• Asia pacific journal of information systems
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• 제21권2호
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• pp.89-116
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• 2011

In collaborative tagging systems such as Delicious.com and Flickr.com, users assign keywords or tags to their uploaded resources, such as bookmarks and pictures, for their future use or sharing purposes. The collection of resources and tags generated by a user is called a personomy, and the collection of all personomies constitutes the folksonomy. The most significant need of the folksonomy users Is to efficiently find useful resources or experts on specific topics. An excellent ranking algorithm would assign higher ranking to more useful resources or experts. What resources are considered useful In a folksonomic system? Does a standard superior to frequency or freshness exist? The resource recommended by more users with mere expertise should be worthy of attention. This ranking paradigm can be implemented through a graph-based ranking algorithm. Two well-known representatives of such a paradigm are Page Rank by Google and HITS(Hypertext Induced Topic Selection) by Kleinberg. Both Page Rank and HITS assign a higher evaluation score to pages linked to more higher-scored pages. HITS differs from PageRank in that it utilizes two kinds of scores: authority and hub scores. The ranking objects of these pages are limited to Web pages, whereas the ranking objects of a folksonomic system are somewhat heterogeneous(i.e., users, resources, and tags). Therefore, uniform application of the voting notion of PageRank and HITS based on the links to a folksonomy would be unreasonable, In a folksonomic system, each link corresponding to a property can have an opposite direction, depending on whether the property is an active or a passive voice. The current research stems from the Idea that a graph-based ranking algorithm could be applied to the folksonomic system using the concept of mutual Interactions between entitles, rather than the voting notion of PageRank or HITS. The concept of mutual interactions, proposed for ranking the Semantic Web resources, enables the calculation of importance scores of various resources unaffected by link directions. The weights of a property representing the mutual interaction between classes are assigned depending on the relative significance of the property to the resource importance of each class. This class-oriented approach is based on the fact that, in the Semantic Web, there are many heterogeneous classes; thus, applying a different appraisal standard for each class is more reasonable. This is similar to the evaluation method of humans, where different items are assigned specific weights, which are then summed up to determine the weighted average. We can check for missing properties more easily with this approach than with other predicate-oriented approaches. A user of a tagging system usually assigns more than one tags to the same resource, and there can be more than one tags with the same subjectivity and objectivity. In the case that many users assign similar tags to the same resource, grading the users differently depending on the assignment order becomes necessary. This idea comes from the studies in psychology wherein expertise involves the ability to select the most relevant information for achieving a goal. An expert should be someone who not only has a large collection of documents annotated with a particular tag, but also tends to add documents of high quality to his/her collections. Such documents are identified by the number, as well as the expertise, of users who have the same documents in their collections. In other words, there is a relationship of mutual reinforcement between the expertise of a user and the quality of a document. In addition, there is a need to rank entities related more closely to a certain entity. Considering the property of social media that ensures the popularity of a topic is temporary, recent data should have more weight than old data. We propose a comprehensive folksonomy ranking framework in which all these considerations are dealt with and that can be easily customized to each folksonomy site for ranking purposes. To examine the validity of our ranking algorithm and show the mechanism of adjusting property, time, and expertise weights, we first use a dataset designed for analyzing the effect of each ranking factor independently. We then show the ranking results of a real folksonomy site, with the ranking factors combined. Because the ground truth of a given dataset is not known when it comes to ranking, we inject simulated data whose ranking results can be predicted into the real dataset and compare the ranking results of our algorithm with that of a previous HITS-based algorithm. Our semantic ranking algorithm based on the concept of mutual interaction seems to be preferable to the HITS-based algorithm as a flexible folksonomy ranking framework. Some concrete points of difference are as follows. First, with the time concept applied to the property weights, our algorithm shows superior performance in lowering the scores of older data and raising the scores of newer data. Second, applying the time concept to the expertise weights, as well as to the property weights, our algorithm controls the conflicting influence of expertise weights and enhances overall consistency of time-valued ranking. The expertise weights of the previous study can act as an obstacle to the time-valued ranking because the number of followers increases as time goes on. Third, many new properties and classes can be included in our framework. The previous HITS-based algorithm, based on the voting notion, loses ground in the situation where the domain consists of more than two classes, or where other important properties, such as "sent through twitter" or "registered as a friend," are added to the domain. Forth, there is a big difference in the calculation time and memory use between the two kinds of algorithms. While the matrix multiplication of two matrices, has to be executed twice for the previous HITS-based algorithm, this is unnecessary with our algorithm. In our ranking framework, various folksonomy ranking policies can be expressed with the ranking factors combined and our approach can work, even if the folksonomy site is not implemented with Semantic Web languages. Above all, the time weight proposed in this paper will be applicable to various domains, including social media, where time value is considered important.

