• Korean Management Science Review
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• v.26 no.3
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• pp.169-184
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• 2009

Recently, mobile telecommunication businesses contend with each other to expand their customer base by using aggressive marketing strategies. In order to determine if there strategies are effective, customer's switching behavior needs to be studied. This study identifies and analyzes direct, indirect factors that may customer switching behavior : attractiveness of alternatives, network externality, and switching cost. Results reveals that attractiveness of alternatives, network externalities have a direct impact on customer switching behavior. These two factors also have moderating effects on customer switching behavior but the switching cost does not In short, network externalities and alternatives strategically determine the success of 3.5G service. In this regard, mobile business should improve their own attractiveness of alternatives by developing specialized service in 3.5G service.

• Journal of Korea Spatial Information System Society
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• v.4 no.2 s.8
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• pp.23-34
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• 2002

Various tries are in progress to expand the usability of wireless telecommunication harminized internet technology. The most typical example among those services is LBS(Location Based Service). Nowaday, Standards for telecommunication system of LBS centers round on 3GPP(3rd Generation Partnership Project) and 3GPP2. In this paper we compare the telecommunication system of 3GPP and 3GPP2 in order to make domestic standards of telecommunication system to provide LBS. First, we investigate network models and interfaces of GSM(Global System for Mobile) and ANSI(America National Standard Institute)-41/PCS1900 - Telecommunication type of 2nd generation. Also we consider those of UMTS (Universal Mobile Telecommunication System) and cdma2000 - Telecommunication type of 3nd generation. Then we analysis function components for LBS of each network models details.

• Proceedings of the IEEK Conference
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• 2004.08c
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• pp.667-670
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• 2004

In this paper, we have presented the improved IF transceiver architecture and the implementation and experimental results on re-configurable transceiver based on digital IF for multiple wideband OFDM/TDD base stations for high-speed portable internet-service in which is issued Korea. The implemented IF transceiver has been designed to support multiple frequency allocations and multiple standards by only modifying the programmable software not its hardware like as the software-defined-radio concept. Also, the digital complex quadrature modulation technique has been used for the digital IF transmitter, which is able to combine multiple frequency bands in digital processing block not RF block and to reject the image frequency signals. And the bandpass sampling technique has been used for the digital IF receiver to reduce the sampling rate of ADC. This paper has shown the experiment results on the frequency response and constellation on the base-station implemented using the modified IEEE 802.16a/e physical layer channel structure based on OFDM/TDD.

• Journal of Korea Society of Digital Industry and Information Management
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• v.7 no.1
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• pp.143-156
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• 2011

Mobile & Telecommunication industry have been improved in recent years, many different and different shape devices have been introduced and relative services also consistently have been developed as well. Mobile users also demand new service and diverse contents different from vice oriented services and its quality improvement. Recently Smartphone has shown up and changed Mobile & Telecommunication industry and lead activating the industry. Particularly Smartphone users enjoy many different functions and service provided by Application Market. Actually this Application Market would lead improving Mobile& Telecommunication industry. This fact is worthy of notice. Therefore This study focus on Application Market and analyse what determinants affect user's intention to use Application Market. Mainly e-Servqual and TAM model are applied and research model was established and empirically tested. As a result information, transaction and design quality significantly effect on user's intention and perceived usefulness and easy of use also significantly more effect on user's intention. There will be several implications to establish strategy for application market based on this results.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.37 no.8C
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• pp.741-749
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• 2012

Since introduction of smart phone in Korean mobile telecommunication market, mobile internet service market has changed dramatically. Although there have been many heated discussion of pro and cons of recent tremendous growth of mobile traffic, mobile data service market has contributed to re-development of whole telecommunication market. This paper is aimed at empirically test and confirms the occurrence of induced demand resulted from LTE service launching. In conclusion, we suggest the direction of regulation and policy for sustainable development of mobile internet service.

