLS-SEM (partial least square structural equation model) for the hypothesis test. Our empirical findings are drawn from Chinese respondents that live in a 1-line city in China and use O2O MSAs serviced by China's leading companies. This study examines and confirms that qualified information and service of O2O MSA positively affect both perceived privacy protection and customer satisfaction, which finally leads to customer behavioral loyalty through the perceived privacy protection. Further, this study presents effective practical implications for application development strategy suitable for users in the O2O-based mobile shopping industry.

Mobile Junk Message Filter Reflecting User Preference

  • Lee, Kyoung-Ju;Choi, Deok-Jai
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.6 no.11
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    • pp.2849-2865
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    • 2012
  • In order to block mobile junk messages automatically, many studies on spam filters have applied machine learning algorithms. Most previous research focused only on the accuracy rate of spam filters from the view point of the algorithm used, not on individual user's preferences. In terms of individual taste, the spam filters implemented on a mobile device have the advantage over spam filters on a network node, because it deals with only incoming messages on the users' phone and generates no additional traffic during the filtering process. However, a spam filter on a mobile phone has to consider the consumption of resources, because energy, memory and computing ability are limited. Moreover, as time passes an increasing number of feature words are likely to exhaust mobile resources. In this paper we propose a spam filter model distributed between a users' computer and smart phone. We expect the model to follow personal decision boundaries and use the uniform resources of smart phones. An authorized user's computer takes on the more complex and time consuming jobs, such as feature selection and training, while the smart phone performs only the minimum amount of work for filtering and utilizes the results of the information calculated on the desktop. Our experiments show that the accuracy of our method is more than 95% with Na$\ddot{i}$ve Bayes and Support Vector Machine, and our model that uses uniform memory does not affect other applications that run on the smart phone.

A Study on the Development of a Mobile Library Model for Universities (대학 환경에서의 모바일 도서관 모형 개발 연구)

  • Kim, Hyun-Hee;Park, Jong-Wook
    • Journal of Korean Library and Information Science Society
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    • v.42 no.2
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    • pp.299-322
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    • 2011
  • The study aims to develop a mobile library model for universities that can be adapted to offer suitable library information and services to smart phone users. To do this, we conducted a case study using four foreign and domestic mobile libraries as well as a user study with 212 participants and questionnaires. In addition, we also administered a survey with 160 librarians. Based on the results of case and user/librarian studies, we proposed a mobile library model in which an access and navigation methods are described and nine key information and services including catalog search, code reader and SNS services are proposed.

Effective Validation Model and Use of Mobile-Health Applications for the Elderly

  • Lopez, Leonardo Juan Ramirez;Pinto, Edward Paul Guillen;Linares, Carlos Omar Ramos
    • Healthcare Informatics Research
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    • v.24 no.4
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    • pp.276-282
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    • 2018
  • Objectives: Due to the uncontrolled increase of the mobile health applications and their scarce use by elderly for reason of absence credibility of measurements by lack scientific support, the aim of this study was to evaluate the differences between the biophysical measurements based on standard instrument against a mobile application using controlled experiments with elderly to propose an effective validation model of the developed apps. Methods: The subjects of the study (50 people) were elderly people who wanted to check their weight and cardiac status. For this purpose, two mobile applications were used to measure energy expenditure based on physical activity (Activ) and heart rate (SMCa) during controlled walking at specific speeds. Minute-by-minute measurements were recorded to evaluate the average error and the accuracy of the data acquired through confidence intervals by means of statistical analysis of the data. Results: The experimental results obtained by the Activ/SMCa apps showed a consistent statistical similarity with those obtained by specialized equipment with confidence intervals of 95%. All the subjects were advised and trained on the use of the applications, and the initial registration of data to characterize them served to significantly affect the perceived ease of use. Conclusions: This is the first model to validate a health-app with elderly people allowed to demonstrate the anthropometric and body movement differences of subjects with equal body mass index (BMI) but younger. Future studies should consider not only BMI data but also other variables, such as age and usability perception factors.