• 동국한의학연구소논문집
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• 제4권
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• pp.109-140
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• 1995

As we considered in the main subjects, investigations on the theory of 'Doctrine on five elements' motion and six kinds of natural factors(運氣學說)' through 'Wang Bing's Commentary(王氷 注本)' of 'The seven great chapters in The Yellow Emperor's Internal Classic Su Wen' ("黃帝內經素問 七篇大論") are as follows. (1) In The seven great chapters("七篇大論")' Wang Bing supplement theory and in the academic aspects as a interpreter, judging from 'forget(亡)' character. expressed in the 'The missing chapters("素問遺篇")', 'Bonbyung-ron("本病論")' and 'Jabeob-ron(刺法論)', 'The seven great chapters("七篇大論")' must be supplementary work by Wang Bing. Besides, he quoted such forty books as medical books, taoist books, confucianist books, miscellaneous books, etc in the commentary and the contents quoted in the 'Su Wen(素問)' and 'Ling Shu("靈樞")' scripture nearly occupy in the book. As a method of interpreting scripiure as scripture, he edited the order of 'Internal Classic("內經")' ascended from the ancient time and when he compensated for commentary, with exhaustive scholarly mind and by observing the natural phenomena practically and writing the pathology and the methods of treatment. We knew that the book is combined with the study of 'Doctrine on five elements motion and six kinds of natural factors(運氣學說)' (2) When we compare, analyze the similar phrase of 'The seven great chapters in The Yellow Emperor's Internal Classic Su Wen'("黃帝內經素問ㆍ七篇大論") through 'Wang Bing's Commentary(王氷 注本)', he tells abouts organized 'five elements(五行)' and 'heaven's regularly movement(天道運行)' rather than 'Emyangengsangdae-ron("陰陽應象大論")' in 'The seven great chapters("七篇大論")'. Also the 'Ohanunhangdae-ron("五運行大論")' because the repeated sentences with 'Emyangengsangdae-ron("陰陽應象大論")' is long they are omitted. And in the 'Youkmijidae-ron("六微旨大論")', 'Cheonjin ideology(天眞四象)' based on the 'Sanggocheonjin- ron("上古天眞論")', 'Sagijosindae-ron("四氣調神大論")' is written and in the 'Gigoupyondae-ron("氣交變大論")', the syndrome and symptom are explained in detail rather than 'Janggibeobsi-ron("藏氣法時論")', 'Okgijinjang-ron ("玉機眞藏論")' and in the 'Osangieongdae-ron("五常政大論")', the concept of 'five element(五行)' of the 'Gemgwejineon-ron("金櫃眞言論")' is expanded to 'the five elements' motion concept(五運槪念)' and in the 'Youkwonjeonggidae-ron("六元正紀大論")', explanations of 'The five elements' motion and six kinds of natural factors(運氣)' function are mentioned mainly and instead systematic pathology is not revealed rather than 'Emyangengsangdae-ron("陰陽應象大論")'. And in the 'Jijinyodae-ron("至眞要大論")', explanations of the change of atmosphere which correspond to treatment principle by 'The three Yin and Yang(三陰三陽)' as a progressed concepts are revealed. Therefore there are much similarity between the phrase of 'Emyangengsangdae-ron("陰陽應象大論")' and 'chapters of addition(補缺之篇)'. Generally, the doctrine which 'The seven great chapters("七篇大論")' are added by Wang Bing(王氷) is supported because there are more profound concepts rather than the other chapter in 'The seven great chapters("七篇大論")'. (3) When we study Wang Bing's(王氷) 'Pattern on five elements motion and six kinds of natural factors(運氣格局)' in 'The seven great chapter("七篇大論")', in the 'Cheonwongi-dae-ron("天元紀大論")', With 'Cheonjin ideology(天眞思想)' and the concepts of 