• Asia pacific journal of information systems
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• v.16 no.3
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• pp.205-227
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• 2006

This study suggests major characteristics of the ubiquitous environment, which include pervasive connectivity, context awareness, and playfulness, by surveying mobile contents users. Also, this empirical study attempts to validate nine hypotheses and all the ubiquitous factors of mobile contents have positive effect on perceived interactivity. It is revealed that perceived interactivity is an intermediary factor which positively affects users' perceived performance, satisfaction and continuous use intention. Hypotheses of positive relationships among users' behavioral outcome factors are also accepted. Results show that ubiquitous characteristics of mobile contents influence the users' attitude and behavior through the intermediary role of perceived interactivity among users and messages and devices. This study contributes to the literature by presenting and empirically verifying the effect of ubiquitous factors of mobile contents and perceived interactivity on uses' attitude and behavior intention. Based on study results, user-oriented theoretical bases are provided for various mobile contents service, the issue of policy-making and business planning are addressed, and managerial implications are discussed.

• Journal of Information Technology Services
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• v.13 no.2
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• pp.19-34
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• 2014

As the global smartphones market is growing at a brisk pace, their associated mobile applications are becoming increasingly ubiquitous in our daily life. The growth of mobile application business is explosive. Like other digital contents businesses, illegal downloads of copyrighted mobile applications become major obstacle in the future of the industry. In spite of anti-piracy efforts, the phenomenon has been getting worse. It is necessary to change the focus of current deterrence policies and strategies. This study investigates the factors influencing smartphone applications piracy behavior. For better understanding of illegal behavior, a research model of potential determinants for the piracy behavior is developed and empirically tested via path analysis using structural equation modeling. Findings show that social factors, beliefs concerning benefits from piracy, self-efficacy, and habit have significant effects on attitude toward smartphone application piracy. The result also shows perceived risks and facilitating conditions were not significantly related to their attitude. Implications for research and practice are discussed.

• Management & Information Systems Review
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• v.34 no.3
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• pp.79-100
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• 2015

This study is to examine the factors that influence purchasing behavior and decision-making when consumers buy goods through mobile shopping, define purchasing decision-making with the steps of problem recognition, information search, alternative assessment, and purchasing behavior to understand mobile consumer behavior, and investigate how the factors of each step play roles and influence consumers' purchasing decision-making through positive analysis to figure out consumer purchasing behavior in mobile shopping. The study results, First, the user characteristics of information search influence flow. Second, in the relations between the user characteristics in the step of information search and perceived risk in alternative assessment, if recognition on gains is higher, perceived risk for time loss gets lower, and when the level of skills is higher, perceived risk gets higher, and it has been partly adopted that innovativeness does not influence risk perception. Third, in the relations between flow experience and purchasing intention, it has been found to be partially significant that remote presence and challenge do not influence purchasing intention but do influence excitement, attention concentration, and control and also do influence perceived risk and purchasing intention. Fourth, according to the results of analyzing the difference of consumer purchasing behavior by the types of involvement, practical involvement and sensual involvement, user characteristics and flow, and perceived risk differ by the types of products in terms of the search process, thereby changing purchasing intention. Lastly, the significance and limitations of this study was discussed.

• Journal of Korean Library and Information Science Society
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• v.52 no.1
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• pp.279-300
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• 2021

The present study aimed to investigate the information needs and information seeking behavior of consumers who attempted to quit or maintain the ceasing of smoking and analyze the effects of the health information obtained at different stages. In particular, we examined how consumers use mobile health applications(health apps) as aids to change unhealthy behaviors and how their use of health apps influence health behavior changes. For 7 months from December 2017 to July 2018, the researchers observed changes in smoking behaviors of college students who use smoking-cessation apps and conducted face-to-face interviews. Regarding the effects of smoking-cessation apps, the participants in the action stage reported that they were encouraged to quit smoking by visualized information such as the number of days of smoking cessation, change of health status, and the saving of money due to smoking cessation. The participants in the maintenance stage highlighted that smoking cessation apps were helpful in recognizing the importance and achievement of smoking cessation by sharing experiences and social support with other attempters in the app community. The study provided theoretical implications in the field of information behavior in that it identified the particular types of information needs and information-seeking behavior of the consumers who were using mobile apps in their behavior modification process. In addition, those findings can contribute to designing the contents of the smoking cessation apps that reflect the information needs of those who attempt to cease smoking and further suggest practical insights to health information services that promote effective information intervention strategies in health behavior change.

