• Title/Summary/Keyword: Method of Qualitative Case Study

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A Case Study of Fashion Marketing Research using Multiple Methods (마케팅 리서치에서 다중측정방법에 관한 실증적 연구)

  • 박혜정;김혜정;이영주;임숙자
    • The Research Journal of the Costume Culture
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    • v.10 no.6
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    • pp.601-616
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    • 2002
  • Qualitative research is a method widely used in marketing research. However, the method has seldom been used in fashion marketing research in Korea. The purpose of this study was to prove that using both qualitative and quantitative research methods in main stage is much useful than using qualitative research method only in exploratory stage. Qualitative data were gathered by conducting Focus Group Interview(FGI) with 48 college students. Quantitative data were gathered by surveying college students, and 487 questionnaires were used in the statistical analysis. The data were analyzed using content analysis, mean, standard deviation, and t-test. As a result, FGI, one of the tools used in qualitative research methods, was proved to be useful in revealing consumers´deep emotional needs as well as purchase motives. FGI also revealed information which quantitative research method tools such as survey could have missed. Therefore, it is best to use multiple methods-simultaneous use of quantitative and qualitative methods-to understand fast changing consumers´needs and purchase motives.

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A Study on the Evaluation and Identity Elements in the Street Spaces (가로공간에 있어서 아이덴티티 요소와 평가에 관한 연구)

  • Kwack, Dong-Wha;Lee, Jeong-Mi
    • Journal of The Korean Digital Architecture Interior Association
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    • v.9 no.3
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    • pp.47-57
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    • 2009
  • The purpose of this study is to propose the design elements useful to give place identity to street space. The theory for place identity is studied and the components-Physical element, Sense, Program, Activity, Context-for identity of place is created. In the case study of SamcheongdongGil, the qualitative research method of Free Picturing Technique and Cognitive Mapping is executed and the samples gathered from the research are analyzed. In the process of analysis, the contents of qualitative evaluation by users is put in order as components for identity of place. Moreover, the design elements for street space are extracted from the case study and theories of urban design. The design elements are summarized as the followings: street pattern with high permeability, various streetscapes, greenscapes, semi public(private) spaces, the third places, public arts, transparent facades, and outdoor activities. Finally, the fruits and boundary of this study are described and the importance of place identity is.

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A Case Study on ERP Adoption in Shipbuilding and Marine Engineering Industry (조선해양 산업에서의 ERP 구축 사례 연구)

  • Jung, Sung Leep;Lee, Jaekwang;Jo, Hyeon
    • Journal of Information Technology Services
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    • v.12 no.1
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    • pp.189-199
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    • 2013
  • As many organizations have adopted and implemented ERP systems, concerns about ERP performance also have increased. Former researches studied the ERP implementation of general large or medium size enterprises but there are not enough studies on ERP systems of a specific industry domain. In this paper, we introduce a case study on ERP adoption methodology of global leading company 'D' in shipbuilding and marine engineering industry. We examined ERP implementation background, method and scope and evaluated ERP performance in perspective of both quantitative and qualitative approaches. Quantitative research usually examines ERP performance based on financial statements and qualitative study typically examines organization change or improvement. As a result, ERP implementation in shipbuilding and marine industry can improve quantitative aspects such as cost, human resource and organization performance. As qualitative analysis, business process and tools can be unified and management transparency can be improved by ERP implementation. The result of this paper will be useful guideline for organizations which are considering ERP systems.

Case Study on the Effects of the Mentoring Program on Married Immigrant Women (사례 연구를 통해 본 여성결혼이민자를 위한 멘토링 프로그램의 효과)

  • Yang, Soon-Mi;Kim, Seung-Hee;Lee, Mi-Hwa;Kim, Mi-Sook
    • Journal of Agricultural Extension & Community Development
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    • v.17 no.2
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    • pp.153-184
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    • 2010
  • This study aims to investigate how the mentoring program affects married immigrant women and their mentors. The mentoring program as a man-to-man program was conducted in 2009 and provided married immigrant women with an agricultural education program. This study used a case study as a research method and collected data using interviews and observations. Participants were selected according to Patton's (2002) purposeful sampling strategies, and the results of data analysis were evaluated by the method of Evaluation Checklist. In order to increase the internal validity of the study, this study used both triangulation and peer examination. By including the diverse aspects of the mentoring program, this study shows that each case has special characteristics according to the situations of married immigrant women and their mentors. As a result, this qualitative research project provided the detailed picture of the mentoring program by specifically describing how married immigrant women had a relationship with their mentors.

A study on the experience of care managers - Approached Qualitative case study method - (사례관리자들의 실천경험 연구 - 질적사례연구 방법 접근 -)

  • Kim, Young-Sook;Lim, Hyo-Yeon;Shin, So-Ra
    • Korean Journal of Social Welfare Studies
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    • v.40 no.2
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    • pp.89-122
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    • 2009
  • This study was carried out to analyze the job of care managers in their social welfare practicing fields about the frequency of care management duties they perform, types of duties considered to be most important and the reason, and types of jobs counted to be the most difficult and the reason by qualitative case study research methods. The job area of care management was elicited using DACUM method, and those 9 job areas derived from it were analysed according to frequency of performance, importance and difficulty. The subjects were 10 social workers serving more than 3 years with major duty of care management and chosen by reputational-case selection, and those collected data analysis was operated according to embedded analysis types. We discussed the implication of this research. : The experience of participants are the process of maintaining the tension, and search the equilibrium point between client centered service and institutional pressure. According to the results we proposed ① Construction of community based social work network, ② Institutional installation for guarantee care manager's Job competence ③ Standard manual for equilibrium and upward equalization

