• 한국의류학회지
• /
• 제43권6호
• /
• pp.856-865
• /
• 2019

This study analyzed the effect of wearing a vest with an attached electric fan. Korean men in their 20s were given test "fan vests" equipped with fans on the chest, stomach, upper back, or lower back to wear. Participants wore them in a climate chamber set to replicate a summer environment (30±3℃, 75±1%RH, 0.2 m/sec). Subjective sensations and surface temperatures were measured. The attached fan on the front of the vest lowered the temperature of the vest and the skin surface where the fan was positioned, regardless of whether the wearer engaged in exercise. However, a fan attached to the lower back of the vest was effective in lowering the lower back of the vest as well as the upper back, back of the arm, and back of the neck. In addition, subjective evaluations indicated that a vest with fans attached to the stomach and lower back provided a cool sensation. However, it was confirmed that the design of an auxiliary tool capable of dispersing the weight is necessary since the weight of the fans can interfere with the comfort of wearing the vest.

• 복식문화연구
• /
• 제7권5호
• /
• pp.165-176
• /
• 1999

The purpose of this study was to evaluate the effect of various knitted fabrics of sports socks on their properties of hygiene and stability. Seventeen men\`s sports socks to represent five groups with different fiber content, knit structure, yarn fineness, and finishing were used. Properties of hygiene and stability of socks were determined. The results were as follows ; 1. Evaluation of Water, vapor and heat transport properties in socks with varing fiber content showed that cotton 100% socks had the highest drop absorbency, wickability, water absorbency and water retention. Polypropylene 100% socks had an excellent wickability and moisture permeability. Acrylic blend socks had the highest thermal resistance. 2. The greatest knit stretch and knit growth of socks having lower power were found to be with cotton 100% socks had the lowest stretch. Acrylic blend socks had a excellent stretch but low fabric growth, which could give a good fir sensation during wear. 3. The commerical antimicrobial finished socks showed excellent durability after repeated cycles of laundering. 4. Length and width shrinkages were found in all laundered samples during initial cycles due to rearrangement by mechanical relaxation. Shrinkages showed no further changes and reached equilibriums after 5 cycles. Cotton 100% or cotton blend socks showed lower dimensional stability than other socks during fabric care.

• 복식문화연구
• /
• 제17권4호
• /
• pp.548-560
• /
• 2009

This study was conducted to investigate purchasing behavior of jeans consumers and to find differences in jeans evaluative criteria according to consumers' characteristics. Male and female university students participated in the study. Quota sampling method was used to collect the data. Data from 492 questionnaires were used for the statistical analysis. Descriptive analysis, factor analysis, Cronbach's alpha coefficient, ANOVA, Duncan test, and t-test were conducted. Three factors of jeans evaluative criteria classified (i.e., external criteria, internal/aesthetic criteria, internal/quality criteria). Results indicated that most of respondents put on jeans wear more than three times per a week and 38.1% of respondents reported that they owned three to four jeans products on average. Department store was the most used place to buy jeans product with 44.2%. 27.5% of respondents spent from 50,000 won to 100,000 won on purchasing jeans. Style was the highest important jeans evaluative criterion with 36.2%, followed by fitness, price, color, condition of washing treatment. Women respondents considered aesthetic criteria and quality criteria more importantly than men did. Respondents who were on a high income and spent more than 200,000 won per a month on apparel more concerned aesthetic criteria and external criteria than the other respondents did. Results of this study provide a basis for understanding jeans consumers' purchase behavior and evaluative criteria.

• 패션비즈니스
• /
• 제26권3호
• /
• pp.138-154
• /
• 2022

The purpose of this study is to identify the characteristics of domestic American casual fashion trends using big data text mining analysis. 108,524 posts and 2,038,999 extracted keywords from Naver and Daum related to American casual fashion in the past 5 years were collected and refined by the Textom program, and frequency analysis, word cloud, N-gram, centrality analysis, and CONCOR analysis were performed. The frequency analysis, 'vintage', 'style', 'daily look', 'coordination', 'workwear', 'men's wear' appeared as the main keywords. The main nationality of the representative brands was Japanese, followed by American, Korean, and others. As a result of the CONCOR analysis, four clusters were derived: "general American casual trend", "vintage taste", "direct sales mania", and "American styling". This study results showed that Japanese American casual clothes are influenced by American casual clothes, and American casual fashion in Korea, which has been reinterpreted, is completed with various coordination and creative styles such as workwear, street, military, classic, etc., focusing on items and brands. Looks were worn and shared on social networks, and the existence of an active consumer group and market potential to obtain genuine products, ranging from second-hand transactions for limited edition vintages to individual transactions were also confirmed. The significance of this study is that it presented the characteristics of American casual fashion trends academically based on online text data that the public actually uses because it has been spread by the public.

