• Title/Summary/Keyword: Mobile Targeting

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Onboard dynamic RGB-D simultaneous localization and mapping for mobile robot navigation

  • Canovas, Bruce;Negre, Amaury;Rombaut, Michele
    • ETRI Journal
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    • v.43 no.4
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    • pp.617-629
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    • 2021
  • Although the actual visual simultaneous localization and mapping (SLAM) algorithms provide highly accurate tracking and mapping, most algorithms are too heavy to run live on embedded devices. In addition, the maps they produce are often unsuitable for path planning. To mitigate these issues, we propose a completely closed-loop online dense RGB-D SLAM algorithm targeting autonomous indoor mobile robot navigation tasks. The proposed algorithm runs live on an NVIDIA Jetson board embedded on a two-wheel differential-drive robot. It exhibits lightweight three-dimensional mapping, room-scale consistency, accurate pose tracking, and robustness to moving objects. Further, we introduce a navigation strategy based on the proposed algorithm. Experimental results demonstrate the robustness of the proposed SLAM algorithm, its computational efficiency, and its benefits for on-the-fly navigation while mapping.

A study on Mobile SNS Attributes Effects on Information share, Relationship formation, and User satisfaction (모바일 SNS속성이 관계형성과 정보공유를 매개로 사용자 만족도에 미치는 영향)

  • Sim, Sun-Hee;Moon, Jae-Young
    • Journal of Korean Society for Quality Management
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    • v.40 no.1
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    • pp.60-72
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    • 2012
  • This research conducted a survey targeting mobile SNS users in order to see whether mobile SNS attribute( accessibility, usefulness, newness, connectivity) through the medium of information share and relationship formation had a positive influence on user satisfaction. The results of the analysis showed that usefulness and accessibility had a significant influence on information share, while accessibility and connectivity had a significant influence on relationship formation. Information share and relationship formation both had a significant influence on user satisfaction. Based on this research, an angle of approach different from the business transactions and information services offered in existing mobile networks is necessary when corporations provide SNS through mobiles. When considering that the most important part in the use of mobile SNS is the social component, this can be actively used for the development and marketing of SNS services. Therefore, the SNS provider must focus its efforts on finding a method to stimulate user sensibilities in order to increase customer satisfaction and draw out continuous usage.

The Comparative Analysis on the Digital Divide of Senior Citizens through the Preference for Mobile Internet and Social Media

  • Park, Kyoung-ryul;Kim, Jeong-lae
    • International journal of advanced smart convergence
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    • v.7 no.2
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    • pp.119-126
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    • 2018
  • This study analyzed the digital divide of Korean senior citizens through the preference for smart media. Targeting two media out of mobile internet and mobile social media, the media dependency ratio and the trend of people in their 20s-60s were verified. Regarding the dependency ratio of young people(20s) and senior citizens(60s), in case of mobile internet, people in their 60s were average 8.6% while people in their 20s were average 38.9%, so that the ratio of senior citizens was lower by 30.3%. In case of social media, people in their 60s were average 1%, which was 7.1% lower than people in their 20s(8.1%). And this divide was the digital divide shown in the informatization process through the trend of internet use of senior citizens in their 60s or up. Thus, as the policy measures for solving the digital divide of senior citizens, it would be required to continuously develop the digital cultural programs for senior citizens, to expansively perform the government subsidiary policies like additionally providing the essential information to senior citizens, and also to expand the smart-based infrastructure for senior citizens' participation in economic activities.

The Impact of Weather and Air Quality on Mobile Advertising Click through Rate(CTR) (날씨와 대기질이 모바일 광고 클릭률에 끼치는 영향)

  • Hyungjin Lukas Kim;Insoo Son
    • Information Systems Review
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    • v.26 no.2
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    • pp.123-136
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    • 2024
  • Weather significantly shapes daily life, impacting consumer behavior and psychology. Changes in weather influence ad receptivity, directly affecting corporate sales. Businesses strategically leverage weather in marketing efforts. Mobile devices have exponentially increased ad exposure, with real-time connectivity enhancing exposure time. Despite the need to empirically confirm weather's impact on mobile ad acceptance, research is lacking. This study explores weather's influence on mobile ad receptivity, considering environmental changes like air quality. Results aim to assist digital advertisers in refining targeted strategies with weather information.

A Study on the Design of Mobile Catalog Search Interface in Academic Libraries (대학도서관 모바일 목록의 검색 인터페이스 설계 방안 연구)

  • Jeong, Seo-Young;Lee, Sung-Sook
    • Journal of Information Management
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    • v.43 no.4
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    • pp.97-117
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    • 2012
  • The purpose of this study is to present the design of search interface of mobile catalog of University libraries by identifying the current situation of search interface of mobile catalog of domestic and overseas academic libraries and users' preferences derived by survey, and reflecting the combined results. The investigation on current situation of search interface of mobile catalog of domestic University libraries was carried out by using checklist for functional assessment targeting 82 mobile catalogs. For overseas examples, contents and functional elements about 15 mobile catalog search interface of academic libraries in England and US were examined and analyzed. In addition, three domestic University libraries's mobile catalogs were selected as research targets and the survey was carried out to identify the situation of use of mobile catalog and preference on search interface.