An Improved Fast Camera Calibration Method for Mobile Terminals

  • Guan, Fang-li;Xu, Ai-jun;Jiang, Guang-yu
    • Journal of Information Processing Systems
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    • v.15 no.5
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    • pp.1082-1095
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    • 2019
  • Camera calibration is an important part of machine vision and close-range photogrammetry. Since current calibration methods fail to obtain ideal internal and external camera parameters with limited computing resources on mobile terminals efficiently, this paper proposes an improved fast camera calibration method for mobile terminals. Based on traditional camera calibration method, the new method introduces two-order radial distortion and tangential distortion models to establish the camera model with nonlinear distortion items. Meanwhile, the nonlinear least square L-M algorithm is used to optimize parameters iteration, the new method can quickly obtain high-precise internal and external camera parameters. The experimental results show that the new method improves the efficiency and precision of camera calibration. Terminals simulation experiment on PC indicates that the time consuming of parameter iteration reduced from 0.220 seconds to 0.063 seconds (0.234 seconds on mobile terminals) and the average reprojection error reduced from 0.25 pixel to 0.15 pixel. Therefore, the new method is an ideal mobile terminals camera calibration method which can expand the application range of 3D reconstruction and close-range photogrammetry technology on mobile terminals.

Accuracy Analysis of Indoor Positioning System Using Wireless Lan Network (무선 랜 네트워크를 이용한 실내측위 시스템의 정확도 분석)

  • Park Jun-Ku;Cho Woo-Sug;Kim Byung-Guk;Lee Jin-Young
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.24 no.1
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    • pp.65-71
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    • 2006
  • There has been equipped wireless network infrastructure making possible to contact mobile computing at buildings, university, airport etc. Due to increase of mobile user dramatically, it raises interest about application and importance of LBS. The purpose of this study is to develop an indoor positioning system which is position of mobile users using Wireless LAN signal strength. We present Euclidean distance model and Bayesian inference model for analyzing position determination. The experimental results showed that the positioning of Bayesian inference model is more accurate than that of Euclidean distance model. In case of static target, the positioning accuracy of Bayesian inference model is within 2 m and increases when the number of cumulative tracking points increase. We suppose, however, Bayesian inference model using 5- cumulative tracking points is the most optimized thing, to decrease operation rate of mobile instruments and distance error of tracking points by movement of mobile user.

Effects of the mobility on the PDA use of Mobile of office environments (모바일 오피스 환경에서 이동성(Mobility)이 PDA 활용에 미치는 영향)

  • Lee, Won-Jun;Kang, Youn-Jung;Seo, Young-Joo
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.10a
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    • pp.268-296
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    • 2005
  • Given the growing expectations on the value and application of mobile office, we need to understand the factors which affect its successful use and implementation. We in this paper present a parsimonious model which integrates the IS success model and the TAM. The main feature of the model is that it allows one to explore the role of mobility of mobile office systems in determining the level of system usage and dependence. Although mobility is the key property of any mobile system, there is little research effort exerted to understand how mobility affects the traditional IS factors such as perceived ease of use and usefulness. In addition to the system usage, this model also uses dependence as the dependent variable. This is expected to provide richer understanding of the study context. We collected survey data from 1,614 field service workers of a major domestic electronic company. They use PDAs to retrieve information regarding the specifics of the customer service requests and to report what has been done for each service job. The results from SEM analysis show that mobility improves the perceived ease of use which then leads the field service workers to depend more on the PDA systems. Interestingly enough, however, the workers’ satisfaction does not cause more frequent use of the system.

