• Fashion & Textile Research Journal
• /
• v.20 no.3
• /
• pp.293-303
• /
• 2018

Since 2009, consumers could access a new shopping channel called 'mobile shopping' with the generalization of smartphones. Mobile shopping (based on wireless communication technology), emphasizes convenience differentiated from internet shopping. A recent report introduced fashion products as powerful global drivers for mobile shopping sales. Korea and China have the highest percentage of consumer mobile shopping experiences compared to other countries. This study investigates the effects of cross-over shopping orientation, perception of app attributes, and flow on app loyalty that compared Korean and Chinese consumers. We obtained 652 usable questionnaires from two local college students; subsequently, data were analyzed by using factor analysis, Cronbach's alpha, and regression analysis using SPSS 21.0 Package. The study results showed that the cross-over shopping orientation affected perception of app attributes that included Review/Information, Design, Response and Product. Product only affected Flow, which reflected a high similarity between Korean and Chinese consumers. However, Korean and Chinese consumers showed remarkable differences in the factors related to app loyalty. Therefore, the results indicate that retailers of fashion products have developed strategies to improve mobile sales and increase the app loyalty of cross-over shopping orientation consumers.

• The Journal of Industrial Distribution & Business
• /
• v.10 no.6
• /
• pp.19-27
• /
• 2019

Purpose - The purpose of this study was to examine quality improvement priorities by examining not only quality classifications but also PCSI (Kano, 1984) of mobile app service qualities of general hospitals in the Metropolitan Area and offer potential improvements. Research design, data, and methodology - The study examined five of service qualities, including app design, reaction, convenience, safety and supply of information by precedent studies. 20 test items were selected. A total of 60 positive and negative questions to estimate customer satisfaction and PCSI was investigated. The author collected 300 copies from interviewees who made use of the app services of 13 general hospitals within one year, and classified quality factors by using table of quality assessment and also estimated the customer satisfaction index (Timko, 1993). The study made quality improvement priority by the PCSI index. Results - Reaction of the mobile app service quality ranked the highest PCSI, and payment safety ranked the highest, and customer support and supply of the information ranked high as well. It was observed that design ranked comparatively lower in these categories. Conclusion - Safety, reaction and supply of information should be prioritized to reorganize and improve the mobile app services.

• Proceedings of the Korea Contents Association Conference
• /
• 2014.11a
• /
• pp.15-16
• /
• 2014

제품/서비스의 전체 사용 경험 주기에서 사용자 인지와 수용에 영향력을 행사하는 첫 단계에 해당하는 OOBE(Out of Box Experience)를 Mobile App 서비스에 맞게 재구성하였다. 본 연구는 "사용자가 서비스를 획득하고(Acquire), 서비스 사용을 준비하다가(Prepare), 어느 시점에서 본격적으로 서비스를 사용하기 시작(First Use)"하는 3단계를 제시한다.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.9 no.4
• /
• pp.33-41
• /
• 2013

In this paper, we implemented the pattern matching with the Arduino and App Inventor platform under the bluetooth mobile environment between Android phone and Arduino Platform. The combination between Arduino and App Inventor makes the feasibility of Android programming easy by wireless communications and provides the opportunity to broaden the functionality for mobile device. We used the softwares which were Arduino IDE, VC++, OpenCV, Processing and App Inventor. And also compared the performance of mobile Arduino platform with LabView GUI programming, we reduced the usage of libraries that compiled and executed the pattern matching programming. We experimented the mobile embedded platform performance under bluetooth communication and verified the functionality of the mobile Arduino platform design for identifying the pattern matching.

