• The Journal of Asian Finance, Economics and Business
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• v.8 no.11
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• pp.253-264
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• 2021

The COVID-19 pandemic has imposed a number of restrictions on the lives of people and services, forcing them to adopt a "New Normal" way of living. Contactless technologies provide a mechanism to reduce the risk of infection, encouraging people to use touchless payment methods. The aim of this study is to develop an integrated framework based on the Health Belief Model and the Unified Theory of Acceptance and Use of Technology to justify the use of mobile payment during the COVID-19 pandemic in Vietnam. Based on a survey of 434 samples, the proposed conceptual model was empirically justified using structural equation modeling (SEM). This study found that performance expectancy, effort expectancy, enjoyment, perceived severity, and perceived susceptibility significantly and positively influenced behavioral intention of using contactless payment technologies. In addition, this study discovered that effort expectancy, perceived severity, and perceived susceptibility all have a positive impact on performance expectancy, while enjoyment triggered users' effort expectancy. By adding novel insights into the literature on the acceptance of technology during the pandemic, this study makes a major contribution to justifying how contactless payment technologies can reduce the risk of getting infected by COVID-19.

• Asia pacific journal of information systems
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• v.31 no.4
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• pp.543-574
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• 2021

This study focuses on a better understanding of the importance of risk perception in adopting Mobile Payment Systems (MPS) by conducting a systematic literature review. From the social science field (using Scopus and Web of Science database) articles were selected. Overall, forty-four significant pieces were determined using a systematic methodology. In addition to providing a summary of the most used theories used to address perceived risk in MPS this paper also investigates the definition for the perceived risk in MPS literature. The study is performed through the identification of dominant theories used to explain perceived risk in the literature. The article gives a thematic analysis of theories and the relation of perceived risk with behavioural intention. As far as we know, this is the first effort of its kind to give a holistic, systematic literature review in light of perceived risk in MPS. Consequently, it is a crucial first step in establishing a solid theoretical framework involving the constructs of perceived risk and laying the groundwork for future research in this area.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.27-38
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• 2008

Since the current mobile web market is already in its maturity, a research concerning the continued behavior of mobile Internet users should be carried out. The purpose of this research is to understand user's continued behaviors by theoretically constructing and empirically testing a continued model using real usage data. The model consists of four post-expectation factors (usefulness, ease of use, enjoyment, and perceived value) as well as user satisfaction, continuance intention, and the actual usage amount. To test the model, an on-line survey had been conducted, and we collected the actual usage data of survey respondents via the support of telecommunication companies. The study results indicate that post expectation variables were found to influence satisfaction, continuance intention, and actual usage amount of mobile web users. This paper ends with study limitations and implications on mobile web industry.

• Korean journal of communication and information
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• v.23
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• pp.47-77
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• 2003

Despite the near ubiquity of mobile phone and internet, the 'meta research' that deals with face-to-face(FTF), mobile phone and internet together as interpersonal media is very rare in Korea. This study begin with the purpose of fair repositioning of mobile phone and internet in Korean's interpersonal communication horizon. To accomplish this purpose, We examined the effect of face-to-face communication situation on uses of mobile phone and internet as interpersonal communication media. The related raw data were collected from on-line survey process, and statistically analyzed. The result showed that persons who are more troublesome in FTF communication because of their timidness or personality problem are more restricted in human communication network via mobile phone and internet than the others who are not. And more 'addicted' in internet use and more active in trying another personality(Persona) in cyber space. And more shrunk in meeting and conversation with family members and friends after internet adoption.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.2
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• pp.112-122
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• 2016

In line with the increase in consumer demand for mobile games, game companies face stiff competition. For a more successful marketing strategy, many game companies actively adopt Cross Promotion. The Cross Promotion marketing strategy in the mobile game is regarded as a low cost and high efficiency marketing method because the game companies provide new experiences to game users by utilizing existing game infrastructure and absorbing current users of game companies. Despite the advantages of Cross Promotion, there has been little practical study on the relationship between Cross Promotion and mobile game acceptance. Accordingly, the aim of this study was to determine the influential factors of Cross Promotion on the acceptance of mobile games. After reviewing previous research, a structural model was established, a survey was performed and the model was analyzed. The managerial implications are suggested along with the concluding remarks.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.23-35
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• 2020

Mobile Money is a key factor of financial inclusion that can revolutionize the financial service delivery and hence enhance access to finance in emerging economies, especially the East African countries. This study therefore aims to study the determinants of individual's behavioral intention and usage of Mobile Money services in Ethiopia by usiing the UTAUT2 model. The research model was tested by sampling 200 respondents from different areas of Ethiopia. The analysis results found that Government Support, Facilitating Conditions, Performance Expectancy, Trust and Effort Expectancy are the key factors that affect the usage of Mobile Money service, while Lower Transaction Cost factors and Social Influence were not statistically significant. The findings provide useful information that only government's active efforts and support to promote mobile money services, through appropriate policies and regulations rather than lower transaction cost, can facilitate the adoption and dissemination of such services in Ethiopia.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.33 no.5B
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• pp.386-394
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• 2008

