• Title/Summary/Keyword: Mobile Product

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Methodology of Selecting FormFactor in the Early Design of Mobile Phone (휴대전화 초기설계에서의 형태인자 선정 방법론)

  • Lee, Kyung-Soo;Kim, Min-Soo;Cha, Sung-Woon
    • Journal of the Korean Society for Precision Engineering
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    • v.27 no.11
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    • pp.63-71
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    • 2010
  • FormFactors is one of the most critical design factors in early development of mobile phone, and proper selection of FormFactors is necessary for smoothness of product development and customer satisfaction. Especially, emergence of mobile convergence added so various functions besides its original call function that importance of selecting FormFactors has increased because multiform FormFactors are needed. However there is problem such as frequent change of decision making in existing process because established process picks out FormFactors sensibly and arbitrarily through idea pull and so forth. We proposed FormFactors selection process by Axiomatic Design, set approach method and block approach method for reasonable and systematical FormFactors selection. First of all, we set the purpose of mobile phone development, and it is examined by Axiomatic Design. FormFactors design matrix is deduced through this process, the numbers of axes and rails are proposed using set approach method, and then patterns of FormFactors are embodied by block approach method. Particularly process application was tried through case study of mobile phone development, and we ensured that new FormFactors can be presented to a designer by systematical verification if change of customer requirements occurs through our process.

Understanding Consumer Purchase Intention via Mobile Shopping Applications: An Empirical Study from Vietnam

  • VO, Thi Huong Giang;LUONG, Duy Binh;LE, Khoa Huan
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.6
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    • pp.287-295
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    • 2022
  • With the dramatic increase in mobile usage, more and more businesses see the potential of m-commerce. This study focuses on a subcategory of m-commerce, a mobile shopping application. To understand the purchase intention via m-commerce applications, this study is aimed to identify the main factors that are related to the applications and explore the influence of these factors on consumers' mobile shopping intention. This study uses quantitative research methods and selects Vietnam as its case study. The survey responses of 450 Vietnamese mobile shoppers were analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicated that online reviews, e-service quality, and information quality are significant predictors of behavior intention, and perceived risk negatively influences consumer online purchase intention via the applications. The content enriches the combined research of detailed and possible models with quality dimensions and risk perception. Practitioners such as e-retailers and developers can enhance the quality of applications and determine strategies to reach potential users and maximize revenue. M-commerce providers should pay adequate attention to credible and influential online reviews since mobile shoppers heavily rely on reading reviews before buying a product.

Effects of the Components of Mobile Shopping Apps On Shopping Flow and Continuous Usage Intention

  • Sangwoon BYUN;Jai-Kil KO
    • The Journal of Industrial Distribution & Business
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    • v.14 no.12
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    • pp.11-21
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    • 2023
  • Purpose: This study aims to investigate the impact of mobile shopping app components on shopping flow and the continuous usage intention of the shopping apps in the rapidly growing mobile market facilitated by advancements in the mobile environment. Research Methodology: A survey was conducted, targeting users aged 20 and older with experience in using mobile shopping apps. The responses of 456 participants were analyzed through frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling. Results: The study found that within the components of mobile shopping apps, enjoyment significantly impacted both shopping flow and the continuous usage intention of shopping apps. The diversity of product assortment had a significant effect only on shopping flow. The usefulness and ease of use influenced on the intention to continue using shopping apps. Conclusions: Based on the findings, it is recommended that shopping app operators try to identify essential components for stimulating user interest and engagement when developing or modifying apps. Additionally, a diverse range of products enhances the shopping experience and drives spontaneous purchases. Furthermore, providing an easy interface and minimizing the effort required, this experience can enhance user perception of its value and sustain consumers' continuous usage intention of the shopping app.

A vehicle Diagnosis and Control System via Mobile Network

  • Choi, Yong-Wun;Lee, Yong-Doo;Hong, Won-Kee
    • Proceedings of the Korea Society of Information Technology Applications Conference
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    • 2005.11a
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    • pp.85-90
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    • 2005
  • The advance of mobile and telematics technologies has produced vehicles with various convenient services for drivers. Specifically lots of researches and several technologies have been developed to provide services of a remote vehicle diagnosis and control. The existing and representative product for a vehicle control is a RCS (remote control system), but it has a problem of short control distance and fragile security. In this paper, a telematics terminal embedded with CDMA and GPS is designed, which can be connected to the Internet. It allows a driver with a cellular phone to remotely diagnosis and control a vehicle via wireless network and SMS.

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Drop/Impact Simulation and Experimental Verification of Mobile Phone (휴대용 단말기의 낙하충격해석 및 실험적 검증)

  • Kim, Jin-Gon;Lee, Jun-Yeong;Lee, Sin-Yeong
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.25 no.4
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    • pp.695-702
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    • 2001
  • In this paper, the drop/impact simulation for a mobile phone has been carried out with the explicit code LS-DYNA and its validation has been experimentally verified. The small size of this kind of electronics products makes it time-consuming, and difficult to conduct drop tests to detect the failure mechanism and identify their drop behaviors. Strict drop/impact performance criteria of such hand held electronic products as mobile phones play an important role in their design because these products must withstand both normal and unexpected shock. Usually, the product durability on drop impact depends on designers experience. The present reliable methodology of drop/impact simulation provides an efficient and powerful vehicle to improve the design quality and reduce the design period.