• Journal of KIISE:Software and Applications
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• v.36 no.2
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• pp.144-152
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• 2009

To provide intelligent service in mobile environment, it needs to estimate user's intention or requirement, through analyzing context information of end-users such as preference or behavior patterns. In this paper, we infer context information from uncertain log stored in mobile device. And we propose the inference method of end-user's behavior to match context information with service, and the proposed method is based on context-tree. We adopt bayesian probabilistic method to infer uncertain context information effectively, and the context-tree is constructed to utilize non-numerical context which is hard to handled with mathematical method. And we verify utility of proposed method by appling the method to intelligent phone book service.

• Proceedings of the KIEE Conference
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• 2000.07d
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• pp.2834-2836
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• 2000

This paper introduces the behavior-based learning controller for mobile robot using topological map. When the mobile robot navigates to the goal position, it utilizes given information of topological map and its location. Under navigating in unknown environment, the robot classifies its situation using ultrasonic sensor data, and calculates each motor schema multiplied by respective gain for all behaviors, and then takes an action according to the vector sum of all the motor schemas. After an action, the information of the robot's location in given topological map is incorporated to the learning module to adapt the weights of the neural network for gain learning. As a result of simulation, the robot navigates to the goal position successfully after iterative gain learning with topological information.

• 제어로봇시스템학회:학술대회논문집
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• 2000.10a
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• pp.532-532
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• 2000

Conventional artificial intelligence systems are not properly responding under dynamically changing environments. To overcome this problem, reactive planning systems implementing new Al principles, called behavior-based Al or emergent computation, have been proposed and confirmed their usefulness. As another alternative, biological information processing systems may provide many feasible ideas to these problems. Immune system, among these systems, plays important roles to maintain its own system against dynamically changing environments. Therefore, immune system would provide a new paradigm suitable for dynamic problem dealing with unknown environments. In this paper, a new approach to behavior-based Al by paying attention to biological immune system is investigated. The feasibility of this method is confirmed by applying to behavior control of an autonomous mobile robot in cluttered environment.

• Journal of Information Technology Applications and Management
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• v.27 no.1
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• pp.147-171
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• 2020

In-app advertisement is a fast-growing trend in mobile advertising, where user acceptance of ads is facilitated by the fact that users have voluntarily downloaded the app through which the ad is served. However, research in this ad category is limited. This study applies an extended version of the theory of planned behavior. Analysis results from 412 young mobile users in Vietnam using structural equation modeling showed that while localization and perceived enjoyment affected user intention to watch in-app ads as expected, perceived behavioral control and trust did not. Such results may be due to embedding the ads to applications, confusing users' behavioral intentions. The results underline the need for more future research in the area. In practical terms, companies should improve localization and entertainment aspects of ads to create more relevant and engaging advertisements.

• Asia pacific journal of information systems
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• v.25 no.4
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• pp.662-685
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• 2015

The use of global mobile technology has increased exponentially. In particular, a survey of consumers in the Philippines showed that 83% "could not live" without their mobile phones. We investigated factors, such as ease of use and personal innovativeness, to elucidate the consumer adoption of mobile technologies in the Philippines, to integrate existing adoption theories for academics and provide recommendations to practitioners based on our findings. Our research questions are as follows: (1) What key factors drive adoption of mobile technologies by Filipino consumers?; (2) Are Filipino consumers innovative in their use of mobile technologies?; And (3) How can telecom companies retain their customers? A structural equation model, which was built from a survey of 528 mobile Filipino consumers, showed support for repurchase intention to use mobile technologies. The hypotheses were generally supported by variables related to mobile phone usage with the Philippine consumer sample. Results support all of the hypothesized relationships for consumers using mobile technologies. Personal innovativeness did load on both attitude and repurchase intention for mobile applications as originally hypothesized but was strongly loaded for attitude toward using. This research is a first step in understanding the adoption of mobile applications by Filipino consumers. We initially hypothesized that consumer behavior toward mobile applications would involve constructs of innovativeness, ease of use, and satisfaction; however, we found that ease of use was less significant in understanding repurchase intention to use mobile technologies. Personal innovativeness was more important in explaining satisfaction with mobile application attitudes and repurchase intention. The Filipino context of this study also provides other interesting implications. As the Philippines transitions into a more international market, western products start to guide market behavior, particularly consumer adoption.

• International Commerce and Information Review
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• v.16 no.4
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• pp.35-54
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• 2014

Since smart phone users are continually increasing, smart phone based mobile banking users are increasing too. Therefore this study analyzes behavior of smart phone based mobile banking users. This study surveyed 400 people aged 10 to 50. The survey shows social effect influences convenience of smart-phone based mobile banking, perceived danger, and perceived security. Also,'promptness', the element of convenience has influence on trust. As perceived danger was higher, it was more vulnerable to resistance. The intention of smart-phone based mobile banking was influenced by trust and resistance. Specifically rising of intention was more influenced by lifting trust than lowering resistance.