• 패션비즈니스
• /
• 제9권4호
• /
• pp.79-93
• /
• 2005

'Chunhyangjeon' was written by an anonymous author in the mid-period of Chosun Dynasty. The personalities of characters and the styles of dress of men in 'Chunhyangjeon' recreated their clothing to one that is more similar to the descriptions in the literature text can be described as follows. Lee, Mongyong was a young man, but he was a man of integrity and honor. In outwear he wore 'Hat(Heulip)' and 'Dopo' and Taesahae. When he earned his title, he wore 'Pokdu' with flowers and 'Angsam(ceremonial robe)'. After he became a secret royal inspector, in order to disguised on himself as a poor man he wore worn-out 'Heuklip' and 'Dopo' and Jipsin. Bangja who was a servant of Lee, Mongyong wore 'Beonggeoji' and 'Kwaeja' and 'Mituli'. Byun, Hacdo was a rash and greedy character, he wore 'Oklolip' and 'Cheopli' and 'mokhwa' when he was on the way to his post. Yeokjol was low grade official wore 'Jeonlip' and 'Cheopli' and 'Red shoulder band' and 'Mituli'.

• 한국실내디자인학회논문집
• /
• 제9호
• /
• pp.86-97
• /
• 1996

The companies specializing in fashion stores are making their best efforts and recently they are increasing competition to set up their Coporate Identities for the purpose of positive corporate image and to set up their own Store Identities so that they can cope well with the changes in the consumption patterns. VMD(Visual Merchandising) is such Display Strategy which enable the stores to give their customers good recognitions. This Strategy is aimed at promoting their products not by focusing on the traditional concept of Display , but by giving appreciate planning strategy and by serving their customers with information and convenient Shopping Environment.

• 한국의상디자인학회지
• /
• 제10권2호
• /
• pp.39-56
• /
• 2008

It is a remarkable phenomenon that tattoos has been rapidly spreading among women of modern years. The extremism of feminine ornaments, and pricking and piercing of the skin seem to have deep connection with women's consciousness changing to being independent, active and aggressive. The objective of this study is to analyze the potential quality of today's women, who appears emblematically through tattoo, and to search out the whole aspect and keynote of female tattoos. The methods of research are by examining the general characteristics including concept and history, considering the type and significance of ethnic female tattoos, and then comparing with the symbolism of today's female tattoos. The sphere is limited to women's tattoos from ancient times to today's modern lift, examined from large portions of Africa, Asia, Australasia, the Americas, and Arctic regions. As a result, the following had been reflected in female tattoos in the past. First, incantation, tribe, adult age, adornment, marital status, domestic ability and sex distinction, where among others, the incantatory, ornamental symbol, and domestic sign were representatives. Second, the most popular body parts for having a tattoo were around the lips, hands and abdominal region. Third, the more harsh the environment becomes such as tropical forests, isolated islands, and polar regions, the more number of females have tatoos. Fourth, women's tattoos were much less glamorous and smaller compared to those of men, distinguishing one's sex. On the other hand, today's female tattoos can be classified as five symbols: masculinity, independence, voluptuousness, affection, and purity. These symbols contain women's mentality to pass the limit, and to overcome social inferiority. In modern society, where women must compete with met it has become necessary for women to educe their potential masculine qualities. Being violent accessories for them, tattoos became a mark of such potential. Therefore, in the future, women's interest and demand for tattoos are expected to rise in proportion to the social demand of women's force.

• 복식문화연구
• /
• 제26권6호
• /
• pp.823-835
• /
• 2018

The body is an important object of costume expression, and the reflection of the aesthetics of the body according to age, culture, individual or group determines the form of the costume. In particular, British artist Leigh Bowery provided many designers and celebrities with original design ideas. Leigh Bowery's costumes are related to the carnival concept. Thus, this study analyzed Leigh Bowery's life and works, and examined Michael Bakhtin's grotesque carnivalesque theory. Based on Bakhtin's carnival theory around 100 works by Leigh Bowery, in the form of YouTube videos and DVD clips were analyzed in this study. The results of the analysis Leigh Bowery's body and costume research are as follows. First, this study can define fetishism as a characteristic of costumes such as body suits, harnesses, high-heeled boots, and stockings, that stress the body. Second, the character of the body is not expressed as that of an idealized body, but the fat and ugly aspect are revealed. Third, Leigh Bowery's costumes are characterized by ambiguity. The costumes blur the boundaries between women and men. Fourth, common sense, combined with normal and bizarre, brings out a strong sense of carnival humor with ridiculousness arising from the gap between reality and reality. His performance has had a significant impact on victims of discrimination or unequal treatment in sexual, racial, and age-related situations. This study should inspire many designers through the study of Leigh Bowery's body expression and dress, but it also introduces fashion icons that are not well known in Korea.

