• Asia pacific journal of information systems
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• 제26권4호
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• pp.577-592
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• 2016

The proliferation of mobile applications and the unique characteristics of the mobile environment have attracted significant research interest in understanding customers' purchasing behaviors in mobile commerce. In this study, we extend customer value theory by combining the predictors of product performance with customer value framework to investigate how in-store information creates value for customers and influences mobile application downloads. Using a data set collected from the Google Application Store, we find that customers value both text and non-text information when they make downloading decisions. We apply latent semantic analysis techniques to analyze customer reviews and product descriptions in the mobile application store and determine the embedded valuable information. Results show that, for mobile applications, price, number of raters, and helpful information in customer reviews and product descriptions significantly affect the number of downloads. Conversely, average rating does not work in the mobile environment. This study contributes to the literature by revealing the role of in-store information in mobile application downloads and by providing application developers with useful guidance about increasing application downloads by improving in-store information management.

• 한국컴퓨터정보학회논문지
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• 제20권7호
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• pp.65-76
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• 2015

This study investigates predictors of continuance intention and purchase intention in mobile application(App) stores. This study identifies the structural relationships among app store quality, user habit, switching costs, user loyalty, continuance intention, and purchase intention in mobile application stores. The results indicate that user loyalty increases continuance intention and purchase intention and that user habit positively affects perceived switching costs and user loyalty. App store quality is a formative construct including quality of content, ease of use, and security. App store quality affects user habit positively. This study theoretically and practically contributes to the integration of influential factors for continuance intention as well as purchase intention.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2010년도 춘계국제학술대회
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• pp.223-234
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• 2010

This study is aimed at proposing a new research model in which application store intention to acceptance influence factors (i.e.. facilitating condition, mobile computing self-efficacy, service compatibility, and system quality) affect TAM (i.e., perceived usefulness and perceived ease of use) positively, leading to application store intention to acceptance eventually. This study developed a research model to explain the use of Apple's App Store, and collected 228 survey responses from the undergraduate students who had experiences with such application store services as game and personal information management application download. To prove the validity of the proposed research model, PLS analysis is applied with valid 228 questionnaires. By employing PLS technique, the measurement reliability and validity of research variables are tested and the path analysis is conducted to do the hypothesis testing. In brief, the finding of this study suggests that application store intention to acceptance influence factors affect TAM positively, and application store intention to acceptance as well.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2009년도 추계학술대회
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• pp.1075-1076
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• 2009

미국 Apple 사의 App-store와 같은 모바일 어플리케이션 오픈마켓이 국내의 통신사를 통하여 서비스를 하게 되었다. 이에 따라, 국내 개발자들이 어플리케이션을 개발하여 유통을 하는데 많은 관심을 가지게 되었다. 하지만 App-store의 i-Pod과 같이 단일 모델과 다르게 국내 모바일의 종류가 너무 많아서 개발자들이 모든 단말기를 테스트 해볼 수 없다. 이를 해결하기 위해서 본 논문에서는 웹에 모바일 시뮬레이터를 탑재하여 여러 개발자들이 쉽게 모의 단말기 테스트를 할 수 있는 시스템 제안한다. 이 시스템을 통하여 개발자들이 많은 단말기에 테스트 하는 것을 간소화하고, 검증된 어플리케이션을 유통할 수 있다.

• 한국IT서비스학회지
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• 제12권2호
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• pp.269-289
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• 2013

The tremendous advancement of technology sparked a lot of opportunities for developers and consumers to pave way to a dynamic application market in smartphones. This study focuses on the users' perspective, that is, the preference between two application markets that varies in many perspectives of its features. Hence, the purpose of this study is to provide a comparative study on two mobile application stores in smartphones; Google Play and T-Store. A survey was conducted to compare the markets, and the results showed the different influencing factors on choosing and using each application store. In addition, the results somehow revealed the harmony of co-existence in smartphones.

• International Journal of Computer Science & Network Security
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• 제24권3호
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• pp.43-52
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• 2024

Health Monitoring System is a sophisticating technology and another way to the normal/regular management of the health of the patient. This Health Monitoring Mobile Application is a contribution from our side to the public and to the overall health industry in Pakistan. With the help of Health mobile application, the users will be able to store their medical records, prescriptions and retrieve them later. The users can store and keep track of their vital readings (heart rate, blood pressure, fasting glucose, random glucose). The mobile application also shows hospitals that are nearby in case the user wants to avail of any medical help. An important feature of the application is the symptoms-based disease prediction, the user selects the symptoms which he has and then the application will name certain diseases that match those symptoms based on relevant algorithms. The major advances and issues have been discussed, and as well as potential tasks to health monitoring will be identified and evaluated.

