• Asia pacific journal of information systems
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• v.26 no.4
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• pp.577-592
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• 2016

The proliferation of mobile applications and the unique characteristics of the mobile environment have attracted significant research interest in understanding customers' purchasing behaviors in mobile commerce. In this study, we extend customer value theory by combining the predictors of product performance with customer value framework to investigate how in-store information creates value for customers and influences mobile application downloads. Using a data set collected from the Google Application Store, we find that customers value both text and non-text information when they make downloading decisions. We apply latent semantic analysis techniques to analyze customer reviews and product descriptions in the mobile application store and determine the embedded valuable information. Results show that, for mobile applications, price, number of raters, and helpful information in customer reviews and product descriptions significantly affect the number of downloads. Conversely, average rating does not work in the mobile environment. This study contributes to the literature by revealing the role of in-store information in mobile application downloads and by providing application developers with useful guidance about increasing application downloads by improving in-store information management.

• Journal of the Korea Society of Computer and Information
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• v.20 no.7
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• pp.65-76
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• 2015

This study investigates predictors of continuance intention and purchase intention in mobile application(App) stores. This study identifies the structural relationships among app store quality, user habit, switching costs, user loyalty, continuance intention, and purchase intention in mobile application stores. The results indicate that user loyalty increases continuance intention and purchase intention and that user habit positively affects perceived switching costs and user loyalty. App store quality is a formative construct including quality of content, ease of use, and security. App store quality affects user habit positively. This study theoretically and practically contributes to the integration of influential factors for continuance intention as well as purchase intention.

• Proceedings of the Korea Database Society Conference
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• 2010.06a
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• pp.223-234
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• 2010

This study is aimed at proposing a new research model in which application store intention to acceptance influence factors (i.e.. facilitating condition, mobile computing self-efficacy, service compatibility, and system quality) affect TAM (i.e., perceived usefulness and perceived ease of use) positively, leading to application store intention to acceptance eventually. This study developed a research model to explain the use of Apple's App Store, and collected 228 survey responses from the undergraduate students who had experiences with such application store services as game and personal information management application download. To prove the validity of the proposed research model, PLS analysis is applied with valid 228 questionnaires. By employing PLS technique, the measurement reliability and validity of research variables are tested and the path analysis is conducted to do the hypothesis testing. In brief, the finding of this study suggests that application store intention to acceptance influence factors affect TAM positively, and application store intention to acceptance as well.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.10a
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• pp.1075-1076
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• 2009

The mobile application Open Market of the Apple company's App-store is serviced by the domestic communication company. The domestic developer concentrates on the development and trading ont the market of the application. But App-store's I-pod is different from the Korean mobile. The developer can't use the mobile test because there are a lot of mobile in korea. To solve this, we propose that developers can more easily use the mobile test with mobile simulators on the web. This system does the least amount of tests with many mobile terminals and is the verified trading application.

• Journal of Information Technology Services
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• v.12 no.2
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• pp.269-289
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• 2013

The tremendous advancement of technology sparked a lot of opportunities for developers and consumers to pave way to a dynamic application market in smartphones. This study focuses on the users' perspective, that is, the preference between two application markets that varies in many perspectives of its features. Hence, the purpose of this study is to provide a comparative study on two mobile application stores in smartphones; Google Play and T-Store. A survey was conducted to compare the markets, and the results showed the different influencing factors on choosing and using each application store. In addition, the results somehow revealed the harmony of co-existence in smartphones.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.3
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• pp.143-149
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• 2012

With the increasing use of mobile phones, mobile game is emerging as an entertainment for move. Furthermore, smart phone is widely spread, so mobile game market is rapidly growing. According to "Republic of Korea 2010 Games White Paper" mobile game market is growing annual average 10% or more, and is expected to reach $ 9.8 billion in 2011. It is almost doubled compared to 2007. It became possible to realize complicated high-capacity game with mobile phone developed to smart phone. And at the same time, mobile game is associated with Social Network Services (SNS) and is worldwide growing as a part of 'mobile life'. Apple launched an application open market, App Store, in 2008, and mobile game industry welcomed an innovative turning point. Global smart phone application market (App Store) is opened, so Gameday is able to launch mobile games easily to the global market getting out of the domestic market. In addition, Apple App Store has the structure of sharing their revenue with the developer with 7 to 3 which is more favorable terms for the developer compared to supply mobile contents to the mobile carrier who monopolized the market in the past. The largest proportion of the current App Store application is game, and Gameday has the opportunity to make a significant leap forward by keeping pace with the new environment changes.

• Journal of Digital Convergence
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• v.12 no.7
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• pp.189-196
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• 2014

Mobile applications are significantly impacting people's smart phone using behavior and mobile industry value chain. By examining sources of data on mobile applications use, this study presents evidence about what factors would affect the amount of apps download, which may be useful to guide app designers and publishers to develop more persuasive new apps and marketing strategies. The results indicated app ranking had effect on download amount of apps in both Android app market and Apple app store, while prices of apps had no impact on the amount of download. App type, developer experience, and locality had effect on the amount of download only for paid apps in Apple app store.

• Journal of Information Technology Applications and Management
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• v.18 no.4
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• pp.183-202
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• 2011

Since smart phones are changing the media for communication and its related mobile market, it is imperative to attract more application developers for success in application store business in order to attract more app users. By using aspects of the commitment marketing theory and the relationship marketing theory, this research study identified factors that influence on the relational commitment of application developers to the market. Survey of application developers from Korean mobile application developers' community was conducted to test the hypothesized model. The empirical results showed from an economic behavioral perspective market demand for applications and perceived usefulness of development tool led to relational commitment of developers mediated by perceived satisfaction while attractiveness of alternatives had no significant effect. In addition, fairness of review process and interactivity, based on the relationship marketing theory perspective, showed significant effect on the relational commitment of developers mediated by trust for application market.

• Journal of Advanced Information Technology and Convergence
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• v.9 no.2
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• pp.41-54
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• 2019

The cinema circuit is facing a digital, network, and mobile age, which expands non-theater accessibility to movies. Application platforms are situated as the most competitive business model that provide digital content such as games, music, books, and movies. Consumers can acquire content-related information not just offline, but online as well. Therefore, item information provided by application platforms is required. The information provided by application platforms consists of richly descriptive information such as storyline summary, consumer reviews, and related articles, while non-descriptive normative information covers data such as sales ranking, release date, genre, rental or purchase cost, domestic/foreign classification, consumer rating, number of consumer ratings, film rating, and so on. In this study, we surveyed and analyzed statistically the correlation between real-time sales ranking and other comparable non-descriptive information.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.29 no.1
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• pp.195-203
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• 2019

Mobile applications stores such as Google Play Store and Apple App Store, are widely used to distribute a variety of applications including finance, shopping, and entertainment. Recently, however, vulnerabilities of the mobile applications are likely to violate users' privacy such as personal information leakage. In this paper, we classify mobile applications that can be download from mobile stores, and analyze the personal information that could be leaked when users are using the mobile applications. As a result of analysis, we found that personal information are leaked in some widely used mobile applications in practice. On the basis of our experiment results, we propose some mitigations to enhance security of the mobile applications and prevent leakage of personal information.