• 복식문화연구
• /
• 제22권1호
• /
• pp.42-54
• /
• 2014

This research used an experimental design in an effort to assess the influence of brand gender and salespeople on the attitudes toward brands according to the males' gender identity traits. The study used a three-way split-plot experimental design, and data were analyzed by t-tests, and ANOVA. The subject of this research was men in their 20s and 30s, and a total of 178 people were selected through convenience- sampling. The findings are as follows: first, masculine male consumers preferred masculinity fashion brands; however, androgynous consumers preferred brands that reflect androgyny. Second, there were no differences in brand attitude according to the gender of the salesperson for the masculinity group, but the androgynous group estimated the brands as better when the salesperson was female. Third, there were no differences in the brand attitudes among consumers according to gender of the salesperson for the Galaxy; however, for Solid Homme, brand preference was stronger when the salesperson was a woman. Fourth, the influence of brand gender and salesperson gender on brand attitudes differed according to the gender of the consumer. Therefore, apparel companies must clearly understand the characteristics of consumer gender identity and execute proper marketing strategies in order to induce stronger positive attitudes toward their brands. Moreover, apparel companies should perceive that brand gender and the gender of the salesperson can consequently encourage brand preferences.

• 한국의상디자인학회지
• /
• 제20권3호
• /
• pp.33-48
• /
• 2018

The purposes of this study were to investigate the social instrumentality of appearance, appearance orientation, and cosmetics purchasing behaviors of Chinese male consumers, and to find differences in the cosmetics purchasing behaviors of the male consumer groups, which were segmented by the social instrumentality of appearance and appearance orientation. The subjects were 400 adult males in their 20s to 30s from Gillim province in China. The measurements consisted of the social instrumentality of appearance, appearance orientation, cosmetics purchasing behavior, and the subject' demographic attributes. The data was analyzed by descriptive statistics, frequency analysis, $x^2$ test, multiple response analysis, cluster analysis, ANOVA, and Duncan's multiple range test, using SPSS program. The results were as follows. First, young Chinese male consumers had a high sense of the social instrumentality of appearance, but the tendency to invest time and effort to enhance their looks was still low. Second, on the basis of the social instrumentality of appearance and appearance orientation, young Chinese male consumers were classified into four groups (high involvement group, instrumentality group, orientation group, and low involvement group). Third, the four male consumer groups revealed many significant differences in various cosmetic purchasing behaviors (purchasing items, information sources, product selection criteria, purchasing motives, purchasing locations, store selection criteria, purchasing price, purchasing frequency, and cosmetics improvements). Therefore, the social instrumentality of appearance and appearance orientation are seen as significant variables to effectively segment the Chinese male consumer market. The cosmetics companies targeting young Chinese men need to establish differentiated marketing strategies, considering the characteristics of each segment of the consumer market.

• 한국의상디자인학회지
• /
• 제6권3호
• /
• pp.153-167
• /
• 2004

Korea had suffered the colony of Japanese imperialism and the Korean War from the invasion of the external circumstances. Such special situation made new influences on the clothing habits. The types of Korean women clothing could escape from the traditional style that had been maintained for thousands of years. The foreign clothes for Korean women had undergone various changes from the Liberation in 1945. The jackets that had been introduced to Korea at the Enlightenment period had become popular outfits for men. The jackets made big influences on the changes such as the social advances for women from the times background of the Liberation. The jackets possess very important meaning for the changes in the diffusion of feminism and fashion. Therefore, this research tries to investigate the forms, silhouettes, changes and structures of the jackets such as the locations of the collar, the sleeve, and the waste line. The process of the changes in the style of women jackets is also analyzed from the silhouette and the structure method. The development and changes will be understood of Korean women's jackets. The Korean women's jackets should also be examined further with the history of foreign clothing from now on. The fashion to be introduced from important society cultural phenomena and the Western Europe has been reflected into the changes in the style of Korean female jackets. Also, dramatic changes in the style of clothing indicate that the society had experienced a great deal of changes. It is verified that foreign clothes have been interacted with the stream of times worldwide. After the Liberation, the female jackets become a uniform style which just followed the Western European style. However, a season trend has been announced from the SFAA since 1990. Since then trendy jackets have been detailed more with this chance.

