• 한국의상디자인학회지
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• 제17권4호
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• pp.117-129
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• 2015

This study is to find out the changes and features of male consumers' life style and purchase tendency according to the change of Korean fashion market, and based on which to suggest the design for the 20s men as well as a proper distribution channel for it. Documentary research and investigation were done together for the study. By reviewing documents focused on previous studies and declaring the change of men's fashion shopping tendencies and the following changes and features of their fashion sense and styles a conceptional frame for a design suggestion was presented. Ways to investigate were men's wear collection research, Q-technique. First of all, they tend to boldly reduce unnecessary purchases and do not hesitate to focus on the wanted item, expanding the trend of 'value purchase.' Secondly, men's wear use various design elements with feminine images, while the materials, colors and design expressive techniques that have been exclusively used for women's wear, began to be applied to men's one, turning them into gentle styles with womanhood is stressed. Thirdly, Korean distribution channel is rapidly diversified from departments to new-concept ones such as multi-brand stores. Especially, displaying and selling various optional products, multi-brand stores lead such diversification of fashion distribution channel. Fourthly, features of the drapery types favored by the 20s men are that they like no-chromed dark or blackish colors with fixed structure and partially-applied drapery on the clothes. Fifthly, it turns out that men in their 20s set a premium on design and price while they buy clothes. In addition to that, they buy clothes mainly during discount period and displayed much bigger satisfaction for the purchase on discounted price that those on normal price.

• 한국생활과학회지
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• 제14권6호
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• pp.1027-1035
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• 2005

The purpose of this study was to investigate the factor of feminization in men's fashion according to Sex Role Stereotype of 20's$\sim$30's mens. The investigators surveyed 260 men who aged twenties and thirties in pusan. For data analysis, we used Chi-Square Test, Factor Analysis, Reliability Analysis, T-test and ANOVA along with SPSS 12.0 package. The results of this study were as followings: First, the result of sex role stereotype according to vital statistics was different with age, scholarship, job, and employer. Androginy type and Undiffer type highly showed most variable. That showed the change of Sex Role Stereotype. Second, the result of the factor of feminization in men's fashion according to Sex Role Stereotype was identified as 'pursuit of fashion,' 'pursuit of sense,' 'feminity,' 'secession of sex role.' Third, the result of the factor of feminization in men's fashion according to the vital statistics was different with scholarship, job, and employer. Forth, the factor of feminization in men's fashion according to sex role stereotype was different with 'pursuit of fashion,' 'pursuit of sense,' 'secession of sex role.' Especially, 'pursuit of fashion' and 'pursuit of sense' was importantly understood with the factor of feminization in men's fashion in Androginy type.

• 복식
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• 제60권8호
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• pp.51-66
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• 2010

This study aimed to analyze the changing characteristics between Men's Gender Role and Men's wear Design in 20th century. To analyze the representative Men' Gender roles, the related studies and literatures reviewed. Literature reviews and quantitative studies were performed to analyze the changing differences of Korean Men's wear Deign as a symbolic factors of gender role. The results of study are as follows. 1) The representative men's gender roles in 1900's~1920's were 'Patriarchal/ Stern Man'. The narrow V-zone of jacket and shoulder, high shirt collars and well fitted suits expressed the stern images of that times. 2) In 1930's~50's, 'Enervated/ Escapist Man' were the representative images. They were expressed with wide lapels and shoulders, emphasized V-zone and abundant trousers. Especially 40's style was under the influence of American 'Zoot Style'. 3) The representative gender roles were the men of 'Producer/Provider' in 60's~70's. Shortened jacket, wide lapels & neckties, slim trousers were used to express the strong & young images of Producer/ Provider during the industrialization era. 4) The representative gender roles were 'Attentive/ Intellectual/ Beautiful Men' in 80's~90's. The exaggerated round shoulders which were influenced by 'Big Look', and easy silhouette were related with the attentive images.

