• 한국의류학회지
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• 제34권12호
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• pp.1980-1991
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• 2010

This study proposes the O P E N Triad framework as a future set of tools and perspectives for individual members and institutes to further their professional and academic potential as well as prospect and vitalize the future of the Korean Clothing and Textiles discipline through a global perspective. The millennial generation desires On-demand, Personal, Engaging, and Networked (O P E N) experiences effecting cultural change for creative and influential interaction in transactions, communication, and education. O P E N Individuals offers a WebSphere model as a holistic learning system that has a synergizing value of education across academic courses, industries, and cultures. Through a digitalized and virtualized class, it complements relevant technologies already familiar to the student population. By employing environmental scanning approaches, the most influential and viable future global issues related to the clothing and textiles discipline are identified and dialogued within O P E N Institutes. For future clothing and textiles institutes, this scanning allows them to be open to new ideas, to focus on inter-engagements, to collaborate among individuals, to associate as a part of web of people, organizations, and ideas, to personalize an institutes curricula, and to dialogue generative knowledge. O P E N Industries reveals three dominant future issues that cross academia and industry, sustainability, supply chain management, and social networking. In-depth interviews with U.S. industry experts identified interdependent gaps in global consumer experience practices and suggested the following gaps as future research areas: a standardized business model to the entrepreneurial model, strategic management to a sustainable competitive advantage, standardized to differentiated products, services and operations, market segmentation to global consumer clusters, business-driven marketplaces to consumer-engaged marketspaces, and excellent services to optimal experience. This O P E N Triad framework empowers millennial students, universities, and industries to anticipate and prepare for a radically changing world.

• 한국의류학회지
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• 제44권6호
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• pp.1087-1106
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• 2020

The emergence and development of innovative science and technology is changing lives at a rapid pace with the expansion of human perception. The development of the media extends the scope of activities of the body and the mind, realizing the imagination and challenging the limits of experience. In this process, the transformation of media into new forms such as disassembly, merging, and fusion have emerged that have resulted in the emergence of transmedia. In recent years, the fashion industry has responded quickly to trends and is actively engaged in transmedia communication activities. Among them, Gucci's media utilization strategy has attracted interest in the millennial generation. This study examines the strategy of transmedia storytelling by concentrating on the case of Gucci among luxury fashion brands that utilize media effectively in various aspects. It reveals the aspect of how the use of transmedia can be used to enjoy the story of fashion content and spread its value.

• 실천공학교육논문지
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• 제13권3호
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• pp.533-544
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• 2021

급격한 사회환경 변화로 대다수의 중소기업은 만성적 내부 인력난 문제를 안고 있다. 중소기업은 유능한 MZ세대 인재를 조직에 머물도록 하기 위해 그들의 관점을 파악하고, 이를 통해 인력난 완화에 기여할 대안을 제시하는 것이 중요한 당면과제로 대두되고 있다. 이에 본 연구는 내 중소기업에 재직하고 있는 MZ세대 근로자를 대상으로 심리적 계약위반, 직무소진, 이직의도 간 구조적 관계를 규명하고자 하였다. 2021년 4월 19일부터 5월 14일까지 온·오프라인을 통해 수집되어 연구에 최종 활용한 표본은 밀레니얼 세대 144부, Z세대 140부이다. 구조방정식을 활용하여 분석한 결과 심리적 계약위반은 이직의도와 직무소진에 정(+)적으로 유의한 영향을 미치는 것으로 확인되었다. 직무소진 또한 이직의도에 정(+)적 영향을 미치는 것으로 확인되었으며, 심리적 계약위반과 이직의도와의 관계에서 직무소진의 매개효과는 통계적으로 유의미한 것으로 확인되었다. 이러한 연구결과를 바탕으로 학문적, 실무적 시사점을 제시하고 향후 연구에 대해 제언하였다.

