• 복식문화연구
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• 제7권5호
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• pp.56-67
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• 1999

At the turn of the 19C, the first development, spreading to the all classes that peculiar attitude of mind associated with the term prudery. The second changes of habit which affected both sexes and their undergarments were the novel idea of personal cleanliness. Drawers appear to have been of two lengths, short, when worn under breeches, and long when worn under pantaloons and trousers. The dandy wore corsets for beauty. In the early part of the 19C, the differences between day and evening style came to be accentuated. Not only the beau, but the soldier and hunting man were addicted to stays. The high standing collars of the early 1800s became fairly low in the middle of the century. in mid of the 19C, a woolen under-vest was worn next to the skin and studs were an usual fashion. At about 1850 the bottom of the shirt was cut in a curve. For evening dress the elliptic collar was introduced.

• 복식문화연구
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• 제21권3호
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• pp.348-360
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• 2013

This research is implemented to shed new light on the essence of Korean sentiments, aesthetic sense and restructure it in modern ways. In particular, applying the current images of traditional Korean village in Jeonju to neckties is focused on the purpose of globalizing the industrialization of Korean traditional sceneries and Korean image products. Adobe Photoshop CS program was used to develop necktie designs containing the images of the traditional Korean village. To make artworks, the Digital Textile Printing System that is an environment-friendly printing method was used. Moreover, Hanji yarn fabric was adopted for them so as to use Korean materials. The total number of developed designs is eight and neckties for men were made by altering images of the traditional Korean village in modern ways. According to the research results, required are more investment and self-development for proper understandings on our traditional cultural images and their development from now on. Moreover, in my view, customers' desires must be met by comprehending public consciousness, trends and environments to meet customer's desires. Furthermore, higher value-added products must be created by using Hanji yarn and images of traditional Korean villages by distributing high quality designs that will satisfy customers' desires and psychology, producing small quantities of products with various designs and colors.

• 한국의류산업학회지
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• 제22권3호
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• pp.271-286
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• 2020

This study evaluated designs via the consumers' function and design preferences survey for using product design images, virtual avatar wearing images and product explanations that identified consumers' function and design preferences for knee protection pads as well as to develop movement assistive knee pad designs. We developed Design A for men and Design B for women. For Design A, the front of the knee supports muscles and alleviates pain with a hole. Mesh material with good ventilation was applied to enhance wearing comfort. The color was achromatic for a modern style, and the hook fastener and loops enabled easy wear and removal of the pad while controlling size and pressure strength. For Design B, taping details seamlessly support muscles in the knee area with fabrics less than 0.1 cm thick and with long sleeves in the diverse sizes. The design's satisfaction assessment showed that potential consumers were satisfied with Design A and Design B for overall design and functional features. Over 77% wanted to use/wear and purchase designs; in addition, over 78% expected it would help with walking and relieve knee pain. The results can be helpful for designers when deciding designs for manufacturing and commercializing kneepad products.

• 한국의류학회지
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• 제39권5호
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• pp.683-694
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• 2015

This study defines the concept of triple media and examines various marketing media that influence a consumer's purchase of outdoor fashion brands. We explore the effects of gender and age on information searches related to outdoor fashion brands and purchase criteria related to outdoor clothing. A survey of consumers who visited stores was conducted. We targeted consumers between the ages of 15 and 50 and analyzed 764 questionnaires. The results show that triple media involve eight factors: five factors (printed ads or radio ads, campaign ads, Internet ads, TV ads, and store ads) in paid media, one factor (direct marketing) in owned media, and two factors (channels of social network services, channels of direct promotion) in earned media. Further, the evaluation/appraisal criteria of outdoor clothing consist of four attributes (practicality, promotional activities, product power, and customer service). The teenager group showed significantly low usage of campaign ads, direct marketing, and direct promotion, while the use of Internet ads is particularly high among teenagers compared to other age groups. Moreover, teenagers are least likely to rely on practicality when evaluating clothing and are most likely to value product power. Additionally, women show significantly high usage of direct marketing. In terms of the clothing appraisal criteria, women assign higher value to practicality and promotional factors than men. The theoretical and managerial implications of the findings are discussed.

• 한국의상디자인학회지
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• 제5권2호
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• pp.47-55
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• 2003

This study was aimed at analyzing the woman costume presented in the korean modern novel by continuity, mixture, and discontinuity. For the costume analysis, the korean modern novel written from 1910 to 1945 were used. The results of this study were as follows: 1. Continuity: It doesn't mean discontinuity from the past but succession and development of the past, which explains about the costume culture for the period from 1910 to 1919. During this period, people tended to wear korean traditional costume in an effort to maintain their national identity. 2. Mixture: It means the effort to synthesize and develop past, present and future, which explains about the apparel for the period from 1920 to 1937. During this period, western culture was introduced much into korea to be established as part of our people's life. The new generation of women who studied abroad introduced the western costume throughout the cities, while the convenient western costume served to improve korean traditional costume. 3. Discontinuity: It means a conscious departure from the past as well as a critical reaction to the past, which explains about the costume culture for the period from 1938 to 1945. For this period, western costume was popular among new generation of women, while it was more diversified with increasing population wearing them. Many country men and women proceeded to wear the western costume.