'Owang(旺)'${\cdot}$'Sang(相)'${\cdot}$'Sa(死)'${\cdot}$'Su(囚)'${\cdot}$'Hu(休)' and 'Cheonbu(天符)'${\cdot}$'Sehwoi(歲會)' are measured time-spacially to the concept of 'Three Sum(三合)' the concept of 'Taeulcheonbu(太乙天符)' is explained. In the 'Ounhangdae-ron("五運行大論")', 'The calender Signs five Sum(天干五合)' is compared to the concepts of 'couples(夫婦)', 'weak-strong(柔强)' and in the 'Youkmijidae-ron("六微旨大論")', 'the relationship of obedience and disobedience(順逆關係)' which conform to the 'energy status(氣位)' change and 'monarch-minister(君相)' position is mentioned. In the 'Gikyobyeondae-ron("氣交變大論")', the concept of 'Sang-duk(相得)', 'Pyungsang(平常)' is emphasized but concrete measurement is mentioned. In the 'Osangieongdae-ron("五常政大論")', the detailed explanation with twenty three 'systemic of the five elements' motion(五運體系)' form and 'rountine-contrary treatment(正治. 反治)' with 'chill-fever-warm-cold(寒${\cdot}$熱${\cdot}$溫${\cdot}$凉)' are mentioned according to the 'analyse and differentiate pathological conditions in accordance with the eight principal syndromes(八綱辨證)'. In the 'Youkwonjeonggidae-ron("六元正紀大論")', Wang Bing of doesn't mention the concepts of 'Jungwun(中運)' that is seen in the original classic. In the new corrective edition, as the concepts of 'Jungwun, Dongcheonbu, Dongsehae and Taeulcheonbu(中運, 同天符, 同歲會, 太乙天符)' is appeared, Wang Bing seems to only use the concepts of 'Daewun, Juwun, and Gaekwun(大運, 主運, 客運)'. In the 'Jijinyodaeron("至眞要大論")', Wang Bing added detailed commentary to pathology and treatment doctrine by explaining the numerous appearances of 'Sebo, sufficiency, deficiency(歲步, 有餘, 不足)' and in the relation of 'victory-defeat(勝復)', he argued clearly that it is not mechanical estimation. (4) When we observe the Wang Bing's originality on the study of 'the theory of Doctrine on five elements' motion and six kinds of natural factors(運氣學說)', he emphasized 'The idea of Jeongindogi and Health preserving(全眞導氣${\cdot}$養生思想)' by adding 'Wang Bing's Commentary(王氷 注本)' of 'The seven great chapters("七篇大論")' and explained clearly 'The theory of Doctrine on five elements' motion and six kinds of natural factors(運氣學說)' and simpled and expanded the meaning of 'man, as a microcosm, is connected with the macrocosm(天人相應)' and with 'Atmosphere theory(大氣論)' also explained the meaning of 'rising and falling mechanism(升降氣機)'. In the sentence of 'By examining the pathology, take care of your health(審察病機 無失氣宜)'. he explained the meaning of pathology of 'heart-kidney-water-fire(心腎水火)' and suggested the doctrine and management of prescription. In the estimation and treatment, by suggesting 'asthenia and sthenia(虛實)' two method's estimation, 'contrary treatment(反治)' and treatment principals of 'falling heart fire tonifyng kidney water(降心火益腎水)', 'two class of chill and fever(寒熱二綱)' were demonstrated. There are 'inside and outside in the illness and so inner and outer in the treatment(病有中外 治有表囊)'. This sentence suggests concertedly. 'two class of superfies and interior(表囊二綱)' conforming to the position of disease. Therefore Wang Bing as an excellent theorist and introduced 'Cheoniin ideology(天眞思想)' as a clinician and realized the medical science. With these accomplishes mainly written in 'The theory of Doctrine on five elements' motion and six kinds of natural factors(運氣學說)' of 'The seven great chapters("七篇大論")', he interpreted the ancient medical scriptures and expanded the meaning of scriptures and conclusively contributed to the development of the study 'Korean Oriental Medicine(韓醫學)'.

