• Title/Summary/Keyword: Merchandizing

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Research on Technology Status and Development Direction of Wearable Robot (웨어러블 로봇의 기술 현황 조사 및 개발 방향 제안 연구)

  • Kim, Hye Suk;Koo, Da Som;Nam, Yun Ja;Cho, Kyu-Jin;Kim, Seonyoung
    • Fashion & Textile Research Journal
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    • v.21 no.5
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    • pp.640-655
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    • 2019
  • Technology status was investigated by analyzing patents and development cases of wearable robots. Development direction of wearable robot for wearability was also suggested by understanding the problems of wearability from development cases through the FGI technique. The number of patents per technical field was the most in the field of strength support, but AI in the technology field was different in each country; Korea was found to be poor in the category of daily living assistance. The number of patents by technology category was the most in the category of muscular strength assistance. However, the values of AI in the technology category were different in each country; Korea was found to be poor in the category of daily living assistance. Development cases were focused on rehabilitation, so development is not fulfilled uniformly by use purpose. By wearing body parts, robots with single function type were mainly developed. Rigid material robots were mainly developed. It was confirmed that wearable robot technology is not developed evenly in the category of application because it is in the early stage of the technical proposal and centered on main performance improvement. We derived twelve wearable conditions for wearable robots: Shape and Size Appropriateness, Movement Appropriateness, Composition Appropriateness, Physiological Appropriateness, Performance Satisfaction, Ease of Operation, Safety, Durability, Ease of Dressing, Ease of Cleaning, Portability and Ease of Storage and Appearance Satisfaction. Finally, the development direction of a wearable robot for each wearable condition was suggested.

Fashion Adoption Process Model (유행채택모형 연구)

  • Lee, Mi-Ah;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.10
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    • pp.1671-1686
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    • 2010
  • This research presents a fashion adoption process model based on collective selection theory and examines the differences in the consumer adoption process of merchandising types at each stage of the fashion cycle. A questionnaire survey of 472 adult women was conducted for the purpose of empirical analysis of the fashion adoption process. The results show that fashionability and popularity (the primary attributes of fashion goods) have direct effects on resistance and adoption as well as indirectly through social compatibility and personal compatibility in the evaluation stage. In conclusion, on the theoretical side, this study verified the fashion process model according to consumer participation in the adoption process of fashion goods existing at different stage of the fashion cycle, internally through negotiating with individual tastes, and externally through interacting with others. On the practical side, this study presented an empirical result that can apply to merchandizing strategy centered on merchandizing type by connecting consumer adoption for the fashion goods released by actual companies.

Network Analysis and Trends of Articles in the Journal of the Korean Society of Clothing and Textiles and International Journals (1977-2013) -Clothing Science Related- (1977~2013년 한국의류학회지와 해외 의류학 저널 출판논문의 연구동향 및 저자, 연구관계망 분석 -피복과학 분과를 중심으로-)

  • Park, Sungjin;Ha, Jeong-Yoon;Lee, Hae-Eun;Lee, Joo-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.6
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    • pp.834-844
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    • 2014
  • This study investigated original articles published in the Journal of the Korean Society of Clothing and Textiles (JKSCT) from 1977 through 2013 with a consideration of the research collaboration structure. Two international journals were chosen: Textile Research Journal (TRJ) and International Journal of Clothing Science and Technology (IJCT) in order to compare the clothing science research trends of JKSCT-publications to international trends. The collected data from the three journals were used to probe periodic changes in the number of publications and nationality of authors to find the relative international position of Korean clothing and textile researchers. Figures, tables, and references in each article were counted to suggest the most suitable way to express and interpret clothing science results. In addition to the quantified data analysis, a qualified analysis was investigated with the co-author network analysis. The findings revealed an increase in the number of published articles in JKSCT until 2009 with the rapid decrease after. The number of co-authors in JKSCT was relatively small compared to TRJ and IJCT but growing in the clothing and textile science group. The number of references in JKSCT increased 3 times from 1977 to 2013; therefore, it was assumed there is more recent active clothing and textile research. Lastly, a pattern of authors' interaction and the most contributed authors in the network was illustrated in the clothing and textile science group. The present study confirms that JKSCT has made significant progress toward knowledge development in the clothing and textile field and suggests that the analysis of accumulative knowledge helps researchers broaden the scale and approach of studies.