A Analysis on the Cases Applying UI/UX in the Mobile Web : Focusing on the University Homepage (모바일웹 구축 시 UI/UX 적용 사례 분석 : 대학 홈페이지를 중심으로)

  • Lee, Myung-Suk;Lee, Kyung-Mi
    • KIPS Transactions on Computer and Communication Systems
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    • v.4 no.4
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    • pp.111-116
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    • 2015
  • This study aims to examine the field of UI/UX being actively adopted in this new media age, investigate and analyze homepages targeting national universities in Korea, and attempt diverse researches on UI/UX applied to mobile webs. First of all, the paper comparatively analyzed PC webs, mobile webs, and mobile apps, investigated the current status of Korean national university homepages, comparatively examined the expressions and use of PC webs and mobile webs in those universities, and analyzed to what extent a certain university's mobile web was applied to the principle of UI/UX. According to the result of this research, most of the mobile web pages considerably lack in user-oriented design applying UI/UX, and it will be needed to optimize a vast amount of data on PC webs for better expression. Moreover, this study intends to figure out ways to apply user experience to be applied to mobile web design by suggesting directions for UI/UX design.

Where and How to Advertise? An Empirical Study on Mobile Ad Attitude and Response Based on Contextual Factors

  • Janine Anne T. Laddaran;Jaecheol Park;Il Im
    • Asia pacific journal of information systems
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    • v.34 no.2
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    • pp.518-540
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    • 2024
  • Mobile technologies have enabled marketers to target consumers anywhere and anytime. However, as consumers react and respond differently depending on what situation they are in, there is an apparent need to determine when, where, and what kind of advertisement is most relevant to the consumer. This paper proposes a holistic approach to examine the response of consumers when faced with two types of contextual factors (environmental/spatial and social contexts) through the lens of the Mobile Advertising Effectiveness Framework. We focus on the contextual effects of perceived distance from the offline store and the effect of popularity cue indication. A scenario-based survey is conducted to investigate the effects of perceived distance and popularity cue on the users' attitudes, and ultimately on their response intentions, upon receipt of mobile ads. Results of the study confirm the hypotheses: first, mobile ads sent when users perceive the physical store to be in close proximity tend to evoke more positive attitudes and elicit better responses compared to when users perceive the store to be farther away. Additionally, ad messages indicating high popularity were found to be more appealing than those with low popularity. These empirical results underscore the pivotal role of context, encompassing both spatial context (proximity to offline stores) and social context (popularity cues), in shaping consumer attitudes and response intentions in mobile advertising. The findings of the study offer theoretical insights that underline the significance of holistic context-based approaches that in turn, marketers may use to design more effective mobile ad campaigns that may elicit better responses from consumers.

A Study on Establishment of Evaluation Criteria for Mobile Anti-Birus Performance Test (모바일 Anti-Virus 성능 시험을 위한 평가 기준 수립 연구)

  • Jeongho Lee;Kangsik Shin;Youngrak Ryu;Dong-Jae Jung;Ho-Mook Cho
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.34 no.5
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    • pp.1101-1113
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    • 2024
  • With the recent increase in hacks targeting smartphones, users are becoming increasingly anxious about the security of their smartphones. Using a mobile anti-virus is one of the best ways to reduce this anxiety. However, there aren't many ways for users to learn about mobile anti-virus performance and features. While there are certification organizations that conduct annual performance evaluations of mobile anti-virus products and make them publicly available, they don't disclose the specifics of their testing methods and detailed results. In addition, previous quality evaluation studies are not suitable for evaluating modern mobile anti-viruses due to the existence of evaluation criteria that are not suitable for mobile anti-virus product evaluation or lack of validation. Therefore, this paper establishes detailed mobile anti-virus evaluation metrics suitable for the evaluation of modern mobile anti-viruses and applies them to 10 domestic and international mobile anti-virus products to verify the validity of the established evaluation metrics.

Effects of perceived interactivity on purchase intention of mobile fashion shopping malls (지각된 상호작용성이 모바일 패션 쇼핑몰 구매의도에 미치는 영향)

  • Kim, Minjung;Shin, Suyun
    • The Research Journal of the Costume Culture
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    • v.21 no.6
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    • pp.891-906
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    • 2013
  • In this study, we identified the factors of perceived interactivity and verified the path model of effects of these factors on mobile fashion shopping purchase intention through perceived usefulness and perceived ease of use. To develop the conceptual model, we consulted the related precedent studies and searched various kinds of literatures. To verify the conceptual model, we conducted the survey targeting smartphone users in their 20s~30s and analyzed the structural equation model using AMOS 16.0. The results were as follows. Control, responsiveness and two-way communication, and contextual offer were identified as the factors of perceived interactivity. Perceived interactivity and perceived ease of use had positive effect on perceived usefulness. Perceived usefulness affected attitude toward purchase, and attitude toward purchase influenced positively on purchase intention. Perceived usefulness affected purchase intention directly as well as indirectly through attitude toward purchase. Based on the results, we proposed the marketing strategies for mobile fashion shopping businesses.

Translation Techniques for Mobile Games (모바일 게임을 위한 번역 기법)

  • Park, Ji-Woo;Oh, Se-Man
    • Journal of KIISE:Computing Practices and Letters
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    • v.16 no.9
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    • pp.936-947
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    • 2010
  • In the mobile gaming market, it is desirable for a specific content to be served on various platforms. Recently, it is a very important issue in the market for mobile games. This problem incurs extra cost, because we need to redevelop existing contents to be executed on another platforms. Moreover, the release of a new platform has spent much more effort and cost developing many contents in short period of time. Therefore, we need to research about translation techniques that enable the existing contents to run on a different platform. In this paper, we propose translation techniques for mobile games. The techniques can be applied on converting mobile contents to runnable contents on a new platform. To realize it, we design and implement a source-level contents translator which is targeting Android platform using the suggested techniques. Our source-level contents translator is implemented systematically by applying compiler theory. Also, we solve partially translation problems between different programming languages. The translator has been implemented separately divided into three tasks such as kernel porting, library mapping as well as language translation. We expect these techniques to increase utilization of existing mobile games and contribute to vitalizations of mobile contents industry.