• Journal of Technology Innovation
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• v.12 no.1
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• pp.189-218
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• 2004

In this paper, we estimate consumers' preferences for the key attributes of the future mobile telecommunication terminal using conjoint analysis. For statistical model, we estimate the mixed legit model which can reflect the heterogeneity of consumers' preferences, using the Bayesian approach with Gibbs sampling. The results show that there are large variations in consumers' preferences for the attributes of the future mobile telecommunication terminal, which justifies our using of mixed logit model. Also, the results show that most consumers prefer the medium size display and keyboard as input equipment. Additionally, far from general prediction, the results show that many consumers are indifferent to whether the future mobile telecommunication terminal is able to provide high quality internet service or not, and to operate many application programs and programs originally designed for PC. From those results, we can obtain some important implications for the R＆D strategies. Additionally, the results on the heterogeneity of consumers' preferences reveal that it is possible that the complete device convergence may not happen.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.12
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• pp.2387-2393
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• 2017

The Moon government, launched in May 2017, regards telecommunication service as part of people's welfare and is trying to save telecommunication costs. However, the direction of policy presented is assessed as symptomatic approach. This is largely attributable to the a partial improvement approach from the framework of the present mobile telecommunication industry. However if we restart from an essential point of view, the result is likely to be much better. The nation's mobile communication costs are not adequate because the government's role was not sufficient. There is a problem with the mobile phone supply chain, the subsidy payment mechanism, and the billing system. Addressing these complex issues requires the establishment of an independent system of handset distribution from telecommunication companies, ban on discriminative subsidies payment, and adoption of volume rate system. Telecommunications Business Act that defines the service charges to normalize the market might be somewhat useful, but the normal application of the Fair Trade Act is more important.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.9
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• pp.1975-1985
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• 2013

Telecommunication costs have been increasing successively in Korean households. Even though there are a lot of issues related to the high charges of mobile telecommunication services, plausible solutions have not been provided yet. 99% of Koreans use mobile phones and it is the highest in the world, but charges are relatively high. This situation may be brought by the government policy that supports 'three companies system.' Even the least efficient company might sustain by a tacit bottom price policy and the government did not introduce MVNO into the market. The government can make mobile phone charge system consider cost only in a proper manner and constrain marketing costs to the rational level. And it can reduce mobile charges and rights of consumers must be respected by restraining too much complicated rates system. Fairness of mobile phone charges could be achieved by mobile phone market structure improvement through active introduction of MVNOs and reduction of excessive marketing costs. If proper market structure and policy management are secured, 30% cut of charges could be achieved. And mobile service bills may be made more acceptable if charge is based on a measured rate system according to the amount of data usage.

• Journal of the Korean Operations Research and Management Science Society
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• v.29 no.1
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• pp.87-99
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• 2004

In this paper, we have developed a technology-service relationship model which describes the diffusion process of a group of services and relevant technologies, and have applied the developed model to the prediction of the number of subscribers to the next generation mobile service. The technology-service relationship model developed in this paper incorporates the developing process of relevant technologies, a supply-side factor, into the diffusion process of specific services, while many diffusion models and multi-generation diffusion models in previous researches are mainly reflect the demand-side factors. So, the proposed model could effectively applied to the telecommunication services where the developing of the relevant technologies are very essential to the service Penetration. In our application, the Proposed model provides a competitive substitution between the next generation mobile service and the traditional mobile service.

• Journal of The Institute of Information and Telecommunication Facilities Engineering
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• v.2 no.3
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• pp.61-71
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• 2003

This paper suggests a wireless diagnostic technique using SMS (Short Message Service) of mobile telecommunication network for pole transformer. The temperature and current of pole transformer are acquired and the average and standard deviation are transmitted using SMS of mobile telecommunication network when transformer is overloaded The algorithm and protocol is design to fit the wireless diagnostic technique. By using the wireless method, the weak point of accessability can overcome. It is possible to manage, control, and monitor many transformers with just one server.