• 대한치과보철학회지
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• 제51권4호
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• pp.252-260
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• 2013

연구 목적: 치과 임플란트가 소개된 이후로 단일 치아 상실에 따른 임플란트 수복에 관한 성공적인 연구 결과들이 보고되고 임상적으로도 널리 사용되고 있다. 구강내의 다양한 부위에 따른 연구들이 있어 왔으나, 교합력이 강한 구치부 특히 하악 구치부에서 단일 임플란트에 관한 연구가 필요할 것이다. 본 연구는 하악의 제1대구치와 제2대 구치 부위에 식립된 단일 임플란트의 생존율에 관해 연구, 분석하였다. 연구 대상 및 방법: 2002년부터 2009년까지 대구광역시 소재의 7개 치과의원에서, 하악 제1, 2대구치에 단일 임플란트 치료를 받은 환자 284명에게 식립된 308개의 임플란트를 대상으로 하였다. 하악 제1대구치에 168개의 임플란트가 식립되었고, 하악 제2대구치에 140개의 임플란트가 식립되었다. 이들 임플란트는 식립위치, 환자의 성별, 연령, 임플란트의 직경 및 길이에 따라 분석하였다. 결과:하악 제1대구치에서는 4개의 임플란트가, 하악 제2대구치에서는 10개의 임플란트가 실패하였다. 하악 제1대구치에서는 97.6%, 하악 제2대구치에서는 92.9%의 성공률을 나타내었다. 환자의 연령, 성별, 식립방법, 임플란트의 직경 등에 따른 차이는 관찰할 수 없었다. 결론: 하악 제1대구치 단일 임플란트의 생존율은 하악 제2대구치 단일 임플란트의 생존율보다 높게 나타났다. 이는 하악 제2대구치 부위의 골질이 좋지 않고, 하악의 해부학적인 구조로 인해 하악 제2대구치 부위에 과도한 교합력이 가해질 우려가 있기 때문이라 생각된다.

• 대한치과교정학회지
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• 제27권6호
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• pp.871-880
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• 1997

본 연구에서는 치열심미지수(DAI)의 10가지 교합적 요소와 악안면 형태와의 상호관계를 단변수와 다변수 통계처리 기법을 이용하여 조사하였다. 자료는 교정치료를 위해 내원한 영구치열을 가진 182명(남자 79명, 여자 103명)의 치료전 연구모형과 측모 두부규격방사선 사진으로부터 얻었다. 악안면 형태를 분석하기 위해서 DiPaolo의 사변형 분석 방법을 이용하였으며 치열심미지수의 10가지 교합적 요소는 Jenny, Cons 등에 의해 발표된 진단기준에 따라 각 항목을 측정하여 기록하였다. 또한 안모의 심미관계도 조사하여 다음과 같은 결론을 얻었다. 1. 치열심미지수의 구성요소중 결손치수, 절치부 총생도, 절치부 공극도, 정중이개량, 상악전치부 최대 변이량등 대부분의 구성요소가 악안면 형태와 상관관계를 보이지 않았다. 2. 치열심지지수의 구성요소중 상악전치부 수평피개량, 하악전치부 수평피개량, 전 후방 구치관계 등은 시상면적 악골관계를 나타내는 골격요소인 MdBL/MxDL, MdLL/MxLL, MdSL/MxSL들과 상관관계를 보였다. 3. 치열심미지수의 구성요소중 전치부 수직 개방교합량은 수직적 악골관계를 나타내는 ALFM/AUFH, MPA, SA등과 미약한 상관관계를 보였다. 4. 교합의 여러 측면을 기초로 한 치열심미지수는 악안면 형태와 무관하였다. 5. 교정치료 필요 유무의 선별 및 부정교합의 심도에 관한 포괄적인 평가에는 어느 특정 지수에 의존하기보다는 교합적 요소와 악안면 골격적 요소 모두에 기초를 두어야 할 것으로 사료된다.

