• Journal of Korean Society of Industrial and Systems Engineering
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• v.24 no.63
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• pp.23-31
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• 2001

Data mining can be either directed or undirected. One way of thinking about it is that we use undirected data mining to recognize relationship in the data and directed data mining to explain those relationships once they have been found. Several data mining techniques have received considerable research attention. In this paper, we propose an algorithm for discovering association rules as directed data mining and applying them to classification. In the first phase, we find frequent closed itemsets and association rules. After this phase, we construct the decision trees using discovered association rules. The algorithm can be applicable to customer relationship management.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.2 no.3
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• pp.210-214
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• 2002

Association rule mining is an exploratory learning task to discover some hidden dependency relationships among items in transaction data. Quantitative association rules denote association rules with both categorical and quantitative attributes. There have been several works on quantitative association rule mining such as the application of fuzzy techniques to quantitative association rule mining, the generalized association rule mining for quantitative association rules, and importance weight incorporation into association rule mining fer taking into account the users interest. This paper introduces a new method for generalized fuzzy quantitative association rule mining with importance weights. The method uses fuzzy concept hierarchies fer categorical attributes and generalization hierarchies of fuzzy linguistic terms fur quantitative attributes. It enables the users to flexibly perform the association rule mining by controlling the generalization levels for attributes and the importance weights f3r attributes.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.23 no.54
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• pp.27-36
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• 2000

The problem of discovering association rules is an emerging research area, whose goal is to extract significant patterns or interesting rules from large databases and several algorithms for mining association rules have been applied to item-oriented sales transaction databases. Data warehouses and OLAP engines are expected to be widely available. OLAP and data mining are complementary; both are important parts of exploiting data. Our study shows that data cube is an efficient structure for mining association rules. OLAP databases are expected to be a major platform for data mining in the future. In this paper, we present an efficient and effective algorithm for mining association rules using data cube. The algorithm can be applicable to enhance the power of competitiveness of business organizations by providing rapid decision support and efficient database marketing through customer segmentation.

• The Journal of Information Systems
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• v.14 no.3
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• pp.37-47
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• 2005

Mining of association rules is to find associations among data items that appear together in some transactions or business activities. As of today, algorithms for association rule mining, as well as for other data mining tasks, are mostly applied to relational databases. As XML being adopted as the universal format for data storage and exchange, mining associations from XML data becomes an area of attention for researchers and developers. The challenge is that the semi-structured data format in XML is not directly suitable for traditional data mining algorithms and tools. In this paper we present an encoding method to encode XML tree-nodes. This method is used to store the XML data in Value Table and Transaction Table that can be easily accessed via indexing. The hierarchical relationship in the original XML tree structure is embedded in the encoding. We applied this method to association rules mining of XML data that may have missing data.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.21 no.48
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• pp.53-63
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• 1998

Mining for association rules between items in a large database of sales transaction has been described as an important data mining problem. The mining of association rules can be mapped into the problem of discovering large itemsets. In this paper we present an efficient algorithm for mining association rules by minimizing the total numbers of candidate 2-itemset, │C$_2$│. More the total numbers of candidate 2-itemset, less the time of executing the algorithm for mining association rules. The total performance of algorithm depends on the time of finding large 2-itemsets. Hence, minimizing the total numbers of candidate 2-itemset is very important. We have performed extensive experiments and compared the performance of our algorithm with the DHP algorithm, the best existing algorithm.

• Journal of the Korean Institute of Intelligent Systems
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• v.14 no.6
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• pp.764-770
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• 2004

This paper presents a hybrid data mining mechanism to extract expert knowledge from historical data and extend expert systems' reasoning capabilities by using fuzzy neural network (FNN)-based learning & rule extraction algorithm. Our hybrid data mining mechanism is based on association rule extraction mechanism, FNN learning and fuzzy rule extraction algorithm. Most of traditional data mining mechanisms are depended ()n association rule extraction algorithm. However, the basic association rule-based data mining systems has not the learning ability. Therefore, there is a problem to extend the knowledge base adaptively. In addition, sequential patterns of association rules can`t represent the complicate fuzzy logic in real-world. To resolve these problems, we suggest the hybrid data mining mechanism based on association rule-based data mining, FNN learning and fuzzy rule extraction algorithm. Our hybrid data mining mechanism is consisted of four phases. First, we use general association rule mining mechanism to develop an initial rule base. Then, in the second phase, we adopt the FNN learning algorithm to extract the hidden relationships or patterns embedded in the historical data. Third, after the learning of FNN, the fuzzy rule extraction algorithm will be used to extract the implicit knowledge from the FNN. Fourth, we will combine the association rules (initial rule base) and fuzzy rules. Implementation results show that the hybrid data mining mechanism can reflect both association rule-based knowledge extraction and FNN-based knowledge extension.

