The Journal of Society for e-Business Studies (한국전자거래학회지)

Society for e-Business Studies (한국전자거래학회)
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Cross-National Effect in the Diffusion of Mobile Communication Service

이동통신서비스 확산에 대한 국가 간 영향

  • Received : 2012.04.16
  • Accepted : 2012.05.15
  • Published : 2012.05.31
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Abstract

The diffusion of the mobile telecommunication service in a country could be affected by the diffusions of the services in her neighbor countries. Previous studies on the diffusions of the telecommunication service among countries have been mainly focussed on the comparison after individual diffusion estimation. However, it would be natural to think the diffusion of the mobile telecommunication service in one country could affect to and be affected by the diffusion of the mobile telecommunication service in her neighbor country. In this study, we have applied the multinational diffusion model to model the crossnational effect in the diffusion of the mobile communication service in China, Korea, U.S., Japan, and Hong Kong. Among these 5 countries China is the latest country to adopt the mobile communication service, and we were interested in whether the diffusion of the mobile communication service in Korea, U.S., Japan, or Hong Kong has affected the diffusion of the mobile communication service in China or not. In our application result, the diffusion of the mobile communication service in China has been affected significantly by those in all of the 4 neighbor countries.

본 연구에서는 국가 간 이동통신서비스의 확산과정에서 국가 간 영향에 의해 한 국가에서의 확산성과가 다른 국가의 확산에 주는 영향을 분석하였다. 그동안 대부분의 이동통신서비스 확산에 대한 국가 간 비교연구들은 주로 국가별로 추정된 확산과정에 대해 사후적인 비교 분석이 일반적인 것에 반하여, 본 연구에서는 최근의 이동통신서비스의 확산이 국경을 넘어 영향을 미치고 있는 현실을 보다 적절히 설명할 수 있다. 본 연구에서는 이를 위하여 다국가 확산모형을 이용하여 한국과 중국, 미국, 일본, 홍콩 등 5개국에서의 이동통신서비스의 확산 과정을 분석하였다. 분석 결과 중국의 이동통신서비스의 확산은 한국, 미국, 일본, 홍콩 등 주변 국가들에서의 이동통신서비스의 확산에 유의한 영향을 받은 것으로 밝혀졌다.

Keywords

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