• Journal of the Korean Society of Costume
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• v.61 no.3
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• pp.51-62
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• 2011

The purpose of this study was to examine the visual evaluation of image according to the style, hue, value, and chroma of the male clothing and the preference of image. A quasi-experimental method was used for this study. The first factorial design was the $2{\times}3{\times}2{\times}2$ (style of upper clothes ${\times}$ hue ${\times}$ chroma ${\times}$ color of trousers), and the second factorial design was the $2{\times}3{\times}2$ (style of upper clothes ${\times}$ value ${\times}$ color of trousers). The styles of upper clothes were a soutien collar casual jacket and a polo shirt. The subjects were 509 female college students living in Seoul. Factor analysis showed five image categories of men's clothing: initiative, dignity, politeness, activity, and mildness. Yellow was evaluated as having the highest initiative and activity. Blue was shown to have lower mildness than red and yellow. The high saturated chroma was perceived to be higher initiative and activity than low chroma. The shirts were evaluated higher in activity and mildness than the casual jackets were. The beige pants were perceived to be higher in dignity and mildness than the dark blue pants. The high chroma jackets were perceived to be higher in both initiative and activity than the low chroma jackets. The navy blue pants with the upper clothes in low chroma blue were perceived to be higher in politeness than with the upper clothes in low chroma red or yellow. The low value clothes were perceived to be higher in both initiative and dignity.

• Fashion & Textile Research Journal
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• v.7 no.5
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• pp.527-534
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• 2005

The purpose of this research is to study face images according to color of make-up was made by computer graphic simulation. The various facial images can be helpful for choosing suitable make-up color planning. In order to find out the differences of face images by make-up color, three different foundations and seven eye-shadows, six lips were applied on the round face model. Make-up Image Scale was used the scale of seven point modified the S-D method. Data were analyzed by Varimax perpendicular rotation method, Duncan's Multiple Range Test, Three-way ANOVA. As the result of make-up image perception analysis, a factor structure was divided into mildness, modernness, elegance, unique. The factor of mildness, modernness, unique affected on the foundation color. Foundation color was found out to be influential variable to distinguish color perception abilities. Also, the foundation, eye-shadow, lip color were influenced interactively on the perception of elegance factor. Pink color was important color, influenced on the mildness factor. Gray and purple color were influenced on the modernness factor. Mildness factor was perceived as the most bright foundation but unique factor was perceived as the most dark foundation. Then, the foundation, eye-shadow, lip color were influenced interactively on the perception of facial images. The results can be effectively applied to today's marketing and color design management which is focused on the product's emotional image in customer's mind.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.3
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• pp.1-15
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• 2006

The purpose of this research is to find out the effect of clothing style and mixtures of stripe pattern direction, width, and coloration of an upper garment. The experimental materials made for this study are a set of stimuli and response scale(The 7-Point semantic). The subjects were 480 female undergraduate students in Seoul, Busan, Gyung-nam. The 80 stimuli which were variously incorporated with clothing styles and stipe patterns were assessed by the students. The following contents summarizes the results of the research. Impression factors of the stimuli consists of the 5 dimensions(Attractiveness, Show, Activity, Clearness, mildness). Amon these, the Attractiveness and Show dimensions proved to be more important. The clothing style and pattern direction indicated main effect in attractiveness and activity dimension. The pattern coloration showed a significant effect in dimensions except attractiveness and clearness. The pattern width had a significant effect only in the activity. Significant interaction effects of each clothing clause were found in the attractiveness, activity and clearness, but Show and mildness had no significant interaction effect. This research, as the 06 S/S, F/W trend, is a meaningful study in that it handled in the form of expression the stripe pattern used unrestrictedly in the casual wear or the formal wear by a fashion keyword.

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.143-153
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• 2005

The purpose of this research is to study face images according to the difference of facial shape and make-up. A variety of face images can be formulated by computer graphic simulation, combining numerously different facial shapes and make-up styles. In order to check out the diverse images by make-up styles, we applied five forms of eye brows, two types of eye shadows, and three lip shapes to the round-shaped face of a model. The question sheet, used with a operational stimulant in the experiment, contained 28 articles, composed of a pair of bi-ended adjective in 7 point scale. Data were analyzed using Varimax perpendicular rotation method, Duncan's Multiple Range Test, and Three-way ANOVA. After comparing various results of make-up application to various face types, we could find that facial shape, eye-brows, eye-shadow, and lip shapes influence interactively on total facial images. As a result of make-up image perception analyses, a factor structure was divided into mildness, modernness, elegance, and sociableness. Speaking of make-up image in terms of those factors, round form make-up style showed the highest level of mildness. Upward and straight style of make-up had the highest of modernness. Elegance level went highest when eye shadow style was round form and lip style was straight. Lastly, an incurve lip make-up style showed the highest of sociableness.

