• Journal of the Korean Society of Costume
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• v.50 no.4
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• pp.103-115
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• 2000

The purpose of this study is to provide consumers with practical information for reasonable purchasing by analyzing apparel purchasing behavior. information source use, demographic differences in terms of life style patterns, moreover, to support apparel manufacturers in producing goods and making a plan by developing more effective advertisements and efficient marketing strategy, such as media strategy. This study targeted 832 men and women wearing sports casual wear. Information source is used to analyze the data and MANOVA, ANOVA. Scheffe is employed for post-inspection and demographic bases are based on the frequency of each type. The followings are the conclusions of this study : 1. In case of print media, TV, PC factor, fashion advocates and individuality advocates most frequently used information source. In case of purchasing experience factor, individuality advocates skewed higher frequency than conformity type. and then, in case of observation information use factor, individuality advocates were ranked as the highest and conformity type as the lowest. In case of human information use factor, fashion advocates and individuality advocates showed higher frequency than practical type and conformity type. 2 In case of female, Individuality advocates was ranked as the highest. In case of male, practical type and conformity type were rank as the highest. Fashion advocates ranked as the lowest in any case. 3. Individuality advocates were ranked as the highest among people aged 14 to 16, practical type among 17 to 19, conformity type among 20 to 23, conformity type among over 20. 4. Middle school students tended to be the individuality advocates, high school students the practical type, university students the practical type and the conformity type, and company workers conformity type.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.3 s.162
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• pp.463-474
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• 2007

With rapid expansion in e-retailing of apparel business, personalized fitting model service shows the possibility as the differentiated marketing strategy in cyber shopping. According as necessity of personalized fitting model construction rises, it is tried personalized fitting model creation in several fields such as computer engineering, mechanical engineering, information engineering. But, because existent study was concentrated only on human body modeling, it does not reflect average morphological characteristics of human body properly. In this study, we wish to examine if morphing is fit for expressing characteristic of average human body shape and suggest desirable morphing. We used 3-D scan data of 254 Korean middle aged men collected by Size Korea 2004. The result of this study are as follows: Lower body types were categorized by height hip girth and lower drop(hip girth-navel girth) which were main factors of lower body shape. Then each factor was divided into 3 groups respectively, 30% in the middle, over 30%, under 30%. In 27 groups, the group which belonged to 30% in the middle of height, 30% in the middle of hip girth, 30% in the middle of lower drop was selected as a representative group. We tested geometrical figure by differ volume, tilt, position of point. And we created a representative type of men's lower bodies by morphing the representative group and analyzed it's horizontal, vertical sections. A representative type which was created by morphing reflected a real body and changed realistically at the part of hip, crotch, calf muscle and so on. A cross sections of a representative type were similar to average cross sections of the representative group in size and shape. So it was proved that morphing was successful.

• Fashion & Textile Research Journal
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• v.14 no.4
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• pp.660-668
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• 2012

The purpose of this study is to analyze the thermal characteristics of garments marketed for Korean males and to investigate the influence of each garment on ensemble, by measuring their insulation values(clo) using thermal manikins. The results are as follows. The total insulations(clo) of ensembles for S/S seasons are between 1.46 and 2.6 clo, with the mean of 2.12 clo. The insulation in the still air condition is 1.23 clo, which means a decrease of 42% compared to the total insulation of all the component garments. The insulation of ensembles for S/S seasons in the dynamic air condition decreased by 46.8%, compared to the still air condition. The total insulation(clo) of ensembles for F/W seasons is between 3.84 and 7.36 clo with the mean of 4.74 clo. The insulation in the still air condition is 2.26 clo, which means a decrease of 53.6% compared to the total insulation of all the component garments. The insulation of ensembles for F/W seasons in the dynamic air condition decreased by 36.2%, compared to the still air condition. As the clo value of each component garment gets higher, the insulation of ensembles gets higher. Especially, the insulation of ensembles was more influenced by outer wear than inner wear. The insulation of ensembles could be predicted by the insulation of outerwear better.

