• 한국콘텐츠학회논문지
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• 제21권2호
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• pp.604-621
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• 2021

커뮤니케이션 수단으로서의 소셜미디어의 성장은 소비자가 영양학적 선택과 건강한 음식 소비를 하는 데 소셜미디어의 영향력 역시 증가시켰다. 이 연구는 소셜미디어 상에서 건강한 식습관과 관련한 메시지 목표(향상 vs. 예방)와 메시지 형식(텍스트 vs. 이미지)이 메시지 설득력에 미치는 영향력을 알아보는 데 그 목적이 있다. 연구 결과에 따르면, 향상메시지에 노출된 참가자들은 소셜미디어 메시지 형식에 따른 차이를 보이지 않았으나, 예방메시지에 노출된 참가자들은 텍스트 (vs. 이미지) 형식의 메시지에 노출되었을 때, 메시지에 대한 더 긍정적인 태도를 보였으며, 해당 메시지에 대해 더 높은 클릭 의도를 보였다. 본 연구의 결과는 소셜미디어 상 건강메시지의 형식과 메시지 목표의 적합성이 메시지 효과에 영향을 미침을 이론적으로 증명하였다. 더불어 효과적인 건강메시지 작성 및 전달 방식에 대한 실무적 지침 역시 제공하리라 예상한다.

• 한국환경보건학회지
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• 제49권4호
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• pp.228-235
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• 2023

Background: As the public interest in chemical substances found in daily life has increased, environmental health education content has been developed and related studies have been conducted. However, there is still insufficient research on methodologies for environmental health education. Objectives: This study aimed to explore risk communication strategies by focusing on N-nitrosamines in rubber balloons. Methods: In this study, two different health messages were composed: a gain-framed message emphasizing the advantages of practicing the health behavior and a loss-framed message emphasizing the negative consequences of not practicing the health behavior. The effect of the message containing risk information was evaluated by measuring the health beliefs and health behavior potential for female caregivers. As the Environmental Health Act defines a child as "a person under the age of 13," a total of 131 women with children under the age of 13 were studied. Results: The age, awareness, and interest of the participants in the gain frame group and these in the loss frame group were similar. In terms of message framing effect, the gain-framed message was more effective in terms of health belief and potential health behavior than was the loss-framed message. As a result of an independent t-test, among the six variables of health belief model the message effect was statistically significant at the level of p<0.05 in three variables: perceived severity (t=2.287, df=129, p=0.024), self-efficacy (t=2.123, df=129, p=0.036), and health behavior potential (t=2.094, df=129, p=0.038). Conclusions: This study presented a direction for effective environmental health education by studying the effects of risk communication messages based on scientific evidence. It is necessary to extend the scope of environmental health education research by expanding research into various household products.

• 유통과학연구
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• 제19권8호
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• pp.81-89
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• 2021

Purpose: Traditional charity retail needs to change its communication in the online environment. This article examines the effectiveness of communication by online charity organizations in terms of the type of messages being delivered. Research design, data and methodology: Study 1 based on a sample of 120 Korean adults, we investigated whether charity asking messages for domestic people, compared to those for foreign people, prompt more favorable evaluations when framed with low (vs. high) construal levels. In Study 2, with 120 Korean adults sample, we tested whether emotional message appeals prompt a more favorable response than rational messages when framed in a socially close. Results: According to the result of Study 1, for the domestic recipients, donation messages situated in the near, compared to the distant, future induced more favorable reactions from potential donors. Moreover, in Study 2, emotional (vs. rational) message appeals generated more positive donation intentions when they were framed in the socially close situation. Conclusions: This research contributes that differing consumer construal have important implications for how marketing communication might best gain charitable support. This suggests that marketers who design a donation message should consider message's appeal and type to activate the potential donors' willingness to participate in the campaign.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2011년도 춘계학술발표대회
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• pp.156-157
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• 2011

In this work, we study the checkpoint/restart problem for message-passing parallel applications running on cloud computing environment. This is a new direction which arises from the trend of enabling the applications to run on the cloud computing environment. The main objective is to propose an efficient checkpoint algorithm for message-passing parallel applications considering communications with external systems. We further implement the novel algorithm by modifying gSOAP and OpenMPI (the open source libraries) which support service calls and checkpoint message-passing parallel programs, especially. The simulation showed that additional costs to the executing and checkpointing application of the algorithm are negligible. Ultimately, the algorithm supports efficiently the checkpoint/restart service for message-passing parallel applications, that send requests to external services.

• International Journal of Internet, Broadcasting and Communication
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• 제16권1호
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• pp.1-10
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• 2024

The current study examined the causal relations among sustainable luxury campaigns' message framing types (negative vs. positive), sustainable brand image and perceived consumer effectiveness. The study tested the moderation of perceived brand luxury about the message framing types, sustainable brand image, and perceived consumer effectiveness. An online survey adopting luxury product is conducted with a total of 194 Korean consumers, testing the hypotheses. In the results, the message framing type is found to significantly affect perceived consumer effectiveness but not sustainable brand image. Perceived brand luxury significantly negatively moderates the relationship between the message framing type and perceived consumer effectiveness but not between the type and sustainable brand image. The results supported the positive influence of perceived consumer effectiveness on sustainable brand image. The moderation of perceived brand luxury was confirmed only for the relationship between the message framing type and perceived consumer effectiveness. The results empirically confirm that the message frame of luxury marketing could positively affect consumers' attitude formation, such as perceived consumer effectiveness, which is consistent with previous studies' research results. The results document that luxury brands using a negative message frame type had a more significant effect on perceived consumer effectiveness than the positive frame type. The findings contribute to the literature of new media-based sustainable marketing of luxury products as to how it affects consumers' brand evaluation and purchase intention, focusing on the causal relationships among the message-framing type of sustainable luxury marketing, sustainable brand image, and perceived consumer effectiveness. Given the increasing pursuit of sustainability in the luxury industry, the results contribute to deriving implications for sustainable marketing of efficient luxury brands.