• Journal of the Korean Society of Tobacco Science
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• v.6 no.1
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• pp.63-72
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• 1984

1 . Some components associated with mildness, taste, and aroma were set. It was supposed that the three factors contribute to equally the evaluation of tobacco quality. Following equation of quality index was provide. $Q_{pr}\;=\;=0.815\;f_1+8.224f_2+1.858f_3$ where $f_1$ = Reducing sugar (%)/cellulose (%) $f_2=\frac{1}{Total N (%) + Protein (%) + Citric acid (%)}$ $f_3$=Key aromatic compounds ($mg/10g$) 2. The coefficient of correlation between the grades by visible criteria and the values of the quality index for Korean flue-cured tobacco was $\tau$=-0.689 (n=29)

• Korean Chemical Engineering Research
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• v.47 no.1
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• pp.31-37
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• 2009

A zwitterionic surfactant shows not only detergency but also mildness effect since it shows characteristics of a nonionic or an anionic surfactant above an isoelectric point, while showing characteristics of a cationic surfactant below an isoelectric point. Therefore, a zwitterionic surfactant can serve as a dual function surfactant by a single molecule through the interconversion of cleaning and softening effects depending on pH variations of the aqueous solution. In this study, physical properties of betaine surfactant such as CMC, surface tension, interfacial tension, contact angle and viscosity were measured and phase behavior study was performed. Also dual function characteristics of betaine zwitterionic surfactant were investigated by measuring an isoelectric point using QCM(quartz crystal microbalance) and zeta potential measurement. The CMC of betaine surfactant was near $10^{-4}mol/L$ and the surface tension at CMC was about 32 mN/m. The interfacial tension between 1 wt% aqueous solution and n-decane measured by spinning drop tensiometer at pH 2~10 resulted in an increase in interfacial tension until pH 5 and a decrease with pH after 5 and equilibration time showed the similar trend with an increase in pH. The isoelectric point of betaine surfactant measured by QCM experiment was found to exist between 3.0 and 3.3, which is the same as the result determined by zeta potential measurement.

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.399-410
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• 2014

The purpose of this study was to investigate emotional images and preference of knitwear by tone on tone combination. The subjects were 357 university students in Daejeon and Chungnam province, and the measuring instruments were 6 stimuli manipulated by color and tone combination type of background and pattern in the tone and tone combination, and self-administrated questionnaires consisted of emotional images items, preference items, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, MANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. First, four factors (attractiveness, conspicuity, mildness, and activity) are emerged on emotional images of knitwear. Second, color had main effects on emotional images and preference. Gray color was perceived as most attractive image and more preferred than others. Third, tone combination type had some effects on emotional images. Vivid tone background/light tone pattern was perceived more attractive image but less conspicuous and mild than light tone background/vivid tone pattern. Forth, subjects' gender had an effects on conspicuous image. Male was perceived more conspicuous image on knitwear stimuli than female. Fifth, color and subjects' gender had interaction effects on attractiveness image and preference. Male perceived that blue is more attractive and preferred than female.

• Korean Journal of Cognitive Science
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• v.13 no.3
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• pp.23-31
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• 2002

Previous studies on color sensibility employed mostly general emotional and/or sensational words, and could not have a focus on the matter of 'color'. This study tried to collect sensibility words of color widely, and select representative words in a systematic way, with a result of 90 sensibility word list. 25 participants were asked to indicate how they feel on each item of the list when each of 22 colored light was projected on the screen. Factor analysis of data extracted 5 sensibility factors, such as mildness, neatness, splendour, dynamic, and weightiness. They were thought to represent color sensibilities more specifically, while having some similarities to, than those factors proposed previously. Issues on interpretation of factors and application of this result were discussed.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.30 no.4
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• pp.13-20
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• 2007

The aim of this study was to investigate effects of odor intensity on the olfactory sensibility and sensibility structure. Three odor samples(B, C, and D) of T&T olfactometer were selected by the preference rank : the lowest preference(C) ; the moderate one(B) ; and the highest one(D). Three levels(-1, +1, and +3) of odor intensity at each sample were presented to 50 subjects(25 female, 25 male), and the olfactory sensibility was rated by using semantic differential scale composed 25 sensibility characteristics. At each sample, the olfactory sensibility was significantly affected by the odor intensity. Moreover, the structure of olfactory sensibility was influenced by the odor intensity. However, two sensibility factors such as 'aesthetics' and 'intensity' were common factors, whereas 'mildness', 'complexity', and 'activity' were unique factors with odor intensity. In conclusion, the olfactory sensibility was significantly affected by the odor intensity and the odor preference.

• Proceedings of the Korean Society of Plant Pathology Conference
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• 2003.10a
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• pp.137.1-137
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• 2003

A pepper strain of Cucumber mosaic virus (Pf-CMV) induces a mild chlorotic spot symptom in zucchini squash at 9 days post-inoculation (dpi), wile Fny strain of CMV causes severe mosaic and stunting symptom at 4 dpi in this host. Pseudorecombinants were constructed between the two strains, and assessments of symptom severity were indicated that both RNA2 and RNA3 were responsible for both mildness and the slow appearance of symptom elicited by Pf-CMV in zucchini squash. With various RNA2 and RNA3 chimeras between two strains of CMV, the genetic symptom determinants of phenotype of Pf-CMV were mapped to Tyr residue at positions amino acid 267 in 2a protein and at positions amino acid 168 in 3a movement protein (MP). Chimeras changed the sequences (both changed Tyr to lie) in the codons of both amino acid 168 of 3a MP and amino acid 267 of 2a protein were resulted in the high RNA accumulation, severity of symptom, and the rapid systemic spread, suggesting that 2a replicase as well as MP is involved in virus movement. The RNA accumulation pattern of all pseudorecombinants and chimeras are identical in protoplast of zucchini squash, indicating the virus movement is responsible for the phenotypes of two CMV strains rather than virus replication.