• 한국의상디자인학회지
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• 제14권2호
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• pp.89-100
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• 2012

The purpose of this research is to compare the body proportion of the Mongolian and Korean men and women in their 20' s by comparing the characteristics of the body type that uses the body indexes, in order to provide the base data for the increased fit of the apparels. The results are as follows. 1) Histogram of the Rohrer' s Index for the Mongolian men and women in their 20s was examined. the Mongolian men, normal body type took up 48.0% while small body type comprised 50.0% and obese body type comprised 2.0%. the Mongolian women, normal body type comprised 61.5%, small body type comprised 22.1% and obese body type comprised 16.4%. 2) The body proportion of Korean men has 1:1.62 with upper body and low body part on a waist basis, and Mongolian men has 1:1.65. Thus Mongolian men has longer pan of lower body than Korean men. 3) Mongolian women has longer part of lower body and has higher rates of hip height, crotch height, knee height than Korean women. Mongolian women has high rate of hip line and calf length. 4) As a result comparison using the body index of Mongolian and Korean women (bust thickness/ bust width, waist thickness / waist width, hip thickness / hip width, when regarding the height as 100 ), it was found that Mongolian women are flatter than korean women.

• 복식
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• 제67권1호
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• pp.95-109
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• 2017

The objectives of this study are to develop a cosmetic involvement scale focusing on Korean men in their 20s and 30s, verify its validity and examine the characteristics of this group. The results of this study's analyses showed that cosmetic involvement scale could be classified into 5 factors: 'trend & interest involvement', 'prestige sensitivity involvement', 'price and value involvement', 'skin involvement,' and 'obligatory involvement'. Also the cosmetic involvement of the target group was classified into 'amusing high-involvement group', 'rational low-involvement group', and 'obligatory high-involvement group'. This study has significance in showing differences of cosmetic involvement factors by gender and proposing a cosmetic involvement scale of Korean men in their 20s and 30s, which has taken men's distinctiveness into consideration.

• 한국의류학회지
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• 제35권2호
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• pp.125-135
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• 2011

This study compares the expected values of appearance management for the suit buying behavior of men in two age groups: (20s-30s and 40s-50s) to investigate the effect of male consumers' expected values in regards to appearance management on the purchase behavior of men's suits between two generations. A survey was carried out with male consumers between the ages of 20 and 50; a total of 135 responses were analyzed by descriptive analysis, factor analysis, a reliability test, an independent samples t-test, MANOVA, ANOVA, and regression analysis. The results of this study were as follows: 1) From a result of the factor analysis on male consumers' expected value of appearance management and the information sources and purchase evaluative criteria for buying men's suits, each of three variance assessments clearly showed factorial structures. 2) There were significant differences between those in their 20s-30s and those in their 40s-50s in terms of male consumers' expected values of appearance management, their information sources, and their purchase evaluative criteria when buying men's suits. 3) As a result of looking at the differences in the effects of expected values of appearance management on men's suit buying behavior according to age (generation), the younger generation in this study showed that men's suit purchasing tendency was affected by the managing appearance factor for internal reasons such as enjoyment and self-satisfaction. On the other hand, the assessment of the older generation revealed that appearance management for external reasons such as showing social power, good human relationships, and conformity influenced their suit purchase behaviors.

• 복식
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• 제52권4호
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• pp.51-63
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• 2002

The purpose of this study is to review the symbolic meaning in 20th century men’s fashion through analyzing of social environment factors. After recent industrial society, men had expressed their privilege, prestige and social power according to fashion. Men's fashion at the beginning of the 20th century was emerged as the images of robustness and strictness with perfect cutting, thick and stick fabric and dark color that were influenced by british style. It was symbolic meaning of authority orientation which showed the superiorities of social and sex classes. It was beginning of change according to social phenomena. The world war Ⅰ,Ⅱ and change of lifestyle by material affluence in automobile industry mollified rules of men's fashion. It showed a serenity of living. Also, the growth of young culture changed trickle-down of men's fashion into bottom-up and showed opposition for elite culture in fashion. These change particularly became acceleration by Individualism, open-society and the collapse of sex class. Men expressed sexual and inherent desire for fashion that was no longer concerned with symbolizing of authority but rather with pleasure pursuit.