• Journal of the Korean Society of Costume
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• v.61 no.4
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• pp.1-13
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• 2011

The purpose of this research is to find out more usages in today's fashion industry where various designs and changes of production required. And this research will also suggest new products and new directions to enhance the efficiency of product planning and production in knit industry using SDS-ONE program. Ethiopia in East Africa, knit already has been used as a school uniform. There is a big difference in temperature spread due to. Knit is a proper item to initiate the textile industries of underdeveloped countries. So this research can develop knit industry and lead the trend of introducing fashion in school uniforms. In this research, we use Paint of SDS-ONE to transform the patterned item into color jacquard, and show it on the designed clothes using simulation. It is shown that body painting pattern is suitable conditions for knit jacquard and simplified pattern can be applied as an excellent knit. And it is discovered the simulation feature of SDS-ONE program has a high efficiency and can be used effectively in African textile industry the future mass production base; SDS-ONE simulation can show various patterns and colors with constrained kinds of threads. Since the body painting designs can be applied in various fields, and from women's wear to men's wear, without limitation, we can take advantage of the broad.

• The Research Journal of the Costume Culture
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• v.19 no.1
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• pp.104-118
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• 2011

Since Sirimavo Bandarinaike became the first female prime minister in 1960, women all over the world has been trying to break the highest glass ceiling. In a place where men had been dominating throughout history, women political leaders had to find a way to look the part by wearing power suits. Feminity was out of the question until the digital era of 21st century started. The world has evolved into a place where feminity could be strength instead of weakness. Now women political leaders are showing body curves, cleavage, using vivid and pastel colors, soft fabrics, elaborate details, accessories, long and curly hair. The padded shoulders of dark coloured power suits were replaced by soft colorful flowing feminine suits. Yulia Tymoshenko of Ukraine is the best example of 21st century woman political leader using feminity in her fashion style while enacting her role. When she first started politics in 1990's, she wore dark colored power suits like all other women political leaders did with short dark hair. As time passed her suits became more feminine with light colors and elaborate details. She has changed her hair into a neat braid, based on a traditional Ukrainian hair style. She used orange color for the Orange Revolution and white for pure image. Yulia Tymoshenko's fashion style as a way of role enactment showed professionalism, feminity, integrity, and ethnicity.

• Fashion & Textile Research Journal
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• v.7 no.2
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• pp.225-230
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• 2005

This research was undertaken to compare basic bodice prototypes for Internet shopping customer, and to select a profitable fit vacant space quantity between clothing and body. A total one hundred of eighteen outfits (4 types of pattern ${\times}$ 9 subjects ${\times}$5 body areas) were constructed with basic bodice drafting method of Japan Bunka Women's University according to nine male body types. Fifty-two experts analysis of the different prototypes as five body area and evaluate the most appropriate ease amount and stabilization of the simulation images on the computer. The experiments with automated methods using simulation image are based on AZ program of TORAY, Japan. Data was analyzed using percentiles, frequency and $X^2$. Taken together, the present result of vacant space quantity and stability evaluation through images shows that there is a significant difference in the size variation of the chest circumference, shoulder slope and waist circumference. In case of ease amount, chest area, shoulder slope, waist area and armhole except neckline area were shown more appropriate on the basic bodice pattern without size change. In case of stabilization, the chest area, shoulder slope and armhole except waist area and neckline area was shown the best on the basic bodice pattern without size change. However the waist area was shown on the basic bodice pattern plus 2 cm, neckline was shown more appropriate on the basic bodice pattern plus 1cm.