• 패션비즈니스
• /
• 제27권3호
• /
• pp.75-95
• /
• 2023

This study aims to investigate the color characteristics and utilization of Amekaji fashion in the domestic casual market, with a focus on menswear. A total of 1,882 color data were extracted from 11 representative brands of Amekaji. This results of the study showed that PB, Bk, YR, and Y colors were highly utilized in the overall color, and dkg, g, ltg, and p tones were highly utilized. In particular, R color was highly utilized in the point color, as it was developed into six tones, including v, with high saturation. The analysis by the brand showed that the highest number of colors were extracted from 'Kapital', which is famous for its vintage-style patchwork and dyeing, and that 'PB' and 'Bk' were heavily utilized. By the item, PB colors were mainly utilized for denim, and shirts were diversified with 9 tones. W, a neutral color, was mainly used on clothing tops such as shirts, knits, and T-shirts. This study provides valuable insights into the color sensitivity of Amekaji fashion, which can be used as a useful resource for design development and product planning in the industry. As a future study, we suggest analysis of the utilization of Amekaji colors in the Korean men's casual market along with American and Japanese brands.

• 패션비즈니스
• /
• 제24권4호
• /
• pp.99-116
• /
• 2020

This study examines the characteristics of Paul Smith's fashion from the viewpoint of Habitus. To this end, on the theory of Bourdieu's Habitus concept and theory of the field, we derive the attributes of fashion and fashion designers and Habitus that appeared in fashion from the viewpoint of Habitus. Based on this, the tendency of Paul Smith's Habitus tendency has been examined and how it is expressed in fashion design and store production has been investigated. The scope of the study is from 1977 to the present, and it covers Paul Smith's menswear and stores. Research methods are literature research and visual data analysis. The results of the study are as follows. The characteristics of Habitus' tendency in Paul Smith are childlike imagination and humor, vigorous curiosity and observation, paranoid collection and memos, and British tradition and craftsmanship. Paul Smith's Habitus propensity reflects the following features in fashion design and store direction. First, a unique mix of wit or list structure, second, respect for uniqueness and discrimination with respect for the local image, and third, the new male image was presented to contribute to the diversification of consumers, and fourth, sensitivity and emotion reflecting his Habitus propensity. It is a friendly space for communication. As a result of analyzing and applying to Paul Smith, it was found that the special Habitus characteristics possessed by designers in fashion are important and impart a great influence.

• 복식
• /
• 제24권
• /
• pp.59-82
• /
• 1995

All kinds of art are the creatures of the daly and reflect the society and the life of the day in literary works. So, in which literary works, we can find the styles of those who lived in the specified days. And the styles of its character's costume are expressed with the day'mood and cultural backgrounds. In this study, we studied on the general meaning, which was shown in the Costume of early Ch'ing Dynasty that was forming the Costume of dress through dividing into the underwear and the outer garment in $\ulcorner$Dream of the read Chamber$\lrcorner$. During the Ch'ing Dynasty, according to the rule : Men followed it but women not" , they held on to the costume of them (both the Man and the Han) with a high pressure and a conciliatory policy. As a result, I have known that there is the Soojean clothe(수전의), which is the late Myung Dynasty's one and their is also Skirt (군), which held on the Costume of the Myung's. Hence in the Ch'ing , there are a lot of difference in the Costume , the economy and the politic because the ruler was not the han but the Ch'ing. Those characters are as follows. first, on the side of the style , it is occured in the coat and the over jacket of the round neckline. The style of the sleeves are also the tightly(고착). Second, on the side o f the material, the use of the furs are found. It seems that are influence of the north area. Third, it is involved not the traditional Costume of the Han, but the over jacket(which is waistlength), These characters had taken root into the Costume of the Ch'ing Dynasty. In case of the jacket, which are found in the novel most frequently , it was represented by the tight jacket (소오), the long jacket (대오), the short jacket(단오) and the Sam (삼). The skirt was used by women only. the Slacks were trousers only for men, so it was not foujnd in the women's wear. In the vest, the over jacket and coat, which are for putting on, its material, insiqnia and varied embroidery are very brillant and elaborate. The used materials are the silks , furs, wools and cottons. Among the dick silks are used most frequently . in case of the over jacket, the precious and varied furs are used for the collar, the sleeve or the decoration and the lining cloth. In the novel, mean followd the Costume of the Man and women followed the Costume of the Han. Especially, it is a special costume that there were women in male attire. Finally, the costume of the Ch'ing had built the unique one with holding on the advantage and the short point s of the northen race and the Han's. Also , I can find the brilliant , eleborate Customes of the aristocratic class in the novel.