• 벤처창업연구
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• 제7권3호
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• pp.143-149
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• 2012

휴대폰의 사용이 증가하면서 이동 중 엔터테인먼트로써 모바일 게임이 부상하고 있다. 더욱이 스마트폰 보급이 확대되면서 모바일 게임 시장이 급격히 성장하고 있다. "2010년 대한민국 게임백서"를 기준으로 보면 모바일게임 시장은 연평균 10% 이상 성장해 2011년에는 시장규모가 98억 달러에 달할 것으로 예상된다. 이는 2007년에 비해 2배에 가까운 수준이다. 모바일 게임은 휴대폰이 스마트폰으로 진화하면서 고용량의 복잡한 게임도 구현이 가능해졌으며 동시에 사회적 네트워크 서비스(SNS)와의 연계되며 전 세계적으로 '모바일 생활'의 일부로 성장하는 추세이다. 모바일게임 산업은 2008년 애플이 애플리케이션 오픈마켓 앱스토어를 출시하면서 획기적인 전기를 맞이했다. 글로벌 스마트폰 모바일 프로그램 유통시장(App Store)이 열리면서 게임데이는 국내 시장을 벗어나 글로벌 시장을 대상으로 모바일 게임을 손쉽게 출시할 수 있게 되었다. 게다가 애플 앱스토어의 경우 개발자와 애플이 수익을 7 대 3으로 나눠 갖는 구조로써 이는 과거 통신업체가 독점하는 모바일 콘텐츠 채널에 게임을 공급할 때보다 개발자에게 유리한 조건이다. 현재 앱스토어 가장 많은 비중을 차지한 애플리케이션은 게임으로 게임데이는 새로운 환경변화에 발맞춰 한 단계 크게 도약할 수 있는 기회를 맞이하고 있다.

• 디지털융복합연구
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• 제12권7호
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• pp.189-196
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• 2014

스마트폰 시장이 성장하면서 모바일 애플리케이션 시장은 잠재력 있는 새로운 시장으로 평가받고 있다. 애플스토어 같은 애플리케이션 시장에서 많은 구매자들이 모바일 애플리케이션을 다운로드 받고 있지만, 아직 소비자의 애플리케이션 다운로드에 대한 주요 연구는 없는 실정이다. 그러므로 이 연구는 스마트폰용 모바일 애플리케이션 다운로드에 영향을 미치는 요소에 대해서 연구를 하자고 한다. 앱 순위는 앱 다운로드에 유의한 영향을 미치는 것으로 나타났다. 가격은 유의적인 영향을 발견할 수 없었다. 앱 유형, 개발자 경험, 지역성은 애플 앱스토어에서만 유료앱 다운로드에 유의적인 영향을 미치는 것으로 나타났다. 이 연구가 모바일 애플리케이션 비즈니스 구축 및 모바일 애플리케이션 시장 활성화 전략 기여를 할 수 있을 것으로 기대된다.

• Journal of Information Technology Applications and Management
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• 제18권4호
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• pp.183-202
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• 2011

Since smart phones are changing the media for communication and its related mobile market, it is imperative to attract more application developers for success in application store business in order to attract more app users. By using aspects of the commitment marketing theory and the relationship marketing theory, this research study identified factors that influence on the relational commitment of application developers to the market. Survey of application developers from Korean mobile application developers' community was conducted to test the hypothesized model. The empirical results showed from an economic behavioral perspective market demand for applications and perceived usefulness of development tool led to relational commitment of developers mediated by perceived satisfaction while attractiveness of alternatives had no significant effect. In addition, fairness of review process and interactivity, based on the relationship marketing theory perspective, showed significant effect on the relational commitment of developers mediated by trust for application market.

• 한국정보기술학회 영문논문지
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• 제9권2호
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• pp.41-54
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• 2019

The cinema circuit is facing a digital, network, and mobile age, which expands non-theater accessibility to movies. Application platforms are situated as the most competitive business model that provide digital content such as games, music, books, and movies. Consumers can acquire content-related information not just offline, but online as well. Therefore, item information provided by application platforms is required. The information provided by application platforms consists of richly descriptive information such as storyline summary, consumer reviews, and related articles, while non-descriptive normative information covers data such as sales ranking, release date, genre, rental or purchase cost, domestic/foreign classification, consumer rating, number of consumer ratings, film rating, and so on. In this study, we surveyed and analyzed statistically the correlation between real-time sales ranking and other comparable non-descriptive information.