• Journal of the Korea Society of Computer and Information
• /
• v.20 no.4
• /
• pp.17-23
• /
• 2015

In this paper, we propose a mobile app clustering method using word clusters. Considering the quick change of mobile app trends, the proposed method divides the mobile apps into some semantically similar mobile apps by applying a clustering algorithm to the mobile app set, rather than the predefined category system. In order to alleviate the data sparseness problem in the short mobile app description texts, the proposed method additionally utilizes the unigram, the bigram, the trigram, the cluster of each word. For the purpose of accurately clustering mobile apps, the proposed method manages to avoid exceedingly small or large mobile app clusters by using the word clusters. Experimental results show that the proposed method improves 22.18% from 57.48% to 79.66% on overall accuracy by using the word clusters.

• Journal of the Korea Convergence Society
• /
• v.6 no.2
• /
• pp.43-48
• /
• 2015

Web 2.0/3.0 in accordance with the evolution of information technology environment to meet the expansion needs to order, a wide range of mobile internet devices spread in mobile app, mobile web, mobile webapp and hybrid app environment that is based on all the information technology industry in the mobile painter been progressing rapidly. However, the need to gradually ensure compatibility of mobile services in the life cycle of the appearance and reality of these devices is becoming increasingly diverse mobile devices has emerged shortened. Therefore, in this study to suggest the best infographics design the structure and framework of the future mobile environment through a study of the use of the N-Screen convergence in mobile wepapp environment.

• Journal of Information Technology Applications and Management
• /
• v.24 no.3
• /
• pp.63-72
• /
• 2017

The purpose of this study is to investigate the relationship between application attractiveness and loyalty to mobile music applications. The application attractiveness is operationalized into four dimensions: richness of music contents, music app design quality, music app functionality, and promotion. The hypotheses are postulated and tested using a sample of 370 student respondents from Henan Polytechnic University and Henan Institute of Technology, China. The result shows that there is a positive correlation between loyalty and three application attractiveness aspects: richness of music contents, music app design quality and music app functionality. Based on the results of this study, the research put forward constructive suggestions about improving mobile music application loyalty. Finally, several conclusions, managerial suggestions, limitations and future research are proposed.

• Journal of Digital Convergence
• /
• v.11 no.4
• /
• pp.209-213
• /
• 2013

This paper aims to design and realize mobile webapp ticket reservation system based smartphone with N-tier mobile webapp framework. In mobile framework, presentation-tier utilizes HTML5/CSS3 and Sencha Touch, middle-tier consists of spring framework and MyBatis, database-tier using oracle possible to apply enterprise services mobile webbapp offices. In this study, mobile framework deploy and configuration management without the support of the app in N-tier that does not need to be considered in the smartphone-based mobile webapp ticket reservation system analysis and design, and then implementation.

• The Journal of the Korea Contents Association
• /
• v.16 no.2
• /
• pp.243-250
• /
• 2016

Recently, with the rise of the mobile device, from mobile devices the user who owns the security, speed up the implementation of the guarantee management environment as businesses and individual equipment for the effcient management of the existing system, but the introduction of the MDM MDM App management features administrators to register the App until you can't prvent the security threat. Therefore, this paper addresses these issues in order to improve the security of your application for the control system. The proposed system is a function of the MDM authentication technology to design analysis, and system architecture to help prevent information disclosure within the design and implementation of Mobile-based application control system. Implementation of the control system to assess the security of the international common criteria security evaluation complete the test scenarios on the basis of the test items. An average of 40% of the test results to verify the results of this enhanced security.

• Journal of Digital Convergence
• /
• v.12 no.3
• /
• pp.383-390
• /
• 2014

In recent years, the convergence of IT and IT sightseeing tour has emerged as a fusion of academic disciplines in the future. Convergence study of social data analysis, raising the heat. Social Network Services (SNS) being utilized in many areas of marketing and to apply the case study is also increasing. This study is based u-smart tourist information systems for mobile learning content design. This is the pattern of things in the template library for things to increase the effectiveness of the learning content to mobile learning content to be converted to a. Design of mobile learning content using u-smart things smart phone app (App) and XMI to go through the design process of utilizing the heat. Future through the design process by implementing a mobile learning content to meet information quality tourist information content to create mobile learning content and learning things that can be content to live it up advantage.