• Title/Summary/Keyword: Mobile Telecommunication Service

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The Impact of Quality of Corporate Twitters on Customer Satisfaction and Brand Loyalty : Focused on Telecommunication Firms' Twitters for Call Centers (기업형 트위터의 품질이 고객만족과 브랜드 충성도에 미치는 영향 : 국내 통신사의 고객센터 트위터를 중심으로)

  • Whang, Jaehoon;Lee, Dahoon;Shin, Taeksoo
    • Journal of Information Technology Applications and Management
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    • v.22 no.2
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    • pp.123-148
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    • 2015
  • Today the mobile devices including smart phones have influenced on the users' daily activities in the mobile internet society, and the expansion of social media has also affected on the purchasing behavior of consumers. This study examines whether the quality of corporate twitter, a typical social network service for call centers influences on the customer satisfaction, and brand loyalty. In order to achieve the research goal, the quality of twitter has been divided into four variables; information quality, service quality, system quality, and social quality. The results of our empirical analysis show that the three variables except service quality have significantly influenced on the customer satisfaction and the customer satisfaction also significantly has a casual effect on the brand loyalty. The empirical results are expected as a guideline to contribute on the practical improvement of customer service, satisfaction, and brand loyalty through corporate social network services such as corporate twitters in the future.

Joint wireless and computational resource allocation for ultra-dense mobile-edge computing networks

  • Liu, Junyi;Huang, Hongbing;Zhong, Yijun;He, Jiale;Huang, Tiancong;Xiao, Qian;Jiang, Weiheng
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.14 no.7
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    • pp.3134-3155
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    • 2020
  • In this paper, we study the joint radio and computational resource allocation in the ultra-dense mobile-edge computing networks. In which, the scenario which including both computation offloading and communication service is discussed. That is, some mobile users ask for computation offloading, while the others ask for communication with the minimum communication rate requirements. We formulate the problem as a joint channel assignment, power control and computational resource allocation to minimize the offloading cost of computing offloading, with the precondition that the transmission rate of communication nodes are satisfied. Since the formulated problem is a mixed-integer nonlinear programming (MINLP), which is NP-hard. By leveraging the particular mathematical structure of the problem, i.e., the computational resource allocation variable is independent with other variables in the objective function and constraints, and then the original problem is decomposed into a computational resource allocation subproblem and a joint channel assignment and power allocation subproblem. Since the former is a convex programming, the KKT (Karush-Kuhn-Tucker) conditions can be used to find the closed optimal solution. For the latter, which is still NP-hard, is further decomposed into two subproblems, i.e., the power allocation and the channel assignment, to optimize alternatively. Finally, two heuristic algorithms are proposed, i.e., the Co-channel Equal Power allocation algorithm (CEP) and the Enhanced CEP (ECEP) algorithm to obtain the suboptimal solutions. Numerical results are presented at last to verify the performance of the proposed algorithms.

Implementation of Mobile Cliented-Server System for Real-Time Processing (실시간 처리 기반의 모바일 클라이언트-서버 시스템 구현)

  • Joo, Hae-Jong;Hong, Bong-Wha
    • The Journal of Information Technology
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    • v.9 no.4
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    • pp.35-47
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    • 2006
  • Many researches are going on with regard to issues and problems related to mobile database systems, which are caused by the weak connectivity of wireless networks, the mobility and the portability of mobile clients. Mobile computing satisfies user's demands for convenience and performance to use information at any time and in any place, but it has many problems to be solved in the aspect of data management. The purpose of our study is to Implement Real-Time Mobile Query Processing System(MQPS) to solve problems related to database hoarding, the maintenance of shared dataconsistency and the optimization of logging, which are caused by the weak connectivity and disconnection of wireless networks inherent in mobile database systems under mobile client server environments. In addition, we proved the superiority of the proposed MQPS by comparing its performance to the C I S(Client-Intercept-Srever) model.

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Game-Based Content Caching and Data Sponsor Scheme for the Content Network (콘텐츠 네트워크 환경에서 게임이론을 이용한 콘텐츠 캐싱 및 데이터 스폰서 기법)

  • Won, JoongSeop;Kim, SungWook
    • KIPS Transactions on Computer and Communication Systems
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    • v.8 no.7
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    • pp.167-176
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    • 2019
  • Recently, as the types of services that can be enjoyed in mobile telecommunication networks such as social networks and video streaming are increasing, mobile users(MUs) can access mobile contents easily by consuming mobile data. However, under a mobile telecommunication environment, MUs have to pay a high data fee to a network service provider(SP) in order to enjoy contents. The 'data sponsor' technique, introduced as a way to solve this problem, has attracted attention as a breakthrough method for enhancing contents accessibility of MUs. In this paper, we propose an algorithm that determines the optimal discount rate through the Stackelberg game in the data sponsor environment. We also propose an algorithm to design edge caching, which caches highly popular content for MUs on edge server, through many-to-many matching game. Simulation results clearly indicate that the profit for CP's content consumption is improved by about 6~11%, and the profit of CP according to the ratio of edge caching is improved by about 12% than the other existing schemes under data sponsor environment.

A Study on the Purchase Decision Structure of Mobile Multimedia Service (이동 멀티미디어 서비스에 대한 구매의사 결정구조에 관한 연구)

  • Nam Dae-kyeong;Jeon Hyo-ri;Choi Mun-kee
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.30 no.7B
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    • pp.499-506
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    • 2005
  • In this paper, mobile multimedia service is defined as a service which is used for Internet or multimedia contents without regard to place in the mobile or wireless environment. The purpose of this paper is to search consumer's purchase decision factors by means of literature review and expert's opinion and to analyze a purchase decision structure and its weight. Some implications were found. Firstly, mobile multimedia service purchase factors relating to cost and quality are more important than external causes. Secondly, cost is more important than quality, that is different from result of mobile telecommunication and high-speed Internet service. Thirdly, direct effect such as pertinent charging and terminal price is more important than indirect effect such as pricing differentiation. Finally, main features of service such as mobility and contents are more important than additional characteristics such as personalized service.