Extended TAM for Accepting Mobile Devices Including Functional Attributes : The Case of Cellular Phone (기능적 속성을 고려한 기술수용모형(TAM)의 확장연구 : 휴대폰의 채택 사례를 중심으로)

  • Lee Jong-Oh;Whang Jae-Hoon;Lee Sun-Ro;Kang So-Ra
    • Journal of Information Technology Applications and Management
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    • v.13 no.1
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    • pp.39-66
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    • 2006
  • In a few years, a variety of mobile devices are expected to be utilized as a necessity for business as well as personal communications. Thus it is needed to conduct a comprehensive study on the acceptance of mobile devices in the mature market like Korea. This paper develops an extended technology acceptance model by including functional attributes of cellular phone and examines the determinant factors causing accepting cellular phones. Our empirical analysis through the internet survey shows that 1) among the determinant factors, perceived usefulness, perceived enjoyment or fun, and social pressure have positive direct impacts on the intention of accepting cellular phone, and 2) functional attributes of cellular phone affect the determinant factors differently.

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Approach to the Selection of Concepts and Images for GUI Design using Emotional Words -Mobile Phone with Boombox- (GUI 디자인에서 감성적 어휘를 이용한 컨셉 및 이미지 선택 -붐박스가 기능을 가진 휴대폰-)

  • Hyun, Hye-Jung;Ko, Il-Ju
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.103-112
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    • 2009
  • With technological development of product designs, products of various concepts have been developed and products by customized design concepts have been actively launched. For successful development, it is necessary to convey the target concept to the product development process exactly in order to create the targeting design. The study found the design concept of mobile phones with a boom box through emotional verbal expression, and defined the concept target by using visual images in accordance with the relative target with a view to looking for the design concept suitable to product development target. Regarding the visual image, the test for coordination among participants was conducted to select the image on which the interest groups participating in the development reach an agreement. As a result of the test, it aimed to propose the method to select concepts and images for rational choice by means of clustering algorithms. This method is considered to contribute to building the design concept and actualizing GUI design.

A Study on Evaluation Indices for Testing PoP of Mobile Phones (이동 통신 단말기의 상품력 검증을 위한 평가 지표에 대한 연구)

  • Ko, Seoung-Gon
    • The Korean Journal of Applied Statistics
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    • v.23 no.6
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    • pp.1035-1045
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    • 2010
  • Products and/or services should be objectively verified in terms of the technological and use-conditional considerations before entering a market. Every organization or company tries to find the better procedure and method for checking the core needs of customers based on their experience in the market and looks for continuous ways to evaluate the power of products and services(PoP). They also prefer the overall evaluation of indices that could reflect various customer needs, rather than a separate evaluation index for each characteristic of the product or service. S. Ko (2008) proposes a Multi-characteristics Sigma Level(MSL) that can simultaneously evaluate many characteristics of a product or service. In this research, using MSL and a new Blue Ocean Index(BOI), an application of NPS, mobile phone field test is considered from a practical and statistical point of view.

A Transflective Liquid Crystal Display Driven by the Fringe Field Using a Liquid Crystal with a Negative Dielectric Anisotropy

  • Kim, Jin-Ho;Her, Jung-Hwa;Lim, Young-Jin;Kumar, Pankaj;Lee, Seung-Hee;Park, Kyoung-Ho;Lee, Joun-Ho;Kim, Byeong-Koo
    • Transactions on Electrical and Electronic Materials
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    • v.11 no.3
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    • pp.134-137
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    • 2010
  • We have proposed a transflective liquid crystal display (LCD) driven by the fringe field using a liquid crystal (LC) with a negative dielectric anisotropy. The device used different twist angles of the liquid crystals (LC) in the transmissive (T) and the reflective (R) regions when voltage is applied. With the optimization of the pixel electrode width and the distance between them, the LC directors in the R- and T-regions can be rotated by about $22.5^{\circ}$ and $45^{\circ}$ on an average, respectively. As a result, a high image quality transflective LCD with a single gap, a single gamma, and a wide viewing angle characteristics in both the R- and T- regions can be realized.

Development of Mold-Die for Mobile Phone Component (핸드폰 부품 제작용 금형개발)

  • Kim, Hyung-Kook;Yon, Kyu-Hyun
    • Design & Manufacturing
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    • v.2 no.5
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    • pp.21-24
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    • 2008
  • On this study, injection molding product of rectangular tray structure with thickness 0.25mm and aspect ratio(length/thickness) approximately 150 conducted. Technical aspects were reviewed on mold-die design and injection molding conditions. To have a thin-membraned plastic part, short-shot, shrinkage, twist, whitening and flash problems were considered and resolved. After measuring products, validity of this study and future improvement were discussed.

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