• 유통과학연구
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• 제10권11호
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• pp.79-88
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• 2012

Purpose - The objective of this paper is to suggest that a company's CRM activities have an effect on customer loyalty in the Korean retail industry. Typically, Korean customers use large local marts with convenience in the absence of any other choice. Therefore, this study aims to shed light on the fact that customers do not break away from their preferred retail stores, either owing to their stringent loyalty (the lie loyalty) or difficulty in turning to alternative choices. Research design, data, methodology - By surveying a sample of 200 hyper-markets through a questionnaire, and excluding dubious and missing responses, I obtained 181 samples to be included in the empirical analysis. The survey was conducted for two weeks during October 2011. AMOS and SPSS18 statistical packages were used for conducting statistical analysis for this study. This paper was developed using the concept of customer equity on CRM, which is known to have a positive impact on customer loyalty through the satisfaction and switching-barrier parameters. The hypothesis of this paper is that customer equity is composed of relationship equity, value equity and brand equity, and that the relationship equity variable has positive effects on the value equity and brand equity amongst other types of customer equity. Moreover, customer equity influences customer loyalty through parameters including customer satisfaction and switching costs in the Korean retail industry. Results - According to the results of the analysis, it was confirmed that relationship value had a positive effect (+) on all variables, including the perceived QoS (Quality of Service), store brand images, economic value, and store convenience. It was also confirmed that the assumption that the perceived QoS (Quality of Service), economic value, and store convenience had a positive effect on customer satisfaction was shown to be statistically significant, with a p-value below 0.05. Only the store brand value variable had an effect on the switching-cost variable with respect to the causal sequence of the variables, including the perceived QoS, store brand value, economic value, and store convenience. The remaining variables did not seem to influence the switching-cost variable. On the other hand, another effect showed that customer satisfaction had a statistically significant influence on the switching-costs variable. Moreover, the customer satisfaction and switching-cost variables also had a statistical influence on customer loyalty. Conclusions - The CRM activities had an influence on various variables (including perceived QoS, perceived economic value, store brand value, and store convenience) pertaining to customer values. Customer satisfaction and switching-cost had some effects on customer loyalty as a parameter. This confirms that stringent loyalty exists with respect to customer loyalty in the retail industry. The fact that the variable had such a statistically significant influence on the switching-cost and store brand equity variables means that consumers react to the reputation of a brand, confidence about the store, and quality confidence. The implications of this study in the retail industry should be further extended to devise strategies for customer retention.

• 디자인학연구
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• 제15권1호
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• pp.191-202
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• 2002

최근 다양한 가족유형이 일반화되어가면서 현재 웹상의 주거공간 설계에 대한 전반적인 재검토와 함께 다양하게 표출되는 사용자 요구에 충족할 수 있도록 새로운 형식의 주거 공간 리모델링 제안이 이루어져야 할 시점에 이르렀다. 이에 거주자 생활 패턴 변화에 대응하는 주거 공간의 제안과 웹 구조상치 설계 및 리모델링의 과정이 요구되고 있는 실정이다. 따라서 본 연구에서는 -인터넷 기반 가상아파트 리모델링 지능형 서비스 시스템- 사용 시나리오와 프로토타입을 제시하여 리모델링 자동 내역 산출을 위한 시뮬레이터 디자인을 연구하였다. 연구는 크게 네 부분으로 구성되어진다. 먼저, 문헌 연구를 통하여 리모델링의 범위 및 유형 분류로 가능하게 된, 전반적인 리모델링 개념과 기존 범람되어지고 있는 용어들을 정리하였다. 두 번째로 본 연구의 기본모델인 아파트의 공간 가변화를 고정 요소와 가변 요소로 분류하여 실제적 가변벽체의 적응성과 유연성을 살펴보았다. 세 번째로 현장 공사단계의 시뮬레이션을 위한 상담, 마감재, 가견적, 실견적의 데이터베이스화 과정이다. 그 데이터베이스는 다이아그램 계층구조와, 모델을 리모델링 할때 생성되는 일위대가 및 물량 산출 내역 근거표에 기초하여 소개되었다. 마지막으로 기 개발된 시스템을 활용하여 리모델링 시뮬레이터의 시스템 구조도와 사용 시나리오를 제시하였다. 그리고 그 시스템의 디자인 대안을 탐색하고 표현하기 위한 수단으로 프로토 타입을 제작하여 기존 온라인 프로그램 인터페이스의 효율성을 증가시키고 정보 누락의 문제점을 개선하였다.

