• Korean Management Science Review
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• v.22 no.2
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• pp.13-34
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• 2005

Mobile banking service has emerged as an important profit source for both banks and mobile phone service companies. However, the growth of the mobile banking service is behind the expectation of banks and mobile phone companies. One plausible explanation for this laggard diffusion of mobile banking may be the lack of consumers' initial trust on the service. Therefore, this study investigates the critical factors in building trust and intention to use mobile banking services. Our research results show that propensity-to-trust, structural assurance, and relative advantages of services have significant impacts on consumers' initial trust in mobile banking service Furthermore, initial trust in mobile banking service is a critical factor for adopting mobile banking services Contrary to our expectation, however, reputation of banks and mobile phone companies are not significant in attracting consumers to mobile banking services.

• Journal of Advanced Navigation Technology
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• v.12 no.6
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• pp.583-590
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• 2008

U-AD using Mobile RFID is service of new concept. It will be able to provide a service to the user by reading Tag information which is attach in the CDs, the books and medical supply etc. with cellular phone equipped with RFID device which is available for reading RFID tags. Applies like this service and when reacting Tag with RFID Readers of the cellular phone, the advertisement contents which is not the possibility of seeing fragmentarily in the outside develops the service which is the possibility with the cellular phone of seeing at real-time with aim. U-AD using Mobile RAD detail shows product information by cell phone, user exactly knows desire product and looks forward purchasing efficiently. Also advertiser benefit from U-AD using Mobile RFID since advertises effects of product sufficiently are increased. And then it expands demand on product.

• Proceedings of the Korean Association for Survey Research Conference
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• 2001.04a
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• pp.87-108
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• 2001

Recently, the user of mobile and cordless internet is growing rapidly. So the advertising methodologies are appeared on stage through the internet and mobile service. But the current advertisement(AD) service into mobile phones supplies a short-sentence AD using letter-message, and gives mobile phone users an inconvenience by making them first listen to and then check the AD. Until now the AD service using mobile has been on the beginning level. In this study, we suggest the new advertising methodologies and propose both target marketing strategies and demand forecast through the data mining techniques.

• Survey Research
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• v.2 no.1
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• pp.87-108
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• 2001

Recently, the user of mobile and cordless internet is growing rapidly. So the advertising methodologies are appeared on stage through the internet and mobile service. But the current advertisement(AD) service into mobile phones supplies a short-sentence AD using letter-message, and gives mobile phone users an inconvenience by making them first listen to and then check the AD. Until now the AD service using mobile has been on the beginning level. In this study, we suggest the new advertising methodologies and propose both target marketing strategies and demand forecast through the data mining techniques.

• KSCI Review
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• v.14 no.1
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• pp.273-285
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• 2006

This study compares choice of contents genre between mobile VOD service users and landline internet VOD service users. Overall, males showed a higher rate of VOD usage than females and a variety of contents were used for entertainment, programs and mood alteration. In addition, a higher frequency of VOD usage showed a higher rate of VOD usage and also resulted in higher level of satisfaction. Also, the quality of landline internet VOD service showed to be higher than mobile VOD service. This suggests that programs for mobile VOD needs to be developed as well as a more open and simple rate system. In addition, subjects of this study showed to use VOD services mainly for entertainment purposes, suggesting that a variety of programs need to be developed in order to higher the level of satisfaction of its users.

• The Journal of the Korea Contents Association
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• v.11 no.1
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• pp.34-41
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• 2011

At present wireless internet access service is available through the 3G network, mobile WiMAX and WiFi anytime and anywhere. In this environment where there are various networks, users should be able to select specific networks depending on different situations. And it is necessary to provide mobility support between homogeneous and between heterogenous networks. Given this situation, the many proposals have been presented to link 3G, which has the largest service area among various networks, with mobile WiMAX(IEEE 802.16e), or with WiFi(IEEE 802.11). But, recently, with the increasing volume of wireless internet use and wireless internet data, due to the advents of net-book, e-book and smart phone, the service area of WiFi and mobile WiMAX has rapidly expanded. Especially, the availability of real-time application such as internet phone has led to the relative shrinking of the proportion of 3G mobile communication network giving conventional voice service, and enlargement of those of wireless internet access networks like WiFi and mobile WiMAX. This paper suggests a handover scheme based on PMIPv6, whitch support mobility between WiFi and mobile WiMAX, and minimizes handover delay. In this scheme, the mobile node has a dual stack structure composed of two interfaces-WiFi and mobile WiMAX. Since WiFi dose not support mobility, it is suggested that the mobile node have the capacity to deal with handover signaling between gateway in case of handover between homogeneous networks. This handover scheme, suggested comparing with current handovers between homogeneous networks, has proved, in its analytic evaluation, to be able to reduce handover, transmission, and signaling overhead.