The Study on Consumer Behavior according to the Shape of Merchandise Plans in Department Stores (백화점의 매장유형에 따른 소비자 행태에 관한 연구)

  • 김진규;이규호
    • Korean Institute of Interior Design Journal
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    • no.36
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    • pp.121-127
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    • 2003
  • The purpose of this study is to examine how the interior improvement of department store would affect costumers' behavior The marketing field that is aimed to maximize consumption is required to recognize the strategy about the environment that promotes consumption and products values. The places where to appear intensively and largely are department stores; they have to Provide diverse kind of products, services, and pleasant circumstances for shopping. Therefore, the goal of this research is based on studying customers behavior that is distinguished cause in selling space in the department store. First, to notice the meaning of consumption to the modern society, secondly, to analyze how customers behave differently according to various shape of selling spaces, thirdly, with precise understanding of buyers consumption behavior, to suggest the fundamental information In department merchandizing planning for maximized selling.

VMD(Visual Merchandizing) Strategy Analysis for Revitalizing Web Fashion Star shop

  • Lee, Kun-Hee
    • Journal of Fashion Business
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    • v.12 no.6
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    • pp.138-151
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    • 2008
  • This study aims at providing comprehensive data which would be helpful to establish a web shopping mall by analyzing the structure of web fashion star shops which have recently emerged as a result of advances in digital technology and communication. For the purpose of analyzing VMD strategy used in web fashion star shop, we adopt both of the documental and empirical research methods, based on which we examine the concept of E-commerce and current business situation of web fashion star shop industry, and then analyze the main page, product category page and product detail page in a star shop featured by a male pop star within a web shopping mall. According to our analysis of the structure of web fashion star shop, in case of open market, a banner with star's image on it leads to star shop when people click on the link of the banner, and in case of independent mall, they show each star's unique style in the main page. Product category page is linked to each product detail page which presents items of various fashion coordinates, satisfying needs of consumers to follow star's trendy fashion sense.

The Brand Name Effect of Consumer's Evaluation on Intrinsic Attributes :A Case Study of Clothing Market

  • Bae, Mi-Kyeong;Lee, Seung-Sin;Park, Sun-Young
    • International Journal of Human Ecology
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    • v.4 no.1
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    • pp.45-54
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    • 2003
  • The purpose of this study was primarily to examine various variables influencing consumer purchasing behavior on perceived product quality, value toward product including brand loyalty, price, consumer's willingness to pay for the product, and their expenditure patterns in Korean apparel market. Factor analysis was used to evaluate the credibility of dependent variables, and T-test was used to compare the effect of brand label, country of origin, brand effect between Korean and U.S, and jacket price and quality on consumer characteristics. Discriminated analysis was used to find the effective variables influencing the two reference group differences when they evaluated Korean and U.S. labeled and non-labeled apparel products. Multiple Regression analysis was used to examine the effects of consumer characteristics on perceived quality, perceived value, perceived price, and their willingness to buy. The results of this study also provides useful information of consumer purchasing behavior on U.S. branded apparel which may or already launched the Korean fashion merchandizing market.

Characteristics of Female College Students Clothing in Campus with Fixed Point Observation - Focusing in Seoul - (정점관측법에 의한 여대생들의 착의특성 - 서울의 여대생을 중심으로 -)

  • Choi, Young-Soon;Park, Mi-Ae
    • Fashion & Textile Research Journal
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    • v.7 no.4
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    • pp.401-406
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    • 2005
  • The objective of this field research is to determine consumer's fashion sense and provide helpful information to manufacturers when planning designs and merchandizing strategies. This study's purpose was to observe what was being worn, colors and tones. The method of research was fixed point observation using digital photos. The subjects of the research were female college students, 18-22 years old. The T-shirt has become the representative item for casual and comfortable wear by the female college students. Pants and blue jeans were worn more often than skirts as a lower garment. This shows that the students think about their activities when choosing a lower garment. The majority of these students chose clothing that functioned well for their school activities. Among students that wore skirts about half wore a functional knee length while the other half wore a more fashionable mini-skirt. These students appear to care about both fashion and function. Blue was especially popular, with 70.4% of all lower garments being blue. This effect makes the body look thinner and may be one reason why blue is so popular. White is a popular color as an upper garment. White upper garments are easily matched with any color, while blue upper garments coordinate well with similarly colored blue lower garments. The distribution of upper garment color is significantly influenced by the seasons. Blue jean tones were many and varied, while upper garments were mostly weak tones and bright tones of pale, light and soft.