A Case Study about Koreanese-Japanese Students' Convergence Cartoon Using Photovoice

  • Kwon, Kyung-min
    • International Journal of Advanced Culture Technology
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    • v.10 no.4
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    • pp.77-85
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    • 2022
  • Today's universities have a keen interest in educational reform. The issue of population decline in college-age due to population decline is not new. Universities have been developing quantitatively for a long time and are now considering ways to survive rather than qualitative growth. Since the sharp decline in the school-age population due to the population decline has no clear solution immediately, universities are overcoming this crisis by creating many alternatives. Attracting international students is one of them. In this study, the effectiveness of photovoice was examined through the analysis of the case of the Korean-Japanese convergence cartoon class. The photo-voice method has sufficient potential as a teaching method for foreign convergence classes and can be expected to play a role as a teaching method suitable for students participating in convergence classes with different social, cultural, and linguistic backgrounds. In particular, in the convergence class, since participating students generate research materials through photo production, it can be a tool for inner exploration necessary for webtoon production and a tool for narrative inquiry for storytelling. It is expected that expanding the understanding and use of photo voice will have the methodological value of convergence classes. In addition, the teaching method using photo voice produced in the composition of photos and stories is likely to be used as an appropriate tool for convergence classes for students with different social, cultural, and linguistic backgrounds.

SCHEMATIC ESTIMATING MODEL FOR CONSTRUCTION PROJECTS -USING PRICIPLE COMPONENT ANALYSIS AND STRUCTURAL EQUATION METHOD

  • Young-Sil Jo;Hyun-Soo Lee;Moon-Seo Park
    • International conference on construction engineering and project management
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    • 2009.05a
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    • pp.1223-1230
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    • 2009
  • In the construction industry, Case-Based Reasoning (CBR) is considered to be the most suitable approach and determining the attribute weights is an important CBR problem. In this paper, a method is proposed for determining attribute weights that are calculated with attribute relation. The basic items of consideration were qualitative and quantitative influence factors. These quantitative factors were related to the qualitative factors to develop a Cost Drivers-structural equation model which can be used to estimate construction cost by considering attribute weight. The process of determining the attribute weight-structural equation model consists o 4 phases: selecting the predominant Cost Drivers for the SEM, applying the Cost Driers in the SEM, determining and verifying the attribute weights and deriving the Cost Estimation Equation. This study develops a cost estimating technique that complements the CBR method with a Cost Drivers-structural equation model which can be actively used during the schematic estimating phases of construction.

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A Geostatisitical Study Using Qualitative Information for Multiple Rock Classification II. Application (다분적 암반분류를 위한 정성적 자료의 지구통계학적 연구- II. 응용)

  • 유광호
    • Geotechnical Engineering
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    • v.14 no.1
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    • pp.29-36
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    • 1998
  • The application of a multiple rock classification method, which is a generalization of a binary rock classification, is studied in this paper. In particular, this paper shows how to incorporate qualitative data through a case study. The method suggested in this paper can be effectively used for a systematic multiple rock classification such as RMR system developed by Bieniawski. It will be very useful for rock classifications. In addition, it is known that the expected cost of errors can be atopted to indicate how well a investigation plan is made.

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Autobiographies of Teachers as Qualitative Inquiry on the Teaching Mathematics (교사의 자서전을 통한 수학 수업 연구)

  • Kim, Sang-Mee
    • Journal of Educational Research in Mathematics
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    • v.18 no.4
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    • pp.435-453
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    • 2008
  • This study was on autobiographical traditions, in particular, autobiographies of teachers. First, autobiographical method was suggested as a kind of qualitative inquiry on the teaching mathematics. Second, as a case of autobiographical method, autobiographies of an elementary school teacher were presented. In the case, the author of autobiographies was also a researcher. It showed the struggles of elementary school teacher to know and to practice her teaching mathematical patterns. Autobiographies of teachers can be used as good sources for reflection of teachers, and also as a method for teachers education. And then, for communicating with teaching strategies among teachers in communities, they can be used. One the other hand, autobiographies of teachers can be powerful materials for researches on teaching.

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Hybrid Qualitative Reasoning Approach to Predicting the Expected Performance of the Intellectual Property Rights Management System- KIPONet Case (전자정부 홍보를 위한 ARP(Academic Research Paper) 사례(특허, 조달) 소개)

  • Lee, Kun-Chang
    • 한국IT서비스학회:학술대회논문집
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    • 2007.11a
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    • pp.145-156
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    • 2007
  • In the previous e-government studies, there was no study in which the ambitious problem of assessing the expected performance of an e-government software when it is adopted in other country. This study was motivated to propose a new method to resolve this research question. With using the KIPONet (Korean Intellectual Property Office Net) as a target e-government software, which has been successfully implemented and operated by the Republic of Korea government since Jan 1999 for the purpose of managing the intellectual property rights (IPRs), we propose a Hybrid Qualitative Reasoning (HQR) approach to predicting the expected performance of the KIPONet. The main recipes of the HQR are that the HQR considers causal relationships existing among both qualitative and quantitative variables of the KIPONet, and that uncertainties embedded in some variables are handled by using Monte Carlo mechanism. The application of the proposed HQR to predicting the expected performance of the KIPONet results in statistically significant outcomes with 95% confidence level.

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