• Title/Summary/Keyword: Mobile Service Adoption

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A Research on Mobile Malware Model propagated Update Attacks (변조 업데이트를 통해 전파되는 모바일 악성어플리케이션 모델 연구)

  • Ju, Seunghwan;Seo, Heesuk
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.11 no.2
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    • pp.47-54
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    • 2015
  • The popularity and adoption of smart-phones has greatly stimulated the spread of mobile malware, especially on the popular platforms such as Android. The fluidity of application markets complicate smart-phone security. There is a pressing need to develop effective solutions. Although recent efforts have shed light on particular security issues, there remains little insight into broader security characteristics of smart-phone application. Now, the analytical methods used mainly are the reverse engineering-based analysis and the sandbox-based analysis. Such methods are can be analyzed in detail. but, they take a lot of time and have a one-time payout. In this study, we develop a system to monitor that mobile application permissions at application update. We had to overcome a one-time analysis. This study is a service-based malware analysis, It will be based will be based on the mobile security study.

A Study on the Factors Affecting the Usage Intention of the Mobile Banking Service in the Digital Convergence Age (디지털 컨버전스 시대의 모바일 뱅킹 사용 의도 결정요인에 관한 연구)

  • Kwahk, Kee-Young;Lee, Yu-Jin
    • Information Systems Review
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    • v.7 no.2
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    • pp.85-100
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    • 2005
  • Mobile banking, a type of digital convergence, has recently spread in the ubiquitous age. This study intends to identify the factors that affect the adoption of the mobile banking, which is a field similar to, but even more specialized than, the Internet banking. The results indicate that the significant factors affecting the usage of mobile banking are usefulness, service quality, and instant connectivity, while usability and social influences are not significant. These results are expected to be used for marketing the mobile banking and establishing the technological strategy by the telecommunication and banking organizations.

The Study of Mobile Convenient Payments According to the Type of High and Low Value Payment Intentions (모바일 간편 결제 서비스의 고액 결제 사용의도 집단과 소액 결제 사용의도 집단 간 차이 연구)

  • Kim, Kiho;Lee, Hyoung-Yong
    • The Journal of Information Systems
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    • v.28 no.2
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    • pp.181-200
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    • 2019
  • Purpose In order to find out the influential factors to accept the mobile convenient payment service like Apple pay or Samsung Pay based on the Unified Theory of Acceptance and Use of Technology according to the type of High and Low value payments. Design/methodology/approach This research model is designed on the factors of Unified Theory of Acceptance and Use of Technology and simultaneously analysed, or performed the empirical analysis of the PLS-SEM(Partial Least Squares structural equation model) in order to forage for the association among mobile convenient payment service's features. Findings According to the empirical analysis consequence, this research confirmed that the adoption of mobile convenient payment services is influence by features on the basis of Unified Theory of Acceptance and Use of Technology, mobility, and trust. Also, this paper figure out that the behavior of an user acceptance of mobile convenient payment services according to the type of high and low value payments.

N-Screen Service Using Contents Management System ('콘텐츠 관리시스템'을 이용한 N-스크린 서비스)

  • Ryu, Gab-Sang;Jeong, Jin-kuk
    • Journal of the Korea Convergence Society
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    • v.9 no.6
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    • pp.17-23
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    • 2018
  • In this paper, content management system (CMS) is introduced to serve IPTV, WEB, Mobile, Smart Devices and others using a single content management system's transcoding engine to overcome the limitations of traditional content management systems. Developed CMS reduced the burden of content management by automatically recognizing one content into several content simultaneously to provide the best content to each device, thereby reducing the burden of CMS additional adoption. The focus is on utilizing automated system for studio content and automatic management of mobile filmed images, and it is planned to develop the One-Stop Service for contents by adding functions for contents production later.

WiBro Market Change induced by IMT-2000 Standard Adoption (WiBro의 IMT-2000 표준 채택에 따른 시장의 변화)

  • Jahng, Jae-Hyouk
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2007.10a
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    • pp.649-652
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    • 2007
  • In the world each bureau tries an introduction of Mobile WiMAX frequency in the various band. Particularly, 2.5 GHz band is likely to be used as the future mobile telecommunication using as the IMT-2000 additional band which determined in WRC, and it comes into the spotlight as the band of the global radio broadband service including the Mobile WiMAX. Thus, the activity for including the Mobile WiMAX to the IMT-2000 technical standard is unfolded for the WiBro market development in the ITU-R WP8F conference, and the adoption or rejection will be finally determined in the ITU-R RA-07. Therefore, this paper tried to look for the plan for reaction according to the IMT-2000 standard acceptance of WiBro technology and the foreign usage plan of 2.5 GHZ band.

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Platform study for museum mobile portal service (박물관 모바일 포탈서비스 제공을 위한 플랫폼 구축 연구)

  • Doo, ll Chul;Shin, Hyun Wook
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.10 no.1
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    • pp.147-155
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    • 2014
  • The rapid increase in the penetration rate and diverse utility of smart devices opens an opportunity for a development in creating a user-oriented ubiquitous system. And it allows audiences to deploy the exhibition-helping contents regardless of the restriction of place and time with using the smart devices of audience themselves. Also it needs to build a mobile web-based portal system for the related services. To do this, Firstly, it needs the corresponding strategies on a smartphone-based environment such as technical competence, systematic preparation of exhibition with compatible mobile contents, and a compatible channel for interactivity. Secondly, it needs the differentiation of exhibition guide with the existing system: an adoption of augmented reality, panoramic technology and simulation effect aiming for an improvement in a sense of immersion and reality for audience, and building up additional contents with a diversity of formats of image, sound, and video for customer satisfaction.