• 대중서사연구
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• 제25권1호
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• pp.55-85
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• 2019

본고에서는 한국의 N포세대가 그려지는 사회적 맥락을 최근의 드라마, 영화 등을 통해 살펴봄으로써 우리 시대의 풍속도를 분석해 보고 대중매체가 담당해야 할 역할에 대해 타진해 보았다. 그 결과 전 지구적인 청년실업과 삶의 양극화, 불안정성, 성과사회의 각박한 현실에 혼밥하는 것으로 잉여자가 된 자신을 위무하며 소확행(작지만 확실한 행복)하는 N포세대의 내면에 주목하게 되었고(드라마 <혼술남녀>, <식샤를 합시다>), 주거고민이 결혼 기피로까지 이어지는 N포세대가 추구하는 '합류적 사랑'의 경향을 엿볼 수 있었다.(드라마 <이번 생은 처음이라> 영화 <소공녀>)는 문화적 감수성의 새로운 세대 출현이 진행되고 있음을 제시하면서 진정성 있는 삶에 대한 성찰을 던져주었다. 드라마 <청춘시대>는 청년 실업, 비정규직, 파편화된 가족, 데이트 폭력 등을 비중있게 다루면서 타인의 상처에 대해 공감하고 함께 해결하고자 하는 의지를 실천하는 등장인물들의 모습이 감정공동체의 성장담으로 그려졌다. 살펴본 작품들은 지금 한국사회가 숙고해야 할 문제는 결국 생존 자체를 넘어선 사람답게 사는 것, 사람됨의 조건을 찾아가는 것이란 성찰을 담고 있다. 그런 의미에서 우리가 추구해야 할 것은 여러 세대를 아우르는 공공성이다. 때문에 세대별 갈등이 촉발될 수밖에 없는 현실 가운데 공감할 수 있는 통로를 마련하기 위한 대중매체의 감수성 훈련이 긴요해진다. 이에 대한 고민을 끊임없이 공론화하는 것이 또한 대중매체의 책무가 아닐까 한다.

• 기독교교육논총
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• 제71권
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• pp.241-276
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• 2022

21세기 초반 스마트 혁명으로 시작된 4차 산업혁명으로 인해 우리 사회는 초연결(Hyper-Connectivity), 초융합(Hyper-Convergence), 초지능(Hyper-Intelligence)이 가속화되고 있다. 이런 변화는 시간과 장소라는 제한적인 공간을 물리적 공간과 가상적(디지털) 공간의 경계를 뛰어넘어 융합적인 새로운 공간으로서의 메타버스(Metaverse)를 만들어내고 있다. 메타버스는 1980년대 초반부터 1990년대 중반에 출생한 밀레니얼 세대(M Generation)와 1990년대 중반부터 2000년대 초반에 출생한 Z 세대(Z Generation)을 통칭하는 MZ세대와 맞물려 계속 확산되고 있다. 교회교육도 코로나19의 확산으로 예배로 모일 수 없을 때 메타버스를 활용한 다양한 시도가 있어고, 이를 통해 교회교육의 새로운 공동체 공간으로써 활용 가능성이 확인되었다. 그뿐만 아니라 메타버스를 교회교육에 활용하면 실제적이며, 체험할 수 있는 더욱 발전적인 교회교육 공간으로 활용될 수 있을 것이다. 그러나 교회교육이 더욱 발전하기 위해서는 공간적인 개념을 뛰어넘어 교회교육 방법의 발전이 필요하다. 특히 메타버스와 MZ세대의 공통된 특징 중에 하나인 사용자 중심성이 강조된 학습자 중심의 교육방법이 교회교육에 적용될 때에 메타버스 시대 속에 교회교육은 더욱 발전적인 방향으로 나갈 수 있을 것이다.

• International Journal of Knowledge Content Development & Technology
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• 제5권2호
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• pp.45-63
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• 2015

An international survey of over 3600 academic researchers examined how trustworthiness is determined when making decisions on scholarly reading, citing, and publishing in the digital age and whether social media and open access publications are having an impact on judgements. In general, the study found that traditional scholarly methods and criteria remain important across the board. However, there are significant differences between younger (age 30 & under) and older researchers (over 30). Thus younger researchers: a) expend less effort to obtain information and more likely to compromise on quality in their selections; b) view open access publishing much more positively as it offers them more choices and helps to establish their reputation more quickly; c) compensate for their lack of experience by relying more heavily on trust markers and proxies, such as impact factors; d) use all the outlets available in order to improve the chances of getting their work published and, in this respect, make the most use of the social media with which they are more familiar.

