• Journal of Information Technology Applications and Management
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• 제26권3호
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• pp.99-120
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• 2019

The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

• 지식경영연구
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• 제20권4호
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• pp.169-183
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• 2019

The growth of mobile commerce (m-commerce) has been accelerated around the world. Why do e-retailers have to put a great deal of effort for the distribution of their mobile apps? The literature has paid little attention to the influence of the introduction of an e-commerce app on shopping behaviors of consumers. By analyzing the dataset of 2,342 users in Korea, this study aims to broaden our understanding of mobile shopping app usage across competing e-retailers and different channels. We found that a user's prior usage of a specific e-commerce mobile app increases her subsequent usage of its website through a mobile web browser. Thus, mobile apps do not cannibalize the mobile web channel, and there could be a complementary relationship. We also found that a user's usage of competitors' apps is positively associated with her subsequent usage of a specific e-commerce app. Because many consumers search products and compare prices across multiple e-retailers, having a mobile app helps an e-retailer be exposed to more potential consumers. This study is among the first to study the role of mobile apps in e-commerce by showing the dynamics of cross-channel and cross-vendor usage by a user.

• 한국위성정보통신학회논문지
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• 제9권4호
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• pp.111-116
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• 2014

모바일 디바이스의 확산과 네트워크 진화에 따라 모바일 앱의 응용분야와 수요가 증가하고 있다. 이에 따라 모바일 앱은 특정한 소수 글로벌 회사의 운영체계(OS)와 플랫폼에 종속되는 경향이 심화되고 있다. 즉, 모바일 앱의 OS는 구글의 안드로이드나 애플의 iOS에 편중되고 플랫폼도 애플 앱 스토어(App Store) 등에 종속되어, 상호운용성이나 호환성을 보장하기가 용이하지 않은 상황이다. 본 연구 결과, HTML5 기반으로 모바일 앱을 개발하면 이기종 디바이스와 서비스간의 상호운용성이나 호환성이 담보되어 특정 OS에 종속되지 않고 멀티 플랫폼에 유연하게 대응할 수 있기 때문에 개발자뿐만 아니라 일반 사용자의 사용의도 측면에서도 긍정적인 평가를 받았다. 또한, 모바일 앱 개발자는 기술적 경로의존성이 강한 경향이 있기 때문에 중소벤처기업의 모바일 앱 개발자에 대한 정부차원의 제반 지원과 인력양성이 필요한 것으로 분석되었다.

• Journal of Internet Technology
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• 제20권3호
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• pp.827-838
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• 2019

The recent evolution of mobile devices and services have resulted in such plethora of mobile applications (apps) that users have difficulty finding the ones they wish to use in a given moment. We design an app recommendation system which predicts the app to be executed with high accuracy so that users are able to access their next app conveniently and quickly. We introduce the App-Usage Tracking Feature (ATF), a simple but powerful feature for predicting next app launches, which characterizes each app use from the sequence of previously used apps. In addition, our method can be implemented without compromising the user privacy since it is solely trained on the target user's mobile usage data and it can be conveniently implemented in the individual mobile device because of its less computation-intensive behavior. We provide a comprehensive empirical analysis of the performance and characteristics of our proposed method on real-world mobile usage data. We also demonstrate that our system can accurately predict the next app launches and outperforms the baseline methods such as the most frequently used apps (MFU) and the most recently used apps (MRU).

• 디지털산업정보학회논문지
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• 제10권3호
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• pp.23-33
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• 2014

The smart phone are changing the way people communicate. And, the mobile app marketplace is greatly fast-growing. The app store continues its rapid growth, there are already more than 900,000 mobile apps on AppStore. We anticipate to see gained momentum throughout the business. Mobile is also becoming popular for marketers. Therefore, specialized app analysis systems are becoming important to how marketers and app developers invest, analyze and market their apps. App analysis systems enable users to discover and analyze behavior through data observations and meaningful patterns. In this paper, we introduce app analysis system and CMS System Open API, NugaLog. The NugaLog acquires users data and engages with them in a variety of ways. It will be essential for us to understand how users interact with and move through the app. The NugaLog will be able to see the number of users, smart phone model, smart phone OS, resolution, page views, and app version.

• International Journal of Computer Science & Network Security
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• 제21권5호
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• pp.217-221
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• 2021

Recent studies have indicated that mobile markets harbor applications (apps) that are either malicious or vulnerable, compromising millions of devices. Some studies indicate that 96% of companies' employees have used at least one malicious app. Some app stores do not employ security quality attributes regarding authorization, which is the function of specifying access rights to access control resources. However, well-defined access control policies can prevent mobile apps from being malicious. The problem is that those who oversee app market sites lack the mechanisms necessary to assess mobile app security. Because thousands of apps are constantly being added to or updated on mobile app market sites, these security testing mechanisms must be automated. This paper, therefore, introduces a new mechanism for testing mobile app security, using white-box testing in a way that is compatible with Bring Your Own Device (BYOD) working environments. This framework will benefit end-users, organizations that oversee app markets, and employers who implement the BYOD trend.