• Journal of Information Processing Systems
• /
• 제15권6호
• /
• pp.1277-1295
• /
• 2019

With its technical development, digital printing is being universally introduced to the mass production of clothing factories. At the same time, many fashion platforms have been made for customers' participation using digital printing, and a tool is provided in platforms for customers to make designs. However, there is no sufficient solution in the production stage for automatically converting a customer's design into a file before printing other than designating a square area for the pattern designed by the customer. That is, if 30 different designs come in from customers for one shirt, designers have to do the work of reproducing the design on the clothing pattern in the same location and in the same angle, and this work requires a great deal of manpower. Therefore, it is necessary to develop a technology which can let the customer make the design and, at the same time, reflect it in the clothing pattern. This is defined in relation to the existing clothing pattern with digital printing. This study yields a clothing pattern for digital printing which reflects a customer's design in real time by matching the diagram area where a customer designs on a given clothing model and the area where a standard pattern reflects the customer's actual design information. Designers can substitute the complex mapping operation of programmers with a simple area-matching operation. As there is no limit to clothing designs, the variousfashion design creations of designers and the diverse customizing demands of customers can be satisfied at low cost with high efficiency. This is not restricted to T-shirts or eco-bags but can be applied to all woven wear, including men's, women's, and children's clothing, except knitwear.

• 복식문화연구
• /
• 제29권6호
• /
• pp.904-921
• /
• 2021

The aim of this study was to develop a body type suitable for adult men aged from their 20s to their 40s and to present a method of drafting related patterns. To this end, the somatic surface pattern data from previous studies were used. The research method involved drafting torso patterns for each type by setting and distributing the ease to the somatic surface pattern. Appearance evaluation was performed with virtual clothing. Then, the torso pattern for each body type was completed and presented as a draft method. SPSS was used for data analysis in this study. The research results are as follows. Types 1, 2, and 3 were set to 7%, 6%, 5%; 7%, 6%, 4%; and 6.5%, 7%, and 6% for chest, waist, and hip circumference measurements, respectively. The ratio of front to back was 50%:50%, 50%:50%, and 50%:50% of the spare for each body part for Type 1; 70%:30%, 50%:50%, and 60%:40% for Type 2, and 60%:40%, 70%:30%, and 60%:40% for Type 3. A tight-fit torso pattern for each body type suitable for adult males in their 20s to 40s was drafted, which was modified and supplemented through the evaluation of the first and second virtual wear. Considering the practicality of this approach, for generalization of the patterns, the items of the pattern were converted into a drafting method and presented as a draft method.

• 한국의류학회지
• /
• 제41권2호
• /
• pp.254-265
• /
• 2017

This study examines the possibility of a neuro-scientific approach to fashion Visual Merchandising (VM), by researching the brain activation of customers about fashion stores in terms of VM. Study subjects were in 20's-30's residing in Busan and ten ordinary person or fashion industry related individuals, it measures the change of cerebral blood flow on positive/negative photo stimulus in terms of VM using a functional Near Infrared Spectroscopy (fNIRS) device, and then compared the brain activation to the difference of the fashion store VM. Photo stimuli utilized in the experiment were selected through a preliminary study in advance. The results of this study are as follows. First, the brain activation was found in all 16 channels of stimulus ranges of fashion store VM regardless of positive/negative stimulus. This means that the VM of fashion store causes changes to the cerebral blood flow of consumers, which implies that consumer behavior can be affected by store VM. It also shows that the brain is more active in negative VM stimulus than positive VM despite slight differences in the subjects. In terms of VM, this suggests that the negative factors of fashion stores have a greater effect on the brains of consumers compared to the positive factors. Second, the reaction of the brain channel is different according to the positive/negative VM stimulus of the fashion store by product group and confirms that positive/negative VM stimulus can be distinguished by brain-reaction for the three product groups except for the underwear group among four product groups (men's wear store, women's wear store, underwear store, and sportswear store). The results indicate that more objective scientific measure and decision-making are possible through neuro-science in the strategic execution of VM. This study verified the possibility for a neuro-scientific approach to fashion VM; therefore, there are expectations for the various activation of interdisciplinary research and subsequent development of VM that utilize neuroscience in fashion marketing.