• 패션비즈니스
• /
• 제23권4호
• /
• pp.38-52
• /
• 2019

This study aimed to examine the factors associated with emotional imagery from Obanggansaek and to analyze the difference between emotional imagery and the preference for Obanggansaek according to demographic characteristics. This study surveyed the responses of 320 participants to a questionnaire. The subjects consisted of men and women in their 20s-50s living in Gyeongnam and Busan region. The data were processed with SPSS 20.0 and were analyzed using factor analysis, t-tests, ANOVA, and Duncan's multiple range test. The results obtained were as follows. Five emotional imagery factors were associated with Obanggansaek: modernity, attractiveness, conspicuousness, soft/hard feeling, and newness. The analysis of emotional imagery for Obanggansaek according to demographic characteristics showed a significant difference in modernity, attractiveness, conspicuousness, and newness with respect to gender; in attractiveness with respect to marital status; in modernity, conspicuousness, soft/hard feeling, and newness with respect to age; in attractiveness and conspicuousness with respect to monthly income; and in attractiveness, soft/hard feeling, and newness with respect to occupation. The analysis of preference for Obangganasek according to demographic characteristics showed that women, married people, people in their 50s, and specialists preferred Obanggansaek the most. The interaction effect between preference for Obanggansaek and the demographic variables showed significant differences between gender and age, gender and occupation, marital status and monthly income, age and occupation, and monthly income and occupation.

• 복식
• /
• 제14권
• /
• pp.145-165
• /
• 1990

This study examine closely conditions of costume between the Modernized period and Liberation with newspaper materials. Because newspaper generally appear society conditions in those days on rapid and across-the boad basis. The Modernized period is extremely change among history of costum (ordinance prohibiting top knots, allowance of foreign clothes putting on). Because this change have been spontaneously not by internal desired but Western input by the strong nation of imperialism to enclose Chosun, they was accepted by the general public later under the rule of Japaneses Imperialism. Consequently, study of costume play an important part periods between the Japanese annexation of Korea and Liberation. This study apply to newspaper characteric for costume, and closely examine an important costum condition of those days next time, and present costume material in those days that composed the account catalog appeared periods between the first publication(1920) of the Dong A II Bo, and in the year 1945, it is as follows. 1. Foreign clothes of men generally accept the general public on look at from form change, in the 1920's had come short Jackets and narrow throusers into fashion, in the 1930's had come trousers of generous waist band with broads shoulder and long Jackets. Catalog of Major clothes is as follows; Spring coat, Jacket, Vest, Shirt, etc. While pants had come trousers into fashion 2. Functional characteric of Foreign clothes was the possible acceptance of women's foreign clothes. It relate with much discussion to improve Korean development in those days and substitute foreign clothes for Korean clothes because of institence in those days to improve functional clothes life. 3. An improvement women's Korean clothes generally take aim at women's nipple liberation, substitute vest waist for skirt waist, appear seamless one-piece skirt of shade length, and long dress length of Jacket. 4. Children's clothes give an account of functional and sanitary conditions, handling method, washing method. 5. Clothes materials give account of foreign clothes material, artificial silk, furs, cotton fabrics, and etc. 6. Clothes management give an account of washing, keeping method, washing method of foreign clothes, and keeping of furs. 7. The hair generaly had come short hair into fashion in men's case, while accounts on long hair fashion of foreign nation effect in case of women. 8. Describing on beauty care manage primary beauty care, reform, plastic operation, and shade beauty care. Ideal beauty care deal with natural and dignified buauty care. 9. Accesaries (hat, handbag, handkerchief, gloves) change with fashion of clothes, it rapid more than clothes fashion. 10. On encouragement of abolition of white clothes and putting on dyeing clothes, because of economic defect of white clothes, psychology and beauty consequently, white clothes is on the rise abolition. In national level almost substitute dyeing clothes for control and improvement of people of all social standings consequently, dress and its ornaments conditions in those days analyzed account of Dong-A II Bo accept the foreign clothes that introduced internal country of the whole century, and substitute dyeing for white clothes. Costume condition in those days appear the mixed conditions of Korean clothes and Foreign clothes. In the 1920's is the first consideration dress and its ornaments form of Korean clothes. As later goes on foreign is given much weight in the whole clothes life. Account of foreign clothes managemental ways appear in the 1920's, while those facts prove the point that appeared the account that always dealed with concrete content of foreign fashion in the 1930's.

• 한국의류학회지
• /
• 제45권1호
• /
• pp.1-16
• /
• 2021

This study classified short adult male body types and identified characteristics by body type according to Size Korea's 7th human system measurement data for men in their 20s to 60s. There were four body types for short adult males. Type 1 was a 'short bird legs-normal body shape' with an average body size, low body height, short torso length, thin legs, and no sagging shoulders. Type 2 was a 'short torso thin body' with a small body size, a slim body, a high body height, a short torso length and no sagging shoulders. Type 3 was a 'thick leg-overweight body shape' with a large body size, thick legs, low body height, small shoulder length and obesity. Type 4 was a 'long bird legs-normal body' with a normal body size, high body height, thin legs, long torso and sagging shoulders. The development of clothing design and pattern reflecting the body shape characteristics of short adult males should be improved to fit clothing and suitability. It is necessary to increase the satisfaction of ready-to-wear for consumers with various body types by adding the size for shorter men through a subdivision of the ready-made size system.