• 해양안보
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• 제1권1호
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• pp.1-30
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• 2020

이 연구는 "일본의 보통국가화는 군국주의로의 회귀인가?"라는 의문에서 출발하였다. 그래서 이를 분석하기 위해 제1·2차 세계대전 전간기의 일본제국과 현대 일본의 아베 2기 내각 출범 이후의 국제체제적 특성을 비교하였다. 이를 통해 두 시기의 국제체제적 특성이 어떠한 차이점이 있으며, 그로 인해 두 가지 사례가 보이는 차이점을 도출해내고자 하였다. 제1·2차 세계대전 전간기 당시 군국주의적 일본제국은 파리강화회의, 워싱턴 해군조약, 런던 해군조약 등을 거치면서 아시아 유일의 열강이라는 국가 자부심에 큰 상처를 입었다. 하지만 아시아 내 식민지를 가진 서구 열강들이 여전히 역내에 존재하였기 때문에 즉각적인 세력팽창으로 전환할 수는 없었다. 그러던 와중에 유럽에서 제2차 세계대전이 발발했다. 이로 인해 서구 열강들은 유럽의 전역에 집중할 수밖에 없었고, 군국주의적 일본제국은 '패권 공백'이란 국제체제적 특성을 놓치지 않고 스스로 지역 패권국이 되었다. 2012년 이후 보통국가화를 추진하는 일본의 사례는 과거 군국주의와는 달리 '패권경쟁'적 신냉전의 구도 속에 놓인 동북아시아 질서 속에서 이루어지고 있다. 특히, 일본은 주변 국가 대비 양적 군사력의 부족으로 인해 자구적인 차원에서 미일동맹 강화를 위한 보통국가로의 전환을 시도하고 있다.

• 한국프랜차이즈경영연구
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• 제7권2호
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• pp.15-25
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• 2016

Purpose - This study examined the effect of perceived corporate social responsibility (CSR) on cognitive trust, emotional trust, and loyalty among using Korean food buffet franchises. The result of this study is expected to provide practical implication to industry practitioners in expanding their understanding of the CSR effect in the marketing perspective. Research design, data, and methodology - The data was collected from a panel of online research companies who are over 20 years old and dined in at Korean style buffet franchise outlets more than five times. A total of 370 samples were used after eliminating outliers and missing data. the data were analyzed SEM with SPSS and AMOS. Result - The result of this study showed that: 1) social CSR activities have an effect only on emotional trust; 2) food-related CSR activities influence both cognitive trust and emotional trust; and 3) both cognitive trust and emotional trust have a significant impact on customer loyalty in Korean style buffet franchises. However, it is important to note that this study found no significant causal impact from environmental CSR activities. Furthermore, this study found that food-related CSR activities have the greater influence on the cognitive trust, and cognitive trust is more influential on the customer loyalty than the emotional trust. Conclusions - Based on the findings, this study provides practical implications to industry practitioners. First, that CSR has a significant impact on customer trust suggests that Korean style buffet franchises should focus on CSR activities to improve customer trust. Second, that food-related CSR activities have the greater influence on the cognitive trust implies that industry practitioners should reinforce food-related CSR activities as a marketing tool to enhance emotional trust and the overall credibility of their franchise. Third, we need to find CSR measures at the social level that can secure emotional trust so that customer loyalty can be formed. Fourth, Korean food buffet franchise food service companies should concentrate their efforts on CSR activities at food and social level among the three dimensions suggested by researchers in order to form customer loyalty. For next study, perceived concept of CSR on individual customer should be examined.

• 한국노년학
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• 제31권3호
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• pp.653-672
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• 2011