A Study on the Determinants of Attitude toward and Intention to Use Mobile Shopping through Fashion Apps -Comparisons of Gender and Age Group Differences- (패션 앱을 이용한 모바일 쇼핑 태도 및 사용의도 영향요인 연구 -성별과 연령집단별 차이 비교-)

  • Sung, Heewon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.7
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    • pp.1000-1014
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    • 2013
  • This study identifies the determinants that influence attitude toward and the intention to use mobile shopping services through fashion applications (apps) based on the technology acceptance model. In addition, gender and age group differences were examined. Data were collected from subjects who have used smartphone fashion related apps; subsequently, a total of 327 data were analyzed. About 46% of respondents were males, with a mean age of 34.4 years that ranged from 20 to 49 years old. Multiple regression models were developed based on the research model. Perceived usefulness, perceived ease of use, perceived enjoyment, perceived risks (security risk and quality risk), fashion involvement, and fashion app attributes (product attributes and service attributes) were employed as predictors of attitudes towards mobile shopping. Attitudes towards mobile shopping and subjective norms with the aforementioned variables measured the intention to use. Attitudes towards mobile shopping were predicted by perceived enjoyment, perceived usefulness, and service attributes. Attitudes toward mobile shopping and subjective norms were the most important predictors of the intention to use. Gender differences were found in that service attributes were significant for attitudes towards mobile shopping only in the male model. Age differences were also found and perceived usefulness was the most important predictor of attitudes toward mobile shopping among those in their 20's; however, perceived enjoyment was the most important among those in their 30's and 40's. Quality risk was only significant to explain intention to use among those in their 40's. The findings of this study are useful to understand the possibility of the adoption of mobile shopping though fashion apps and provide basic insight into market segmentation.

An Investigation on the Impact of Psychological Factor on the Adoption of Mobile Device: Based on the Preferences of iPhone in China (모바일 기기 수용에 대한 심리적 요인에 대한 고찰: 중국 내 아이폰 선호를 중심으로)

  • Seonyoung Shim
    • Information Systems Review
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    • v.18 no.3
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    • pp.31-50
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    • 2016
  • This study investigates the impact of social-face sensitivity of smartphones on the adoption of iPhone in China. Social-face sensitivity is divided into three dimensions, namely, other-directed sensitivity, self-directed sensitivity, and formality-directed sensitivity. We surveyed 218 university students in China through an online survey site. The results showed that formality-directed and other-directed sensitivity have significant impacts on iPhone preferences. Self-directed sensitivity was not significant. We investigated two moderate variables, namely, financial ability and brand sensitivity. Both variables showed significantly moderate impacts on the intention to purchase iPhone. The impact of social-face sensitivity on iPhone preferences implies that the iPhone has dual characteristics to the Chinese, namely, as utility and luxury goods. This finding offers managerial implications for Apple and other mobile service companies in terms of production and marketing strategies.

The Comparative Study on Third Party Mobile Payment Between UTAUT2 and TTF

  • Wu, Run-Ze;Lee, Jong-Ho
    • Journal of Distribution Science
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    • v.15 no.11
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    • pp.5-19
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    • 2017
  • Purpose - According to the research findings, it proposes corresponding market promotion schemes, for Alipay, WeChat wallet and even other payment service providers and mobile internet companies to understand the factors which promote or hinder users' acceptance of mobile payment. Research design, data, and methodology - Statistic analysis of data and social science statistical software of IBM Statistics 23.0 and IBM SPSS AMOS 23.0 were adopted for all the data researched. Results - The technical features of the third party mobile payment and the task characteristics of users have positive influence on the matching degree between task and technology, and the matching degree between task and technology of the third party mobile payment has positive influence on the performance expectancy, effort expectancy and usage intention. The social influence, facilitating condition, price value and enjoyment motivation have significant and positive influence on users' intention of mobile payment adoption. The perceive security of the mobile fingerprint payment of users has positive influence on users' intention of usage. Conclusions - This research has the main contribution on the analysis on the key factors with influence on the third party mobile payment usage by utilizing the integrated model of UTAUT2 and TTF.

A Study on the Factors of Korean Companies’ Telecommunication Service Selection Strategy (우리나라 기업의 전략적 통신서비스 선택요인에 관한 연구)

  • Ahn, Jaek-Young;Lee, Deok-Joo
    • IE interfaces
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    • v.16 no.spc
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    • pp.70-75
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    • 2003
  • There have been dramatic technology changes in telecommunication sector during last two decades. New application services like the introduction of international mobile services, fiber optical home services and satellite personal services are expected to play a major role in the whole field of telecommunication services. In the users' viewpoint, the proper selection and the efficient application of the specific telecommunication service among the various alternatives at hand are recognized as principle means for ensuring the whole business competitiveness. Despite the definite need for the telecommunication service selection strategies, very few researches have been reported in this field. In this paper, attempts are made to identify the companies' decision factors considered in selecting the telecommunication services, to draw the strategic dimensions and categorize each company with respect to the identified dimensions, and to finally find the characteristics of each strategic group in selecting the telecommunication service.