Adoption of wireless communication facilities in mobile devices leads to increased vulnerability in individual privacy. One of such cases was discovered when a smart mobile phone of Paris Hilton at Oscar Award Ceremony was hacked a Swedish group of hackers. In this study, I wondered what sort of personal information could be exposed to hackers in such cases. In the course of survey, it was recognized that technical analysis of flash memory in mobile devices to check what kinds of data are stored there is technically almost impossible, since they are usually built in a proprietary manner. No generic tools could apply to discover their contents. Having recognized technical difficulties, it was inevitable to resort to a questionnaire survey to see awareness level with regard to personal privacy. We collected response from three hundred respondents by posting the questionnaire at World Survey on-line research site. What we have discovered was quite astonishing that even personal residence registration numbers have been found from nine of every ten respondents. Other data revealed include phone numbers, names, and personal bank accounts.

• Journal of Information Technology Services
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• v.16 no.4
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• pp.197-212
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• 2017

This study aims to investigate factors affecting the intention of continuous use of O2O service by referring new media adoption theory and value-based acceptance model for movie ticketing services. For this study, a questionnaire survey was conducted for users of tickets ticketing service of the cinema online (including mobile) within the last 6 months. A total of 500 copies was collected and 404 copies were analyzed excluding 96 copies because of errors. As a result of the analysis, the ease of use and service ubiquity has a positive effect on perceived functional value and perceived emotional value, and usability has a positive effect on perceived functional value. Compatibility and trialability has a positive effect on both perceived functional value and emotional value. Previous experience has a positive effect on both perceived functional value and perceived emotional value, and inertia has negative effect on perceived functional value. Finally, the perceived emotional value has a positive effect on the intention to continuous use, but perceived functional value appeared to have no significant effect. This study shows a theoretical implication for new technology-based services such O2O. It was suggested to establish a practical marketing strategy and help to activate the O2O service field.

• International Journal of Computer Science & Network Security
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• v.22 no.5
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• pp.204-214
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• 2022

Speedy development has been witnessed in communication technologies and the adoption of the Internet across the world. Information dissemination is the primary goal of these technologies. One of the rapidly developing nations in the Middle East is Saudi Arabia, where the use of communication technologies, including mobile and Internet, has drastically risen in recent times. These advancements are relatively new to the region when contrasted to developed nations. Thus, offenses arising from the adoption of these technologies may be new to Saudi Arabians. This study examines cyber security awareness among Saudi Arabian citizens in distinct settings. A comparison is made between the cybersecurity policy guidelines adopted in Saudi Arabia and three other nations. This review will explore distinct essential elements and approaches to mitigating cybercrimes in the United States, Singapore, and India. Following an analysis of the current cybersecurity framework in Saudi Arabia, suggestions for improvement are determined from the overall findings. A key objective is enhancing the nationwide focus on efficient safety and security systems. While the participants display a clear knowledge of IT, the surveyed literature shows limited awareness of the risks related to cyber security practices and the role of government in promoting data safety across the Internet. As the findings indicate, proper frameworks regarding cyber security need to be considered to ensure that associated threats are mitigated as Saudi Arabia aspires to become an efficient smart nation.

• Asia pacific journal of information systems
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• v.32 no.1
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• pp.32-50
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• 2022

Technology acceptance is one of the most popular research areas. Rapid developments in technology are making human life more comfortable. However, still most of the rural area has been deprived of benefits of technological advancement. Seventy percent population of India resides in rural area. Leveraging the improved penetration of the internet; mobile friendly population in rural India has been increasingly shopping online in the last few years. e-Governance is one of the important vehicles to provide efficient services to the citizens by Governments. One major obstacle is acceptance of e-Governance platforms by the citizens. Considering the increasing trend of using e-Commerce in rural area, this paper attempts to investigate moderating effect of online shopping experience on intention to use e-Governance portals. We surveyed 365 villagers across Maharashtra: one of the leading states in India. The result confirmed online shopping experience moderates the relationship between: 'perceived security & privacy' and 'attitude'; 'perceived security & privacy' and 'intention to use'; 'Perceived usefulness' and 'attitude'; and, 'attitude' and 'intention to use'. In this study definition of moderating variable 'experience' is unique and different than most of the popular studies. We defined experience as: 'prior use of any application of technology similar to the target application of technology'. Whereas prior studies considered experience as prior experience with target application of the technology.