• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.604-621
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• 2021

Examination of the concurrent evolution of communication tools and eating behaviors over recent decades reveals that social media and other forms of digital content have become powerful new driving forces for nutritional choices and food consumption. The purpose of this research was to examine the effect between goal orientation of message (promotion versus prevention) and the type of message (text versus image) on effectiveness of the message. The findings showed that individuals exposed to a promotion-focused message similarly responded to the message regardless of the type of the message. By contrast, those who exposed to a prevention-focused message showed significantly more positive responses to the message posted on the text-based social media than the message on the image-based social media. The findings indicated that, if presented effectively, social media could be harnessed to promote healthier eating habits and behaviors, prevent those which can be harmful, and ultimately improve an individual's daily food consumption and overall quality of life.

• Journal of Environmental Health Sciences
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• v.49 no.4
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• pp.228-235
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• 2023

Background: As the public interest in chemical substances found in daily life has increased, environmental health education content has been developed and related studies have been conducted. However, there is still insufficient research on methodologies for environmental health education. Objectives: This study aimed to explore risk communication strategies by focusing on N-nitrosamines in rubber balloons. Methods: In this study, two different health messages were composed: a gain-framed message emphasizing the advantages of practicing the health behavior and a loss-framed message emphasizing the negative consequences of not practicing the health behavior. The effect of the message containing risk information was evaluated by measuring the health beliefs and health behavior potential for female caregivers. As the Environmental Health Act defines a child as "a person under the age of 13," a total of 131 women with children under the age of 13 were studied. Results: The age, awareness, and interest of the participants in the gain frame group and these in the loss frame group were similar. In terms of message framing effect, the gain-framed message was more effective in terms of health belief and potential health behavior than was the loss-framed message. As a result of an independent t-test, among the six variables of health belief model the message effect was statistically significant at the level of p<0.05 in three variables: perceived severity (t=2.287, df=129, p=0.024), self-efficacy (t=2.123, df=129, p=0.036), and health behavior potential (t=2.094, df=129, p=0.038). Conclusions: This study presented a direction for effective environmental health education by studying the effects of risk communication messages based on scientific evidence. It is necessary to extend the scope of environmental health education research by expanding research into various household products.

• Journal of Distribution Science
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• v.19 no.8
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• pp.81-89
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• 2021

Purpose: Traditional charity retail needs to change its communication in the online environment. This article examines the effectiveness of communication by online charity organizations in terms of the type of messages being delivered. Research design, data and methodology: Study 1 based on a sample of 120 Korean adults, we investigated whether charity asking messages for domestic people, compared to those for foreign people, prompt more favorable evaluations when framed with low (vs. high) construal levels. In Study 2, with 120 Korean adults sample, we tested whether emotional message appeals prompt a more favorable response than rational messages when framed in a socially close. Results: According to the result of Study 1, for the domestic recipients, donation messages situated in the near, compared to the distant, future induced more favorable reactions from potential donors. Moreover, in Study 2, emotional (vs. rational) message appeals generated more positive donation intentions when they were framed in the socially close situation. Conclusions: This research contributes that differing consumer construal have important implications for how marketing communication might best gain charitable support. This suggests that marketers who design a donation message should consider message's appeal and type to activate the potential donors' willingness to participate in the campaign.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.04a
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• pp.156-157
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• 2011

In this work, we study the checkpoint/restart problem for message-passing parallel applications running on cloud computing environment. This is a new direction which arises from the trend of enabling the applications to run on the cloud computing environment. The main objective is to propose an efficient checkpoint algorithm for message-passing parallel applications considering communications with external systems. We further implement the novel algorithm by modifying gSOAP and OpenMPI (the open source libraries) which support service calls and checkpoint message-passing parallel programs, especially. The simulation showed that additional costs to the executing and checkpointing application of the algorithm are negligible. Ultimately, the algorithm supports efficiently the checkpoint/restart service for message-passing parallel applications, that send requests to external services.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.1
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• pp.1-10
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• 2024

The current study examined the causal relations among sustainable luxury campaigns' message framing types (negative vs. positive), sustainable brand image and perceived consumer effectiveness. The study tested the moderation of perceived brand luxury about the message framing types, sustainable brand image, and perceived consumer effectiveness. An online survey adopting luxury product is conducted with a total of 194 Korean consumers, testing the hypotheses. In the results, the message framing type is found to significantly affect perceived consumer effectiveness but not sustainable brand image. Perceived brand luxury significantly negatively moderates the relationship between the message framing type and perceived consumer effectiveness but not between the type and sustainable brand image. The results supported the positive influence of perceived consumer effectiveness on sustainable brand image. The moderation of perceived brand luxury was confirmed only for the relationship between the message framing type and perceived consumer effectiveness. The results empirically confirm that the message frame of luxury marketing could positively affect consumers' attitude formation, such as perceived consumer effectiveness, which is consistent with previous studies' research results. The results document that luxury brands using a negative message frame type had a more significant effect on perceived consumer effectiveness than the positive frame type. The findings contribute to the literature of new media-based sustainable marketing of luxury products as to how it affects consumers' brand evaluation and purchase intention, focusing on the causal relationships among the message-framing type of sustainable luxury marketing, sustainable brand image, and perceived consumer effectiveness. Given the increasing pursuit of sustainability in the luxury industry, the results contribute to deriving implications for sustainable marketing of efficient luxury brands.