• Journal of the Korea Fashion and Costume Design Association
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• v.4 no.1
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• pp.173-183
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• 2002

The orchid has a very elegant color and various forms in the nature or the ground for human life and the mother of life, The purpose of this study is to express some creative formative art by using the orchid as motive, and thereby, suggest the possibility of an artistic modern costume design by reviewing the texture of the materials. The results of this study can be summarized as follows; First, it was confirmed through this study that the orchid with diverse forms and colors can be used as design motive in almost infinitely diverse ways, and that all the artificial forms or structures contain the elements of natural beauty. Second, the luxurious and rich sense of orchid‘s color can be maximized by using the complementary contrast effect of the dyeing technique and the color gradation effect through harmony among similar colors. Third, a high value-added costume can be created to meet modern men’s aesthetic desire by using such embroidery techniques as crochet, weaving, dyeing, beads embroidery and art flower. Fourth, different effects of texture can be rendered by using different materials of various textures and characteristics. In addition, the possibility of creative expression for costume as formative art can be enhanced by expanding the expressions of the materials.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.1
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• pp.35-49
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• 2010

The Imwon Sipyukji of this study was compiled by Seo Yugu (1764~1845), a famous agronomical scholar of the late eighteenth century. The contents of this book are divided into sixteen chapters related to all the important parts of rural home life ranging from daily routines to social life covering the agro-industry and the six skills of manners, music, archery, calligraphy, mathematics and horseback riding. Seomyongji, one of the sixteen chapters, covers all that is necessary for living a rural existence such as house-building, clothing adornments and transportation as well as how to make and use daily household items. The contents of the Boksik Jigu sub-section in the Sumyongji chapter consist of eight large units covering men's and women's clothing, bedding and pillows, sewing tools, belt and shoes accompanying the attire and storage for clothes. These eight are further subdivided into 65 items, each warranting a detailed explanation. My study will translate the original Chinese text of Boksik Jigu into Korean. This sub-section in the Seomyongji chapter will facilitate an investigation into the information contained therein on attire and accessories.

• Fashion & Textile Research Journal
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• v.6 no.2
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• pp.169-176
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• 2004

The clouds-shaped pattern is originated from Taoism, Buddhism, and Confucianism. It stands for good-luck, longevity and productivity. It has been used on its own or with other patterns since the ancient times. It also has various forms. It particularly was used more frequently than any other patterns as a typical good-luck pattern, representing auspiciousness, divine authority, and so on in Chosun dynasty. The pattern, according to its component parts, is classified as individual type and compound type, which is mixed with other patterns such as treasure pattern, plant pattern, letter pattern, or animal pattern. For both individual type and compound type, swastika-shaped cloud pattern was mostly used. For compound type, the pattern compounded of treasure pattern was extraordinarily used a lot. In terms of the arrangement, the most common arrangement methods were brick-shaped arrangement and dense type arrangement, the arrangement method that spreads the patterns all over the surface. Among the fabrics with clouds-shaped pattern, satin damask fabrics had the majority. Clouds-shaped pattern was used a lot in men's Po(coat), such as Dahnryoung, Jiknyoung, Chollik, etc. rather than in women's clothes. It was a typical pattern used in Dahnryoung, an official uniform that represented people in the highest class in Chosun dynasty. The divine power symbol of this pattern indicated the authority and dignity that the upper class people could have.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.2
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• pp.91-107
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• 2013

Aesthetic values reflecting the phases of the time are well represented in the clothing styles in paintings. Especially, modern German romantic artists' ideologies on the essence of nature and life are reflected in the figures of paintings. This paper aims at finding out how the sublime beauty of German romantic clothing styles is represented in the paintings of Caspar David Friedrich. The research is summarized as follows. First, the German romanticism led the modern romanticism and was especially enthusiastic about the sublime beauty of arts. Second, the sublime means the exaltation of passionately soaring souls and has the mysterious transcendence that unpleasant feeling is elevated to pleasant feeling inside men who are so feeble compared with vast nature. Third, the male and female clothing styles in his paintings represent the religious, contemplative, paradoxical, transcendental, liberating sublime beauties of the German romanticism. Accordingly, a study on the sublime beauty of the German romantic clothing styles will renew the interpretation and aesthetic values of early modern clothing.