• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• 제8권4호
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• pp.171-181
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• 2018

As the proportion of sports events in the sports industry grows, the official sponsor market for sports events is also increasing. But because official sponsors are limited and expensive, some companies approach sporting events by way of Ambush marketing. This study is to analyze the differences of media exposure between official sponsors and general companies of mega sport events. To accomplish the purpose of the study, we collected text articles and analyzed them from the period of 2016 Rio Olympics, one year before the Olympics and one year after the Olympics. Web crawling was performed using Python for the collection of articles. Morphological and frequency analysis was performed using the KoNLP package and the TM package of statistical program R. In addition, the opinions of the related experts group were gathered to classify the companies or organizations in the media as the Organizing Committees for the Olympic Games(OCOGs), official sponsor, and general companies. As a result of the analysis, 5,220 times appeared related to the OCOGs, 7,845 times appeared related to the official sponsor, and 7,028 times appeared related to general companies. There isn't much difference in the frequency of exposure between official sponsors and general companies. It implies that Ambush marketing is recognized as a strategic marketing technique. The International Olympic Committee(IOC) has to recognize these social phenomena and establish reasonable standards for the marketing activities of official sponsors and general companies. And this study will serve as a basis for fair sponsor activities or marketing activities of sports events.

• Journal of Navigation and Port Research
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• 제45권2호
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• pp.54-60
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• 2021

The aim of this study is to determine the critical factors and construction requirements for a new deep-water seaport system in the Lach Huyen area in northern Vietnam. In this study, the Analytic Hierarchical Process (AHP ) method was used to evaluate the importance of the criteria and subcriteria. The results were as follows: the principal criterion "geographical location (0.151)" ranked as the most important criterion for building a new deep-water port system, which is affected by the subcriteria "direct sea route with mega-vessel" and "good liner connectivity index". The principal criterion "port competency (0.145)" ranked second; thus, it can be concluded that good competitiveness of a port' will provide many benefits to the port and the region. Regarding the implication, the established evaluation framework can be used for port construction to make a more reasonable judgment. In a future study, the scope of evaluation factors should be widened, involving participation of broader stakeholders, such as shipping companies, forwarders, and logistics companies.

• Journal of the Korean Society of Clothing and Textiles
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• 제32권12호
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• pp.1939-1949
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• 2008

The purpose of this study was to identify differences or similarities across the ensembles of 2006 F/W fashion trends in the big fashion centers such as Paris, London, New York, and Seoul, by street fashion research. The study focuses on understanding of localized fashion trend in the marketplace. We used photograph observation and analyzed data by SPSS program. We found there is a significant difference in winter outfits at these different global fashion mega cities. Most Korean women were wearing light colored outer jackets and blue jeans were dominant style for pants. The majority of Paris/London, New York and Seoul people on the street were wearing wool/wool like coat. Padded coats were worn more by New Yorkers than by people in Seoul. For the bottom, there is a similarity between Paris/London, and New York City, in that skinny pants were popular. Koreans were wearing skinny pants mostly, but the percentage of mini skirts/shorts was also higher than any other cities. We found that the cross-cultural fashion mega trend is similar in clusters, but there is a slight difference of trend in clothing color, style and design details, and accessories by localized fashion cities. Not only direct observation but also identification of cultural characteristics and consumer behavior through the years will bring much more contributions to apparel industries.

• The Korean Journal of Malacology
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• 제26권4호
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• pp.285-290
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• 2010

The nucleotide sequences of the mitochondrial cytochrome oxidase subunit 1 (CO1) gene of octopus groups collected from Muan, Taean, Yesu, Jeju in Korea and Youngsung, Daeryen in China were analyzed for the identification of species and populations. Six haplotypes were identified from the analyzed 60 individuals. All of the individuals (N = 10) from Jeju showed the A haplotype which was not observed from other groups, and could be classified as a distinct group. The analyzed groups could form two separate clade in MEGA4 analysis. The individuals from Muan, Taean, Yesu in Korea and Daeryen in China form a clase and the others from Jeju in Korea and Youngsung in China formed the other clade. The analysis of relationship among the groups showed the same results. Individuals belong to the group A (Muan, Taean, Yesu and Daeryen) showed closer relationship than individuals belong to the group B (Jeju and Youngsung). Although the CO1 universal primers used in this study was useful as a marker for species identification among Octopus, analysis of population was limited because of few variations in the partial sequences of CO1 analyzed in this study. However, it was possible to show the limited gene flow among the groups which is resulted from the spatial separation and differences in their habitats.

• Journal of Korean Society of Environmental Engineers
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• 제33권10호
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• pp.701-708
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• 2011

In this study, the emissions of GHG from general ships were calculated by Tier1 method based on the fuel consumption, and by Tier3 method based on the activities data such as power and SFOC of each engine, sailing characteristics (e.g. time and load factor, etc.) considering the ship type. In 2009, the emissions of GHG by Tier1 and Tier3 method were appeared 28.27 mega-ton $CO_{2eq}$ and 30.81 mega-ton $CO_{2eq}$. The emissions by Tier3 were slightly more than those by Tier1. We found that the values of the sailing characteristics for surveyed data are overestimated slightly. In the near future, more detailed researches for sailing characteristics considering ship types would be needed for sailing, anchoring, and berthing condition, etc.