• 복식
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• 제50권5호
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• pp.53-64
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• 2000

The purpose of this study was to investigate the historical changes of western men's underclothes in the first half of the 20C and analyze functions and features of men's underclothes. This study was to utilize many literatures in the analysis of historical changes of western men's underclothes. In the 1900's, the attached collar was giving place to the detachable, and the coloured shirt for day wear was becoming accepted. The correct wear fur various occasions was given. Double collar was the favourite for day wear. The dress-shirt protector worn over the dress-shirt front. Men preferred to vest and pants in one as a combined garment. In the 1910's, underclothes were permitting freer movement, but what was still more significant was the glowing inclination to reduce the layers which covered the body. The new conception of decency which was beginning to appear continued to characterize underclothing the symbols of social rank, expect for formal occasion, were declining. For day the white shirt was being displaced by the soft-fronted shirt. In the 1927-1930's, Underclothes were reduced in number, extent and thickness. Underclothing had lost two of its original function : it no longer preserved the warmth of the body, nor did it disguise its essential shape. Both sexes discarded the use of white underwear, In the 1930's, men saw an increasing preference for the coloured shirt. Combinations became increasingly popular and the singlet were displacing the under-vest in the 1930's. All undergarments were very commonly in natural colours. In the 1940's, for evening dress. shirt was plain linen front and square cuffs. Short trunks reached to mid-thigh, had a front waist yoke with three button fastening. Underclothes were pursued ease and activity.

• 대한가정학회지
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• 제42권11호
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• pp.167-187
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• 2004

This study investigated the post-divorce adjustment level, by focusing on life satisfaction, health, stress and resource factors, for divorced men and women in their 20s and 30s. Also, it examined how these factors affect life satisfaction and health. For this empirical analysis, data were collected from 114 divorced men and 112 divorced women, living in the Seoul metropolitan area, from 23rd Sep. to 20th Oct., 2002. The questionnaire for the survey dealt with demographic information, life satisfaction, health, stress and resource factor scales. The major findings of the research project were as follows.: first, the life satisfaction and health levels of the divorced men and women were low. Especially, divorced women had more physical and psychological problems than men. Second, the divorced men's satisfaction was affected by pre-divorce life events and education level, whereas the divorced women's satisfaction was affected by subjective economic dissatisfaction, pre-divorce tfe events, everyday life level when they were divorced, and social support. Finally, the attitude toward divorce of significant others and pre-divorce life events were important variables for the divorced men's health, whereas attachment toward ex-spouse, pre-divorce life events, pre-divorce marital conflict and social support were affectable variables for the divorced women's health. The results of current research are expected to contribute to the divorce adjustment programs according to gender.

• 복식
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• 제51권7호
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• pp.111-121
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• 2001

The purpose of this study was to investigate the historical changes, and analyze functions and characteristics of western men's underclothes in the second half of the 20C. This study will examine how the social backgrounds influenced on the changes of the functions of men's underclothes and how the changes of outer garments were reflected on underclothes in the second half of the 20C. In the early, the second half of the 20C, underwears of functions was continued to cleanliness and comforts. In the later of the 20C, underwears came to be seen as expressing male sexual power when it became body-conscious. By the changes of outer garments. underclothes changed the same size of proportion. In the late 1960's, the turtleneck type of shirts were copied by outer garments, and we understand that underwear can influence on outer garments. The ruffles of the 18th century reappeared in the 1960's. This reactionism of the late 20C tells us about the relation between social environments and underwear. So the social backgrounds influenced on the formativeness of men's underclothes. We understand that underwear can influence on outer garments and outer garments can influence on underwear, too. The important characteristics of the second half of the 20C were the remarkable resemblance of some styles to those of the Past and the occasional blurring of the distinction between underwear and outerwear.