Merchandise Management Using Web Mining in Business To Customer Electronic Commerce (기업과 소비자간 전자상거래에서의 웹 마이닝을 이용한 상품관리)

  • 임광혁;홍한국;박상찬
    • Journal of Intelligence and Information Systems
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    • v.7 no.1
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    • pp.97-121
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    • 2001
  • Until now, we have believed that one of advantages of cyber market is that it can virtually display and sell goods because it does not necessary maintain expensive physical shops and inventories. But, in a highly competitive environment, business model that does away with goods in stock must be modified. As we know in the case of AMAZON, leading companies already consider merchandise management as a critical success factor in their business model. That is, a solution to compete against one's competitors in a highly competitive environment is merchandise management as in the traditional retail market. Cyber market has not only past sales data but also web log data before sales data that contains information of path that customer search and purchase on cyber market as compared with traditional retail market. So if we can correctly analyze the characteristics of before sales patterns using web log data, we can better prepare for the potential customers and effectively manage inventories and merchandises. We introduce a systematic analysis method to extract useful data for merchandise management - demand forecasting, evaluating & selecting - using web mining that is the application of data mining techniques to the World Wide Web. We use various techniques of web mining such as clustering, mining association rules, mining sequential patterns.

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A Study on the Outsourcing and the Effective Application Method for Men's Wear Industry in Korea (국내(國內) 패션산업(産業)의 아웃소싱(outsourcing) 현황(現況)과 효율적(效率的) 활용방법(活用方法)에 대(對)한 연구(硏究) - 남성복(男性服)을 중심(中心)으로 -)

  • Kim, Il;Lee, Joung-Chan
    • Journal of Fashion Business
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    • v.8 no.2
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    • pp.56-68
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    • 2004
  • Korean fashion industry is not exceptional in terms of positive offense of multinationals and management circumstance of corporations which is changeful momentarily. Accelerated by continuous industry growth and particular policy to promote fashion industry, Korean fashion industry has been inflated quantitatively. In this paper the author presents a effective model which is applicable to the area of outsourcing in Korean men's wear industry incomplete and non-systematic. Studying and analyzing the state of outsourcing in other industries which use advanced outsourcing systems, the author suggests how to customize their advanced systems to men's wear industry. For the successful outsourcing, fashion brands have to recognize the specialized ability of outsourcing companies, go into partnership with them horizontally and concede their own value, not only for cost reduction. On the other hand, outsourcing companies should mediate between two parties, fashion brands and manufacturers, have the ability to create new designs, be able to present merchandises that fashion brands want, invest money in developing creative designs and new products which have good quality, and handle many manufactures specialized in their own areas to play an important role in mediating fashion brand sand manufactures. In this paper, the author tries to study forward direction of specialized outsourcing companies theoretically and is going to apply this theory to men's wear industry to make Korean fashion industry survive in international market successfully.

Influencing factors on oral health behavior and dental clinic use in industrial workers by Andersen model (앤더슨 모형을 적용한 산업체 근로자 직업유형에 따른 구강보건행위와 치과이용에 영향을 미치는 요인)

  • Im, Ae-Jung;Heo, Yun-Min;Kim, Hyoung-Joo;Lim, Hee-Jung
    • Journal of Korean society of Dental Hygiene
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    • v.15 no.2
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    • pp.235-243
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    • 2015
  • Objectives: The purpose of the study is to investigate the oral health and oral health beliefs in industrial workers and to analyze the influencing factors on dental health care utilization. Methods: The subjects were 280 adults from 16 to 64 years old in Seoul and Gyeonggi from June 20 to July 31, 2014, A self-reported questionnaire was completed after receiving informed consent. The independent variables consisted of predisposing, enabling, and need factors. The predisposing factors included gender, age, residence area, number of family. The enabling variables included monthly income, education, occupation, type of employment. The need factors included subjective oral health recognition and oral health belief model. These three variables had a direct and indirect influence on dental clinic use. The types of occupation were classified into desk duties, merchandizing and service duties technology and others by KSCO-6. Results: The relating factors to dental health care utilization were sex, oral health beliefs perceived benefits, perceived barriers, and self-efficacy. Female tended to have the higher oral health beliefs perceived benefits, perceived barriers(p<0.01), self-efficacy(p<0.05). Conclusions: Those who received frequent oral examination and health instruction tended to have a favorable impact on maintenance of oral health status and improvement in quality of life.