• 유통과학연구
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• 제18권8호
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• pp.75-87
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• 2020

Purpose: This study uses the protection motivation theory and information processing theory to discuss the high number of fraud phenomenon in Indonesia which causes worries to the internet users. The second problem is the large amount of information transparency in e-commerce which actually hinders the users in making decisions so it causes a negative behavior pattern, namely discontinue usage intention. Design/methodology: Therefore, this research hopes to provide insight to the online or e-commerce business community, especially for Tokopedia, to develop its business from understanding the factors influencing consumer attitude when shopping online. The sample are students from Universitas Indonesia, Institut Teknologi Bandung, Institut Pertanian Bogor, Universitas Gadjah Mada and Institut Teknologi Surabaya, with total 900 respondents. Result: The results of this research indicate that ubiquitous connectivity (UC) variable significantly affects variables such as the privacy concern (PC), information transparency (IT) and information overload (IO). PC and IO variables also significantly affect Discontinue Usage Intention (DUI). Conclusion: This study gives a new perspective that despite the phenomenon, the millennial generation especially are not entirely concerned about the privacy concern, however, this study clearly shows that the privacy issue in the digital word continues to be something that needs to be cared for.

• International Journal of Costume and Fashion
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• 제18권2호
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• pp.65-83
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• 2018

The purpose of this study was to explore the dynamics of the newly emerging designer fashion market and examine how startup designers reacted to the tension between creativity and business, and how they grew within such dynamics. In-depth interviews were conducted with 22 DFE entrepreneurs and 7 fashion industry experts. The grounded theory was used to analyze data and yield results. Korean new generation of DFEs, attracted by the growing online market opportunities are directly distributing through online channels, targeting the millennial consumers who are pursuing new values at new distribution channels. They show new growth pattern, start with a few key items in the middle and lower price segments, then upscale their design, quality, and price. This study further investigated designers' enterprise orientation shift, which was explored by Mills. Some creativity-oriented designers encountered difficulties in the orientation shift, while designers who demonstrated business characteristics from the startup stage restored the balance by trying to improve both creativity and business. This study discovered a new way for the designer to enter the growth stage. This growth approach is one of the success strategies applicable to designers launching a brand on online platforms in the global market.

• 한국의류학회지
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• 제44권5호
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• pp.1019-1035
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• 2020

This study examines the millennial generation, who express themselves and share information on social media after experiencing constantly changing 'hot places' (places of interest) in contemporary cities, with the goal of analyzing space consumption behaviors. Data were collected via an Instagram crawler application developed with Python 3.4 administered to 19,262 posts using the term 'hot places' from November 1 and December 15, 2019. Issues were derived from a text mining technique using Textom 2.0; in addition, semantic network analysis using Ucinet6 and the NetDraw program were also conducted. The results are as follows. First, a frequency analysis of keywords for hot places indicated words frequently found in nouns were related to food, local names, SNS and timing. Words related to positive emotions felt in experience, and words related to behavior in hot places appeared in predicate. Based on importance, communication is the most important keyword and influenced all issues. Second, the results of visualization of semantic network analysis revealed four categories in the scope of the definition of "hot place": (1) culinary exploration, (2) atmosphere of cafés, (3) happy daily life of 'me' expressed in images, (4) emotional photos.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.617-624
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• 2021

The purpose of this study is to develop a Technology Acceptance Model (TAM), to determine differences in gender perceptions in adopting non-cash transactions. In this study, the authors provide a measurement of differences in gender perceptions in adopting cashless, which refers to perceived usefulness, perceived ease-of-use, and perceived security. Respondents in this study were students from the millennial generation who are very familiar with the use of technology, especially non-cash transactions. The data collection technique used in this study was a survey, by distributing questionnaires to 260 respondents. The data were processed statistically through Structural Equation Modeling (SEM). The results of this study indicate that for men, ease-of-use of transactions does not increase the use of non-cash transactions. Meanwhile, for women, perceived ease-of-use has a significant and positive effect on the use of non-cash transactions. Furthermore, perceptions of usability and security have a positive and significant impact on using non-cash transactions. It was also found that female students had a positive, but not significant, effect on the use of non-cash transactions. This means that there has been a difference in the perception of gender, between men and women, in responding to the use of non-cash transactions.