Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on the Color Characteristics of Amekaji Menswear Fashion Brands

아메카지 남성복 패션 브랜드의 색채 특성 연구

  • Gihyung Kim (Dept. of Fashion Design, Youngsan University)
  • 김지형 (영산대학교, 패션디자인학과)
  • Received : 2023.06.27
  • Accepted : 2023.07.24
  • Published : 2023.07.30
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Abstract

This study aims to investigate the color characteristics and utilization of Amekaji fashion in the domestic casual market, with a focus on menswear. A total of 1,882 color data were extracted from 11 representative brands of Amekaji. This results of the study showed that PB, Bk, YR, and Y colors were highly utilized in the overall color, and dkg, g, ltg, and p tones were highly utilized. In particular, R color was highly utilized in the point color, as it was developed into six tones, including v, with high saturation. The analysis by the brand showed that the highest number of colors were extracted from 'Kapital', which is famous for its vintage-style patchwork and dyeing, and that 'PB' and 'Bk' were heavily utilized. By the item, PB colors were mainly utilized for denim, and shirts were diversified with 9 tones. W, a neutral color, was mainly used on clothing tops such as shirts, knits, and T-shirts. This study provides valuable insights into the color sensitivity of Amekaji fashion, which can be used as a useful resource for design development and product planning in the industry. As a future study, we suggest analysis of the utilization of Amekaji colors in the Korean men's casual market along with American and Japanese brands.

Keywords

Acknowledgement

이 논문은 2022학년도 영산대학교 교내 연구비의 지원에 의하여 이루어진 것임.

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