본 연구는 노인의 사중고(四重苦) 개념을 확인하고 이를 구성하는 빈곤, 질병, 역할상실, 고독이 우울을 매개로 자살생각에 미치는 영향을 검증했다. 연구를 위해서 전주시 경로당을 지역별로 안배한 후 선정된 경로당에서 응답자를 편의 추출했다. 회수된 응답은 309사례였으며 이중에서 결측치, 이상치, 정규분포, 다중공선성의 조건을 만족한 291사례가 분석대상이 되었다. 분석은 빈도분석, 요인분석, 내적일관성신뢰도분석, 구조방정식을 이용한 확인요인분석과 구조모형분석을 실시했다. 구조모형분석을 통해서 각각의 가설에 해당하는 경로계수를 확인하였으며 이들의 유의성에 따라서 가설의 지지여부를 판정했다. 또한 요인들의 매개효과를 확인하기 위해서 모수추정치를 직접효과와 간접효과로 분해하고, 매개효과의 크기와 유의성을 확인했다. 주요 연구결과는 다음과 같다. 첫째, 사중고의 구성요인들인 빈곤, 질병, 역할상실, 고독은 우울을 매개로 자살생각에 영향을 미쳤다. 둘째, 사중고의 구성요인 중에서 가장 비중이 큰 빈곤은 다른 구성요인에 영향을 미치며, 역할상실은 고독에 영향을 미치는 것으로 확인되었다. 셋째, 노인의 빈곤, 질병, 역할상실, 고독으로 구성된 사중고의 모든 구성요인이 우울의 선행요인으로 확인되었다. 다만 빈곤이 우울에 미치는 영향은 직접적인 것보다는 간접적인 것으로 확인되었다. 본 연구는 노인의 사중고 개념을 확인했고 사중고를 통해서 급증하는 노인자살의 원인을 검증했다. 따라서 노인의 자살예방계획을 수립할 때 자살의 선행변수인 우울이나 사중고의 구성요인에 대한 포괄적인 중재계획이 필요하다.

• 마케팅과학연구
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• 제19권3호
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• pp.37-48
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• 2009

市场营销的标准化已经成为有关国际市场营销的研究中最为关注的焦点之一. 全球营销这个术语常被定义为以国外市场的共同性为前提的国际标准化的营销战略. 营销标准化仅在传统的实体市场交易场所的背景中被讨论. 自从上个世纪90年代起, 联网上的电子市场交易场所开始兴起, 并成为全球化过程中为全球营销活动标准化开拓新机会的最重要的动力之一. 另一方面, 消费者由于更大程度的接受互联网而可能产生与标准化相比更高水平的定制化和产品的差异化, 这样的观点也很流行. 考虑这个分歧, 在全球电子商务的背景下关注营销标准化的综合的研究不能达到一定高度的这种情况值得注意. 在这个背景下, 本研究提出了两个基本研究问题: (1) 在国际电子商务中公司多大程度标准化了他们的营销? (2) 营销的标准化对公司的表现（或成功）有没有影响? 根据文献回顾提出了下列研究假设: H1: 从事国际电子商务的公司为营销标准化做了更多的准备. H2: 营销标准化在帮助公司在国际电子商务中获得成功的方面发挥积极的作用. H3: 在国际电子商务中, 营销组合标准化在公司获得经济的和非经济的成功方面比营销过程标准化发挥更积极的作用. H4: 国际电子商务公司获得非经济的成功越大, 获得经济的成功也越大. 本研究的数据是通过在2005年2月到4月间进行问卷调查获得的. 本调查包括了德国各种产业中的国际电子商务公司和国外电子商务公司驻德国的所有总部和分公司. 801家公司中的118家回复了问卷. 本研究为结构方程模型, 使用PLS‐Graph3.0版本中的偏最小二乘法. 数据分析结果支持所有的4个研究假设. 结果表明, 从事国际电子商务的公司在商标, 网页设计, 产品定位和产品项目上的标准化很高. 这些公司打算未来在营销组合标准化方面加大努力. 另外, 他们想提高营销过程标准化的水平, 尤其是和信息系统, 企业语言和在线营销控制程序一起. 在本研究中, 营销标准化对企业在国际电子商务中的表现起到了积极全面的影响. 营销组合的标准化在非经济的成功方面比营销过程的标准化发挥更积极的影响. 相反, 营销过程的标准化在经济的成功方面发挥了较积极的作用. 另外, 我们的结果明确的支持了在国际电子商务中非经济的成功和经济的成功是高度相关的这一假设. 实证结果表明, 国际电子商务公司的成功与营销标准化高度相关. 但营销组合和销售过程标准化以不同的方式帮助企业的经济和非经济的成功. 结果表明, 公司在互联网上使营销组合的众多因素标准化. 这种做法在一定程度上违背了 "划分标准化" 的经营理念, 认为营销组合的一些因素应该适应本土化, 其他的应该国际标准化. 而且, 发现表明, 相比一个特定的营销组合元素的标准化, 整体标准化营销为成功带来更积极的总体影响.