• Journal of the Korean Institute of Telematics and Electronics A
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• v.33A no.7
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• pp.76-91
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• 1996

In this paper, we proposed the new medium access control protocol for the virtual token bus netowrk. The network is applied to inter-processor communication network of large capacity digital switching system and digital mobile system with distributed control architecture. in the virtual token bus netowrk, the existing medium access control protocols hav ea switchove rtime overhead when traffic load is light or asymmetric according ot arbitration address of node that has message to send. The proposed protocol optimized average message delay using cyclic bus access chain to exclude switchover time of node that do not have message to send. Therefore it enhanced bus tuilization and average message delay that degrades the performance of real time communication netowrks. It showed that the proposed protocol is more enhacned than virtual token medium access control protocol and virtual token medium access control protocol iwth reservation through performance analysis.

• 제어로봇시스템학회:학술대회논문집
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• 2000.10a
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• pp.293-293
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• 2000

The SECS(SEMI Equipment Communications Standard) is a standard protocol for communication between equipments and a host in semiconductor processes. This paper proposes the implementation of the HSMS(High-speed SECS Message Services) as an interface for transmission of the SECS messages and SECS-II containing message contents defined as an SEMI standard. The HSMS driver is implemented as a type of the daemon program and several DLL files. The SECS-II composes of the SML(SECS Message Language) file defining the SECS messages, the SML translator being able to interpret and transform the SML, and the data index table being able to refer to SECS messages. We also define the shared parameter to exchange the HSMS header and SECS message between the HSMS and the SECS-II. Eventually, to show the effectiveness of the proposed drivers, we test the SECS communications between equipments and a host using the implemented communication programs.

• IEMEK Journal of Embedded Systems and Applications
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• v.5 no.3
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• pp.118-127
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• 2010

Inter-vehicle communication is one of the most important parts in Intelligent Vehicle System. Through this communication, drivers can recognize what is happening out of their sights, such as the freezing condition of the street, traffic accidents, and so on. Each car in IVS gives various services to the drivers after analyzing those received information from cars or a base station. If the message is, however, exchanged from car to car directly, the computation cost which is needed for all the car to authenticate the transmitted message between nearby cars is tremendously high. Therefore, one can naturally think that the message communication between cars is performed with the help of the base station to reduce the computation cost. In this case where the base station collects all the information transmitted from cars and broadcasts them nearby, there should be an efficient way both for the base station to authenticate the car message within its communication range and for the car to authenticate the information received from the base station. In this paper, we present a two-way authentication protocol using a hash chain to efficiently exchange GPS information between a car and a base station. This information can be used to provide a driver with the navigation which displays all the moving cars around him in real time. When a car goes into an area of a base station, the car authenticates itself to the base station using its private key of PKI, sends a commitment of a hash chain, then starts to send a message with the hash value for authentication. The message includes GPS information, driver's status and so on. The base station also authenticates itself to the nearby cars using its private key, transmits the commitment of the hash chain, and sends all the messages gathered from cars with authentication information.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.39B no.2
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• pp.133-141
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• 2014

Recently, various services are provided by using WAVE protocol for communication among neighboring vehicles. And in order to operate stable system, the gateway for interconnecting in and out vehicle networks is required. In this paper, we propose gateway interconnecting WAVE and CAN protocol. The proposed gateway based on OSEK OS consists of a communication layer, a message translator layer and a message management layer. In the communication layer, WAVE communication part and CAN communication part are designed to communicate with WAVE and CAN. And in the message management layer, message management layer functions to store the received messages and check errors with the message. Based on these functions, experiment was conducted to analyze performance of the gateway with two scenarios such as transmitting periodically BSM as a message structure for safety services in vehicle-to-vehicle communications and responding to road side equipments requiring in-vehicle information. As a result of test, we verify our gateway performance by analyzing measured time in test scenarios.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.7
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• pp.995-1002
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• 2013

In this paper, an effort has been made to design a Real-time Ship Management System where the status of a ship and its surrounding are constantly monitored and recorded at the base station. Proprietary system message based on overhead and checksum encapsulation has been designed to facilitate the communication. Software encoder and decoder are developed independently for each communication device attached to the system to process the proprietary system message into format by device standard. In addition, few configurations are designed to determine the method of updating the ship status message to the base station, which could be remotely chosen by the administrator.