Browse > Article
http://dx.doi.org/10.14400/JDC.2014.12.7.189

A Study of Factors Affecting Mobile Application Download  

Wan, Lili (Dept. of Global Business Administration, Hankuk University of Foreign Studies)
Publication Information
Journal of Digital Convergence / v.12, no.7, 2014 , pp. 189-196 More about this Journal
Abstract
Mobile applications are significantly impacting people's smart phone using behavior and mobile industry value chain. By examining sources of data on mobile applications use, this study presents evidence about what factors would affect the amount of apps download, which may be useful to guide app designers and publishers to develop more persuasive new apps and marketing strategies. The results indicated app ranking had effect on download amount of apps in both Android app market and Apple app store, while prices of apps had no impact on the amount of download. App type, developer experience, and locality had effect on the amount of download only for paid apps in Apple app store.
Keywords
Smart Phone; Mobile Application; Smart Phone Application; App Store; Download;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 R. Prodan.M. Sperk, "Scientific computing with Google App Engine", Future Generation Computer Systems, Vol. 29, pp.1851-1859, 2013.   DOI   ScienceOn
2 Y. J. Yoo.K. S. Kim, "Does popularity decide rankings or do rankings decide popularity? An investigation of ranking mechanism design", Electronic Commerce Research and Applications, Vol. 11, pp.180-191, 2012.   DOI   ScienceOn
3 http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/
4 http://www.gartner.com/newsroom/id/2623415
5 http://techcrunch.com/2010/04/27/admob-report-11-devices-account-for-96-percent-of-android-traffic-motorola-droid-takes-the-lead/
6 http://www.comscore.com/Insights/Blog/Get_Mobile_No
7 http://gogogone.net/blog/types-of-mobile-applications
8 A. Ghose.S. P. Han, "Estimating demand for mobile applications in the new mobile economy", Thirty Third International Conference on Information Systems, Orlando, 2012. Informatics, Vol. 28, pp.22-31, 2011.
9 A. Holzer.J. Ondrus, "Mobile application market: A developer's perspective", Telematics and Informatics, Vol. 28, pp.22-31, 2011.   DOI   ScienceOn
10 E. Carare, "The impact of bestseller rank on demand: evidence from the app market", International Economic Review, Vol. 53, No. 3, pp.717-742, 2012.   DOI   ScienceOn
11 E. U. Jung.C. W. Baek.J. D. Lee, "Product survival analysis for the App Store", Mark Lett, Vol. 23, pp.929-941, 2012.   DOI
12 J. Chevalier.A. D. Goolsbee, "Measuring prices and price competition online: Amazon and Barnes and Noble", Quantitative Marketing and Economics, Vol. 1, No. 2, pp.203-222, 2003.   DOI
13 J. M. Lee.B. Y. Park, "An explanatory study on factors affecting the purchase of smart device game applications in the framework of contents characteristic factors", Journal of Digital Convergence, Vol. 11, No. 3, pp.353-361, 2013.   과학기술학회마을   DOI
14 M. Harman.Y. Jia.Y. Y. Zhang, "App store mining and analysis: MSR for app stores", Mining Software Repositories, 9th IEEE Working Conference, pp.108-111, 2012.
15 R. Garg.R. Telang, "Inferring app demand from publicly available data", MIS Quarterly, Vol. 37, No. 4, pp.1253-1264, 2013.   DOI