• Journal of the Economic Geographical Society of Korea
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• 제17권4호
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• pp.743-758
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• 2014

It has widely been recognized that the EXPO 2012 Yeosu Korea was a succeeded mega event, according to, at least, the international media's attention and reports. This study analysed and compared the trends of the international media's reports on Yeosu in terms of before, preparing, during, and, after periods of the event, through a semantic network analysis. It was revealed that the images of Yeosu have dramatically been upgraded. The city of Yeosu, before the event, was a small port city of South Korea's southern part of peninsula. The city, after the nomination for the next host city of the exposition, was described to a city who had a full potentiality to host a world exposition, not a southern port city of South Korea. After the event was opened, Yeosu was a city of cutting-edge technology and cultural creativity, who had contributed to solve our humankind's pending ecological problems. Even after the events closed, Yeosu was continuously impressed as a ex-city of world exposition, a hub city of Asia trade, and a center for marine ecological restoration. It was suggested that extended monitoring, differentiated communication strategies, long-term planning, and professionalization of the staffs.

• Journal of Korea Port Economic Association
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• 제27권2호
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• pp.261-273
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• 2011

Mega-corporations are emerging as a result of M&As (mergers and acquisitions) in the logistics industry. The global logistics market has progressed in a continuously competitive manner. Global logistics corporations provide integrated set of services, from production to disposal in order to manage the process efficiently throughout the diverse regions of the world. To advance into an total integrated logistics provider, the corporation must have professional knowledge in logistics and information technology which are necessary to deliver effective integrated logistics solutions. The government has integrated the logistics corporations both horizontally and vertically with the aim to foster logistics corporations possessing global competitiveness. Six years have passed since the implementation of the comprehensive (total) logistics industry certification system in pursuit of making Korea the hub for the Northeast Asian logistics market. This study compares and analyzes the efficiency of nine mega integrated logistics providers by applying the CCR model and BCC model. Each of the nine corporations is subject to certification as integrated logistics corporations. In Korea, nine corporations are certified individually as integrated logistics corporations out of the 31 logistics providers. The analysis showed that the Glovis was the most efficient integrated logistics provider reaching 100% in efficiency and displayed the highest efficiency for six consecutive years from 2005 to 2010. The study also found that the Glovis will be able to maintain 100% in efficiency rate, even though the input are increased over six times as many as those of 2010.

• Korean Journal of Construction Engineering and Management
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• 제22권2호
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• pp.12-20
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• 2021

Unsafe working environments slow down working speed in that it takes a lot of time to respond in case of an accident, greatly reducing the productivity of construction work. Therefore, proper safety management that does not impede the productivity of construction works is a very important factor for successful construction project. However especially in mega project, the mutual effects of safety management and productivity are complex. Therefore, this study establishes a causal model between safety management and productivity influencing factors based on effectiveness metrics, and analyzes the effect of increased site congestion due to excessive personnel input, irregular safety measures and inefficient change of work schedules. The result of this study, is expected to contribute to enhancing the competitiveness of the construction industry as the basis for establishing a safety management plan that can secure appropriate productivity.

• Journal of Intelligence and Information Systems
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• 제29권3호
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• pp.125-144
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• 2023

Recently, the use of Large Language Models (LLMs) such as ChatGPT has been increasing in various fields such as interactive commerce and mobile financial services. However, LMMs, which are mainly created by learning existing documents, can also learn various human biases inherent in documents. Nevertheless, there have been few comparative studies on the aspects of bias and discrimination in LLMs. The purpose of this study is to examine the existence and extent of nine types of discrimination (Age, Disability status, Gender identity, Nationality, Physical appearance, Race ethnicity, Religion, Socio-economic status, Sexual orientation) in LLMs and suggest ways to improve them. For this purpose, we utilized BBQ (Bias Benchmark for QA), a tool for identifying discrimination, to compare three large-scale language models including ChatGPT, GPT-3, and Bing Chat. As a result of the evaluation, a large number of discriminatory responses were observed in the mega-language models, and the patterns differed depending on the mega-language model. In particular, problems were exposed in elder discrimination and disability discrimination, which are not traditional AI ethics issues such as sexism, racism, and economic inequality, and a new perspective on AI ethics was found. Based on the results of the comparison, this paper describes how to improve and develop large-scale language models in the future.

• Journal of the Korean housing association
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• 제18권3호
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• pp.125-136
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• 2007

To improve the environment of individual residential area, the uniform development of multiple dwellings through site should be avoided. As an alternative to a large scale development of the currently popular high-density and high-rise apartment buildings, which disintegrates and destroys existing communities, a new residential type that is applicable to the individual residential area should be developed. From the new residential type, even for short history of Korea of modem urban residence, a new concept of residence can be formed, changing from the concept of a temporary staying place to the concept of a stable residing place. Also, a gradual improvement that transcends time can be expected, and the present and past appearances can co-exist. This study was conducted to suggest a new residential type with unit blocks that can improve the physical structure of existing individual residential area without destroying the structure. That is, among the factors that comprise the individual residential area, this study will focus on the unit block with a medium role between a site and a mega-block, and will suggest a new concept of residential unit in order not to destroy its physical structure. The physical characteristics of the unit block will also be analyzed.