• Journal of Korea Multimedia Society
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• v.8 no.2
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• pp.225-232
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• 2005

A PDA has limitation of storage space and inconvenience of Pen-based equipment to input. To solve these problems, this paper implemented that previous Speech Recognition provides using XML(extensile Markup Language) Web Service and PDA Client is possible to use speech command by request Speech Recognition Web Service. This system consists of Mobile Client and Speech Recognition Web Service Provider. The Mobile Client transmits user information and speech data to the Speech Recognition Web Service Provider using DIME(Direct Internet Message Encapsulation). The Speech Recognition Web Service Provider returns recognition results and user name only to an authorized Mobile Client. So We are able to use speech service without installing Speech Recognition or Speech DB in PDA.

• Journal of Internet Computing and Services
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• v.7 no.2
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• pp.37-52
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• 2006

A mobile device like ceil phone is the necessity of modern people, of ich con be easily connected to a wireless internet through such a mobile device. The demand for a wireless data communication is growing rapidly. However, agencies have not yet completed standardization of a markup language. Due to the development of the Mobile Device, agencies in this field have provided different data formats with each Mobile Device Platform. Traditionally, contents is hand-tailored to suit the target device. A key problem is that the characteristics and capabilities of the mobile device are too diverse to service the most suitable mobile contents. Because of these problems, the need for a re-usable document description language increases. In this paper, we defined Template file that is common data to service mobile devices. We proposed a method that could be an effective wireless web service though design and the implementation of the Call manager & the XSL Generator. In the methodology, when requesting a wireless internet service, a mobile device finds out markup language and a hardware specification of the mobile device through the Call Manager component supports. The XSL Generator component creates the XSL file dynamically that is the most suitable to a device. Finally, contents is serviced to each device by XSLT. It can generate a wireless page more easily by reusing the existing web contents through such course. Therefore, it can save the time and expense for generating a wireless page.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.23 no.2
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• pp.17-31
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• 2020

In the field of environmental landscape architecture, the internet medium is used as an effective communication tool not only in the private level but also in the policy level. Recently, the active utilization of mobile web service is emphasized as the time changes, but there is not much improvement or advance in services due to lack of relevant studies. Therefore, this study is intended to provide basic data needed for improvement and advance by researching the quality of mobile web service among multichannel services provided in environmental landscape architecture related internet media. The model for measuring service quality is SERVQUAL, which was verified in the study of Choi(2015), Choi and Koo(2016), and the final valid samples are total 230. First, the subjects were analyzed as the representative media that are possible to acquire comprehensive knowledge related to environmental landscape architecture. Second, the highest importance level in each subsection was 'protection and security maintenance of customer information' followed by 'Reliability about accurate information supply'. Regarding performance level, 'Reliability about accurate information supply' and 'professional knowledge to communicate with users' are highly evaluated. Third, regarding Importance-Performance Analysis(IPA), the first priority management should is 'Tangibles', and the next are 'Responsibility' and 'Empathy'. The ones for maintenance of the status quo are 'Reliability' and 'Assurance', and there is none for effort reduction. Meanwhile, regarding the importance of each factor and difference in the quality of PC web service and mobile web service studied before, the biggest difference is in 'Tangibles', followed by 'Assurance', 'Empathy', 'Responsibility' and 'Reliability'. It is suggested that the revitalization of Landscape information science(LB1106) presented in the National Science&Technology Standard Classification System is needed. In the future, it is necessary to research the change trend on users' response through continuous evaluation of improved mobile web service.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.1
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• pp.69-78
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• 2015

Internet of Things(IoT) is electronic devices and household appliances use wireless sensor network in environment of high speed wireless network and LTE mobile service. The combination of the development of Internet and wireless network led to development of new forms of service such as electronic devices and household appliances can connect to the Internet through various sensors and online servers such as a Home Network. Even though Internet of Things is useful, there are problems in Internet of Things. In environment of Internet of Things, information leakage could happens by illegal eavesdropping and spoofing. Also illegal devices of wireless communication interference can cause interfere in Internet of things service, physical damage and denial of service by modulation of data and sensor. In this thesis, it will analyze security threats and security vulnerability in environment of mobile services and smart household appliances, then it will suggest plan. To solve security issues, it is important that IT and RFID sensor related companies realize importance of security environment rather than focus on making profit. It is important to develop the standardized security model that applies to the Internet of Things by security-related packages, standard certification system and strong encrypted authentication.