Methods for the Revitalization about LBS Mobile Games -Comparative Analysis between Internal and Overseas Case Study- (위치기반(LBS) 모바일게임의 활성화방안 -국내게임과 해외게임의 사례연구를 중심으로-)

  • Yu, Sung-Ho
    • The Journal of the Korea Contents Association
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    • v.8 no.11
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    • pp.74-84
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    • 2008
  • Mobile game is a killer content among the various mobile contents provided by Telecommunication companies. Recently, Location Based Service (LBS) market is growing rapidly and LBS will be a killer content in the near future. As a consequence, mobile game combined with LBS will be a dominant trend of mobile content. However, there exist some limitations on the revitalization of the mobile service market. In this paper, analysis of the restrictions on the mobile service market is performed and then methods for the revitalization of the mobile service market are proposed various billing system is required to reduce network fee for users, a new policy to protect privacy has to be offered, and the infrastructure for high network performance should be developed. The result of this research will provide key role to find a new and more innovative approach to enhance the interaction design of the future Location Based Mobile Games.

Forecasting Competition of Telecommunication Company in Full Browsing Service Market Based on First-Mover Advantage Analysis (풀브라우징 서비스 시장에서의 이동통신 3사의 경쟁 동향 분석: 선발자 이익 분석 관점)

  • Park, Jin-Soo;Choi, Young-Seok
    • Information Systems Review
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    • v.12 no.1
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    • pp.145-164
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    • 2010
  • Since the third generation (3G) mobile communication service has been launched by most mobile communication operators in Korea, the portion of data service in mobile communication service becomes one of the most important factors in mobile communication service market. In past mobile communication market, most mobile communication operators made their profit mostly from voice communication service. However, the portion of profit from data service has gradually increased based on both video phone call and mobile Internet service. In this situation, LG telecom launched the full browsing mobile Internet service. This service provides a new type of mobile Internet service platform which enables to access the World Wide Web using mobile browsers, so we generally access the Web using web browsers in the desktop computer. Under the open network structure of mobile Internet like situation, it is very important to analyze the factors which can affect the competition between mobile communication service companies. So, in this paper, we first present the current state of full browsing service, followed by the expectation of its growth potentials and barriers. Then, we analyze the advantages and disadvantage of LG telecom as a first-mover and SK telecom/KTF as followers. Finally, based on this analysis, we predict the future competition among these companies and the market.

The Potential of IPTV Service: Is It a Bridging or Gap-filling Telecommunication Service? (기존 신규 방송통신서비스 분석을 통한 IPTV 서비스의 성장가능성 연구)

  • Lee, Hyeongjik;Kim, Kyoungtae;Jeong, Bo Young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2009.05a
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    • pp.525-528
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    • 2009
  • This paper attempts to conceptually examine the potential of IPTV(Internet Protocol Television). First, this paper reviews the concept of a bridging telecommunication service and a gap-filling telecommunications service. Second, the current status of various emerging telecommunications services including mobile WiMax, called WiBro, and both satellite and terrestrial digital multimedia broadcasting service, called DMB are comprehensively analyzed. Based on those analysis, this paper analyzes whether IPTV is regared as a bridging telecommunications service or a gap-filling telecommunications service and examine the potential growth possibility of IPTV. Finally, the suggestions for policy makers are discussed.

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Access Control Scheme for supporting Mobile Multimedia Service in CDMA Systems (CDMA시스템에서 멀티미디어 서비스 제공을 위한 액세스 제어 방법)

  • Choi Seung-Sik;Koh Jong-Seog
    • 한국정보통신설비학회:학술대회논문집
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    • 2002.08a
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    • pp.179-183
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    • 2002
  • 본 논문에서는 광대역 CDMA망에서 음성, 비디오, 데이터와 같은 멀티미디어 서비스를 제공하기 위해서 다양한 서비스 특성에 적합한 액세스 제어 방법을 제안한다. 즉 서비스별로 다른 Eb/No 값을 이용함으로써 서비스의 BER을 조절하고 음성과 비디오의 전송률이 시간에 따라 변하는 특성을 이용하여 데이터의 전송률을 제어하는 방법을 제안하였다. 또한 각 방법에 대한 시뮬레이션과 분석을 수행하였다. 성능 분석결과 제안된 액세스 방법을 사용할 경우 데이터에 대한 지연을 통해 전체적인 outage 발생확률을 감소시킴을 알 수 있었다.

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Secure Smart Safety System Using Streetlight Infrastructure (가로등 인프라를 활용한 안전한 스마트 방범 시스템)

  • Cha, Jeong-Hwa;Lee, Ju-Yong;Lee, Ji-Hoon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.40 no.5
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    • pp.851-856
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    • 2015
  • As crime has actually increased in recent years, various mobile applications related to safety and emergency measure have received much attention. Therefore, IoT (Internet of Things) technologies, which connect various physical objects with Internet communication, have been also paid attention and then diverse safety services based on IoT technologies have been on the increase. However, existing mobile safety applications are simply based on location based service (LBS). Also, as they are independently operated without the help of another safety systems, they cannot efficiently cope with various safety situations. So, this paper proposes the efficient smart safety service architecture with both the risky situation detection using user location as well as various sensing information and the risk congruence measure using the streetlight infrastructure. Additionally, UDID (unique device identifier) is utilized for the secure communication with the control center.