• 한국의류산업학회지
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• 제13권4호
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• pp.635-643
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• 2011

This study was investigated to evaluate the physiological responses on T-shirts manufactured with selected functional materials by body parts which were selectioned on the distribution of sweating and temperature change. Seven healthy men in twenties were participated in a climate chamber of $27{\pm}0.5^{\circ}C$ and $50{\pm}1%RHC$. Three kinds of T-shirts named 'D1', 'D2' and 'Poly' were used as experimental clothings. Four kinds of functional materials of quick absorbing/drying were used in all section in 'D1', but two kinds of functional materials used partially in 'D2'. 'Poly' T-shirts used only polyester. In an experimental schedule of 90 minutes, which were consisted of 'Rest', twice of 'Exercise' and twice of 'Recovery' periods, the subjects walked on a treadmill with 60% of $VO_2max$. As a physiological responses, the microclimate temperature, surface temperature(skin, clothing) and sweat rate were measured. Temperature regulation was kept well in 'D1' rather than other T-shirts. The quick absorbing/drying T-shirts showed its performance well as the exercise goes on the second half. With these results in mind, 'D1' will be more effective for long hours exercise such as climbing rather than short hours exercise.

• 패션비즈니스
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• 제5권1호
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• pp.73-85
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• 2001

The purpose of this study is to understand what the Glam Style is, focus on the movie "Velvet Goldmine". The Glam Style is refered early 1970s Glam rockers' costume, typified by silver lurex, corksoled platform, men in make-up, personified, for example, by David Bowie, Marc Bolan, New York Dolls, Roxy Music and Iggy Pop. To approach the Glam Style comprehensively, I have divided the formative background of Glam Style into the improvement technology, the advent of the young generation and the diffusion of mass media, the rock music fever and influence on Pop art. Following is the result of analyzing of the character in the movie. First, Brian Slade has the flamboyant transsexual image by skin-tight space suit, glitter pants, lurex, satin and sequined stretch fabrics, vivid color, gauze make-up, feather boa. Second, Curt Wild expresses the outrageous sexual image by black leather jacket, emphasized black eyes make-up. Third, Mandy Slade appears the exaggerated and frivolous image by gold leopard patterned one piece, fur coat, ornamented with beads, tropical make-up, spangles and the costume jewelry. Forth, Auther Stuart has the complex image by black leather jacket, velvet jacket, skin-tight bold shirt, glitter pants, glitter make-up, silk scarf, cherry-red sunglasses. The characteristics meaning of Glam Style implied in this formative characteristic could be presented as the experimental expression of androgynous, the hordes of outrageous alien and kitsch parody.

• 패션비즈니스
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• 제23권5호
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• pp.111-123
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• 2019

The objective of this study is to provide basic marketing data that is useful for domestic cosmetics companies by investigating purchase decision factors in cosmetics shopping. To this end, a mobile survey was conducted with a total of 300 men and women, aged 20-30, residing in Seoul and the surrounding Gyeonggi province. The collected data was analyzed by using SPSSWIN 21.0. Next, frequency analysis, factor analysis, reliability analysis, descriptive statistical analysis, correlation analysis and multiple regression analysis were performed. The results outlined consumer's purchase decision factors and suggest retailers should focus on services, such as additional events and samples, convenience of the shop itself, training salespeople to be kind and informative, promotion and services by carefully choosing models and celebrities to advertise and encourage impulse purchases, increasing product quality, improving their reputation in SNS, improve the perceived reliability of the shop by stocking famous brands prominently, advertisement, promotion and being reliably trendy and being reliably trendy. However, product loyalty was not an important factor consumers aged 20-30, these people are using SNS a lot so buy a wide variety of products. In this way, the cosmetics companies should establish marketing strategies in line with consumer habits.

• 패션비즈니스
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• 제25권4호
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• pp.151-160
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• 2021

The purpose of this study was to investigate whether there were improvements on balance when both ankle-jointed calf muscles and hip muscles, which affect balance capabilities, were activated through taping techniques and EMS. In this study, the One Leg Standing Test, a static balance test, was conducted by experimenting on a flat floor, foam pad, and a stretching board with a gradient of 20 degrees, respectively, to study static balance capabilities in different situations. Nine healthy men in their 20s were measured five times every five minutes considering muscle fatigue, and the difference between each variable was analyzed through post-test using nonparametric statistical analysis. Our results showed an equal increase in static balance capability was similar when EMS was applied only to calf muscles and only to hip muscles. Notably most improvements were seen when wearing calf supporters and taping technology pants, and applying EMS together. It was also found that the difference between EMS electric stimulation and balance capability was greater when wearing and applying supporters and taping technology pants. Based on the results of the present study, a muscle support band and EMS of taping techniques can improve balance capabilities. These findings are expected to form a basis for solutions Improving the balance capabilities

• 패션비즈니스
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• 제25권1호
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• pp.39-50
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• 2021

The purpose of this study was to investigate how wearing calf support and applying of electronic muscle simulation(EMS) affected the ability to balance. In this study, the one leg standing test for static balance and the Y balance test for dynamic balance were used to assess balance. At this time, the pressure of the calf support was different to produce two supporters, and a difference between wearing the support before, after, and after applying EMS was evaluated. Seven men in their 20s with healthy bodies were measured five times each with a five-minute break, taking into account muscle fatigue, and the difference between each variable was analyzed through a follow-up test using nonparametric statistical analysis. Studies have shown more difference from supporter B with a more appropriate pressure (mmgh) for increasing balance capability than from supporter A. In addition, it was confirmed that the use of EMS electrostimulation and support before measuring the balance capability resulted in a greater difference. The proper pressure (mmgh) supporters and EMS can increase the ability to balance, and these results can be expected to improve the balance ability of ordinary people in their daily lives.