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Light 3D Modeling with mobile equipment (모바일 카메라를 이용한 경량 3D 모델링)

  • Ju, Seunghwan;Seo, Heesuk;Han, Sunghyu
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.12 no.4
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    • pp.107-114
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    • 2016
  • Recently, 3D related technology has become a hot topic for IT. 3D technologies such as 3DTV, Kinect and 3D printers are becoming more and more popular. According to the flow of the times, the goal of this study is that the general public is exposed to 3D technology easily. we have developed a web-based application program that enables 3D modeling of facial front and side photographs using a mobile phone. In order to realize 3D modeling, two photographs (front and side) are photographed with a mobile camera, and ASM (Active Shape Model) and skin binarization technique are used to extract facial height such as nose from facial and side photographs. Three-dimensional coordinates are generated using the face extracted from the front photograph and the face height obtained from the side photograph. Using the 3-D coordinates generated for the standard face model modeled with the standard face as a control point, the face becomes the face of the subject when the RBF (Radial Basis Function) interpolation method is used. Also, in order to cover the face with the modified face model, the control point found in the front photograph is mapped to the texture map coordinate to generate the texture image. Finally, the deformed face model is covered with a texture image, and the 3D modeled image is displayed to the user.

A Study on the Determinants of Attitude toward and Intention to Use Mobile Shopping through Fashion Apps -Comparisons of Gender and Age Group Differences- (패션 앱을 이용한 모바일 쇼핑 태도 및 사용의도 영향요인 연구 -성별과 연령집단별 차이 비교-)

  • Sung, Heewon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.7
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    • pp.1000-1014
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    • 2013
  • This study identifies the determinants that influence attitude toward and the intention to use mobile shopping services through fashion applications (apps) based on the technology acceptance model. In addition, gender and age group differences were examined. Data were collected from subjects who have used smartphone fashion related apps; subsequently, a total of 327 data were analyzed. About 46% of respondents were males, with a mean age of 34.4 years that ranged from 20 to 49 years old. Multiple regression models were developed based on the research model. Perceived usefulness, perceived ease of use, perceived enjoyment, perceived risks (security risk and quality risk), fashion involvement, and fashion app attributes (product attributes and service attributes) were employed as predictors of attitudes towards mobile shopping. Attitudes towards mobile shopping and subjective norms with the aforementioned variables measured the intention to use. Attitudes towards mobile shopping were predicted by perceived enjoyment, perceived usefulness, and service attributes. Attitudes toward mobile shopping and subjective norms were the most important predictors of the intention to use. Gender differences were found in that service attributes were significant for attitudes towards mobile shopping only in the male model. Age differences were also found and perceived usefulness was the most important predictor of attitudes toward mobile shopping among those in their 20's; however, perceived enjoyment was the most important among those in their 30's and 40's. Quality risk was only significant to explain intention to use among those in their 40's. The findings of this study are useful to understand the possibility of the adoption of mobile shopping though fashion apps and provide basic insight into market segmentation.

Cross-National Effect in the Diffusion of Mobile Communication Service (이동통신서비스 확산에 대한 국가 간 영향)

  • Joo, Young-Jin
    • The Journal of Society for e-Business Studies
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    • v.17 no.2
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    • pp.115-127
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    • 2012
  • The diffusion of the mobile telecommunication service in a country could be affected by the diffusions of the services in her neighbor countries. Previous studies on the diffusions of the telecommunication service among countries have been mainly focussed on the comparison after individual diffusion estimation. However, it would be natural to think the diffusion of the mobile telecommunication service in one country could affect to and be affected by the diffusion of the mobile telecommunication service in her neighbor country. In this study, we have applied the multinational diffusion model to model the crossnational effect in the diffusion of the mobile communication service in China, Korea, U.S., Japan, and Hong Kong. Among these 5 countries China is the latest country to adopt the mobile communication service, and we were interested in whether the diffusion of the mobile communication service in Korea, U.S., Japan, or Hong Kong has affected the diffusion of the mobile communication service in China or not. In our application result, the diffusion of the mobile communication service in China has been affected significantly by those in all of the 4 neighbor countries.