• Journal of KIISE:Databases
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• v.35 no.2
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• pp.97-111
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• 2008

Commercial data mining tools basically support binary attributes only in mining association rules, that is, they can mine binary association rules only. In general, however. transaction databases contain not only binary attributes but also quantitative attributes. Thus, in this paper we propose a systematic approach to mine quantitative association rules---association rules which contain quantitative attributes---using commercial mining tools. To achieve this goal, we first propose an overall working framework that mines quantitative association rules based on commercial mining tools. The proposed framework consists of two steps: 1) a pre-processing step which converts quantitative attributes into binary attributes and 2) a post-processing step which reconverts binary association rules into quantitative association rules. As the pre-processing step, we present the concept of domain partition, and based on the domain partition, we formally redefine the previous bipartition and multi-partition techniques, which are mean-based or median-based techniques for bipartition, and are equi-width or equi-depth techniques for multi-partition. These previous partition techniques, however, have the problem of not considering distribution characteristics of attribute values. To solve this problem, in this paper we propose an intuitive partition technique, named standard deviation minimization. In our standard deviation minimization, adjacent attributes are included in the same partition if the change of their standard deviations is small, but they are divided into different partitions if the change is large. We also propose the post-processing step that integrates binary association rules and reconverts them into the corresponding quantitative rules. Through extensive experiments, we argue that our framework works correctly, and we show that our standard deviation minimization is superior to other partition techniques. According to these results, we believe that our framework is practically applicable for naive users to mine quantitative association rules using commercial data mining tools.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.05a
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• pp.884-888
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• 2003

In this paper, we introduce the hybrid data mining mechanism based in association rule and fuzzy neural networks (FNN). Most of data mining mechanisms are depended in the association rule extraction algorithm. However, the basic association rule-based data mining has not the learning ability. In addition, sequential patterns of association rules could not represent the complicate fuzzy logic. To resolve these problems, we suggest the hybrid mechanism using association rule-based data mining, and fuzzy neural networks. Our hybrid data mining mechanism was consisted of four phases. First, we used general association rule mining mechanism to develop the initial rule-base. Then, in the second phase, we used the fuzzy neural networks to learn the past historical patterns embedded in the database. Third, fuzzy rule extraction algorithm was used to extract the implicit knowledge from the FNN. Fourth, we combine the association knowledge base and fuzzy rules. Our proposed hybrid data mining mechanism can reflect both association rule-based logical inference and complicate fuzzy logic.

• Journal of the Korean Institute of Intelligent Systems
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• v.13 no.3
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• pp.366-370
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• 2003

In this research, we suggest a hybrid intelligent Web recommendation systems based on Web data mining and case-based reasoning (CBR). One of the important research topics in the field of Internet business is blending artificial intelligence (AI) techniques with knowledge discovering in database (KDD) or data mining (DM). Data mining is used as an efficient mechanism in reasoning for association knowledge between goods and customers＇ preference. In the field of data mining, the features, called attributes, are often selected primary for mining the association knowledge between related products. Therefore, most of researches, in the arena of Web data mining, used association rules extraction mechanism. However, association rules extraction mechanism has a potential limitation in flexibility of reasoning. If there are some goods, which were not retrieved by association rules-based reasoning, we can＇t present more information to customer. To overcome this limitation case, we combined CBR with Web data mining. CBR is one of the AI techniques and used in problems for which it is difficult to solve with logical (association) rules. A Web-log data gathered in real-world Web shopping mall was given to illustrate the quality of the proposed hybrid recommendation mechanism. This Web shopping mall deals with remote-controlled plastic models such as remote-controlled car, yacht, airplane, and helicopter. The experimental results showed that our hybrid recommendation mechanism could reflect both association knowledge and implicit human knowledge extracted from cases in Web databases.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2003.05a
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• pp.247-250
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• 2003

Due to the increasing use of very large databases, mining useful information and implicit knowledge from databases is evolving. However, most conventional data mining algorithms identify the relationship among features using binary values (TRUE/FALSE or 0/1) and find simple If-THEN rules at a single concept level. Therefore, implicit knowledge and causal relationships among features are commonly seen in real-world database and applications. In this paper, we thus introduce the mechanism of mining fuzzy association rules and constructing causal knowledge base form database. Acausal knowledge base construction algorithm based on Fuzzy Cognitive Map(FCM) and Srikant and Agrawal's association rule extraction method were proposed for extracting implicit causal knowledge from database. Fuzzy association rules are well suited for the thinking of human subjects and will help to increase the flexibility for supporting users in making decisions or designing the fuzzy systems. It integrates fuzzy set concept and causal knowledge-based data mining technologies to achieve this purpose. The proposed mechanism consists of three phases: First, adaptation of the fuzzy membership function to the database. Second, extraction of the fuzzy association rules using fuzzy input values. Third, building the causal knowledge base. A credit example is presented to illustrate a detailed process for finding the fuzzy association rules from a specified database, demonstration the effectiveness of the proposed algorithm.