• International Journal of Contents
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• 제8권2호
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• pp.43-51
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• 2012

This study identifies the determinants of increasing privacy concerns in the mobile apps. The privacy affecting factors will be divided into the 3 categories on the basis of both users' and developers' perspective. First, this study explores whether the users' seeking value affects concern of the mobile apps privacy. Second, gender gap on the mobile privacy sensitivity will be tested. Third, this study identifies the meaning of apps developers' providing toolkit in the users' sensitivity on the privacy. The result showed that innovation among the customer's characteristics was identified the most significant factor to affect the mobile app privacy sensitivity. Ethical norm related variables (ethical identity, subjective norm and utilitarian value) were also identified as the meaningful variables in the mobile app privacy. Toolkits provided by app developers are also appeared a significant variable to affect the customer's app privacy sensitivity negatively. Finally gender also appears the meaningful factor in the mobile app privacy sensitivity.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제17권12호
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• pp.3345-3363
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• 2023

Developers often use cross-platform frameworks to create mobile apps that can run on multiple platforms with minimal code changes. However, these frameworks may not suit all the needs of a specific app, so developers may also use native APIs to add platform-specific features. This method eventually dilutes the advantages of cross-platform development methodology that aims to reduce development costs and time, and often leads to a decision to return back to the original native mobile development methodology. In this study, we explore a different approach: combining different cross-platform tools to develop a storybook mobile app that meets various requirements. We have demonstrated that integrating two cross-platform solutions can be used reliably to develop complex mobile applications. However, we also report that this approach can introduce unforeseen issues such as sandbox redundancy, unexpected functional burdens, and redundant permission requests. Despite these challenges, we believe that combining two cross-platform solutions can be applied to a variety of functional and performance requirements, enabling the development of more sophisticated mobile applications at lower costs and with shorter development timelines than traditional mobile app development methodologies.

• 디지털콘텐츠학회 논문지
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• 제13권4호
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• pp.575-582
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• 2012

페이스북과 같은 모바일 SNS는 모든 사용자들이 시간과 장소에 구애받지 않고 타인과 협력하고 정보를 공유하기 위한 앱으로 유명하다. 그러나 일반인외에도 앱을 사용하는데 어려움을 가지고 있는 장애인과 고령자가 사용하기에 적절한 인터페이스를 제공하고 있는지에 대한 실태를 확인하기 위해 모바일 앱 접근성을 평가할 필요가 있다. 모바일 앱 접근성은 인지적, 신체적 특징에 상관없이 모든 사람에게 동등하게 모바일 애플리케이션에 대한 기회를 제공하고 있는가를 나타내는 지표이다. 이에 본 논문에서는 행정안전부에서 고시한 '모바일 애플리케이션 접근성 지침'과 한국정보화진흥원의 '모바일 애플리케이션(안드로이드) 접근성 점검 매뉴얼 (v1.0)'을 기반으로 페이스북과 카카오톡인 모바일 SNS의 모바일 앱 접근성을 평가하여, 모바일 앱 접근성 준수 현황을 파악하고, 개선방향을 제안하고자 한다.

• 한국의류산업학회지
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• 제20권3호
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• pp.293-303
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• 2018

Since 2009, consumers could access a new shopping channel called 'mobile shopping' with the generalization of smartphones. Mobile shopping (based on wireless communication technology), emphasizes convenience differentiated from internet shopping. A recent report introduced fashion products as powerful global drivers for mobile shopping sales. Korea and China have the highest percentage of consumer mobile shopping experiences compared to other countries. This study investigates the effects of cross-over shopping orientation, perception of app attributes, and flow on app loyalty that compared Korean and Chinese consumers. We obtained 652 usable questionnaires from two local college students; subsequently, data were analyzed by using factor analysis, Cronbach's alpha, and regression analysis using SPSS 21.0 Package. The study results showed that the cross-over shopping orientation affected perception of app attributes that included Review/Information, Design, Response and Product. Product only affected Flow, which reflected a high similarity between Korean and Chinese consumers. However, Korean and Chinese consumers showed remarkable differences in the factors related to app loyalty. Therefore, the results indicate that retailers of fashion products have developed strategies to improve mobile sales and increase the app loyalty of cross-over shopping orientation consumers.