• 전자공학회논문지A
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• 제33A권7호
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• pp.76-91
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• 1996

In this paper, we proposed the new medium access control protocol for the virtual token bus netowrk. The network is applied to inter-processor communication network of large capacity digital switching system and digital mobile system with distributed control architecture. in the virtual token bus netowrk, the existing medium access control protocols hav ea switchove rtime overhead when traffic load is light or asymmetric according ot arbitration address of node that has message to send. The proposed protocol optimized average message delay using cyclic bus access chain to exclude switchover time of node that do not have message to send. Therefore it enhanced bus tuilization and average message delay that degrades the performance of real time communication netowrks. It showed that the proposed protocol is more enhacned than virtual token medium access control protocol and virtual token medium access control protocol iwth reservation through performance analysis.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2000년도 제15차 학술회의논문집
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• pp.293-293
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• 2000

The SECS(SEMI Equipment Communications Standard) is a standard protocol for communication between equipments and a host in semiconductor processes. This paper proposes the implementation of the HSMS(High-speed SECS Message Services) as an interface for transmission of the SECS messages and SECS-II containing message contents defined as an SEMI standard. The HSMS driver is implemented as a type of the daemon program and several DLL files. The SECS-II composes of the SML(SECS Message Language) file defining the SECS messages, the SML translator being able to interpret and transform the SML, and the data index table being able to refer to SECS messages. We also define the shared parameter to exchange the HSMS header and SECS message between the HSMS and the SECS-II. Eventually, to show the effectiveness of the proposed drivers, we test the SECS communications between equipments and a host using the implemented communication programs.

• 대한임베디드공학회논문지
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• 제5권3호
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• pp.118-127
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• 2010

Inter-vehicle communication is one of the most important parts in Intelligent Vehicle System. Through this communication, drivers can recognize what is happening out of their sights, such as the freezing condition of the street, traffic accidents, and so on. Each car in IVS gives various services to the drivers after analyzing those received information from cars or a base station. If the message is, however, exchanged from car to car directly, the computation cost which is needed for all the car to authenticate the transmitted message between nearby cars is tremendously high. Therefore, one can naturally think that the message communication between cars is performed with the help of the base station to reduce the computation cost. In this case where the base station collects all the information transmitted from cars and broadcasts them nearby, there should be an efficient way both for the base station to authenticate the car message within its communication range and for the car to authenticate the information received from the base station. In this paper, we present a two-way authentication protocol using a hash chain to efficiently exchange GPS information between a car and a base station. This information can be used to provide a driver with the navigation which displays all the moving cars around him in real time. When a car goes into an area of a base station, the car authenticates itself to the base station using its private key of PKI, sends a commitment of a hash chain, then starts to send a message with the hash value for authentication. The message includes GPS information, driver's status and so on. The base station also authenticates itself to the nearby cars using its private key, transmits the commitment of the hash chain, and sends all the messages gathered from cars with authentication information.

• 한국통신학회논문지
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• 제39B권2호
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• pp.133-141
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• 2014

최근 차량간 통신 프로토콜 표준인 WAVE를 이용한 다양한 서비스가 이루어지고 있으며, 안정적인 시스템 운영을 위해서 기존의 차량 내부 네트워크와의 원활한 연계를 위한 게이트웨이가 필요하다. 따라서, 본 논문에서는 차량 외부 통신의 대표적인 프로토콜인 WAVE와 차량 내부 네트워크의 대표적인 프로토콜인 CAN을 연동하기 위한 게이트웨이를 제안한다. 제안하는 게이트웨이는 OSEK 운영체제 기반으로 설계되었으며, 통신 계층, 메시지 변환 계층, 메시지 관리 계층으로 구성된다. 통신 계층은 CAN을 통해 차량 정보를 수신하거나, WAVE 모듈로부터 주행안전정보 요청 메시지를 수신, 주행안전정보를 송신한다. 그리고 메시지 관리 계층에서는 수신 메시지 저장, 메시지의 유효성에 대한 오류검사 기능을 수행한다. 게이트웨이에 대한 성능분석을 위해 두 가지의 테스트 시나리오를 구성하였다. 첫 번째는 차량간 통신을 이용한 안전서비스에서의 메시지 구조를 정의한 BSM의 주기적인 전송이 이루어질 경우에서의 성능 테스트이다. 두 번째는 노변장치가 주행안전정보를 요청하는 경우에 게이트웨이가 차량내부정보를 응답하는 경우이다. 테스트 결과로써, 게이트웨이 자체 처리시간은 각각 0.32ms, 0.46ms으로 안정적으로 동작함을 확인하였다.

• 한국전자통신학회논문지
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• 제8권7호
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• pp.995-1002
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• 2013

본 연구는 선박과 주위상태를 기지국에서 실시간으로 모니터링하고 기록하는 선박 관리 시스템에 대한 연구이다. 독점적인 시스템 메세지가 통신에 중개되도록 설계되어 있다. 디바이스 표준에 의하여 특정시스템 메시지가 규격화되고, 시스템에 부착되어진 각 통신장치에 특정화되도록 설계하였다. 또한 새로운 구성으로 관리자에 의해 원격으로 결정될 수 있는 기지국에 메시지를 선박상태를 업데이트하는 방법을 결정하도록 설계하였다.